$5.99 when purchased online
Target Online store #3991
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 4 Rolls
TCIN: 93867380
UPC: 860007660405
Item Number (DPCI): 253-06-0044
Origin: Imported
Shipping details
Estimated ship dimensions: 9 inches length x 4.5 inches width x 9 inches height
Estimated ship weight: 1.185 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
4.8 out of 5 stars with 6105 reviews
quality: 4.46 out of 5
softness: 3.92 out of 5
thickness: 4.32 out of 5
value: 4.09 out of 5
83% would recommend
774 recommendations
For Real
5 out of 5 stars
Thumbs up graphic, would recommend
Goodsam - 18 hours ago, Verified purchaser
I don't usually leave reviews however, this item REEL is for REAL. I try to live a chemical, toxic, and endocrine disrupting life. We are ingesting, breathing, and eating so many chemicals it's scary. That is why so many people are sick and our future is dying from the big C----R . I'm always researching chemical free products and when I realized this item was sold at target I grabbed several boxes. People you will definitely not be dissatisfied or disappointed. You can feel the difference. Once you use this product I guarantee that this item will become a staple in your home. Larger family homes with lots of children beware, you will spend a lot of money. You know how kids love to use the entire roll of paper towels and toilet paper to dry their hands and wipe their bottom. Even the roll is pretty. The BOTTOM line is your BOTTOM will thank you, and this item REEL is for REAL.
Bamboo
5 out of 5 stars
Thumbs up graphic, would recommend
H - 2 days ago, Verified purchaser
My favorite brand of toilet paper love their paper towels as well. I like the texture it
great alternative to the generic stuff
5 out of 5 stars
Thumbs up graphic, would recommend
MJ - 2 days ago, Verified purchaser
i’m really glad to have switch knowing that it is a much safer option for myself and my family
Changed
2 out of 5 stars
Thumbs down graphic, would not recommend
Changed - 2 days ago, Verified purchaser
Loved this toilet paper until recently repurchasing more and they changed. I still had one more left and compared the two. The old one is so much better. Very disappointed in the new manufacturing of this. Just like any regular toilet paper. Time to find a new brand :(
Thumbs up, bums up!
5 out of 5 stars
Thumbs up graphic, would recommend
Bekki812 - 3 days ago, Verified purchaser
Non toxic, bleach free and incredibly soft!
Insufficient protection for item purchased
2 out of 5 stars
Sizergh1 - 3 days ago, Verified purchaser
I dislike that target shipped my item with NO outer wrapping for all and sundry to see and handle my merchandise. The first time I ordered this the item was inside a box. If target is incapable of protecting my purchase I will find somewhere else to acquire what I purchase! I won’t be recommending Target at all. However, the item is positively excellent!
Use Bamboo
5 out of 5 stars
Thumbs up graphic, would recommend
SUE DONIM - 3 days ago, Verified purchaser
Not harsh and it decreases my carbon footprint
Finally Found My Favorite TP
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 4 days ago
I’ve tried a few bamboo toilet papers, but after trying REEL I was sold. As far as toilet paper is concerned, I’ll never again have to make a decision about which brand to buy. I’m a REEL fan!
Love this TP
5 out of 5 stars
Amanda - 4 days ago, Verified purchaser
Love the size of the rolls not too big or too small. They are soft too!
Love my nontoxic toilet paper!
5 out of 5 stars
Thumbs up graphic, would recommend
Nontoxbritt - 4 days ago, Verified purchaser
The only toilet paper I’ll use! I love that it is available at target as a nontoxic friendly option
Please continue to carry, love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Randi - 4 days ago, Verified purchaser
No fuzz left behind, absorbent and soft
Great TP!
5 out of 5 stars
Thumbs up graphic, would recommend
Robin - 5 days ago, Verified purchaser
I love this toilet paper! It is thick and sturdy, so you can use a lot less than the flimsy stuff … but it is still soft. No “left behinds” and no paper dust all over my bathroom.
It's not Charmin.
5 out of 5 stars
Thumbs up graphic, would recommend
LK - 5 days ago, Verified purchaser
It's not soft like charmin, but its safer to use.
Conscientious bottom wiping at its finest!
5 out of 5 stars
Thumbs up graphic, would recommend
Ubercid - 5 days ago, Verified purchaser
We started picking this toilet paper up because were curious, and because we have no small amount of guilt over our family's ever-expanding carbon footprint. Two kids in diapers, pets, elderly parents in the house who insist on buying foam plates, diposable cutlery and prefer drinking their morning coffee from Solo party cups (yeah, don't ask, I don't get it either). We're trying to baby-step the family into the now. Sure, this tp is a little pricier, but it's from a renewable resource, ethically manufactured, it's strong, soft and hasn't been a problem for our 60 year old Simi Valley plumbing (hallelujah). If only all of our other issues were so easy to solve!
Bamboo flushes away the competition!
5 out of 5 stars
Thumbs up graphic, would recommend
SingerMom - 7 days ago, Verified purchaser
I’d been wondering about this product for awhile, so I decided to take a chance and try it. (Bamboo is a grass and grows fast, unlike trees, so it’s more sustainable.) It’s thicker than regular toilet paper, has a good texture, and isn’t linty like regular paper. The rolls come in a cardboard box, and each roll is individually wrapped in tissue paper. So no plastic packaging and more environmentally friendly all around.
Free of chemicals
5 out of 5 stars
Thumbs up graphic, would recommend
Florida grandmom - 8 days ago, Verified purchaser
No irritation from this Gentle on intimate body areas.
Rolls are MUCH smaller now
3 out of 5 stars
Thumbs down graphic, would not recommend
Reel Annoyed - 10 days ago, Verified purchaser
I’ve been buying Reel TP for years and when it became available at Target I was thrilled to stockpile it when I ran in for “just a few things.” I did exactly that yesterday, and when I went to stock my new rolls next to my existing ones, I saw the new rolls were noticeably smaller. I thought maybe they reduced the sheets per roll but no it’s still 300. Like everyone else is saying in recent reviews, Reel is cutting corners and reduced the quality of their product—it’s no longer the same soft, fluffy, and lint free TP that made me switch to this brand. It’s now super thin and feels very cheap but is still quite expensive! Reel must think their loyal customers are idiots and wouldn’t notice. Wrong, we’ve noticed and sounds like many of us are changing brands. Great job, Reel :(
It's not the same anymore
2 out of 5 stars
Thumbs down graphic, would not recommend
Back Dimples - 11 days ago, Verified purchaser
I’ve been buying this toilet paper for some time and had loved it. I recently purchased another 12 pack to discover they’ve changed the way they make it. It’s now thin & the softness of it is different. Off to find something else….
Quality has decreased
2 out of 5 stars
Thumbs down graphic, would not recommend
kimi816 - 11 days ago, Verified purchaser
REEL tp used to be better. Over the past year it has become thinner and thinner and less soft compared to the way it was a couple years ago. I will not buy it anymore... they have lost my business. Like everything else, you pay more and get less. If im going to pay more, I might as well get more bang for my buck. I will be switching brands.
Appearance and Texture Changed
4 out of 5 stars
DLW - 11 days ago, Verified purchaser
I'm only rating this a 4 because of the past experience when it looked more natural. But now it's lighter and the texture has changed significantly