e.l.f. Hydrating Face Primer Large - 1.01 fl oz: Paraben-Free, Vegan, Smoothing, Gel Formula
$11.00See 1 deal for this item
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$9.00
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 767 ratings
Bestseller
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 17460 ratings
$11.00
$5 Target GiftCard with $30 beauty products purchase
4 out of 5 stars with 694 ratings
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 253 ratings
$11.00
$5 Target GiftCard with $30 beauty products purchase
3.7 out of 5 stars with 235 ratings
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 340 ratings
Frequently bought together
Highly rated
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 11955 ratings
Highly rated
$1.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 1424 ratings
Bestseller
$9.00
$5 Target GiftCard with $30 beauty products purchase
4.8 out of 5 stars with 314 ratings
$8.00
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 10869 ratings
Guests also viewed
Highly rated
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 11955 ratings
Bestseller
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 17460 ratings
$11.00
$5 Target GiftCard with $30 beauty products purchase
4 out of 5 stars with 694 ratings
$9.00
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 767 ratings
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 5600 ratings
$8.00
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 4050 ratings
Related Categories
Guests are saying
This primer has received mixed reviews. Guests appreciate its moisturizing properties and smooth application, making makeup look great and last longer. However, some guests have experienced issues with its texture, greasiness, and occasional breakouts. The product's scent has also been a point of contention for some users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 374 reviews
easy to apply: 4.59 out of 5
easy to remove: 4.61 out of 5
long lasting: 3.64 out of 5
quality: 3.83 out of 5
value: 3.98 out of 5
58% would recommend
51 recommendations
5 out of 5 stars
12 March, 2026
originally posted on elfcosmetics.com
This stuff is amazing making my old skin smoother!
I’ve been using this hydrating primer for about 2 years now and I’m 60! I’ll be honest it helps smooth out my skin beautifully and it goes on so nicely. I use a little moisturizer then I put this on and add a little elf cc camo cream and elf c- brightening putty. Personally I couldn’t live without this routine it works out splendidly! My fine lines are so much less it’s amazing!
1 out of 5 stars
21 February, 2026
originally posted on elfcosmetics.com
It burns
I had gotten this from my nearest store today. And soon I put it on I burn my cheeks. It left a red and broke out my face. My cheeks are usually dry and I break out a lot.
5 out of 5 stars
13 December, 2025
originally posted on elfcosmetics.com
Amazing product
I just found this primer and when I apply it, it feels like I have been using a great moisturizer for years. It makes your skin feel so smooth and healthy. I just love it. Got my whole family using it *****
5 out of 5 stars
12 December, 2025
originally posted on elfcosmetics.com
Best Primer
The e.l.f. Hydrating Face Primer is lightweight, moisturizing, and perfect for dry or normal skin. It gives a smooth, hydrated base without feeling sticky, and makeup applies really nicely on top.
2 out of 5 stars
28 November, 2025Verified purchase
Not moisturizing at all; left skin feeling thick and cakey.
It's not hydrating at all. It's just a fluffy thick oily but not in an absorbing moisturizing way. The pink grip is way more hydrating.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
(no review title)
I am not a "makeup person" but I use this frequently. It spreads wonderfully and makes my face feel good. Not greasy.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 November, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Sensitivity, Aging, Redness, Pores
- Skin type: Combination
- Hair color: Brunette
Not for oily skin in T-zone
Not for oily prone skin even in winter. Feels greasy. It’s soft feeling but not for me.
5 out of 5 stars
10 November, 2025
originally posted on elfcosmetics.com
Amazing product!
Ok I have never used a primer. But I am older now & decided to give this hydrating primer a shot. This stuff is no joke! I am really loving it & thankfully it didn’t break me out or make my makeup look cakey. I am grateful for this product! Thank u elf!
2 out of 5 stars
16 August, 2025
originally posted on elfcosmetics.com
Formula is different
I have repurchased this primer multiple times but the last time I purchased this the formula felt different and more greasy than usual and within a week the product had separated and had a weird smell and texture
5 out of 5 stars
18 May, 2025
originally posted on elfcosmetics.com
Sinply the best primer on the market.
This primer is extremely velvety , goes on smoothly and easily Blends and enhances any Foundation. It looks just as good hours after you've applied it as when you first put it on. That leaves a beautiful matte yet Dewey finish is gorgeous.
5 out of 5 stars
18 May, 2025
originally posted on elfcosmetics.com
Tried many primers and this is by far my favorite.
Their hydrating primer goes on velvety smooth and blends beautifully with any foundation. It lasts all day long while maintaining a beautiful, yet Dewy finish.
5 out of 5 stars
1 May, 2025
originally posted on elfcosmetics.com
Best Elf Primer
Love this primer so much it makes my skin feel refreshed and smooth. I use it every time I put heavy makeup on and I love how well it protects my skin without breaking out as much as I have seen when using other primers. Definitely recommend trying!
1 out of 5 stars
13 April, 2025
originally posted on elfcosmetics.com
Not for my skin or makeup
I love elf. I buy everything elf bc of the consistent quality and their ethics. I have combination skin at 38. Oily, dry and acneic skin. This primer feels amazing and I wish it did work in my skin but it keeps my makeup completely separated over time and rubs off very easily. I use elf’s Prime and Stay finishing powder at the base for my skin only. No foundation and their blushes. Primer wise, I use the liquid pore less putty and it’s AMAZINGGGGG. Sometimes products just aren’t for your skin type but I’m glad I found products within this line that do.
5 out of 5 stars
1 April, 2025
originally posted on elfcosmetics.com
The Best Yet!
I've tried them all, and I keep coming back to this primer. I agree with another customer when she says it compares to DHC primer. It makes your skin feel amazing, leaves a soft plump focused effect and I've used it by its self for years. I hope Elf never stops making this product, and confused as to why they took it off the shelves on stores. I like to follow with the coconut setting spray as a final step for one more application of hydration. I recommend this product all the time!
5 out of 5 stars
11 March, 2025
originally posted on elfcosmetics.com
Velvety
It feels go velvety when applied on skin. It’s not sticky and makes my makeup look so good.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2025Verified purchase
Breakouts
Made my face breakout in 8 hrs. I put it on in the morning with nothing else on my face. Horrible. Returning. I've been wearing makeup for 26 years and I've never had this happen.
4 out of 5 stars
6 February, 2025
originally posted on elfcosmetics.com
Leaves smooth texture
Left my face looking less dehydrated. Works as advertised and isn’t irritating on sensitive skin.
4 out of 5 stars
25 January, 2025
originally posted on elfcosmetics.com
A favorite used alone
I have used this primer for years, and absolutely love the way it makes my skin feel so silky smooth. It really reminds me of DHC primer. I only use it alone, or with the bronzing drops when I simply want a soft effect on my face on the no makeup look days.
5 out of 5 stars
17 January, 2025
originally posted on elfcosmetics.com
Great feel!
Love the feel of this primer. Very smooth and hydrating!
5 out of 5 stars
4 January, 2025
originally posted on elfcosmetics.com
Favorite primer
I have tried out several primers and struggle with both oily and dry skin. This is the only primer that I’ve found to work!