Viviscal Thickening Shampoo with Biotin and Keratin - 8.45 fl oz: Aluminum-Free, Paraben-Free, Daily Use
$12.99 ($1.54/fluid ounce)See 1 deal for this item
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Guests are saying
Guests have found the Viviscal Thickening Shampoo to be a game-changer for those with fine, thinning, or brittle hair. Many have experienced a noticeable improvement in hair volume and strength, with a reduction in breakage and hair loss. The shampoo is praised for its pleasant scent, lather, and the way it leaves hair feeling clean and voluminous.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 698 reviews
quality: 3.76 out of 5
value: 3.72 out of 5
67% would recommend
40 recommendations
1 out of 5 stars
23 March, 2026
originally posted on Church & Dwight Co., Inc.
Dislike New Formula
I agree with Denise—I greatly dislike your new formula of the shampoo for thinning hair. Old formula was a clear color & worked great. New formula is cloudy in color & makes my hair oily. Bring back the old formula & I will happily repurchase!!!!
1 reply from Viviscal Consumer Relations team - 10 days ago
Seeing you reclaim the healthy, beautiful hair that’s been with you your whole life - through the ups and downs - is why we’re here, MaryAnne. We are going to follow up, so keep an eye out for an email to arrive soon!
5 out of 5 stars
2 March, 2026Verified purchase
(no review title)
Really like this thickening shampoo. My hair is thinning & falling out. This shampoo after 3 days of use made a difference.
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026Verified purchase
Finally something that works !!!
This shampoo is an absolute game changer ! After 2 kids back to back.. I had lost all hope on my hair .. I tried all shampoos and nothing worked as well as this and my hair feels absolutely so soft all day .. it’s a must
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase
(no review title)
Love how it leaves my hair
5 out of 5 stars
9 February, 2026
originally posted on influenster.com
Viviscal shampoo
[This review was collected as part of a promotion.] Great product, floral long lasting scent. Give ur hair great volume and body. Great value for money. Easy to apply thick and easy to lather on the hair. Great consistency.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2026Verified purchase
Beware
At first I was in denial but my hair was falling out in chunks. As soon as I realized this I stopped and the hair shedding noticeably decreased. Please beware. It also left my hair very dry and brittle. There are much better, more affordable products that work better than this stuff.
1 reply from Viviscal team - 2 months ago
We’re truly sorry to hear about your experience with our Viviscal Thickening Shampoo, Isabel. That’s certainly not what we want for you, and we understand how concerning increased shedding and dryness can feel. Please call or text us at (800) 833-9532, Monday–Friday, 9 AM–5 PM ET, and provide your case number: 07884213. We’re here to support you and your journey to healthier, stronger-looking hair. 💕
5 out of 5 stars
15 January, 2026Verified purchase
(no review title)
Great
5 out of 5 stars
14 January, 2026
originally posted on Church & Dwight Co., Inc.
Does what it says!
I’ve been using this product for about two months and highly recommend it. My hair is finally thick and fluffy and soft, looks great all day!
1 out of 5 stars
9 January, 2026
originally posted on Church & Dwight Co., Inc.
New formula sucks!
I loved the previous formula and have been using it for 2 years. I do NOT like the new formula at all. The feel of it, the smell and it makes my hair go flat. I wish you would return to the original formula.
5 out of 5 stars
29 December, 2025
originally posted on Church & Dwight Co., Inc.
Thickening shampoo great
[This review was collected as part of a promotion.] I have noticed my scalp and hair does well with this thickening shampoo. My hair looks good.
3 out of 5 stars
2 December, 2025
originally posted on influenster.com
Dandruff
[This review was collected as part of a promotion.] so it unfortunately didn’t suit my hair at all. Smell was great, left my hair feeling clean and soft. Hair looked shiny but wouldn’t use again due to dandruff.
5 out of 5 stars
26 November, 2025
originally posted on influenster.com
Hair care in a bottle
[This review was collected as part of a promotion.] One of the best thickening shampoos in the market, it really helps with hair that are brittle and thin, giving them a fuller look, while still smelling like a high end shampoo. It does make hair feel light and full without any residue.
