$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Instantly evens skin tone with a soft-focus effect that smooths and refines
- Formulated for all day wear that keeps skin hydrated
- Non-drying formula is suitable for all skin types, even sensitive
- Vegan and formulated without Parabens, Sulfates, Phthalates, Mineral Oil & Talc. Made with 100% natural origin pigments
- Now in a new tube with easy squeezability. Made from 30% post-consumer recycled (PCR) material
- Leaping Bunny Approved by Cruelty-Free International (CFI)
- Fragrance free
Description
New & improved Clean Invisible Foundation is now clean & fragrance free. Blendable formula spreads easily & melts into skin for even, buildable coverage with a natural finish. Kind-to-skin foundation won’t clog pores, evens complexion and smooths skin’s texture for seamless coverage that looks fresh, healthy and natural. 100% natural origin pigments and only simple, clean ingredients – that work.
Suggested Age: Adult
Color Finish: Natural
Color Palette: Dark Tones
Product Form: Liquid
Cosmetic Coverage: Light, Buildable
Skin Tone: Deep
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Net weight: 1 fl oz (US)
TCIN: 90777884
UPC: 3616304354922
Item Number (DPCI): 052-08-8012
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, dimethicone, propylene glycol, caprylyl methicone, dicaprylyl ether, cetyl peg/ppg-10/1 dimethicone, silica, peg-10 dimethicone, sodium chloride, disteardimonium hectorite, tribehenin, glycerin, phenoxyethanol, tocopheryl acetate, triethyl citrate, chlorphenesin, methicone, alumina, propylene carbonate, tocopherol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, [may contain/peut contenir/+/-: titanium dioxide (ci 77891), mica, iron oxides (ci 77491, ci 77492, ci 77499)]
Shipping details
Estimated ship dimensions: 0.994 inches length x 1.457 inches width x 4.567 inches height
Estimated ship weight: 0.095 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The new clean invisible foundation has received mixed feedback from guests, with many praising its lightweight feel and natural finish. Guests appreciate the wide variety of shades available, making it easier to find the perfect match. However, some long-time users express disappointment over the formula change, noting that it can feel cakey and thick compared to the previous version. Overall, it offers a decent option for those seeking a breathable foundation with a clean ingredient list.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1460 reviews
easy to apply: 4.9 out of 5
easy to remove: 4.94 out of 5
long lasting: 4.66 out of 5
quality: 4.8 out of 5
value: 4.84 out of 5
96% would recommend
129 recommendations
I am so mad.
1 out of 5 stars
amandalikedtheoldone - 6 days ago
originally posted on covergirl.com
Another upset customer. I have used Covergirl since I was a teen. I experimented but never liked the feel or coverage of other products. I loved the little bottle. I wore 505 Ivory. I am so upset I could cry. This formula and bottle isn't nearly the same quality. I don't like this. I guess I will be changing companies.
1 reply from CoverGirl Consumer Affairs Department team - 5 days ago
We regret to learn of your disappointment with the discontinuation of our Clean Liquid Foundation. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. Additionally, we are sorry to learn of your experience with our Clean Invisible Liquid Foundation. We value your feedback regarding its formula and will be sure to share your comments with the appropriate teams. Your years of loyalty are very important to us. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
None
1 out of 5 stars
jobob1916 - 6 days ago
originally posted on covergirl.com
I would not recommend this makeup. It separates in the tube and it is very greasy on.
1 reply from CoverGirl Consumer Affairs Department team - 5 days ago
Hello! We appreciate you taking the time to share your experience with our Clean Invisible Foundation. We are sorry to hear this product separated in the tube. This is not the experience we hope for you to have, and we encourage you to reach out to our team. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Works Well
5 out of 5 stars
Katie L - 7 days ago
originally posted on covergirl.com
I purchased this on a trip as I forgot my regular foundation. I was really impressed by this product. It gave buildable coverage, blended great and matched my skin well. I like the tube and the formula works well. I typically buy high end foundations but I really like this product and will buy again.
