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Quaker Maple & Brown Sugar Instant Oatmeal - 72.8oz/48ct - 2 of 4Quaker Maple & Brown Sugar Instant Oatmeal - 72.8oz/48ct - 3 of 4Quaker Maple & Brown Sugar Instant Oatmeal - 72.8oz/48ct - 4 of 4
Quaker Maple & Brown Sugar Instant Oatmeal - 72.8oz/48ct - 1 of 4

Quaker Maple & Brown Sugar Instant Oatmeal - 72.8oz/48ct

$10.79 ($0.15/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Includes 48 (1.51oz) packets of Instant Oatmeal
  • Good Source of Fiber- Quaker Oats provide a good source of fiber to support a healthy digestive system. See nutrition information for total fat per serving.
  • Made with 100% Whole Grain Oats.
  • Heart healthy whole grains: quaker oats are 100 percent whole grains; diets rich in whole grain foods and other plant foods and low in saturated fat and cholesterol may help reduce the risk of heart disease.

Description

Help start your morning with the wholesome goodness of Quaker Oats packed with the rich tastes of maple and brown sugar in an Instant Oatmeal package. Prepare for all that lies ahead by filling your bowls, bellies and hearts with the love of nourishing breakfast. Just because you've got a busy day doesn't mean you don't deserve all the goodness Quaker has to offer.

Serving Size: 1 Packet

Serving Per Container: 48

Amount 1 Packet (43g):

Calories: 160
% Daily Value*
Total Fat 2grm3%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 1grm0%
Cholesterol 0mg0%
Sodium 260mg11%
Total Carbohydrate 33grm12%
Dietary Fiber 3grm10%
Soluble Fiber 1grm0%
Total Sugars 12grm0%
Added Sugars 12grm24%
Protein 4grm0%
Vitamin D 0mcg0%
Calcium 20mg0%
Iron 1.1mg6%
Potassium 110mg2%
Thaimin 0.12mg10%
Phosphorus 130mg10%
Magnesium 35mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oats, sugar, salt, natural flavor.
Contains: Does Not Contain Any of the 9 Major Allergens
Dietary Needs: 100 Percent Whole Grain, Kosher
Features: Whole Grain, No Artificial Flavors, No Artificial Preservatives
State of Readiness: Mix
Package Quantity: 48
Net weight: 72.8 Ounces
TCIN: 89446192
UPC: 030000565117
Item Number (DPCI): 231-14-3001
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 12.4 inches length x 12.4 inches width x 7.6 inches height
Estimated ship weight: 72.8 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The recent changes to the maple and brown sugar instant oatmeal recipe have sparked mixed reactions among guests. While some appreciate the healthier ingredients, many miss the original flavor and texture that made it a breakfast staple. Guests enjoy the convenience of quick preparation and the ability to customize their oatmeal with toppings. However, concerns about sweetness and aftertaste have led to disappointment for long-time fans. Overall, the product remains a quick and nutritious option for busy mornings.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.3 out of 5 stars with 608 reviews
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    0% would recommend
    1 recommendations
    5 out of 5 stars
    10 March, 2026
    originally posted on quakeroats.com
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    Love it !

    Love Quaker instant oatmeal maple and brown sugar. Great for breakfast
    Browne
    Did you find this review helpful?
    1 out of 5 stars
    7 March, 2026
    originally posted on quakeroats.com
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    New formula is gross

    I've eaten this oatmeal all my life and loved it. Recently I thought I had gotten bad batch since it tasted awful. Fake flavor and off taste. But a when another box was the same I went online to see if there was a change. And apparently they've changed the formula. It's awful. I guess I'll have to just make my own from unflavored.
    Sad customer 11
    Did you find this review helpful?
    1 out of 5 stars
    3 March, 2026
    originally posted on quakeroats.com
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    Awful New Version!

    I don’t know what they were thinking with the new flavor. This is awful. Bland and all around terrible. Ruined an amazing product
    SadOatmealMan
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 February, 2026Verified purchase

    DAMAGED PACKAGE WITH MISSING ITEMS.