4 out of 5 stars
17 November, 2025
originally posted on influenster.com
Okkk
[This review was collected as part of a promotion.] All right, smell, price and performance. Works? possible, but you have to adjust and use them often and regularly. I felt a slight difference on the hair
3 out of 5 stars
13 November, 2025
originally posted on influenster.com
Not for me
[This review was collected as part of a promotion.] The shampoo left my hair very dry. I double shampoo normally but with this I had to triple shampoo before getting that ‘squeaky clean’ feeling. It did leave my hair feeling clean but very dry after. You definitely need conditioner after this. I think that’s how it manages to get that thickening look.
5 out of 5 stars
8 November, 2025
originally posted on influenster.com
Torn….
[This review was collected as part of a promotion.] I’m so torn with this shampoo. While it doesn’t make my hair thicker, yet, maybe I haven’t been using it long enough. It makes my hair extremely soft, and all my “fly aways” have gone!! My husband noticed a difference, and it’s so much easier to brush! I have naturally straight and thin hair, so I’d love it to have more thickness to it, BUT I love how this makes my hair feel!!
4 out of 5 stars
7 November, 2025
originally posted on influenster.com
A really good quality shampoo
[This review was collected as part of a promotion.] I used this along side the conditioner and my hair looked a bit thicker on parts that are thinning and fine. Only need to shampoo once as it really foams up very well. Great smell and perfect consistency.
5 out of 5 stars
7 November, 2025
originally posted on influenster.com
Great shampoo to support hair loss
[This review was collected as part of a promotion.] I've been using Viviscal thickening shampoo in combination with the conditioner and also Viviscal supplement for approximately 6 weeks. I have been experiencing hair loss, but now I can see the baby hairs sprouting! The shampoo comes in pink packaging, with dark pink marine based graphics to represent the marine collagen and seaweed in the ingredients. It's a simple bottle, but easy to differentiate from the conditioner as it has a different colour way. It smells fruity and fresh, and lathers well. I was also pleasantly surprised concerning the price, I thought it would be much more expensive than it is.
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
Amazing
[This review was collected as part of a promotion.] I started using Viviscal Thickening Shampoo a few weeks ago because I wanted to improve the overall fullness and strength of my hair. My hair can feel thin at the roots, especially around the crown, so I was looking for a gentle shampoo that could add volume and support hair growth without weighing it down. I use it every other day, applying a small amount to wet hair and gently massaging it into my scalp for a couple of minutes before rinsing. The lather is creamy and feels nourishing, not stripping, which I really appreciate because my hair can get dry with frequent washing. After rinsing, my hair feels soft, clean, and manageable, with a noticeable lightness at the roots. Since I started using Viviscal, I’ve noticed my hair looks thicker and healthier, with more volume, especially after styling. I pair it with a lightweight conditioner to keep my ends smooth, and overall my hair just feels stronger and more resilient. I plan to continue using it because it’s a gentle, everyday shampoo that actually seems to deliver the fuller, healthier hair I was hoping for.
2 out of 5 stars
4 November, 2025
originally posted on influenster.com
Made my hair greasy and heavy with no real growth
[This review was collected as part of a promotion.] I tried both the Viviscal Strengthening Shampoo and Conditioner, but sadly they just didn’t live up to expectations. After a few uses, my hair felt greasy and weighed down rather than clean or refreshed. I really wanted to notice some strengthening or hair growth benefits, but there was no visible improvement even after consistent use. The scent is nice and the packaging looks sleek, but overall the formula just didn’t work for my hair type — it left it flat and lifeless.
5 out of 5 stars
1 November, 2025
originally posted on influenster.com
Effective over time.
[This review was collected as part of a promotion.] I really like the scent and consistency of this shampoo,it smells really nice and fresh and was thick and felt creamy. I cant say it is something I would spend the money on though as the effectivness is defininetly something you would notice over time after using regular.saying that I did notice my hair did feel and look healthier and the daily hair shed did decrease.The 2 photos I have added are the before and 3 weeks after using every couple of days with the strengthening conditioner.