Love this!
5 out of 5 stars
DLSC - 13 days ago
originally posted on covergirl.com
I have sensitive skin and this didn’t bother Me at all. The color is a perfect match for me and it covers well! This is my first time using cover girl foundation and I’m impressed. Plus I love the fact that this tube is lightweight and will be wear to travel with than a heavy glass bottle like my other foundations.
If it's not broken, don't "fix it"
1 out of 5 stars
Megh - 16 days ago
originally posted on covergirl.com
I have used the covergirl clean liquid foundation in the glass bottle in shade 125 buff beige since I was 14 in 1994!. There have been a few occasions over the years where I've tried something else but there was always something I didn't like about those products and would return to my trusty covergirl foundation. Sadly, this is now just another one of those products I can not use and there's nothing trusty to go back to.
1 reply from CoverGirl Consumer Affairs Department team - 13 days ago
We regret to learn of your disappointment with the discontinuation of our Clean Liquid Foundation. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. Additionally, we are sorry to learn of your experience with our Clean Invisible Liquid Foundation. We value your feedback and will be sure to share your comments with the appropriate teams. Your 30+ years of loyalty are very important to us. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Great Product For The Price
4 out of 5 stars
dariand_8389 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great product for the price. I love that it is light coverage and easy to apply. While the product applies smoothly, I’ve found that it does not last me throughout the day.
Terrible replacement
1 out of 5 stars
Redrum - 22 days ago
originally posted on covergirl.com
I went to go by my trust 120 clean foundation and was greeted by this travesty called Clean Invisible. It's terrible. Ive used Clean for 30 years! It was perfect for my skin. This new formula makes my skin look chalky, dry, and caky. It does not cover well unless I load it on and use twice the product I used with Clean. Yeah, that's great for CG's pockets but what about my pocketbook? I'll be taking my business elsewhere until you bring back the Clean. I miss it. 😭
1 reply from CoverGirl Consumer Affairs Department team - 20 days ago
We regret to learn of your disappointment with the discontinuation of our Clean Liquid Foundation. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. Additionally, we are sorry to learn of your experience with our Clean Invisible Liquid Foundation. We value your feedback regarding its formula, and will be sure to share your comments with the appropriate teams. Your 30 years of loyalty are very important to us. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Why replace a much loved and trusted product ?
1 out of 5 stars
Edd66 - 22 days ago
originally posted on covergirl.com
Why on earth replace the classic clean make up in the great bottle ( i had used since 1984) with this garbage ? the little glass bottle was perfect in every way. You just lost a long longtime customer
1 reply from CoverGirl Consumer Affairs Department team - 19 days ago
We regret to learn of your disappointment with the discontinuation of our Clean Liquid Foundation. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. Additionally, we are sorry to learn of your experience with our Clean Invisible Liquid Foundation. We value your feedback and will be sure to share your comments with the appropriate teams. Your 40+ years of loyalty are very important to us. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
You have let down many loyal Covergirl customers
1 out of 5 stars
Rose4 - 22 days ago
originally posted on covergirl.com
WHY? WHY? WHY would you discontinue a great product and replace it with this garbage? Ever heard the phrase, if it ain’t broke don’t try to fix it? I cannot tell you how disappointed, frustrated and angry I am that you would discontinue a product that so many have used and trusted for so long. I have used Covergirl clean liquid foundation creamy natural 120 in the glass jar since I was a teenager (over 40 years). I have no idea whose bright idea it was to discontinue something so many people have used and trusted for so many years and replace it with this garbage, but they should be fired immediately and the old product brought back and put back on the shelves pronto. I don’t even want to give this product a 1 rating
1 reply from CoverGirl Consumer Affairs Department team - 20 days ago
We regret to learn of your disappointment with the discontinuation of our Clean Liquid Foundation. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. Additionally, we are sorry to learn of your experience with our Clean Invisible Liquid Foundation. We value your feedback and will be sure to share your comments with the appropriate teams. Your 40+ years of loyalty are very important to us. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Missed the mark
1 out of 5 stars
Mustang - 23 days ago
originally posted on covergirl.com
Worst change ever. I have been using CG for 40 yrs, well not anymore. Formula change is not a positive.
1 reply from CoverGirl Consumer Affairs Department team - 20 days ago
We regret to learn of your disappointment with the discontinuation of our Clean Liquid Foundation. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. Additionally, we are sorry to learn of your experience with our Clean Invisible Liquid Foundation. We value your feedback regarding its formula, and will be sure to share your comments with the appropriate teams. Your 40 years of loyalty are very important to us. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Ruined a great product
1 out of 5 stars
terrible change - 25 days ago
originally posted on covergirl.com
If I could give this zero I would. Its the worst! Been using CG clean make up #120 foundation in the glass bottle since I was a teenager over 40 years ago! This new product/container is no replacement. The liquid is more like glue! Super sticky, doesn't spread on the skin like before, even with a damp sponge, gets on hands and surfaces and doesn't wash off! If you needed to cheap out on the glass bottle, that would have been fine but to change the formula is crazy! Now I have to find a new makeup brand after all these years, so bummed.
1 reply from CoverGirl Consumer Affairs Department team - 24 days ago
Hello! Thank you so much for sharing your thoughts with us. We're genuinely sorry to hear how disappointed you are with the reformulation of our Clean Foundation. We completely understand how frustrating it is to lose a product that’s been a reliable part of your routine, and we’re truly grateful for your loyalty. We also appreciate you giving our Clean Invisible a try, even if it didn’t meet your expectations. Your feedback on the new formula and how it performed for you is incredibly important, and we’ll make sure your experience is shared with the teams who work on product development. Please know that your voice matters. Consumer feedback like yours plays a big role in shaping what we offer next, and we’re always listening. If you'd like to speak with someone directly, our team would be happy to help. You can reach us at 1-800-426-8374 or through the Contact Us page on our website. We’re here for you.
Good product - nice coverage
4 out of 5 stars
GrtGramSharon - 28 days ago
originally posted on covergirl.com
I started using Cover Girl Tru Blend Matte Made Foundation L90 in a glass pump container for the first time about two months ago. I'm happy with this product and the color is just right for my skin type. However, there is still about 1/4 of the product left in the container but it no longer will pump. Any suggestions on how I can get this working again. It looks like there's a lot number of 330600 but it's a little hard to read.
Lightweight with great coverage!
5 out of 5 stars
Thumbs up graphic, would recommend
Jessy clark - 28 days ago
I recently tried the covergirl foundation used the color 163 Golden Honey and I'm genuinely impressed. It applies smoothly and blends easily without feeling heavy. The coverage is medium but buildable , and it evens out my skin tone beautifully. I have a combination skin, and this foundation keeps me matte in my T-zone while still feeling hydrating everywhere else.
1 reply from TheCoverGirlTeam team - 27 days ago
Hello! We appreciate you taking the time to share your experience with our Clean Invisible Foundation. Your feedback regarding the coverage, feel, and performance of this product is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please let us know. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
This is gonna be so nice to have pretty foundation
5 out of 5 stars
Cryl - 29 days ago
originally posted on covergirl.com
I can't wait to try this I'm so excited I'm new at wearing makeup
No More Covergirl for me
1 out of 5 stars
Silvervixen - 30 days ago
originally posted on covergirl.com
Me along with thousands of women hate your new Clean foundation. I dont understand how a company that has a tried and true great product rushes themselves into ruin. The makers of Dawn dishsoap when they discontinued their old formula of the blue dishsoap, a certain film company that is making 'not for family viewing' films and now Covergirl. Seriously, your consultants are idiots and they obviously do not speak idiomatic English nor are they American. The American Covergirl is gone and now is replaced by cheap, cost effective, plastic nonsense. No Thanks. I am going barefaced from now on. No more money from this American woman.
