New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores

Easter is this Sunday, April 5

Easter is this Sunday, April 5

Easter is this Sunday, April 5

Get everything you need to celebrate. Shop Easter now

Get everything you need to celebrate. Shop Easter now

Get everything you need to celebrate. Shop Easter now

OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty - 2 of 4OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty - 3 of 4OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty - 4 of 4
OUAI Fine To Medium Hair Treatment Masque - Ulta Beauty - 1 of 4

OUAI Fine to Medium Hair Treatment Masque - Travel Size - 3.4oz - Ulta Beauty: Deep Hydration, Damage Repair

$22.00
Size3.4 fl oz

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Provides hydration for dry, damaged hair
  • Strengthens with proteins to prevent breakage
  • Leaves hair healthy with a shiny finish
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

This masque helps restore hydration, repair damage, and add shine to fine/medium hair with shea butter, panthenol, and hydrolyzed keratin.

Highlighted Ingredients:
SHEA BUTTER - Helps to hydrate, soften & condition dry over processed hair
PANTHENOL - Helps to restore shine while improving overall strength of hair strands
HYDROLYZED KERATIN & PROTEINS - Help prevent breakage while reducing frizz & flyaways

How To Use:
• After cleansing, rinse hair with warm water.
• Remove excess water from hair.
• Apply a quarter size amount starting from the ends and working to the roots.
• Comb product through with fingers or wide tooth comb.
• Chill out for 5 minutes, then rinse with cool water.

Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.
 
This moisturizing mask is safe for color-treated hair, keratin treatments and chemically treated hair. This product is SLS, SLES, parabens, phthalates, gluten and cruelty free. Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials!
Hair Type: Normal, Dry, Fine
Product Warning: Eye irritant
Product Form: Mask
Beauty Purpose: Deep Hydration, Damage Repair
Net weight: 100 Grams
TCIN: 94193236
UPC: 815402027872
Item Number (DPCI): 342-03-7071
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), cetearyl alcohol, behentrimonium chloride (anti-static agent / agent antistatique), cetyl alcohol, stearamidopropyl dimethylamine, cetyl esters, amodimethicone, hydrogenated ethylhexyl olivate, isododecane, jojoba esters, glycerin, butyrospermum parkii (shea) butter, oryza sativa (rice) bran oil, cocos nucifera (coconut) water, panthenol, phyllostachys bambusoides juice, tamarindus indica

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.64 inches length x 2.6 inches width x 1.93 inches height
Estimated ship weight: 0.309 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: can this product be used on human hair extensions?

submitted by curious - 2 years ago

  • A: Yes! All OUAI products are extension-safe for human hair, synthetic, combination extensions, and wigs. This also includes color-treated alternative hair. We always recommend consulting with your hair dresser for the best application tips tailored to your hair care routine and testing any new product on a few strands before usage on a full set of extensions or wigs for precautionary preferences. Comb product through with fingers or wide tooth comb. Chill out for 5 minutes, then rinse with cool water.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: How often do you use this?

submitted by CS - 5 months ago

  • A: It's important to do what feels best for your hair. Everyone’s routine is different! Fine to Medium Hair Treatment Masque helps restore hydration, repair damage, and add shine to fine and medium hair types. We recommend using it whenever you feel like you need extra hydration.

    submitted byOUAI team - 5 months ago
    Brand expert
See all questions (2)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This hair mask has garnered positive feedback for its ability to transform fine, thin hair into soft, voluminous locks. Guests appreciate its lightweight formula that adds shine and manageability without weighing hair down. The pleasant scent enhances the overall experience, making it a delightful addition to any hair care routine. Many guests have noted significant improvements in hair texture and health after regular use, making it a must-try for those seeking effective hair treatments.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 565 reviews
    50% would recommend
    10 recommendations
    5 out of 5 stars
    27 March, 2026
    originally posted on OUAI
    Image

    re: Shampoo, Conditioner, & Curl Creme I haven't tried the above product yet.

