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Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV - 2 of 4Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV - 3 of 4Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV - 4 of 4
Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV - 1 of 4

Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV

$1,599.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
  • Get access to all your favorite streaming apps in one place with Google TV and Google Assistant
  • Upscale all your HD and digital content and bring back lost detail with XR Clear Image
  • Hear true immersive audio from the entire screen, perfectly matching sound to the action with Acoustic Surface Audio+

Description

Beautifully Designed with Picture In MindThe perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120

Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.

Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.

Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.

Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.

Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.

Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.

Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.

More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.

Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.

Blur-Free ActionW
Dimensions (Overall): 27.87 inches (H) x 48.25 inches (W) x 1.5 inches (D)
Weight: 37.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 8.38 inches
Stand Width: 42.38 inches
Number of HDMI ports: 4
Product Depth with Stand: 9.87 inches
Product Height with Stand: 32 inches
Product Width with Stand: 48.25 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92436142
UPC: 027242929951
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7 inches length x 53 inches width x 33 inches height
Estimated ship weight: 55.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The Sony Bravia 8 TV offers an exceptional viewing experience with its stunning 4K OLED display, delivering vibrant colors and deep blacks. Guests appreciate the advanced features like acoustic surface audio, which enhances sound quality, and seamless integration with Google TV for easy navigation. While some guests faced challenges with setup and sound system compatibility, the overall performance and picture quality have left many feeling satisfied and excited about their purchase.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 375 reviews
    4 out of 5 stars
    1 April, 2026
    originally posted on sony.com
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    Got for my ps5 pro

    Great tv, got it for my ps5 pro, was expecting it to be better graphics, and the pictures a bit dull.
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on sony.com
    Image

    Good tv

    I bought this product yesterday and am very impressed with it.
    stevo433
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on sony.com
    Image

    Perfection

    Very good picture and sound. All is perfect highly recommended
    99 carnations
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on sony.com
    Image

    Mr

    It is a wonderful TV and I would recommend it to anyone
    Did you find this review helpful?
    1 out of 5 stars
    26 March, 2026
    originally posted on sony.com
    Image

    Unhappy customer

    What can I say - lets start with no instruction manual - great then there was the issue over the serial number - the one on the invoice was incorrect and when the real number was finally located it was on the outside of the transit box and not labelled serial number. Now lets talk about registering the product for the extended warrantee - what a nightmare - I got the impression that SONY were not interested in this - I will never buy another SONY product - ever
    1 reply from Sony UK team - 4 days ago
    Hi, Thank you for your feedback. We're sorry to hear that the K-55XR80 didn't meet your expectations. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. It's worth to mention that Sony is complying with new EU regulations along with our Road to Zero approach to cut down on paper waste: https://cutt.ly/Fru5mz1q However, you can reach the same manual by using our online help guide as it's really comprehensive and thorough, and you can use the search bar in it to learn more about the K-55XR80 settings and features: https://cutt.ly/2tP6dbMn You can also reach the same user guide by pressing the help button on the remote control of the TV. Additionally, you can easily locate the serial number of your TV by following the steps here: https://cutt.ly/we4zBzVf Furthermore, regarding the extended warranty issue, please reach out to us directly using the following link so that we can check this matter further and provide the needed support: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
    Peter fed up with SONY
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on sony.com
    Image

    Good old Sony Bravia

    Brilliant television, couldn't be happier unless it had been free.
    Cockneyjohn1962
    Did you find this review helpful?
    4 out of 5 stars
    22 March, 2026
    originally posted on sony.com
    Image

    Great picture

    Great TV with very good picture shame about the sound. Sound is ok and better than many but does let the TV down overall
    Micky69
    Did you find this review helpful?
    3 out of 5 stars
    22 March, 2026
    originally posted on sony.com
    Image

    Not impressed

    Bought to replace an LG tv, I don’t think the colour is anywhere near as good and the sound was meant to be much better but again it is only average.
    1 reply from Sony support team team - 10 days ago
    Hi, Thank you for your feedback. We’re sorry to hear that the picture and sound quality of your K-55XR8A didn't meet your expectations. This is certainly not the experience we aim to provide, as we continuously strive to deliver the best possible quality. To have the optimum experience, you can configure various settings related to the TV’s sound, such as sound quality and sound mode here: https://cutt.ly/wtqegwWS Regarding the picture quality, you can learn more about how to adjust the picture settings to match your preferences by following the steps at this link: https://cutt.ly/mtfcn5iR If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
    maz9
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on sony.com
    Image