1 reply from CoverGirl Consumer Affairs Department team - 27 days ago
Hello! We appreciate you taking the time to share your disappointing experience with our Clean Invisible Foundation. Your loyalty means a lot to us, and we encourage you to reach out to our team. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
natural looking
5 out of 5 stars
ashleyw580_9508 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is very batural looking. The smell is a little odd. The coverage is pretty amazing but also looks as if you dont have much on. I would recommend this for people who like natural looking makeup.
knowing this product
5 out of 5 stars
pamelas365_4109 - 1 month ago
originally posted on influenster.com
has garnered a generally positive reception, particularly among those seeking a lightweight, natural-looking base. Lightweight & Breathable: Users appreciate its airy feel, making it suitable for everyday wear. • Natural Finish: Delivers a dewy, skin-like appearance that enhances complexion without masking it. • Buildable Coverage: Offers sheer to medium coverage, allowing customization based on preference. • Clean Ingredients: Formulated with 100% natural origin pigments and free from parabens and sulfates, appealing to those with sensitive skin.  Not Ideal for Oily Skin: The dewy finish may not be suitable for those with oily or acne-prone skin types.
Bring Back the Old Noxzema Cover Girl Foundation
2 out of 5 stars
Chatty Catty - 1 month ago
originally posted on covergirl.com
I’ve been a Cover Girl user since I was a teen and used the Noxzema Cover Girl Foundation until it changed recently. (I’m now in my 60’s) . I don’t like the new formula. I hate the smell of the new one in the plastic tube …and I just recently switched brands. I’m no longer a Cover Girl user . Bring back the old . Don’t what wasn’t broken .
1 reply from CoverGirl Consumer Affairs Department team - 1 month ago
We regret to learn of your disappointment with the discontinuation of our Clean Liquid Foundation. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. Additionally, we are sorry to learn of your experience with our Clean Invisible Liquid Foundation. We value your feedback regarding its scent and packaging, and will be sure to share your comments with the appropriate teams. Your many years of loyalty are very important to us. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Very disappointed
1 out of 5 stars
Kiwi2 - 1 month ago
originally posted on covergirl.com
Like many others, I’ve used the old product for years and loved it. Very very disappointed with the new formula. It’s sticky, gummy and doesn’t blend well. Please please bring back the old formula.
1 reply from CoverGirl Consumer Affairs Department team - 1 month ago
We regret to learn of your disappointment with the discontinuation of our Clean Liquid Foundation. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. Additionally, we are sorry to learn of your experience with our Clean Invisible Liquid Foundation. We value your feedback regarding its formula and will be sure to share your comments with the appropriate teams. Your years of loyalty are very important to us. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.
Bring back the old formula
1 out of 5 stars
Sue28 - 1 month ago
originally posted on covergirl.com
I have been using Cover Girl Clean foundation for many years. The old formula applied very easily, felt clean and covered small lines. This new formula is awful. It streaks, it is oily, and doesn't feel good on my skin. You could wash the old foundation off your hands under running water. This new formula is greasy and requires soap and water to remove from fingers after application. I don't know why clean is in the title since it is no longer oil free. I am done with Cover Girl, and will be looking for a new brand.
1 reply from CoverGirl Consumer Affairs Department team - 1 month ago
We regret to learn of your disappointment with the discontinuation of our Clean Liquid Foundation. We understand how disappointing it can be when a favorite product or shade is no longer available, but we hope you can understand that sound business practices dictated the discontinuation of this product. Additionally, we are sorry to learn of your experience with our Clean Invisible Liquid Foundation. We value your feedback regarding its formula and will be sure to share your comments with the appropriate teams. Your many years of loyalty are very important to us. We encourage you to reach out to our team regarding your experience. You can give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help you out further.