    My item arrived today, damaged with 4 items not included. Box of 48 oatmeal individual packets ordered; only 44 found in the box. Box ripped on one side.
    YOB
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    25 February, 2026
    originally posted on quakeroats.com
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    Whoever decided to change, fire them!

    Not sure what you all did to the oatmeal but change it back! Texture and taste are worse,!
    Jaaaaaames
    Did you find this review helpful?
    1 out of 5 stars
    22 February, 2026
    originally posted on quakeroats.com
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    Drastically different and not in a good way!

    Eating this since I was a child and it is completely unrecognizable now. Ate one packet and throughout the rest of the box, it's absolutely terrible.
    Sammatha
    Did you find this review helpful?
    1 out of 5 stars
    2 February, 2026
    originally posted on quakeroats.com
    Image

    Too Salty!

    The salt content is off the charts. It used to be my favorite flavor. Now it tastes like the bottom of a bowl of popcorn. Gross.
    MyRevs
    Did you find this review helpful?
    1 out of 5 stars
    29 January, 2026
    originally posted on quakeroats.com
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    Your ingredients change SUCKS!!!

    I thought I had found something I really enjoyed eating for breakfast and now you changed it up, to say it SUCKS is a understatement. I will try and finish this box I have, adding my own ingredients, but after that, you've lost me as a costumer. Did ya'll ever hear the phrase, If it ain't broke don't fix it. Bad decision on Your part.
    Hog Man
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    9 December, 2025
    originally posted on quakeroats.com
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    Change with Instant Maple and Brown Sugar Oatmeal

    I'm 73 years old and I've been eating Quaker Oats since I was a kid, but this Maple & Brown Sugar is the worst I've ever had. First of all, the box is the same size as before, but there was only 6 bags in it. That's my fault for thinking there would be automatically 12 bags. The bags are larger, but if you don't use a larger bowl, you'll have a big mess. I put a plate over mine and put it in the microwave; works every time until now. The taste is horrible! You get more powered stuff than oats and whatever the powdered stuff is, it's not maple and brown sugar. One of your comments said it tasted like dirt; I agree! I threw half of mine out! You'll be losing millions of customers if you don't straighten this out soon because there are other alternatives.
    Tony H
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    8 December, 2025
    originally posted on quakeroats.com
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    BRING BACK THE OLD AND GREAT!!! FORMULATION!!!

    This new formula is tasteless compared to the old one. 😞 I usually don’t like to give bad reviews, and customarily only take the time to praise. But this relatively new formulation of your single-serve oatmeal is just really so very awful that I think it’s important that you are informed. 😞 In addition to taste, the vitamin fortification took an hit, too, apparently, in the newer formulation. How do I know? I have very sensitive gums. And I noticed that whenever I consumed the old version, the Quaker brand single-serve variety packs, the apples and cinnamon, or maple 🍁 and brown sugar, or cinnamon and spice flavors, my oral gum tissue improved! So the fortified by B-vitamins old version was doing something healthy and good!! 👍 I do understand your logic: simpler natural ingredients is the consumer trend. But sometimes, and this is one of those times, I believe, it’s best not to mess with a good thing. And you had a really good thing going with your old formula. And I can see by the other comments of former!! habitual consumers, I’m by far not the only one complaining. PLEASE!! 🙏 Consider bringing back the old, and obviously beloved, formula. I bought it ALL the time and considered it a healthy addition to my diet. Now, I don’t buy it AT ALL! (And I wonder about the other disappointed consumers. Have they also abandoned you?) Especially give the B-vitamins fortifications a reconsideration. I bet there were many, many young kids who greatly benefited from them - as well as learned that something as healthy as oatmeal could compete - and win! - for their breakfast attention and consumption. Thank you.
    LOVED THE OLD FORMULATION
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    2 December, 2025
    originally posted on quakeroats.com
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    made me want to die and rip out my tongue.

