$8.49 sale price when purchased online
$8.99 list price
Target Online store #3991
About this item
Highlights
- 13G Protein
- 0G Total Sugar
- 5G Net Carbs
- Grain and Gluten-Free
- No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
- Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
- Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.
Description
MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.
Serving Size: 1 cup
Serving Per Container: About 5
Amount :
Calories: 150
% Daily Value*
Total Fat 8g10%
Saturated Fat 1.5g8%
Trans Fat 0g
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15g5%
Dietary Fiber 1g4%
Sugars 0g
Added Sugars 0g0%
Protein 13g24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
milk protein blend (casein*, whey protein concentrate*), sweetener blend (allulose, monk fruit extract*), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin* (from chicory root and/or agave), natural flavor*, blueberry*, fruit and vegetable juice* (for color), salt.' '[*adds a trivial amount of sugar.]
Allergens & Warnings:
Contains: Milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?
submitted by Tracey - 1 year ago
A: 1g of fiber & 10g of allulose
submitted byMeatandcarbs - 1 year agoA: What is used to give color?
submitted byQueen of Everything - 11 months ago
Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?
submitted by Consumer - 2 years ago
A: Because people get away with misleading information
submitted byCt - 1 year agoA: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.
submitted byLocutusOfBorg - 7 months ago
Q: how many servings per box? what size is a serving?
submitted by msozarks - 3 years ago
A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).
submitted byMagic Spoon - 3 years agoBrand expert
Q: Is Magic Spoon vegan?
submitted by Waterwalker - 3 years ago
A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!
submitted byMagic Spoon - 3 years agoBrand expert
Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.
submitted by Srividya - 2 months ago
Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?
submitted by Srividya - 2 months ago
Q: Are these snap ebt eligible?
submitted by A - 6 months ago
Q: Someone explain how they get to 4 net carbs??
submitted by jeniw - 6 months ago
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4.1 out of 5 stars with 4989 reviews
quality: 3.56 out of 5
taste: 3.21 out of 5
value: 2.59 out of 5
49% would recommend
726 recommendations
Taste and texture have changed
2 out of 5 stars
Thumbs down graphic, would not recommend
Emlohr - 9 days ago, Verified purchaser
I love this cereal and typically purchase a box every week or so. Unfortunately, the most recent box I purchased tasted completely different (not good) and the cereal is softer and less crunchy. I’m hoping this is just a bad batch but if it’s a new formula, I don’t have any reason to repurchase.
Good not Great
3 out of 5 stars
Anthony G. - 12 days ago
originally posted on Magic Spoon
Close to CTCrunch, but just lacking a bit of flavor. Perhaps a bit more cinnamon. But tasty.
Decent Cereal
3 out of 5 stars
Anthony G. - 12 days ago
originally posted on Magic Spoon
Not my favorite, but not bad either. Could use a bit of a flavor boost.
By far the beat
5 out of 5 stars
Denise A. - 13 days ago
originally posted on Magic Spoon
Okay this particular cereal was very tasty and reminds me of a childhood favorite Cocoa Puffs! This one definitely is spot on!
Good amount of protein
2 out of 5 stars
Denise A. - 14 days ago
originally posted on Magic Spoon
It did not have the honey taste I was expecting but I did like the amount of protein.
Great crunchy texture
4 out of 5 stars
Stacy H. - 14 days ago
originally posted on Magic Spoon
Holds its crunch in milk, but has little to nothing flavor.
Yummy breakfast
5 out of 5 stars
Josephine - 16 days ago, Verified purchaser
This is a great option to have on hand especially with it being back to school. We love having healthy protein rich options for our family to enjoy
S’mores is ok
3 out of 5 stars
Ricardo C. - 16 days ago
originally posted on Magic Spoon
It’s good but I wouldn’t say it tastes like a s’mores. Slightly chocolaty.
Peanut Butter Cereal
5 out of 5 stars
Monique H. - 16 days ago
originally posted on Magic Spoon
Tasted like peanut butter without all the sugar of a typical peanut butter cereal! Great Health Benefits. Heard about Magic Scoop while watching a Trek Trendy You Tube Video.
The Cereal Connoisseur Has Spoken
5 out of 5 stars
Mia S. - 17 days ago
originally posted on Magic Spoon
I have a disabled adult son whose dietary restrictions took away a lot of his favorite breakfast foods & snacks, and he was struggling with the feeling of deprivation and with the change of his life-long routine having access to cereal. So I started getting him Magic Spoon. He really loves it, and it helps him maintain the low-carb sugar-free diet because he's found a familiar favorite to enjoy-- cereal. He loves the S'mores flavor, but he says he would give them all 5/5 so there you are.
The Cereal Connoisseur Has Spoken
5 out of 5 stars
Mia S. - 17 days ago
originally posted on Magic Spoon
My disabled son was down because he needs to maintain low carb/sugar-free diet, and he really missed regular cereal he used to eat. I started getting him the Magic Spoon bundles and it really makes his day, it's familiar and comfortable so it doesn't feel restrictive. He says the Fruity flavor is particularly good mixed into yogurt, so there you have it.
Perfect fit!
5 out of 5 stars
Brian E. - 17 days ago
originally posted on Magic Spoon
I've tried all the flavors and occasionally eat some every now and then, I've decided the peanut butter is my favorite.
My wife hasn't tried this yet so I cannot rate her taste on this one
4 out of 5 stars
Dwain E. - 17 days ago
originally posted on Magic Spoon
I would say so far that this one is pretty good. I think the chocolate one would be overpowering flavor wise but this blends well.
Second to best flavor and an actual enjoyment for breakfast.
5 out of 5 stars
Dwain E. - 17 days ago
originally posted on Magic Spoon
Comes close to as good as the fruity one but just a bit less in my book. However, both my wife and I enjoyed this cereal.
Not a fan of the flavor on this one
2 out of 5 stars
Dwain E. - 17 days ago
originally posted on Magic Spoon
I can't put my finger on it but the flavor is not too good. Lowest one of my trial cereals.
Good but not my favorite.
4 out of 5 stars
Dwain E. - 17 days ago
originally posted on Magic Spoon
I like that it is crunchy for the whole meal. It has a pretty good flavor.
magic spoon review
4 out of 5 stars
henri s. - 18 days ago
originally posted on Magic Spoon
pretty good flavor, would like the shape and texture could be more like the original cereal
magic spoon review
4 out of 5 stars
henri s. - 18 days ago
originally posted on Magic Spoon
pretty good flavor, would like the shape and texture could be more like the original cereal
Kids day
4 out of 5 stars
Janice B. - 18 days ago
originally posted on Magic Spoon
It made me feel like a kid eating fruit loops but better
Great taste
5 out of 5 stars
Joan N. - 18 days ago
originally posted on Magic Spoon
Aswesome cereal, especially for diabetics. No sugar spikes.