Maybelline Lifter Gloss Lifter Plump Lip Plumper Gloss with Maxi-Lip - 007 Cocoa Zing - 0.18 fl oz: Medium Tone, Liquid Formula, Gloss Finish
$10.99
Color007 Cocoa Zing
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Guests are saying
This lip gloss offers a unique blend of color and plumping effects, making it a standout choice for guests who enjoy a spicy twist. Many guests appreciate the vibrant color options and the glossy finish, while some find the burning sensation from the chili oil to be intense. Despite mixed feelings about the heat, the overall hydration and plumping results are often praised, making it a tempting addition to any beauty routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 1273 reviews
easy to apply: 4.31 out of 5
easy to remove: 3.57 out of 5
long lasting: 3.45 out of 5
quality: 2.99 out of 5
value: 3.05 out of 5
35% would recommend
108 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
29 April, 2026
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
Horrible
This stuff burns . It’s like they poured a whole bottle of chili powder in this tube . Most horrible lip gloss I ever used . Stay away bag product it will be going back to the store
1 reply from Maybelline Consumer Care team - 9 days ago
Hi there, We are sorry to hear about the experience you had with Lifter Gloss Lifter Plump Lip Plumper Gloss and would like to speak with you directly. Please give us a call @ @ 800-442-7643 9 AM to 5:30 PM ET M – F for assistance. We look forward to speaking with you.
4 out of 5 stars
Thumbs up graphic, would recommend
22 April, 2026
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging, Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
Chilli & Spice Makes Everything Nice
Y'all, it has spicy chilli oil in it. I really enjoyed the color 006 Hot Chili and I'm running back tonight for Mauve Bites. I LOVE spice and heat in my food, I my drinks, and now I can enjoy on my lips! When you lick your lips? Nice heat 5/5 stars. Pumping effect - meh it wasn't very noticeable for me 3/5 stars. Color options 5/5 stars. Hydration 4/5 stars. I got it on clearance so I only paid $3.29.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 April, 2026Verified purchase
(no review title)
Burns my lips and leaves them peeling.
1 reply from Maybelline Consumer Care team - 1 month ago
Hello Lola! We are very sorry to hear about your experience with our Lifter Gloss Lifter Plump. We would like to speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
1 out of 5 stars
Thumbs down graphic, would not recommend
10 April, 2026
Garbage
This will be another target return! I don’t know why anybody would want to put something on their skin. That’s gonna make it burn!
1 reply from Maybelline Consumer Care team - 1 month ago
Hello Maci! We are very sorry to hear about your experience with our Lifter Gloss Lifter Plump. We would like to speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 April, 2026
Awful. Seriously, don't bother trying it.
The only positive is that the color is great. You might as well just rub a chili pepper on your lips because that's basically what this is doing. I kept it on for maybe 5 minutes before wiping it off. I'm not sure how this product made it through testing because it's not wearable unless you want your lips burning (not tingling) the whole time.
1 reply from Maybelline Consumer Care team - 1 month ago
Hello Michi! We are very sorry to hear about your experience with our Lifter Gloss Lifter Plump Lip Plumper Gloss. We would like to speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
1 out of 5 stars
7 April, 2026
originally posted on Maybelline.ca
(no review title)
I bought this product hoping pumping my lips would help with the wrinkles around my mouth. Like the gloss look. WAY TOO HOT! I had to get rid of it so my granddaughters didn't use it
1 reply from BEC team - 1 month ago
Thank you for sharing your experience on our Lifter Plump® Lip Gloss. Infused with chili pepper and Maxi-Lip™, Lifter Plump gloss delivers an intense heated sensation and sustained volumizing results. We are sorry to hear that this lip gloss did not meet your expectations. We may suggest trying our Lifter Gloss® Lip Gloss Makeup with Hyaluronic Acid. This lip gloss visibly smooths lip surface and enhances lip contour with high shine for fuller looking lips. Thanks again for your feedback.
2 out of 5 stars
31 March, 2026Verified purchase
- Eye color: Hazel
- Skin tone: Medium
- Skin concern: Aging
- Skin type: Combination
- Hair color: Brunette
Maybelline Lifter Gloss
While it seems to do what ii says- the sting of the “peppery” ingredient is unacceptable
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! Thank you for sharing your feedback. We are sorry to hear that the sensation of our Lifter Plump was too intense for you. This formula is specifically infused with chili pepper to deliver an intense, long-lasting plumping effect, which naturally results in a "heated" or stinging sensation upon application. While this is how the product achieves those instant results, we understand that the level of heat can be uncomfortable for some users. If you prefer a high-shine look without the "peppery" sting, we highly recommend our original Lifter Gloss, which is formulated with Hyaluronic Acid for a smooth, hydrated, and comfortable finish. Your experience is very important to us, and we appreciate you sharing it with our community!
