Sony K55XR70 BRAVIA 7 55" 4K Mini-LED Smart TV
$1,599.99
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$799.95
reg $1,599.99 Sale
4.9 out of 5 stars with 8 ratings
$327.99
reg $399.99 Sale
1 out of 5 stars with 1 ratings
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Guests are saying
The Sony Bravia 7 offers an impressive viewing experience with its stunning picture quality and vibrant colors, making it ideal for movie nights and gaming. Guests appreciate the easy setup and customizable settings, which enhance the overall experience. While the sound quality is generally good, some guests noted room for improvement. Overall, this TV is a great choice for those seeking a high-quality display and a range of features to enjoy their favorite content.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 78 reviews
5 out of 5 stars
16 March, 2026
originally posted on sony.com
Excellent all round
Excellent all round TV. Great clarity and colour reproduction, nice and bright. Sound is very good for a TV, nice bass, clear voices and decent surround system. Easy to use, fast, UI. Two remotes, one more 'traditional' and the other modern with USB charging. Work well. Very good for gaming (Xbox Series X), decent input lag (not the fastest but 99% of us wouldn't notice anything wrong). Overall an excellent piece of kit.
4 out of 5 stars
15 March, 2026
originally posted on sony.com
bright picture, bright remote
Excellent picture quality. It doesn't have the infinite contrast of an OLED, but it also won't burn in and colour-shift like my old OLED did. The backlighting on the remote is nice, but the price you pay is the necessity to recharge it (it's Bluetooth, so eats power). Sony do however give you a second IR battery remote, so you're not high and dry while the main one recharges. Nice touch.
1 reply from Sony UK team - 20 days ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your K-55XR70, and happy with the quality we always aim to deliver! We hope you continue to enjoy it for years to come! In order to enhance the IR battery's life, please check the information in the following article: https://cutt.ly/FtUf6Per Additionally, you can adjust the picture quality to meet your preferences by following the steps at this link: https://cutt.ly/ztUgQIVT Furthermore, if any further assistance is needed, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Ismail @Sony Support UK
5 out of 5 stars
13 March, 2026
originally posted on sony.com
Utterly breathtaking
Just. wow. Breathtaking. Definitely one of the best TVs I’ve ever earned or watched!
5 out of 5 stars
10 March, 2026
originally posted on sony.com
Love it
Had this tv for just over a week now and so far so good . It was bought to replace my existing Sony Bravia 3d tv which is still going strong after 10 years. Our new 65 inch is perfect for us. Picture quality is brilliant and still getting to grips with all it has to offer. We are in our early 70’s so probably take us sum time to get use to everything. Connecting to WiFi was ok also to Alexa .love the remotes its so easy to connect to all the streaming apps. Very pleased with our purchase.
5 out of 5 stars
8 March, 2026
originally posted on sony.com
Amazing TV but pricey
Excellent TV , Great picture quality. Responsive navigation.. Good enough audio. Remote is high quality with USB C charging. Small things that matter
5 out of 5 stars
5 March, 2026
originally posted on sony.com
Awesome TV!
Really pleased with my Bravia 7 65". The picture quality is stunning, the TV is in a brightly lit room and it performs exceptionally in those conditions. The sound quality is excellent. The TV performs well when gaming and also streaming content. The Google TV interface is definitely clearer and more user friendly that other TVs we've had. The service from Sony was good from the time of ordering.
5 out of 5 stars
11 February, 2026
originally posted on sony.com
Great TV
I love it. It is clear with great color accuracy and motion.
1 reply from Sony North America Customer Support team - 2 months ago
Thank you for the fantastic review, Charbert! We are absolutely thrilled to hear that you are loving your new K-55XR70! It is wonderful to know that the color accuracy and motion handling are hitting the mark for you. We take great pride in our XR processing technology to ensure every frame looks as lifelike and fluid as possible, and it sounds like it’s making a real difference in your viewing experience. Thank you for choosing Sony and for sharing your feedback with the community! Best regards, Gus, Sony North America Customer Support
5 out of 5 stars
8 February, 2026
originally posted on sony.com
Soundbar
I bought this two weeks ago and am relatively pleased with it still getting used to the controls
5 out of 5 stars
23 January, 2026
originally posted on sony.com
Sony needs a high end 50" TV
I personally do not own one of these TV's, but I have seen enough reviews to know that this is the TV I want. However, Sony does not make it in the size I truly need. Since I know that Sony monitors these reviews, I am using this avenue to reach out. Due to the size of my living area and the distance from which I view television, a 50" TV is the perfect size for my needs. I currently have an XR-50X90J and a HT-5000A soundbar. Both have served me well, but there are two features that I would love to use but am unable to. These are Acoustic Center Sync, and the ability to View/Decode IMAX/DTS X titles from Disney+. The soundbar is capable of these features, but my current TV is not. So, I am asking Sony today to please make a high end Bravia 50" in a Mini LED, and/or an OLED version. Since I am a high-end customer, I would be thrilled if I could purchase a 50" in either the Bravia 9 or Bravia 8 II, but I would take a Bravia 7. Currently a 50" is only available in the Bravia 3 on down. Not interested. Please take this request into immediate consideration, I would prefer not to wait 2 years.
