Betty Crocker White Frosting - 12oz
$1.69 ($0.14/ounce) reg $1.99
Sale save $0.30 (15% off)
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$1.99($0.12/ounce)
$1.59 with Target Circle
4.5 out of 5 stars with 57 ratings
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4.4 out of 5 stars with 208 reviews
easy to prepare: 3.93 out of 5
quality: 3.06 out of 5
taste: 3.4 out of 5
value: 3.06 out of 5
30% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
(no review title)
Always use this whipped frosting. It’s light and makes the cupcakes taste great!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 July, 2025Verified purchase
Oilly. Ruined the cake.
This icing was terrible! Caused a double decker cake top to slide off. Very oilly. Tasted fine but turned to oil within a day.
5 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2024Verified purchase
My go to brand
I like to drizzle this over my baked goods Bundt cakes, muffins! It’s a nice finishing touch! Simply scoop what you need and microwave.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2023
disgusting
I haven't bought the fluffy white icing in quite a few years. I decided to buy it since I was making a cake. As soon as I opened the can and did what the directions said, to stir 20 times, I knew this was not the same frosting as years ago. This fluffy icing is a joke, it slide off my cold cake and it was all gooey. Where is this so called FLUFF? It used to be light and fluffy and tasted marshmallowy. Oviously, the ingredients changed! Better take off the label FLUFFY!
1 reply from Betty Crocker team - 3 years ago
We're sorry to hear about your experience, and we appreciate your review. Thank you.
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2022Verified purchase
Sugar Heaven
Whats not to like? Its a tub of sugary heaven
1 out of 5 stars
Thumbs down graphic, would not recommend
4 March, 2022Verified purchase
Do not buy
It’s been awhile since I used this. I barely had enough to frost a 13x9 cake. It used to be 16oz. The texture is not fluffy like it was. It’s much drier. Betty Crocker lost me as a customer. Changing to Pillsbury!
1 reply from Published by General Mills team - 4 years ago
We're sorry for any disappointment! We appreciate your feedback and will share it with the rest of our team.
2 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2022Verified purchase
Buy regular icing!
Not good if you have to mix the icing. I bought this for my daughters birthday cake and I added color. Once I began mixing in the color and had it incorporated the icing condensed so to say. All this is, is icing that they aerated. So mixing it makes that go away and you have “less” icing. By mixing you lose a loud half the volume. Paid for half air! Buy regular icing!
1 reply from Published by General Mills team - 4 years ago
Sorry for any disappointment! This is a whipped frosted, so it's supposed to have this consistency. If you need to mix it to add color, we recommend using gel food color and using an electric hand mixer to ensure the air is still whipped into the frosting.
4 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2021Verified purchase
Frosting
Great flavor easy to spread.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2021
no it
tastes like plastics to be honest
1 reply from Published by General Mills team - 5 years ago
So sorry to hear that! We appreciate you letting us know.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 June, 2021Verified purchase
Awful due to change in recipe or bad batch!
Disgusting! Used to love it and use all the time, Idk if it was a bad batch or they changed it but tasted like strawberry.
1 reply from Published by General Mills team - 5 years ago
So sorry to hear that! We appreciate you letting us know.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 May, 2021Verified purchase
Yuck
Processed - hard to spread. Warmed up slightly and then the frosting was not the same.
1 reply from Published by General Mills team - 5 years ago
We're sorry for any disappointment! We appreciate you letting us know.
5 out of 5 stars
20 February, 2021Verified purchase
Yummy frosting for being store bought.
Ok. If you are going to purchase a store bought frosting - go buy this one! The whipped is 1000% better than the original, plus its easier to spread. Not as good as hommade but really good for being store bought.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2020
(no review title)
The texture is horrible but the smell and the taste even worse.
5 out of 5 stars
16 September, 2020
Good to have on-hand
It's my go-to when using food coloring or flavoring. (I do like it just plain)
5 out of 5 stars
15 September, 2020
My go to icing
My go to icing. I have been making cakes not buying them from a bakery during the pandemic. My family loves this icing because it is not too sweet. I stick the container minus the lid in the microwave for a couple of seconds. Makes spreading the icing on the cake very easy.
3 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2020
(no review title)
Not as tasty as I hoped it would be. I will not be buying this flavor again.
1 reply from Published by General Mills team - 6 years ago
So sorry to hear that! We appreciate you letting us know.