2 out of 5 stars
30 March, 2026
- Skin tone: Medium
Pretty Color but Too Spicy
I loved the color and feel to it, however, it was too spicy and I did not notice my lips any plumper. I tried it a couple different times; both times had the same experience, too spicy and no plump. I will stick to the regular one.
5 out of 5 stars
Thumbs up graphic, would recommend
19 March, 2026
- Skin type: Oily
plump lips
lips look double in size and I love the results
1 out of 5 stars
15 March, 2026
(no review title)
THIS IS BURNING MY LIPS I HAD TO GO TO THE HOSPITAL ECAUSE MY LIPS WERE BURNING I NEED TO TALK TO THE CEO OF THIS COMPANY AND TARGET BECAUSE I NEED TO HOLD THEM ACCOUNTABLE FOR THIS.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 March, 2026
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
good color but BURNS
love the color but man it really hurts, i didn’t realize it has chili pepper mixed in and wow it hurts, so far haven’t noticed my lips plumped yet
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, kim! We are so sorry to hear about your experience with our Lifter Gloss Lifter Plump. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
2 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2026Verified purchase
(no review title)
Color range is good but the lips feel like on fire
1 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2026Verified purchase
- Skin concern: Blackheads, Dark circles, Acne
- Hair color: Black
- Skin type: Combination
- Skin tone: Dark
- Eye color: Brown
IT BURNS
Okay so nobody was gonna tell me that this stuff burns your lips. The color is really nice, but I’m not okay with the burning sensation. It was like somebody sprayed bear mace on my lips.
1 reply from Maybelline Consumer Care team - 3 months ago
We are sorry to hear about the experience you had with Maybelline Lifter Gloss Lifter Plump Lip Plumper Gloss with Maxi-Lip. We would like to speak with you directly about it. Please give us a call @ 800-944-0730 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
30 December, 2025
originally posted on Maybelline.ca
Would not repurchase
This was a disappointing purchase. I bought it in the colour 007 Cocoa Zing. It looks very pigmented and shimmery in the tube. When I applied it, it was a clear gloss—had no colour at all. I could feel the heat from the gloss but it didn’t change the look of my lips at all. In addition, it was wrapped in clear tape which was very difficult to remove and it left sticky black patches on the tube.
1 reply from BEC team - 4 months ago
We appreciate you sharing your feedback on our Lifter Plump®, Lip Plumping Gloss Makeup. We are sorry to hear that it did not meet your expectations. This is never something we want to hear about one of our products and we will be passing this information along to the appropriate department. Consumer feedback is very important to us as it is the only way that we can improve, thank you so much for taking the time to reach out.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 December, 2025
- Skin concern: Sensitivity, Redness
- Skin type: Combination
- Eye color: Hazel
- Hair color: Brunette
- Skin tone: Light
Sensitive Skin/Lips BEWARE
This lipgloss burns sooo bad! I had to wipe it off immediately. I’m not sure how this product passed testing. I wouldn’t be surprised if there was a lawsuit in the future. I could definitely see why people would get blisters using this product.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there, MP! We are so sorry to hear about your experience with our Lifter Gloss. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 December, 2025Verified purchase
Plumper
Makes your lips sting
1 reply from Maybelline Consumer Care team - 5 months ago
Hello Lori! We are so sorry to hear about your experience with our Lifter Plump Gloss. We would like to speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
3 out of 5 stars
12 December, 2025
originally posted on maybelline.com
Mixed with chili pepper
I got the lip plumper, and wow, it really plumps up your lips! I didn't realize it's mixed with chili peppers – you can definitely taste it! It does leave your lips feeling more than tingly for quite a while.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Dark circles
- Eye color: Brown
- Skin type: Normal
Burns your lips and tastes bad
The color was great but it burned my lips badly and also tasted like chili powder, which I do not like. I did not like this at all. Woukd never buy again or recommend.
1 reply from Maybelline Consumer Care team - 4 months ago
We are sorry to hear about the experience you had with Maybelline Lifter Gloss Lifter Plump Lip Plumper Gloss. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
4 out of 5 stars
4 December, 2025
originally posted on influenster.com
Good affordable option
[This review was collected as part of a promotion.] Tingly but not painful! Color is super pretty. The gloss itself is not sticky and is very comfortable to wear. I think it helps a bit to plump but the effect does not last very long.
1 out of 5 stars
24 November, 2025
originally posted on maybelline.com
Made lips feel on FIRE!!
I purchased Chili Pepper due to the color and was not aware that “… delivers an intense heated sensation “ It felt after a few minutes as if I had rubbed a jalapeño pepper on my lips. Who would seek such a sensation? Discharging immediately into the garbage