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Que Bella Niacinamide & Watermelon Hydrating and Refining Facial Serum - 1.6 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry - 2 of 4Que Bella Niacinamide & Watermelon Hydrating and Refining Facial Serum - 1.6 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry - 3 of 4Que Bella Niacinamide & Watermelon Hydrating and Refining Facial Serum - 1.6 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry - 4 of 4
Que Bella Niacinamide & Watermelon Hydrating and Refining Facial Serum - 1.6 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry - 1 of 4

Que Bella Niacinamide & Watermelon Hydrating and Refining Facial Serum - 1.6 fl oz: For Normal, Oily, Combination, Sensitive, Mature, Dry

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Return this item by mail or in store within 90 days for a full refund.
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At a glance

About this item

Highlights

  • New! Part of our exclusive skincare range
  • Buy a 6-step skincare routine for less than $60!
  • Powered by niacinamide to help refine + balance
  • Juicy watermelon extract hydrates
  • Hyaluronic acid helps boost moisture + refine the appearance of the skin
  • 82% said their skin felt and looked hydrated *
  • 79% saw more even skin tone, brighter glow & minimized appearance of pores *
  • Lightweight, non-sticky + smells as good as it works
  • 35% PCR (post-consumer recycled) packaging♻️
  • Vegan, dermatologically approved, and suitable for all skin types
  • * Panel results based on 28 person user trial.

Description

Hydrate, brighten, refine — all in one juicy drop.
Say goodbye to dull vibes and hello to dewy skin with our Niacinamide & Watermelon Serum. This refreshing formula is packed with niacinamide to help refine the skin, watermelon extract for a boost of moisture, and hyaluronic acid to lock it all in. It helps refine the appearance of pores, and leaves your skin looking bright, plump, and glowier than ever.

It's lightweight and bursting with fruity-fresh energy — your skin’s new summer obsession (all year round).

✨ Bright skin. Balanced tone. Pores, who?

How to Use:
Apply 2–3 drops to clean, dry skin after toning. Gently press into the skin until fully absorbed. Use morning and evening. Follow with moisturizer and SPF in the AM.

Packaging contains 35% recycled content.
Scent: Watermelon
Health Facts: Contains Watermelon, Contains Hyaluronic Acid, Contains Niacinamide, Vegan
Product Warning: Adult Use Only, eye irritant, keep out of reach of children
Product Form: Serum
Sustainability Claims: Cruelty-Free, Post-Consumer Recycled Material, Renewable Material
Package Quantity: 1
Beauty Purpose: Hydrating
Recommended Skin Type: Mature, Sensitive, Combination, Normal, Very Dry, Oily, Dry
Net weight: .17 Pounds
Features: Dermatologist Tested
TCIN: 95034288
UPC: 5060242154348
Item Number (DPCI): 037-05-7145
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), propanediol, niacinamide, polysorbate 20, hydrolyzed hyaluronic acid, citrullus lanatus (watermelon) fruit extract, hydroxyethylcellulose, parfum (fragrance), glycerin, hydroxyacetophenone, xanthan gum, tocopherol, ethylhexylglycerin, potassium sorbate, sodium benzoate, benzyl alcohol, terpineol.

Allergens & Warnings:

PRECAUTIONS: For external use only. Keep out of reach of children. Product is formulated and recommended for use only by individuals over 18 years of age. Do not use on broken or irritated skin. Patch test before use. Avoid eye contact and if contact occurs, rinse thoroughly.

Shipping details

Estimated ship dimensions: 1.5 inches length x 1.5 inches width x 3.7 inches height
Estimated ship weight: 0.17 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How is the serum best used for optimal results?

submitted by AI Shopping Assistant - 3 months ago

  • A: Apply 2-3 drops to clean, dry skin after toning, gently pressing until absorbed.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What other ingredients enhance the serum's hydrating properties?

submitted by AI Shopping Assistant - 3 months ago

  • A: It contains watermelon extract for moisture and hyaluronic acid for locking in hydration.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin types can safely use this facial serum?

submitted by AI Shopping Assistant - 3 months ago

  • A: The serum is suitable for all skin types, including mature, sensitive, and dry skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this product contain any animal-derived ingredients?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, the serum is vegan and cruelty-free, ensuring no animal-derived ingredients are used.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main benefit of niacinamide in the serum?

submitted by AI Shopping Assistant - 3 months ago

  • A: Niacinamide helps refine and balance the skin's appearance for a smoother texture.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated
See all questions (5)

Additional product information and recommendations

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4.4 out of 5 stars with 45 reviews
83% would recommend
43 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2026

Very similar to more expensive brands.

This is a nice water-based serum that glides very easily over the skin. I find it very hydrating without being too sticky. It leaves a nice Sheen on the skin The only downfall for me is the scent. It is very strong and fruity.
Waitykaty
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2026

Hydrating but not sticky

The niacinamide and watermelon serum is hydrating without being sticky. The watermelon scent is heavy, but it fades after about 10 minutes for me. Applying sparingly and rubbing in completely is key to avoiding a white cast. Overall I would recommend for someone that doesn’t have sensitive skin.
Kyeishaj
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2026

Good serum.

I actually really liked this serum. It's helped smooth my dry skin. It doesn't feel sticky or tacky on my skin either. Serum has a nice but subtle scent. Definitely adding permanently to my skin care routine.
Jbeans
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026

Watermelon cleanser

I enjoyed testing this watermelon scented serum, I find it best used after the watermelon cleanser of the same line. The serum helps keep my skin hydrated after cleaning, and helps prevent my skin from drying out especially during the winter
Hannah
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026

Good smelly serum!

