$27.49 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-soft toilet paper gently cleans
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.Shipping details
Estimated ship dimensions: 15.4 inches length x 10.6 inches width x 19.9 inches height
Estimated ship weight: 8.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 18455 ratings
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Guests are saying
This toilet paper is highly praised for its softness and durability, making it a favorite among guests. Many appreciate its affordability compared to name brands, while also noting its strong performance without leaving lint behind. However, some guests have expressed concerns about recent changes in quality and packaging. Overall, it remains a popular choice for those seeking a reliable and comfortable toilet paper option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3683 reviews
quality: 4.03 out of 5
softness: 4.24 out of 5
thickness: 4.19 out of 5
value: 4.06 out of 5
74% would recommend
507 recommendations
Too soft. Leaves behind paper residue
1 out of 5 stars
Thumbs down graphic, would not recommend
Mpls2882 - 2 days ago, Verified purchaser
Leaves a lot behind on your behind and others places.
Affordable but very linty
3 out of 5 stars
Thumbs down graphic, would not recommend
J P P - 4 days ago, Verified purchaser
Affordable and strong enough, but very linty. Will not purchase again.
Not the same product
2 out of 5 stars
Thumbs down graphic, would not recommend
TDo - 6 days ago, Verified purchaser
Been using this toilet paper since beginning of 2024, it is no longer the same product. It’s significantly thinner and fragile. Making it feel cheap and like a value brand and no where near premium. New product has different designs where as old product has the flowers only without the “rivets”
Still great
5 out of 5 stars
Thumbs up graphic, would recommend
ANC2 - 9 days ago, Verified purchaser
I have used this for years and disagree with the reviews saying it’s no longer a good product. I haven’t noticed much change and will continue to purchase. It is a fair price and good quality.
not the same
1 out of 5 stars
Thumbs down graphic, would not recommend
Stacie - 12 days ago, Verified purchaser
not the same as it once was. terrible
Not the same
1 out of 5 stars
Thumbs down graphic, would not recommend
not satisfied - 13 days ago, Verified purchaser
Not the same as it used to be. The softness has changed and it feels more like cheap toilet paper.
Best bargin!
5 out of 5 stars
Thumbs up graphic, would recommend
Rae - 15 days ago, Verified purchaser
Great deal for the price!
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Jdrf - 16 days ago, Verified purchaser
I have been buying this for years. It used to be great but they have changed the product and it is absolute trash now. Feels like sandpaper and flakes everywhere. Will not be purchasing again.
Wasteful and messy
1 out of 5 stars
Thumbs down graphic, would not recommend
Trae - 17 days ago, Verified purchaser
What a mess! The tissue in every roll was ripped and pieces of it fell on the floor with every use. Will never buy again.
Mom
1 out of 5 stars
Thumbs down graphic, would not recommend
Carter - 19 days ago, Verified purchaser
NOT So soft anymore...I've been buying this for years. They have changed it. Its not soft at all. Will not be purchasing again
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Mellie M - 19 days ago, Verified purchaser
Target has obviously changed the quality of this toilet paper. It’s not as soft as it used to be and the sheets fall apart as soon as they come off the roll. I won’t be tying their brand anymore. Going to have to pay extra for charmin I guess.
Its snowing!
1 out of 5 stars
Sswitser - 27 days ago, Verified purchaser
It’s soft like it claims but it is too soft. Leaves flakes everywhere. Looks like it snowed in my bathroom. Do not recommend.
Do not recommend!
1 out of 5 stars
Thumbs down graphic, would not recommend
AMGB - 28 days ago, Verified purchaser
Leaves tissue behind quite literally on the behind. The recent changes are horrible! I will be switching
Poor Quality. Product Changed
1 out of 5 stars
Thumbs down graphic, would not recommend
DC - 29 days ago, Verified purchaser
Compared last SOFT toilet paper I bought (smaller quantity) and COMPLETELY different than this mega 30 roll. Thickness and quality not the same. Perforations on the two ply dont even line up. I complained and they sent me another 30 roll pack. Will see if better. Donating the other one. Trash
Used to love it, now it's awful
1 out of 5 stars
Thumbs down graphic, would not recommend
abland - 29 days ago, Verified purchaser
I used to love this stuff. It is no longer plush but now a cheap 2-ply that separates as you take it off the roll. Target no longer has a store brand that can compete with the name brands. Truly don’t know what they were thinking. Change it back.
Quality Item...
5 out of 5 stars
Thumbs up graphic, would recommend
Lola - 30 days ago, Verified purchaser
Great quality for a reasonable price…Feels like and compares to Charm…
LEAVES CRUMBS
1 out of 5 stars
Thumbs down graphic, would not recommend
mamafazbear - 1 month ago, Verified purchaser
SO BAD. I’ve been buying this TP & the Ultra Strong Up & Up brand TP for years. The most recent purchase was such a waste. CRUMBS OF TP EVERYWHERE. So much left behind after wiping & even just from opening the roll. Going back to the name brand until this is fixed.
THEY RUINED IT
1 out of 5 stars
Thumbs down graphic, would not recommend
TP - 1 month ago, Verified purchaser
I've bought this toilet paper for at least a decade. I just opened my most recent pack and it is NOT what it was. Thinner, harder, and leaves lots of crumbs. so sad!
Adr
5 out of 5 stars
At - 1 month ago, Verified purchaser
It is very expensive
Not the same as it used to be
2 out of 5 stars
KC - 1 month ago, Verified purchaser
This used to be such a great product. I've bought if or years and recommended it to others. However, for some reason Target has changed it. Not only is it not "plush" anymore, but the plys come apart when coming of the roll. I'm afraid they lost a customer on this one.