$7.89 when purchased online
Target Online store #3991
About this item
Highlights
- Decadent cookie dough flavor in a nutritious bar, Made with simple, plant-based ingredients
- 12g of plant protein and 12g of fiber, 190 calories per bar
- Free from gluten, dairy, soy, GMOs, and sugar alcohols
- Kid-approved, adult-obsessed
- A satisfying snack for breakfast, post-workout, or an afternoon treat
- Perfect for road trips, lunchboxes, or a pre-meeting pick-me-up
- Soft, buttery cookie dough with the perfect hint of chocolate
- Led by female founder and CEO, Erica Groussman
Description
TRUBAR's Oh Oh Cookie Dough protein bar brings back the joy of sneaking spoonfuls of cookie dough straight from the bowl—but in a way that actually fuels your body. Whether you're running between meetings, picking up the kids, or need something quick before a workout, this bar has your back. It’s indulgent enough to feel like a treat but packed with nutrition to keep you going strong.
Made with simple ingredients like cashews, cassava, cocoa powder and pea protein, this bar is completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols. At just 190 calories with 12g of plant protein and 12g of fiber, it delivers the perfect balance of flavor and function. Plus, its soft, chewy texture and rich cookie dough taste make it a favorite for both adults and kids—because why should healthy snacks be boring?
TRUBAR exists because Erica Groussman refused to accept that healthy food had to taste bad. After watching her mom cycle through endless diet fads, she learned what really worked—and what didn’t. When she had her own family, she wanted to create something that was actually enjoyable to eat, while still being nutritious. So she took all those lessons, ditched the unnecessary junk, and built TRUBAR from the ground up. Today, the brand is on track to hit $50 million—proof that indulgence and nutrition can (and should) coexist.
Made with simple ingredients like cashews, cassava, cocoa powder and pea protein, this bar is completely free from gluten, dairy, seed oils, soy, GMOs, and sugar alcohols. At just 190 calories with 12g of plant protein and 12g of fiber, it delivers the perfect balance of flavor and function. Plus, its soft, chewy texture and rich cookie dough taste make it a favorite for both adults and kids—because why should healthy snacks be boring?
TRUBAR exists because Erica Groussman refused to accept that healthy food had to taste bad. After watching her mom cycle through endless diet fads, she learned what really worked—and what didn’t. When she had her own family, she wanted to create something that was actually enjoyable to eat, while still being nutritious. So she took all those lessons, ditched the unnecessary junk, and built TRUBAR from the ground up. Today, the brand is on track to hit $50 million—proof that indulgence and nutrition can (and should) coexist.
Serving Size: 50 g
Serving Per Container: 5
Amount :
Calories: 190
% Daily Value*
Total Fat 9g12%
Saturated Fat 4g20%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 75mg3%
Total Carbohydrate 23g8%
Dietary Fiber 12g43%
Sugars 8g
Added Sugars 7g14%
Protein 12g16%
Vitamin D 0mcg0%
Calcium 21mg2%
Iron 3mg20%
Potassium 82mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
tapioca fiber and cassava blend, plant fueled protein blend (whole grain brown rice protein, organic pea protein), cashews, organic cane sugar, rspo palm oil, fair traded cacao powder, unsweetened chocolate, cocoa butter, natural flavors, sea salt, sunflower lecithin, medium chain triglycerides, vanilla bean specks' '
Allergens & Warnings:
CONTAINS: TREE NUTS (CASHEWS). MANUFACTURED IN A FACILITY THAT ALSO PROCESSES PEANUTS, MILK, SOY, FISH, WHEAT, SESAME AND OTHER TREE NUTS.Consistency: Chewy
Protein Grams per Serving: 12 Grams
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 5
Net weight: 8.8 Ounces
TCIN: 93061012
UPC: 859146006830
Item Number (DPCI): 094-08-0770
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.5 inches length x 4.5 inches width x 1.7 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.7 out of 5 stars with 357 reviews
flavor: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
7 recommendations
my new holy grail protein bar!!!
5 out of 5 stars
chlojo09 - 12 days ago
originally posted on TRUBAR
Was nobody going to tell me about these sooner? As an IBS and gym girly, I struggle so hard to find protein and energy options without sugar alcohols and preferably without dairy, while of course keeping them edible tasting. This is the first flavor I have tried from trubar and trust me I will be trying all of them. The texture isn't gritty or chalky; the flavor tastes very slightly of stevia, but well, it does have stevia. 10/10, no notes, thank you trubar.
small but filling snack
4 out of 5 stars
arychez01_2555 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] They’re pretty good, the packaging is nice and the taste isn’t bad at all! I get filled up usually by one for a long time. Personally, not too bad, and the packaging is small which is good for traveling.
Best protein bar ever!! 🏆
5 out of 5 stars
dans55_7066 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These are, by far, the best protein bar I've had ever!! I'm beyond thankful to tried this Oh Oh Cookie Dough from Trubrands!! I've already purchased them a few more times since trying them!! They're tasty with no weird aftertaste and i love they're plant based!! Win win from Trubrands!! 🏆
Abizena
4 out of 5 stars
Abizena - 18 days ago
originally posted on TRUBAR
Great bar, but would love a dark chocolate version!
DELICIOUS!!
5 out of 5 stars
Thumbs up graphic, would recommend
Targetfam234 - 19 days ago, Verified purchaser
These are the perfect substitute for Zone Bars Cookie Dough (Zone Bars were sadly discontinued). So happy to find these!! We LOVE them! Have to limit my teen daughter to 1 a day or she'd eat at least 3... They don't have a weird texture, and there is no artificial taste! Also not a ton of calories. So glad my friend added one to my Mother's Day gift! Now we're hooked! And I've told all of my friends
Holy Grail of Protein Bars
5 out of 5 stars
Chelsea - 23 days ago
originally posted on TRUBAR
This is such a great vegan protein bar—protein, fiber, taste, and good ingredients. I eat one every day!