    I like all three of the products I've tried. My hair is clean, smooth, with natural (not crunchy) curls and soft to touch.
    Debra V.
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026Verified purchase

    Wasted money due to poor packaging and shipping from Target

    Never received… and never heard back from target.
    Kenn
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2025
    originally posted on OUAI
    Image

    Best hair mask

    I’ve used it now twice and it’s amazing you can truly see a difference
    Magdalena J.
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2025
    originally posted on OUAI
    Image

    Beyond salon professional mask

    I have a fine thin hair lacking volume. I was using Kerastase over the past 8 years. It was good, not that great for thin no-volume hair because it made my hair flat weighting down. This Ouai mask makes my hair full and alive with satisfied volume. Also, the price point is better than Kerastase compared to the results I’ve got.
    Chloe N.
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    3 June, 2025
    originally posted on OUAI
    Image

    Fine hair mask

    Love the light smell when I do my weekly hair treatment. It adds shine, great texture and gives me good results.
    Diana W.
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    24 May, 2025
    originally posted on OUAI
    Image

    Love It

    This product is awesome, but I don't find it to be like an actual treatment. I switch it up with my regular conditioner and it leaves my hair softer and with less tangles for sure, but it doesn't leave me feeling like I've had a treatment. Love it as a regular conditioner and wish it came in a bigger size.
    Cynthia B.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2025
    originally posted on OUAI
    Image

    Amazing mask

    It leaves my hair so soft and manageable, I love the texture it’s very lightweight
    Gabriela G.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 May, 2025
    originally posted on OUAI
    Image

    Good product.

    I have thin hair with a lot of fly aways. This makes my hair feel so soft and calms my fly aways down but does not weigh my hair down. It also smells lovely which is a must!
    Kimberly B.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    10 May, 2025
    originally posted on OUAI
    Image

    Amazing

    I have purchased about 3 or 4 already and I truly love it. It smells amazing leaves my hair soft and it does what it’s supposed to do. I have very thin hair and I don’t feel that it weighs it down, but I do know how soft it leaves it even though I have my damaged hair
    Jessica S.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 April, 2025Verified purchase

    Overwhelming Fragrance

    The product label is deceiving because it only lists a few ingredients and only mentions natural extracts. If you look on the brand website, the full ingredient list is very long and also includes synthetic fragrance (Parfum). My daughter only used a couple of times before we had to discard because the fragrance was so strong and nauseating. The smell filled our home and transferred to her towels, clothes, and belongings. It’s been very difficult to wash out of anything, and took weeks of shampooing to remove from her hair.
    AR
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    21 April, 2025
    originally posted on OUAI
    Image

    Amazing

    I honestly wish I had found this brand sooner. I've tried other hair masks before and they just left my hair greasy and the roots and dried out at the ends. The texture of this stuff is weird, but it works.
    Megann T.
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2025
    originally posted on OUAI
    Image

    Very good product

    Really like the light, fresh fragrance. It's super moisturizing and it left my hair soft and shiny.
    Deanna S.
    Did you find this review helpful?
    4 out of 5 stars
    19 April, 2025
    originally posted on OUAI
    Image

    This made my hair so soft.

    This is a pretty good masque. I can’t believe feel the difference in my hair - it’s manageable and soft.
    Donna F.
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2025
    originally posted on OUAI
    Image

    Hair mask

    It’s not to heavy on the hair, & has a soft clean scent.
    Maggie T.
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2025
    originally posted on OUAI
    Image

    amazing product so far

    i havent used it that much yet but it gave me a ver nice smell and i defenitely feel my hair way more hidrated than before and gave me back my wavy ends very good quality, i really recomend it and it has given me a lot of compliments
    MARIA G.
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2025
    originally posted on OUAI
    Image

    Wonderful product

    I have never purchased a mask before, but this was part of a special grouping so I thought I would try it and I have to admit what a difference. This is made to my hair which is very fine but Didn’t make my hair oily or weighed down. My hair is fairly short and continuing to grow out during my chemotherapy. I can honestly recommend this product, Really makes a positive difference!
    Donna R.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 March, 2025
    originally posted on OUAI
    Image

    Mask of necessity!

    My hair feels like SILK after using this mask! I love the soft feeling, absolutely no tables, the texture is quite desirable. All and all a wonderful treatment!!!
    Kaitlyn L.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 March, 2025
    originally posted on OUAI
    Image

    Excellent product

    Use once a week. Healthier, fuller, stronger hair.
    Teresa K.
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2025
    originally posted on OUAI
    Image

    Treatment Mask

    This mask is a must have for everyone. I completely LOVE it and will never be without it. Thank you OUIA!
    Gail F.
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2025
    originally posted on OUAI
    Image

    Necessary

    I didn’t know I needed this product until I got it. It makes my hair feel so silky soft without weighing it down! Definitely recommend!
    Jessica S.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy