Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
General Mills Lucky Charms Cereal - 2 of 4General Mills Lucky Charms Cereal - 3 of 4General Mills Lucky Charms Cereal - 4 of 4
General Mills Lucky Charms Cereal - 1 of 4

Lucky Charms Rainbow Sprinkle Family Size Breakfast Cereal - 18.4oz

$5.29 ($0.29/ounce)
FlavorRainbow
Size18.4
Count1

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • BIRTHDAY CAKE FLAVOR: Turn any morning into a tasty celebration with this birthday cake flavored cereal featuring confetti sprinkle pieces
  • MAGICALLY DELICIOUS: This sweetened corn cereal with marshmallows has 15g of whole grain (at least 48g recommended daily), a good source of calcium, and 12 vitamins and minerals per serving
  • FUN CEREAL BOX: The back of the box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles
  • SCHOOL SNACKS OR PARTY TREATS: Beyond a quick breakfast addition, pack a little magic in a lunch box by adding this kids cereal to individual snack bags or homemade cereal bars; Sprinkle some in kids party snacks recipes for cereal bars or trail mix
  • CONTAINS: One cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; Perfect for instant snacking, or a part of breakfast and meals

Description

Turn any morning into a magical celebration with Rainbow Sprinkles Lucky Charms Cereal as a part of a family breakfast. It's a fun birthday cake flavored cereal with confetti sprinkles pieces that brings the party to every delicious bowlful. A serving of this sweetened corn cereal with marshmallows provides 15g of whole grain (at least 48g recommended daily), is a good source of calcium, and has 12 vitamins and minerals. The game on the back of the cereal box invites kids to help Lucky recharge his rainbow charm by collecting rainbow sprinkles. Enjoy this cereal as a magically delicious addition to breakfast, a part of yummy kids snacks, or an ingredient for marshmallow cereal bars or snack mix - perfect for a kids birthday party. Or take some crispy cereal to go in a lunch box or school snacks tote to bring out the smiles. Whether you serve a bowl of cold cereal with milk or turn it into your favorite shareable snacks recipe, Lucky Charms is part of General Mills cereals, spreading goodness from tots to grown-ups. Contains one cardboard box of crunchy Lucky Charms Rainbow Sprinkles Cereal with Marshmallows, Family Size, 18.4 oz; perfect for instant snacking, or a part of breakfast and meals.

Serving Size: 1 cup

Serving Per Container: About 14

Amount Rainbow Sprinkles Lucky Charms:

Calories: 140
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 125mg5%
Total Carbohydrate 31g11%
Dietary Fiber 1g5%
Sugars 12g
Added Sugars 12g24%
Protein 2g
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 3.6mg20%
Potassium 0mg0%
Vitamin A 010%
Vitamin C 010%
Thiamin 020%
Riboflavin 010%
Niacin 010%
Vitamin B6 020%
Folate 20%
Folic Acid 45mcg
Vitamin B12 020%
Zinc 020%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount with 3/4 cup skim milk:

Calories: 200
% Daily Value*
Total Fat 1g2%
Saturated Fat 0g0%
Trans Fat 0g
Cholesterol 0mg1%
Sodium 125mg9%
Total Carbohydrate 31g15%
Dietary Fiber 1g5%
Sugars 12g
Added Sugars 12g24%
Protein 2g
Vitamin D 4mcg30%
Calcium 130mg25%
Iron 3.6mg20%
Potassium 0mg8%
Vitamin A 20%
Vitamin C 10%
Thiamin 25%
Riboflavin 35%
Niacin 10%
Vitamin B6 20%
Folate 20%
Folic Acid 45mcg
Vitamin B12 50%
Zinc 25%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain corn, sugar, corn meal, corn syrup. contains 2% or less of: modified corn starch, corn starch, vegetable oil (canola, sunflower, and/or palm), dextrose, salt, natural and artificial flavor, gelatin, baking soda, yellow 5, red 40, yellow 6, blue 1, red 40 lake, yellow 6 lake, yellow 5 lake, blue 1 lake. vitamins and minerals: tricalcium phosphate, calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12, vitamin d3.

