Sony Bravia XR 65" X90L 4K HDR Full Array LED Smart TV (Manufacturer Refurbished)
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$802.37 reg $1,599.99
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4.6 out of 5 stars with 578 reviews
5 out of 5 stars
7 May, 2026
originally posted on sony.com
Easiest set up ever
This tv sets everything up for you automatically (sound system, TiVo and other devices) I no longer have to use 3 remotes
1 reply from Sony North America Support team - 13 days ago
Hi Bbest, That’s fantastic to hear! We designed the XR-65X90L with the Cognitive Processor XR to make setup as seamless as possible, and I’m glad it’s successfully simplified your entertainment setup by eliminating those extra remotes. Thanks for choosing Sony. Best regards, Eliab
5 out of 5 stars
30 April, 2026
originally posted on sony.com
Better picture quality
Very happy with the TV. Bigger screen and better picture quality.
5 out of 5 stars
18 April, 2026
originally posted on sony.com
Superb TV
I got this a week ago and the quality of the screen of this TV is brilliant. Picture, sound top notch, feels like movie theatre!
5 out of 5 stars
7 March, 2026
originally posted on sony.com
XR65X90L Best Value On the TV Market
This is a great TV: great picture, excellent features, very bright, and out performs it's successor. Recommend buying while it is still in stock and at a deeply discounted price.
1 reply from Sony North America Customer Support team - 2 months ago
Hi MRigs1! Thanks for the great tip and for sharing your experience with us! It is fantastic to know that your XR-65X90CL is standing out as such a strong performer for you. This TV is powered by our Cognitive Processor XR, which understands how humans see and hear to deliver intense contrast with deep blacks and high peak brightness. We're genuinely thankful you decided on Sony! Warm regards, Estefany
4 out of 5 stars
2 March, 2026
originally posted on sony.com
Good tv
This was a warranty replacement for my old x90J. So very similar over all, vvr and 120hz are improved on this. One annoying thing still is you cannot change the picture format for apps, it's always stuck on auto so some apps the picture is stretched or not uniformed (can't remember the format name) Sound quality is ok, extra tweeters on the sides help but I bought a soundbar not long after. Like that when you add Sony soundbar you can control it from the TV menu. Also with the theatre bar 8 you can use the TV as a extra speaker The x90l as a input for audio jack with connects to the bar 8 this really helps with voice sounds.
1 reply from Sony UK team - 3 months ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your XR-65X90L, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! Additionally, you can adjust the picture quality to your desired options, by following the steps here: https://cutt.ly/OtRa9eD6 If the issue remains, try to the adjust the picture from the settings of the app itself. Furthermore, to adjust the sound quality, you can follow the steps at this link: https://cutt.ly/4tRa3z2a And for advanced sound settings, you can follow the steps here: https://cutt.ly/9tRa8RpC Moreover, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
5 out of 5 stars
7 February, 2026
originally posted on sony.com
Excellent choice
Perfect tv I have the 65 inch absolutely perfect quality easy to navigate around very pleased with it. I’m going to buy a 75inch now.
1 reply from Sony North America Customer Support team - 3 months ago
Hi Picassomozart, We are very glad to hear that your 65-inch X90L has provided such a perfect viewing experience. It is fantastic to know that you are enjoying the intuitive navigation and the high-quality picture that this model is known for. Hearing that you are already planning to add a 75-inch version to your home is the ultimate compliment to the performance of our Full Array LED displays. We really appreciate you being part of the Sony family. Regards, Dominick
5 out of 5 stars
6 February, 2026
originally posted on sony.com
Adjustable legs wall mountable rich smart features
I purchased this 85inch sony X90L television from an independent retailer. Having completely the initial setup process then turning on the tv i was greated by the excellent Google tv operating system which is smooth and slick in its delivery no lag whatsoever. Connecting to my Google account was a breaze to set up. The tvs smart features are vast from youtube Netflix to Spotify all the latest streaming apps you could want are all here. Picture quality is outstanding across the board from streaming videos and content to watching films and general tv content Sonys fantastic upscalalling processor is the best in the business making everyday tv look great Also gaming on thus tv is great thanks to two dedicated Hdmi 2.1 ports 4k at 120hz Games run smooth and slick sony also has a dedicated gaming mood to get the best out of gaming which looks great. Overall its a mid range tv that packs a very strong punch feature rich and heavy customisable to suit many peoples needs. You can get this tv and a great price and its definitely worth every penny buy this tv you wont be disappointed. Gary.
5 out of 5 stars
3 January, 2026
originally posted on sony.com
Perfect for bright rooms.
Bought it to go in a bright room, got an A80L OLED in the darker room… really didn’t expect much from LED but has been pleasantly surprised. Viewing angle range is decent, colours accurate, brightness enough to fight through the brightest day. Fantastic TV.
2 out of 5 stars
22 December, 2025
originally posted on sony.com
Less than two years and multiple unfixable issues.
My first and last Sony television. Has cool features, but its build quality and parts quality is very low. In less than 1 year, I noticed major dark vertical lines forming throughout the display. Less than 2 years owned, and noticed dead pixels. I’ve had better durability and quality from tv’s that cost 30% the price of this. And here I thought these things were supposed to be a step above the competition. You’ll be better off spending your money elsewhere on a different television from a different manufacturer.
1 reply from Sony North America Customer Support team - 5 months ago
Thank you for sharing your feedback, and please accept our sincerest apologies for the issues you've encountered with your XR65X90L. We are truly sorry to hear about the display issues appearing less than two years into ownership. We aim for our BRAVIA televisions to be a long-term investment in home entertainment, and we understand your disappointment when the hardware doesn't meet those expectations of durability. While the standard manufacturer's warranty typically covers the first year, we still want to ensure you have the best information available for your TV. To help you explore your options, we recommend visiting our Self-Help and Repair page here: https://us.esupport.sony.com/support/s/service?language=en_US. This resource can help you locate a Sony Authorized Service Center to evaluate the panel or provide guidance on out-of-warranty repair services. We appreciate your honest feedback regarding the build quality, as it helps our engineering teams understand where we can improve. Thank you for giving Sony a try, and we regret that we let you down this time. Best regards, Gus, Sony North America Customer Support
5 out of 5 stars
8 December, 2025
originally posted on sony.com
Picture
The best purchase I’ve ever made,beautiful picture.
1 out of 5 stars
7 December, 2025
originally posted on sony.com
Don't Buy
Keeps dropping internet, unfriendly support, ok picture
1 reply from Sony North America Customer Support team - 5 months ago
Thank you for sharing your feedback. We are truly sorry to hear that you are experiencing persistent issues with your XR-85X90CL television consistently dropping its internet connection. We understand how disruptive this is, as a reliable connection is essential for enjoying the smart features and premium picture quality you purchased. We sincerely apologize for the frustration this is causing. We are also very disappointed to hear that your experience with our support team was unfriendly. This is certainly not the level of service we strive to provide, and we take this feedback seriously. We apologize that we did not meet your expectations for a helpful and empathetic interaction. Regarding the internet connection issue, please know that we are committed to helping you resolve this so you can enjoy your 85-inch television seamlessly. Intermittent connection drops can often be related to local network settings, a specific setting on the TV, or a required firmware update. We would like to try and help you find a reliable solution. Please contact our dedicated television support specialists directly at: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv When you contact them, please reference your previous case number. They can guide you through specific troubleshooting steps, such as: Checking for Router/Network Interference: Ensuring your TV is receiving a strong signal. Performing a Network Diagnostics Test: Running the TV's built-in test to identify the specific failure point. Checking for the Latest Firmware: Confirming your TV has the most recent system stability and network updates. We take your satisfaction and your feedback about our support seriously. Thank you for bringing this to our attention. We hope to help you resolve this technical issue promptly. Best regards, Gus, Sony North America Customer Support
2 out of 5 stars
4 November, 2025
originally posted on sony.com
Died after < 2 years
I purchased a Sony Bravia XR-75X90L since I had a 15 + year old Sony Bravia in our room, and thought it would be good buy. The picture quality was good, but the google engine slowed down and locked up often causing a need to reboot every couple of weeks, but after 9 months, while on vacation, came back and it would not power on, did a hard reset and had to reconfigure everything from scratch, and continued working with occasional reboots, until last week, after 2 years, the TV locked up while watching antenna television . It went into a reboot loop, which I attempted to unplug and restart, and tried a soft reset to stop the looping, but after giving up and it went overnight powered off, the light was still lit - in the morning the light wouldn't even come on. Hard reset won't work and it is now a brick. I have opened a trouble ticket with Sony to see if they would email me back, but they want a call in, which sounds painful and likely not useful. The warranty is 1 year.
1 reply from Sony North America Customer Support team - 6 months ago
Hi Mylilfren, We genuinely appreciate your many years of loyalty to Sony, and we are truly sorry to hear that your experience with the new BRAVIA X90L has been so disappointing. We understand how frustrating constant reboots and, ultimately, the complete power failure of the TV after just two years can be. Before moving forward, please test connecting your TV to a different wall outlet that you know is working (not a surge protector or extension cord) to eliminate the power source as the cause. If the TV still won't power on, we would like to evaluate this situation directly. Please email the following information to our dedicated team at socialsupport@am.sony.com Full Name: Username: Telephone Number: Model Number: Issue/Concern: Thank you for considering Sony! Regards, Dominick
5 out of 5 stars
29 October, 2025
originally posted on sony.com
Loving it
Fantastic TV for the family house. Great quality and it feels like a real home theatre.
1 out of 5 stars
10 October, 2025
originally posted on sony.com
Good
A good TV with great picture, but my wife did not like the look of the picture so I have to return it to Sony
1 reply from Sony North America Customer Support team - 7 months ago
Hi myloss,,It's great to hear you found the picture on the XR-65X90L to be excellent. Thanks so much for that feedback. ,However, we're truly sorry to hear that, ultimately, your wife wasn't happy with the aesthetic look of the picture, leading to the return. We certainly want all our customers to be completely thrilled with their Sony experience and that includes the visual presentation in their home.,,If you decide to look for another Sony model in the future, please don't hesitate to reach out. ,,We appreciate you giving Sony a chance with this product!,Sincerely,,Estefany
5 out of 5 stars
2 October, 2025
originally posted on sony.com
Awesome TV
The picture is awesome, ive put the sound through my hi fi which has 2 powerful subwoofers...its like watching a film at a imax cinema.
