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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Chocolate Chip Protein Breakfast Cereal - 7oz

$8.99 ($1.28/ounce)
FlavorChocolate Chip

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • High-protein
  • 0G Total Sugar
  • Gluten-free
  • Grain-free
  • Soy-free
  • Wheat-free
  • Naturally flavored

Description

Sweet, crispy, and packed with chocolatey goodness — our Chocolate Chip cereal brings the flavor of your favorite classic cookie into a high-protein, low-sugar breakfast you can feel great about. With 13g of protein and just 0g of sugar per serving, it’s the perfect way to satisfy your cravings without the crash.

Serving Size: 1 cup

Serving Per Container: About 5

Amount 1 Cup (37g):

Calories: 140
% Daily Value*
Total Fat 7grm9%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 210mg9%
Total Carbohydrate 14grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 30mg2%
Iron 2mg10%
Potassium 20mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), fruit and vegetable juice (for color), salt, edible glitter (sodium alginate, alkalized cocoa powder, gum arabic). (a)adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 92898139
UPC: 850002887891
Item Number (DPCI): 231-13-0853
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.24 inches length x 7.68 inches width x 2.13 inches height
Estimated ship weight: 0.573 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 8 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 8 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 4 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 10 months ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 10 months ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

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Guests are saying

This cereal offers a unique blend of flavors that many guests find reminiscent of their childhood favorites, such as fruit loops and cookie crisp, while being a healthier option. Guests appreciate the high protein content and low sugar, making it suitable for various dietary needs. However, some have noted issues with texture and consistency, as well as concerns about pricing and portion sizes. Overall, it provides a satisfying and guilt-free breakfast experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10490 reviews
    quality: 3.53 out of 5
    taste: 3.17 out of 5
    value: 2.57 out of 5
    48% would recommend
    766 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 May, 2026Verified purchase

    Best Tasting, High Quality Protein Cereal!

    High protein, no sugar, and tastes like a healthy version of cocoa puffs! Good dry, as a crunchy sweet snack, good as a topping for low carb ice cream, or in milk. Add some stevia if you like it sweeter. It makes retro chocolate milk as a chocolate cereal too! Plus it stays crunchy in milk! A little pricey, but worth it for the quality, taste and nutritional value! 'Nuff said!
    Nicole
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 May, 2026

    Disgusting

    What did I like? Nothing. What did I dislike? Everything. This is the most disgusting thing I’ve ever put in my mouth. They’re like boring Cheerios covered in a chalky dust that vaguely tastes like disgusting peanuts. And it’s stupid expensive.
    Carman
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    12 May, 2026
    originally posted on Magic Spoon
    Image

    Fantastic product

    This is goes for the majority of the cereal, its very good. Huge supporter however I do believe there should be an extra serving or 2 per box fornthe price. I believe that would make this one of the best product's out there
    Louis H.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 May, 2026
    originally posted on Magic Spoon
    Image

    Chocolate chip

    So yummy - takes me back to my childhood and good for you !
    Denisse R.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 May, 2026Verified purchase

    Great Taste.

    Love this cereal. Just wish to eat healthy didn’t come with a price. As a diabetic, this cereal is great but at $9 a box is greed!
    Panda825
    quality: 4 out of 5
    taste: 5 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 May, 2026
    originally posted on Magic Spoon
    Image

    Chocolate Chip Cookie

    Great taste, like eating a cookie but nutritious! Pairs good with ypgurt & fruit!
    Teresa H.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 May, 2026Verified purchase

    Disappointing

    Tasted awful
    Nicole
    quality: 4 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    5 May, 2026
    originally posted on Magic Spoon
    Image

    Weird burnt taste

    Flavor is a bit overpowering and even tasted burnt.
    Gabriel L.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 May, 2026
    originally posted on Magic Spoon
    Image

    Way better than Seven Sundays

    I tried Seven Sundays cereal the other day and it was super bland compared to Magic Spoon. And then found some Magic Spoon strawberry pastries in my cupboard, I'll have to eat one tomorrow, .. pretty good! Choco chip cereal is the best one but there are many good flavors and I'll have to put my next order in soon.
    Skye
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 May, 2026
    originally posted on Magic Spoon
    Image

    Keto chocolate chip cereal

    One more addition to the tasty Magic Spoon cereals.
    Joseph A.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 May, 2026
    originally posted on Magic Spoon
    Image

    Amazing

    Managing both diabetes and celiac disease in a child can be incredibly challenging, so finding foods that are both safe and blood sugar–friendly is a huge relief. This cereal has been a wonderful discovery for us. Not only is it truly gluten-free and gentle on her stomach, but it also doesn’t cause the blood sugar spikes we often see with other cereals.It’s reassuring to have an option that supports her health without sacrificing taste or convenience. She enjoys it, feels good after eating it, and I feel confident serving it.
    Haylee I.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 April, 2026

    (no review title)

    when I opened the box all of the cereal was stuck together and tasted wet. Sad with my purchase.
    Sophie
    quality: 1 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 April, 2026

    ultra-processed reality

    It's not complete junk food but it's a highly engineered food product, not a whole-food staple like eggs, Greek yogurt with berries, or plain oats..It's VERY low fiber (many varieties have 0–2g fiber per serving) Also- it's already VERY overpriced but then hou will get a bag half filled..we are being ROBBED
    truthshopper
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 April, 2026Verified purchase

    (no review title)

    Despite the cost…I would buy this cereal 100x over! Our son has TD1 and this cereal keeps him in range! No spikes like all other cereals out there.
    Monique
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    22 April, 2026
    originally posted on Magic Spoon
    Image

    meh

    This one I had high expectations but it just wasn't ther.
    Josh p.
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on Magic Spoon
    Image

    Love it!

    I love this cereal. It’s sooo good. Doesn’t get soggy fast which is also a plus for me.
    Bridgette C.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 April, 2026
    originally posted on Magic Spoon
    Image

    Cookie Crisped

    This unexpectedly blew me away. I did not expect this to be so good, kind of got it on a whim to finish the order. Very close to Cookie Crisp and makes a nice cereal milk.
    Ryan P.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2026

    love

    perfect
    Not a pillow beware
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    13 April, 2026
    originally posted on Magic Spoon
    Image

    CEREAL HAS CHANGED

    I have been buying the chocolate chip cookie cereal for awhile now. The last couple shipments I received are different in that the box of cereal comes with all the cereal adhered together in one big block. You have to break it apart to get a bowl and then by the next time you go to get cereal again, it is once more one brick. It is annoying and makes me curious as to what changed in the production process and what are we now eating?
    Timothy G.
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on Magic Spoon
    Image

    Cereal

    Being diabetics it is really nice to have a great Cereal with a great taste
    Judith T.
    Did you find this review helpful?

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