    this was quite possibly the worst thing that I ever tasted. this oatmeal was so bad that after just one bite I thought about ending it all right there just form the taste. I will never be buying this flavor ever again and honesty it is a disgrace to the Quaker name. This was nothing but a money grabbing remake of a well done original for no other reason than corporate greed
    goolsbooth
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    28 November, 2025
    originally posted on quakeroats.com
    Image

    Yuck

    Disgustingly salty. You ruined a good thing. Will go elsewhere.
    Look Elsewhere
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    21 November, 2025
    originally posted on quakeroats.com
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    Floury, mouth drying

    I ate Quaker maple brown sugar instant oatmeal every single morning with berries for as far back as I can remember. Until you changed the recipe that is. Floury mouth drying taste, no matter how much water or milk I make it with. Then a friend suggested another store's brand maple brown sugar instant oatmeal and viola! It tastes exactly like yours used to, and it's less expensive!
    Jmcel
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    2 November, 2025
    originally posted on quakeroats.com
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    New Recipe Is Awful!!!

    This used to be delicious, and the recipe change that they made a few years ago is terrible. It used to be flavorful and had good maple and brown sugar taste. Now it’s bland and has worse flavor than just plain oatmeal. Also the texture is way worse. Instead of smooth and creamy it’s tough and chewy. Disgusting. Go ahead and leave the same stock copy/paste reply you leave everyone else about “changing consumer tastes” - I think the deluge of 1 star reviews here speaks for itself. This was a mistake and clearly driven by profits alone. Quarterly line must go up, forever!
    BlastoBrando
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    31 October, 2025
    originally posted on quakeroats.com
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    It's awful now

    I'm so sad you changed your recipe. I couldn't even finish one packet and then tossed the whole box. It tastes awful. Please bring back the original as an option.
    Charliesmom
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    23 October, 2025
    originally posted on quakeroats.com
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    What happened?

    I like Robert Kennedy Junior, but he ruined your quaker oatmeal. I pitched it out. Doesn’t taste the same. It’s awful. I won’t buy it again. Sorry.
    Nancy do
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    21 October, 2025
    originally posted on quakeroats.com
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    Ack! What was that

    Yesterday, I would've given this a 5 star review as I usually have 3 packs with my tea every morning. Then I replenished my supply with an 18 pack from the market. When I made it this morning it was TERRIBLY salty. I thought maybe something was wrong with one of the packs or the water so I grabbed another pack and made a small sample to try. I can only compare my beloved maple and brown sugar oats to what I imagine is what a rusty anchor from the bottom of the sea tastes like. So salty and off putting, I am in shock. 42 years of this beloved instant sweetness that got me through my cold morning bus stops, rushed work mornings, homesick deployments, and now lazy retirement has betrayed me. I'm almost scared to buy another box, will it happen again. Fool me once, shame one you. I don't want to be the fool again.
    Lifetime Lover
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    13 October, 2025
    originally posted on quakeroats.com
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    What on earth?

    I ate this almost daily as a kid. A very long time ago, but not so long that I don't remember Exactly what it used to taste like... Idk what you guys did to it but it's simply awful. I couldn't even finish my bowl. It's oatmeal and sugar- how can you screw it up So Badly?
    Lydianon
    Did you find this review helpful?
    1 out of 5 stars
    26 September, 2025
    originally posted on quakeroats.com
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    Not brown sugar

    Have loved this for the longest time but you had to change it up. Don’t call it brown sugar, when it has no sweetness to it. Wish I had not bought the bigger box.
    Cube
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    15 September, 2025
    originally posted on quakeroats.com
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    Shrinkflation

    Your shrinkflation is out of control. You are putting so little oatmeal in the packets that the cooking directions are no longer accurate. The 2/3 of a cup fill line on the packets isn't even accurate anymore. I just used a measuring cup to validate this. It actually only holds 1/2 of liquid up to the line. And when you add only 1/2 cup, the oatmeal still doesn't thicken up after more than 2 minutes of microwaving, indicating there is very little actual oatmeal in the packets.
    Mike1428
    3 guests found this review helpful. Did you?

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