Only buy if you really like peanut butter
2 out of 5 stars
paulam275_9124 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] To be very honest I don’t like peanut butter so this was something that was not appetizing to me however I will say that if you like peanut butter you will probably enjoy this. I also didn’t like the texture cuz it was straight up like chewy.
AmaIng
5 out of 5 stars
Thumbs up graphic, would recommend
Eiron - 25 days ago, Verified purchaser
Loves the texture its like a caramel candy bar covered in chocolate cant even taste the chalky protein highly recommend
There’s potential for protein bar lovers
4 out of 5 stars
ashleyd451_3752 - 29 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I don’t usually eat protein bars or go out of my way to buy them, so I wasn’t sure what to expect with this one. When I opened it, I was a little surprised by how it looked, it didn’t quite match the picture on the wrapper and had that typical protein bar appearance and texture. That said, the taste really caught me off guard in a good way. It’s definitely still a protein bar, but the flavor was much better than I expected. The cookie dough taste was there, and it wasn’t overly sweet or fake tasting. I could actually see myself grabbing this one again if I needed a quick snack or something to hold me over. Out of the few protein bars I’ve tried over the years, this is easily one of the better-tasting ones.
Great product
5 out of 5 stars
the_glow_diary_2179 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love that this is plant based protein! Felt confident it had wholesome ingredients with simple and portable packaging. Good flavor and taste of the cookie dough flavor! Really enjoyed
Yummy!
5 out of 5 stars
austint25_6067 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the taste and texture of these protein bars! I am a big protein bar person and eat them daily. This was my first time trying a Tru bar and I was very impressed. My only complaints is that I didn’t have more! Ranking high in my list of favorites!
SO great! Amazing texture and no protein taste!
5 out of 5 stars
Thumbs up graphic, would recommend
Natalie - 1 month ago, Verified purchaser
Oh my word!!! SO beyond good! I usually don’t like protein bars because of the gritty texture and protein taste but these have completely changed the game. I am so impressed! No gritty protein texture or taste! Very chewy! Flavors are great! No bad aftertaste! Immediately ordering more!
Chewy, tasty, enjoyable, clean protein treat
5 out of 5 stars
shellybellbaby_7578 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I Really enjoyed these bars— both in taste and for the clean, healthy punch of protein. They have a chewy texture that adds some oomph to the bar and helps make them a bit more filling. I definitely get the cookie dough flavor, but it tastes like a bit of caramel there too. Love the chocolate coating and high protein content. These are an enjoyable and healthy snack, without any bad after taste. I like that it’s made with plant protein and clean ingredients. The size is small-medium; but they are a bit thicker so you can make them last a bit.
Super good
5 out of 5 stars
yvetteb34_3718 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] These bars are so good!! They’re a super convenient snack and perfect for any time. I started eating one everyday and easily became my favorite snack.
Your new on the go plant-based protein bar
5 out of 5 stars
valeriec109_6781 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Trubrands cookie dough plant based protein bars are outstanding. The chocolate flavor is not fake tasting and I love how there is no sugar alcohols and no soy , all ingredients that lead to migraines for me. Gluten free on top of that and coming in at 12g protein and 12g fiber. These are gonna definitely be a must grab for me. Can’t wait to try more flavors
My new favorite protein bar
5 out of 5 stars
tiffanybfd16_7164 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I honestly didn’t think I was going to like this bar at first. I am really picky with protein bars. I tried a lot of protein bars, and a lot of them have that gritty texture or funky aftertaste that makes it hard to get through the whole bar and want to eat again. the TRU Bar in Oh Oh Cookie Dough totally surprised m in the best way possible. The texture is smooth and really not gritty at all. It actually tasted like a treat. There was no strange lingering flavor afterward. It’s sweet without being overwhelming and has that cookie dough vibe that feels like a cheat, even though it’s packed with good-for-you ingredients. I will definitely be repurchasing this bar in some different flavors. Highly recommend! You won’t be disappointed
Sooo delicious!!!
5 out of 5 stars
annellyp_6356 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The flavor and texture on these bars are *chef’s kiss* it’s a great treat for those with a sweet tooth like me, since it’s protein and fiber makes this snack relatively healthy. Most protein snacks tend to be very chalky, but I’m very surprised this one isn’t! It does have it a little bit, but it’s normal in every protein bar. I’ll be definitely buying more in every single flavor!
Loved the taste and super satisfying
5 out of 5 stars
mishie04_57 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a very tasty snack bar. It fills me up like a meal and tastes like dessert. It satisfied my sweet tooth and gave me the energy to finish my work day of teaching 6 year olds. Never seemed overly sweet. Soft consistency, not crumbly. Fits great in a purse for an on the go snack or meal!
No weird aftertaste
5 out of 5 stars
Thumbs up graphic, would recommend
mmr22 - 1 month ago, Verified purchaser
These brand of protein bars are the only protein bars I have ever had that don’t have that weird aftertaste. These are amazing but my favorite is the glazed donut flavor.
Healthy and taste great!
5 out of 5 stars
katiee214_2229 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have been enjoying eating these protein bars for an afternoon snack. They fill me up between meals and are so delicious. The inside has smooth chocolate chip cookie dough filling that’s covered in milk chocolate. They aren’t too sweet but satisfy me if I have a sweet craving. I love that the bars have no seed oils and are healthier for you.