IT Cosmetics CC Cream - 0.4oz - Ulta Beauty

[This review was collected as part of a promotion.] It was very good and smooth for my skin , cover the all my face , has sun protection and the package is very safe . The texture is pretty good . I really recommend the brand .

Application is effortless. Glides on your skin and finishes with a smooth and even look.

I have been using Urban Decay All Nighter foundation since I was 16. When this brand was cancelled, I found myself whirling for other options. By and large, anything marked “full coverage” trickles off my skin like water. I didn’t understand how I was the only one having problems. I saw Jamie Kern Lima on Shark Tank, where she told the story about how her makeup was coming off in lines, revealing her red skin underneath. It was like hearing my own story. This makeup WORKS. If you have scars, redness, or acne, this makeup will actually cover it for you, and it will last at least the length of your work day or party. It is very thick, so you only need a small drop to get started. I would recommend working in small sections due to the thick formula. After five or six duds, I am so happy to be writing a positive review of something. I will absolutely be a repeat customer. As a P.S., I wanted to mention this is my first time trying this makeup. I saw other commenters mentioning they preferred an older formula, but I did not ever try that one.

[This review was collected as part of a promotion.] Love it great coverage easy application have been using this for years

[This review was collected as part of a promotion.] I used to see the commercials and decided to try it and have been using since. I tried a different brand once out of necessity and the color match wasnt the same . And i havent left since

Covers dark spots and blends beautifully. I have used the makeup for several years.

I absolutely love this foundation! It covers extremely well and does not feel heavy on my skin. I have bought this many times over and definitely recommend.

[This review was collected as part of a promotion.] I don’t usually gravitate towards a full coverage finish these days as my skin matures, but this full coverage CC cream works so well on my combo skin I find myself continually reaching for it. I love that it’s not as heavy feeling on your skin as other full coverage foundations (however this stuff is THICK), and it is perfectly mattifying without giving an overly dry finished look. I do find because the product itself is so thick (and because of the SPF added), it can be more difficult to blend out. A flat top foundation brush, followed by a damp beauty blender (and a little more elbow grease and time than I usually prefer), and it was blended to perfection. The miracle in this product, and what’s so important with my combo skin that leans more on the oily side is that even after a full day, my skin was still matte!

I do not like the new color formulas. I cannot find the correct shade and have wasted so much money trying to find what was my old color.

Love the buildable coverage, and finish! Long wear and I get lots of compliments on my skin. Sold!!

[This review was collected as part of a promotion.] Love the coverage! It’s so easy to apply. Great price!

Love this foundation. It is so smooth and great coverage. I was concerned that I would not choose the correct shade but it is perfect. So easy to apply. No streaks. Love that it contains sunscreen. It only takes a small amount so will last a long time. Feels like wearing nothing and lasts all day. Will be purchasing again for sure.

I love this product. It was recommended by a friend and I LOVE it.

[This review was collected as part of a promotion.] Love IT products, after a long-time user of Estee Lauder, it was time for a change, I am so happy with all IT products

[This review was collected as part of a promotion.] This is the most beautifully full coverage all in one cover cream I have ever felt! There is the most gentle spot scent, considering there is +50, incredible. You see it is deeply rich, I wish it were in a pump, it is a little too loose for the tube, and I can tell by the quality of the texture and scent, this is going to be pricy so you'll want to be specific about extrusion.

Excellent product. I have never been so happy with any of the products I have bought in the past from other cosmetic companies. I did read people's reviews saying that this product is expensive; however, the product justifies the price. It is effective; one needs a small amount for a full face, and it provides brilliant coverage.

My fave foundation! Love the full coverage and spf. Packaging is great and plenty of shade options.

Using for years ! I stray but always come home to it

This foundation is truly amazing! It has great coverage but is not heavy. It is a great option that also has sunscreen! Love it!

I’ve been using this product for 7+ years. It is my all time favorite. Perfect, lightweight coverage and protects my skin all summer.