1 reply from Sony North America Customer Support team - 2 months ago
Hello Chach1, Thank you for choosing Sony! We couldn't be happier to hear that you’ve done your research and have a clear vision of the perfect TV, such as the K55XR70, for your space. We appreciate your loyalty with the XR-50X90J and HT-5000A soundbar. Your detailed feedback about size preferences and advanced audio-visual capabilities, like Acoustic Center Sync and IMAX/DTS X support, is invaluable. We understand how important it is to have the ideal TV size and cutting-edge technology to complement your soundbar and viewing experience. Please know that your request for a high-end 50" Bravia model with Mini LED or OLED technology has been carefully noted. Our teams are continually working to innovate and expand our lineup, and hearing directly from engaged customers like you helps guide those efforts. We hope to bring you options that closely align with your preferences as soon as possible. Best regards, -Fred
5 out of 5 stars
22 January, 2026
originally posted on sony.com
Great overall quality
Much sharper, brighter picture than my previous Bravia.
5 out of 5 stars
15 January, 2026
originally posted on sony.com
Big and bright!
This is a great TV with an excellent picture. You’ll need quite a large room to ensure that it doesn’t dominate too much when switched off, and that you can sit at a suitable distance. The sound is good without a soundbar, though I normally use an Apple TV and a pair of HomePods. We found it too bright in bright scenes on the default settings, but a little experimenting with settings corrected this.
5 out of 5 stars
11 January, 2026
originally posted on sony.com
Great TV for the price
Very happy with this TV. As you’d expect from Sony; great build quality and easy navigation interface. The TV is in a bright room and easily copes with its bright display.
5 out of 5 stars
1 January, 2026
originally posted on sony.com
Greatful
where do I begin my wife and I wanted a new tv it’s been years since we got one for the living room and I had my old Vizio in the bed room and we needed a new one so I looked into new tvs that are good for watching movies and tv shows and to play my ps5 I’d looked into the Sony Bravia and I knew I wanted one from all the research I did for weeks and I got the Bravia 7 wanted the 8 for the oled because we looked at the 5 in person and my wife liked the 7 and 8 so I have to get what the wife wants lol. Long story short I got the 7 and she enjoyed every minute of it so much that I’m a fan for life and when the tv goes in the living I will only be getting a Bravia.
1 reply from Sony North America Customer Support team - 3 months ago
Thank you for the wonderful review, Azii! It sounds like those weeks of research really paid off! While the OLED on the Bravia 8 is stunning, the Bravia 7 is an absolute powerhouse—especially with that Mini LED technology. It provides the incredible brightness and contrast that makes both HDR movies and PS5 games look breathtaking. We always say: if the wife is happy, everyone is happy! It’s great to hear that you’ve become a "fan for life." Since you’re playing on a PS5, you’re getting the most out of our "Perfect for PlayStation 5" features, like Auto HDR Tone Mapping, which ensures you see every detail in the brightest highlights and the darkest shadows. Welcome to the Sony family, and thank you for choosing BRAVIA! Best regards, Gus, Sony Social Media Team
4 out of 5 stars
29 December, 2025
originally posted on sony.com
Fantastic viewing experience
I bought this tv a few weeks ago and am enjoying every moment of the quality picture that it produces.
1 reply from Sony support team team - 3 months ago
Hi, Thank you for your feedback. We're happy to hear that you are enjoying your K-85XR70. We hope you continue to enjoy it for years to come! If you need any assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
28 December, 2025
originally posted on sony.com
Great pricing: I did some research before buying
Great pricing: I did some research from several sources using YouTube (and other internet sites) before buying this TV. Most reviews were positive (with only a few pros vs. cons). Most of the cons don't apply to me. For instance, the off-axis viewing angle(s) doesn't affect me one bit as I live in a very small apartment...Since I'm not a "gamer", the E/ARC port is all I need for my soundbar, so no issue with the port layout. This 65" replacement for my previous 55" XR-55 isn't that much bigger, so as to take up more space. This newer Bravia has a much better picture. The processor is the same one used in the Bravia 9 (which I could not afford). So, if you're thinking about getting a new Sony for a small apartment--this is THE ONE! I'm very happy with my purchase; I highly recommend this unit!!!
1 reply from Sony North America Customer Support team - 3 months ago
Hello Raceannouncer, Thank you for choosing Sony! We're elated to hear that your K-65XR70 TV is well-suited to your living space and lifestyle. It’s fantastic that the picture quality and the same powerful processor used in higher-end models have enhanced your viewing experience. We appreciate your thoughtful insight on features like the off-axis viewing and E/ARC port, showing how well this TV fits your needs perfectly. Your detailed recommendation truly means a lot to us and helps others make informed decisions. Best regards, -Fred
5 out of 5 stars
23 December, 2025
originally posted on sony.com
Very good picture quality
Have had this set for a couple of weeks. Really good picture. Yes it is a little reflective but better than our 10 year old 65 in this regard. Seems massive but already getting use to it. Non regrets not going for the Bravia 9.
5 out of 5 stars
14 December, 2025
originally posted on sony.com
Great
I bought this 85 in tv for the family. They love it 😊
5 out of 5 stars
9 December, 2025
originally posted on sony.com
In my opinion a great TV.
A brilliant picture right out of the box, after running the Bravia 55xr7 for two weeks I just love the quality and the availability of adjustments to picture and sound for individual sources.
4 out of 5 stars
4 December, 2025
originally posted on sony.com
Fantastic But.
Fantastic picture when it's wright but it is over complicated and possibly to much for some people and so they will never see the very best from it.
3 out of 5 stars
4 December, 2025
originally posted on sony.com
Don't know, haven't used it yet!
No idea, haven't used it yet but I expect you'll keep some with requests for a review until I write one, so this is it.