5 out of 5 stars
24 September, 2025
originally posted on sony.com
Amazing TV
Picture is amazing as advertised- so very pleased- sound (with Sony soundbar) is crystal and crisp.
1 reply from Sony North America Customer Support team - 8 months ago
Hello Satisfiedviewer, Thank you for choosing Sony! We’re delighted to hear that you’re enjoying the exceptional picture quality of the XR-85X90CL. It’s also wonderful to know that the combination with your Sony soundbar provides clear and crisp sound. Wishing you an outstanding viewing experience! Best regards, -Fred
1 out of 5 stars
10 September, 2025
originally posted on sony.com
Remote stopped working just over a year of owning
I would not buy this brand again , the remote stopped working just over a year in , bought another remote which has now done the same thing in just 5 months. The on TV controls is one button which leaves the TV useless without the remote. Can’t use any of the apps on the TV
1 reply from Sony North America Costumer Support team - 8 months ago
Hi Scottishgirl1978, We're so sorry to hear about the frustrating experience you've had with your X90L TV and the remotes. Having this happen twice is definitely not the experience we want for you. For an issue like this, we have a helpful support article that covers common troubleshooting steps for TV remotes. It includes a power reset, which can often solve these kinds of problems. You can find the article here: https://www.sony.com/electronics/support/articles/00030297 If you've already tried these steps and the remotes are still not working, the best way to get this resolved is to reach out to our official product support team. They have the expertise to troubleshoot hardware issues like this and can help you find a solution. Here's the link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv We appreciate you sharing your feedback, and we hope you can get this sorted out soon. Thanks for choosing Sony! Sincerely, Jenn | Sony North America.
5 out of 5 stars
8 September, 2025
originally posted on sony.com
AMAZING TV
I honestly couldn’t be happier with this TV! The Sony 75" BRAVIA XR X90L is absolutely stunning. The picture quality is crystal clear, colors pop, and everything just feels more alive—it’s like watching movies in the theater but from my own couch. The size is perfect for really getting that big-screen experience, and it makes sports, games, and movies so much more exciting. The sound is surprisingly good too, and with Google TV built in, it’s super easy to find and stream whatever I want without any hassle. Setup was smooth, and the design looks sleek and premium in my living room. Overall, this TV has totally upgraded my entertainment setup. I smile every time I turn it on—it’s just that good. Highly recommend if you want something that feels like a real step up!
1 reply from Sony North America Customer Support team - 8 months ago
Hi Maskedherogodai, We're so glad to hear that your Sony BRAVIA TV has brought such a stunning upgrade to your home entertainment setup! Thank you for sharing your fantastic 5-star rating—the crystal-clear picture quality and vibrant colors of the XR X90L, paired with its immersive big-screen experience and convenient Google TV features, truly make movie nights and sports feel like a special event. The premium design and surprisingly good sound add that perfect finishing touch to your living room. Thank you for choosing Sony—wishing you a brilliant day! DiegoV, Sony North America Customer Support
2 out of 5 stars
6 September, 2025
originally posted on sony.com
Very annoying Google TV interface
Beautiful image quality. Because Sony sold its interface to Google TV, the TV does not have the option to prefer the priority input so if you work with an external terminal (cable, fiber,) you will always have to select the input every time you open the TV so work with 2 remote controls. Very annoying.
1 reply from Sony North America Customer Support team - 9 months ago
Hi Fred845, Thank you for sharing your experience with the Sony - BRAVIA X90L. We're glad to hear you're enjoying the beautiful picture quality, and we understand how important it is for your TV setup to be convenient as well. While it may seem that the TV requires two remotes, there is a actually a feature that can help simplify this. You can set the TV to always return to the last input used when it powers on. To enable this, please go to: Settings > System > Power and Energy > Power on behavior > Last used input. With this option turned on, every time you turn the TV back on, it will automatically go to the last input you were using, instead of the Google Home screen. This way you won't have to use two remotes to go into your preferred input. We hope this helps make your experience smoother, and we truly appreciate your feedback. If by any chance you encounter an issue enabling this setting, you can contact our technical support team via: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Thank you for considering Sony products! Regards, Dominick
4 out of 5 stars
26 July, 2025
originally posted on sony.com
Sony 55“ replacement
Simple, easy . Glad I purchased a Sony 111111222222222222222222.
1 reply from Sony North America Customer Support team - 10 months ago
Hi Don1209! It brings us great satisfaction to hear that you are pleased with your purchase of the XR-55X90L! This model features stunning 4K HDR picture quality, providing vibrant colors and incredible detail that truly enhance your viewing experience. Thank you for choosing Sony! Best regards, Estefany