NOBS Toothpaste Tablets - Classic Mint - 1.31 oz

A: It does not - it has nanohydroxyapatite, which is intended as an alternative. I personally alternate between this and a normal fluoride toothpaste - I feel like this addresses tooth sensitivity better than a lot of other toothpastes, but I still like to be sure I’m getting that fluoride!

A: No. The point of the product is that it doesn’t include fluoride, which many consider bad. Hence the name NOBS= NO Bad Stuff.

A: Hi there! Great question. Fluoride is a helpful ingredient, but it's not the only remineralizing agent. NOBS Toothpaste Tablets use nano hydroxyapatite instead, which is an equally effective alternative for those who can't (or don't want to) use fluoride. A peer-reviewed study on NOBS published in May 2025 showed it's just as effective as fluoride at 5% nano hydroxyapatite: https://www.mdpi.com/2304-6767/13/5/201. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why 😊

A: Hi there! Each jar comes with 62 tablets, which is a one month supply if you brush twice a day. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in 1300+ dental offices across the country, and once you try them, we think you'll see why.

A: Hi there! On whitening, our tablets contain nano hydroxyapatite, which may help whiten teeth, plus baking soda that gently lifts surface stains without damaging enamel. They aren't designed as a whitening product though, so for deeper staining your dentist is the best route. On periodontal concerns, our tablets are excellent for your enamel but aren't intended to treat the gums, so gum disease is something to manage with your dentist. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in 700+ dental offices across the country, and once you try them, we think you'll see why.

A: Hi there! Thanks for wanting to stock up on NOBS Toothpaste Tablets! Promotions on Target.com are set up and applied by Target, so we aren't able to see or adjust cart pricing on our end. For example, for a Target Circle offer, it usually needs you to be signed in to your Circle account, and some offers apply at checkout rather than in the cart. If the discount still isn't showing, please reach out to Target's guest services so they can look into it and get it sorted for you. We hope you enjoy your jars!

A: Hi there! Yes, this is the authentic product. We rebranded from biöm to NOBS on October 15, 2025, so the name and packaging are new, but it's the same company and the same toothpaste tablet formula you know. Here's an easy way to verify it's us: our old website reroutes straight to nobsroutines.com, and our social media handles are @nobsroutines. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and you can trust that what's on Target shelves is the real NOBS.

A: Hi there! Our tablets are meant to be chewed, brushed with, and spit out rather than swallowed because you'll want to spit out all of the plaque and biofilm that you just removed from your teeth. That said, our tablets are fluoride free and safe if swallowed, so accidentally swallowing some is nothing to worry about. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.

A: Hi there! Yes, our tablets are safe for children as long as they can safely chew and spit, which most 10 year olds can do with no trouble. And if you have younger kids at home who aren't there yet, we also make NOBS Jr, a berry bubblegum tube toothpaste made just for them. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.

A: Hi there! Our toothpaste tablets are made in our facility in Mexico, which is CGMP certified, meaning every batch is held to current Good Manufacturing Practice standards for quality and consistency. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.

A: Hi there! We use rod-shaped nano hydroxyapatite, which meets the particle shape guidelines in the EU Scientific Committee on Consumer Safety's Final Opinion on Hydroxyapatite. Thanks for asking, it's a detail most people never think to check. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.

A: Hi there! No rinse needed. Once you've brushed with NOBS Toothpaste Tablets, you can simply spit and go; some people skip the rinse so the nano hydroxyapatite stays in contact with their teeth a little longer, while others prefer a quick rinse. Either way works, it comes down to personal preference. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.