    Awesome

    Absolutely love it , gaming is superb on it, love everything
    Pogboom
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on sony.com
    Image

    Superb TV

    It is a fantastic tv , A Beautiful picture and sound
    Drama king
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on sony.com
    Image

    Top quality Television product from Sony

    Top quality product from Sony. Replaces 6 year old Sony TV and the picture quality is so much better. Easy to set up and looks good. Happy customer.
    Buzz Cardiff
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on sony.com
    Image

    Great clarity.

    Great tv really good clarity. Very pleased we bought it.
    Ali40
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on sony.com
    Image

    Wow

    Wow! What a picture. Excellent quality thin and light weight just looks amazing
    Battle12
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on sony.com
    Image

    Good picture quality

    Bought this tv a week ago. Great picture quality. Husband vey happy with the clear colourful picture for the football. Probably won’t use most of what is included in the tv itself. Found it difficult to tune in. Instructions poor. Took us 2 hours plus and had to go back to the shop. We are on cable tv and nowhere did it mention the input button. Very frustrating. But it’s working now
    Griff58
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on sony.com
    Image

    Stunning picture quality & Google TV

    I had the 65" version in Germany so didn't hesitate to have this UK version. Great picture quality & I enjoy the ease of use of Google TV
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on sony.com
    Image

    Grapevine

    Very happyBut can’t do with all this in reviewsThis is really winding me up why do I have to fill this in
    Ben1949
    Did you find this review helpful?
    5 out of 5 stars
    8 March, 2026
    originally posted on sony.com
    Image

    Best ever TV

    There are lots of brands to choose from and I originally chose a Sony Bravia more than ten years ago as it had best and clearest picture at the time. Time has moved on and although my old TV is still perfect we wanted to see what all this 4k and OLED was about. I can only say that it is AMAZING. We went for the 77 inch and were worried it might be too big but its definitely worth the investment. We have date night every night at the cinema!
    AlanS1
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on sony.com
    Image

    Stunning picture

    Bought this as a replacement for 2019 Sony edge LED display. It’s stunning, displays you so notice the deeper darker blacks.
    Dunc T
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on sony.com
    Image

    Best Picture

    Now that I have the TV set up - I can definitely say it’s the best picture on any TV I have ever owned. vibrant natural colours and deep deep blacks, it’s worth using some of the picture pre-sets to get the best out of it - but between the picture quality and the smart features - I could not be happier.
    Ian80s
    Did you find this review helpful?
    2 out of 5 stars
    6 March, 2026
    originally posted on sony.com
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    Not the best for the price you pay

    We brought the TV just before Christmas 2025 and by the end of Jan 2026 it was broken took a few weeks for someone to come out and repair. The picture quality is ok but you do get yellow lines when the picture is really dark like a glow around a person or an object. The sound with just the TV speakers is not great you really need a sound bar. But be aware the when going from say YouTube to Netflix the volume level is very different. I wouldn't buy a Sony TV again
    1 reply from Sony support team team - 26 days ago
    Hi, Thank you for your feedback. We’re sorry to hear that your K-77XR80 required a repair so shortly after your purchase. This is certainly not the experience we aim to provide, as we continuously strive to deliver the best possible quality. Regarding the picture quality, you can learn more about how to adjust the picture settings to match your preferences by following the steps at this link: https://cutt.ly/mtfcn5iR We also recommend following the below steps: 1. Disconnect all the external devices from the TV. 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Update your software by following the steps at this link: https://cutt.ly/9tqexiZx 4. Perform a factory data reset: https://cutt.ly/EtqeceJh To have the optimum experience, you can configure various settings related to the TV’s sound, such as sound quality and sound mode here: https://cutt.ly/wtqegwWS If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
    Why3
    Did you find this review helpful?

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