Love the watermelon scent of this serum which helps hydrate and refine my skin. My first time trying a serum that have niacinamide, love the scent and my skin feels good, smooth and refine. A must try product.
Yamiboricua
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2026

Smells like cat urine

I used this product after using this cleanser every night. It works great. Easy to pump out and apply to my face. Rinses off with ease. However I would not purchase this product solely on the smell alone. To myself and husband it has the smell of cat urine to it. For this reason I would not recommend.
Karrie
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026

Great product

The niacinamide & watermelon serum feels so good going onto my face.It helps to refine the appearance of my pores and boost hydration.I used it after the cleanser to keep my face hydrated.It makes my skin feel so good.
fireyredhead30
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2026

Smells so good

“I received these products for free from the Hey, Bullseye™ sampling program in exchange for my honest review.” this serum is amazing so far. The watermelon scent is so sweet. I really like it. Not too thick or sticky.
Jess
Did you find this review helpful?
3 out of 5 stars
24 January, 2026

Basic Serum

I received this product for free from the Hey, Bullseye sampling program. This serum is a decent, no-frills option if you’re curious about niacinamide but don’t want anything too strong. The texture is lightweight and absorbs fairly quickly, and the watermelon scent gives it a fresh, pleasant feel without being overwhelming. While it layers well under moisturizer and didn’t irritate my skin, the results were subtle. I didn’t see a major improvement in pore appearance or oil control, and the brightening effect was minimal. It feels more hydrating than treatment-focused, so those looking for noticeable skin changes may be left wanting more.
Bamabelle
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5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026

Serum

I really like this watermelon scented serum. My face has been so dry with the constant changing weather patterns lately. This has been very helpful adding extra hydration. The watermelon scent smells so good.
Greeneee0
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3 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026

Good moisturizer

The smell is amazing just as the face wash, but it’s sticky and makes your skin feel tacky. I used this after using the face wash that came together. I didn’t like the feeling, but it did moisturize well. I received this product for free from the Hey, Bullseye™ sampling program in exchange for my honest review.
Rebecca
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026

Hydrating serum with a silky soft finish

The niacinamide and watermelon serum absorbs within seconds when applied, leaving my skin feeling silky soft and hydrated. It has a light watermelon scent that smells pleasant and refreshing. The scent isn't overpowering and starts to fade shortly after applied. The serum is a great addition to my routine because it helps keep my skin extra hydrated and almost provides a healthy glow afterwards as well.
Mindfullymanda02
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026

Serum

This serum has a very nice watermelon scent. I don't usually use serum. My face is oily/combo. It did leave my face feeling extra greasy and it did cause some breakouts. However, I have 2 extra dry spots on my face due to the winter weather, and the serum is working well on those spots, making them feel moisturized, less tight, and less red.
Aheavers
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026

Good serum!

This serum is light weight and smooth in texture. It isn’t sticky and absorbs into the skin. I waited a few minutes before applying anything else to my face and had no issues with applying make up. It does smell like candy watermelon and that was the only drawback for me.
TaDaK19
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2026

Hydration with a splash.

This serum is like a watermelon smoothie . Light, refreshing, and effective. The niacinamide gives my skin clarity, while the watermelon adds a nice kick of hydration. It’s a gentle glow-up for everyday use and it’s a gentle, dependable friend in my skincare routine. It’s a fruity little treat that keeps my skin happy and hydrated.
Tdtorres
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026

Smells good

This was my first time using this brand and its niacinamide and watermelon face serum. It is a1.6 fl ounce bottle. It has a push pump to get the serum out of the bottle. It smells so good, like fruity watermelon scented. It is a light weight clear colored serum. I use it on my face right after washing it daily.
SheReveals
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026

Smells amazing, my skin feels great!

Let me say I’ve been using 3 steps as part of my routine from this brand and it does not disappoint. I use this after the face wash which is also watermelon scented and it is amazing. My skin looks and feels so rejuvenated and I’m really enjoying this product,
Gerita19
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026

Hydrating!

I love that this is lightweight and easily bendable into the skin. Paired with the cleanser, this works great! It leaves my skin moisturized and looking refreshed. I struggle with dry skin, especially in the winter, and this has been so helpful in keeping my skin looking and feeling great. The watermelon scent is very strong and lingers so keep that in mind.
lseegs
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2026

Just ok

This serum is just ok. I have oily, acne prone, sensitive skin. I use both of the main ingredients on my face from other products and my face doesn’t have an issue. This serum didn’t hydrate as well, and it seemed to flare rosacea on my cheeks. I’d use it when I ran out of other products, but I wouldn’t purchase again.
Rdl97
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026

Meh

For me, this Niacinamide and Watermelon Serum from Que Bella is more novelty than anything else. And to be honest, I'm not a huge fan of watermelon-scented products. This particular item/line isn't overpowering, so I wasn't immediately running to wipe it off. The serum itself has a nice consistency and spreads across the skin nicely. I didn't really notice any noticeable hydration after using.
1 reply from Que Bella team - 2 months ago
Hi there, we're very sorry to hear about your experience with our Niacinamide & Watermelon Serum, and appreciate you taking the time to share your feedback. All customer comments are carefully reviewed to help us improve our products. If you'd like to discuss this further, please contact us at info@quebellabeauty.com.
ellejaiye
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