Allergens & Warnings:

Contains Bioengineered Food ingredients
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.4 Ounces
TCIN: 94305960
UPC: 016000228726
Item Number (DPCI): 231-00-1212
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3 inches length x 7.58 inches width x 13 inches height
Estimated ship weight: 1.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: does this turn the milk green?

submitted by Cliff - 3 years ago

  • A: Ze man hmm nib no I

    submitted byZ - 7 months ago

  • A: Hi Cliff - No, this particular box is just a regular cereal. The milk will only turn green from the marshmallows in specially marked packages of Lucky Charms. Hope this information helps.

    submitted byPublished by General Mills - 3 years ago
    Brand expert

  • A: Ze man hmm nib no I b

    submitted byZ - 7 months ago

Q: Are these "marshmallows only" bags nut free and not made in a facility that processes nut products?

submitted by Qplease - 2 months ago

  • A: The bags contain soft marshmallows...not the crucnchy "marshmallows" in the boxed cereal.

    submitted byPM - 30 days ago

  • A: Thank you for the question. We always label for the top 9 allergens (peanuts, tree nuts, eggs, soy, milk products, wheat, sesame, fish, and crustaceans) as well as mollusks as a part of our allergen policy. If one of these allergens is included in the ingredients, they will be listed in the 'CONTAINS' statement under the ingredient lists. If there is any possible chance of these ingredients coming in contact with the product, it will be listed in the 'MAY CONTAIN' statement under the ingredient lists. Since recipes can change, the most accurate information for the product at hand would be directly on the packaging, and we recommend checking the packaging every time before you purchase. You can learn more about our allergen policy here: https://www.generalmills.com/food-we-make/nutrition-and-ingredients

    submitted byPublished by General Mills - 2 months ago
    Brand expert

Q: Does your Brad make just the big boxes of marshmallows my kid is obsessed with them and always asks

submitted by Paigey - 2 months ago

  • A: Great question! Yes, Lucky Charms is available in a variety of sizes including smaller boxes and single serve options, not just family size. Availability may vary by store.

    submitted byPublished by General Mills - 1 month ago
    Brand expert

Q: Why are there 2 lists of nutrition facts? If 1 cup of cereal has 12 gms of sugar, why is the second column more?

submitted by JC - 9 months ago

  • A: Hello JC, Apologies for any confusion. The second tab reflects the nutrition facts with the addition of 3/4 cup of skim milk. I hope this clarification is helpful.

    submitted byPublished by General Mills - 9 months ago
    Brand expert

Q: What is the first ingredient in this cereal, whats all the ingredients?

submitted by - 2 years ago

  • A: Hi Jason - The ingredients list can be found under the 'Label info' section of the product page. The first ingredient listed is Whole Grain Oats. Since ingredients can sometimes change, we recommend always reading the packaging directly for the most accurate information.

    submitted byLucky Charms - 2 years ago
    Brand expert

Q: Does the marshmallow in the box contain pork?

submitted by Rania - 3 years ago

  • A: Hi Rania- Good question - we’re glad you asked. The gelatin in our marshmallow marbits pieces is made from pork collagen. Collagen as an additive is tasteless and clear, and is used in many types of food. Big G cereals that contain marbits include Lucky Charms, Chocolate Lucky Charms, Count Chocula, Boo Berry and Frankenberry.

    submitted byPublished by General Mills - 3 years ago
    Brand expert

Q: Had lucky charms cereal been recalled?

submitted by Not satisfied - 4 years ago

  • A: There are no active recalls on this product. We strongly believe it is our responsibility to investigate any concerns and have done so across our Lucky Charms manufacturing facilities. To date, we have not found any evidence of consumer illness tied to our products.

    submitted byPublished by General Mills - 4 years ago
    Brand expert

Q: What marshmallow shapes come in this box?

submitted by teacher - 4 years ago

  • A: This cereal contains magic clovers, pots of gold and the star charm (which has the Power of flight).

    submitted byPublished by General Mills - 4 years ago
    Brand expert

Q: Does this have marshmallow in the box?

submitted by Eric - 5 years ago

  • A: Yes, this includes the cereal marshmallows.

    submitted byPublished by General Mills - 5 years ago
    Brand expert
See all questions (9)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The Lucky Charms Rainbow Sprinkles cereal offers a delightful twist on the classic favorite, featuring colorful sprinkles and a birthday cake flavor that many guests find enjoyable. While some appreciate the nostalgic marshmallows, others feel the overall taste is sweeter and less satisfying than the original. The fun packaging and unique texture make it a great treat for special occasions, but guests suggest moderation due to its sugary content.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 2969 reviews
    quality: 3.92 out of 5
    taste: 4.08 out of 5
    value: 3.78 out of 5
    70% would recommend
    79 recommendations
    2 out of 5 stars
    2 May, 2026Verified purchase

    (no review title)

    Barely any marshmallows 😢
    1 reply from Published by General Mills team - 15 days ago
    We're sorry to hear that! We appreciate your feedback and will share it with the rest of our team.
    maya
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on luckycharms.com
    Image

    Keep making this forever

    Please do not ever stop making this! It is so much better then any other cereal on the market, I find amazing products like this and then they discontinue it and it breaks my heart.
    Andy42
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 April, 2026Verified purchase

    Terrible way to start the day!

    Rainbow Sprinkle had neither Rainbow nor Sprinkle. Sparkles in the cereal portion were it. And it was all bland. The mouthfeel was the same, the texture too. I typically enjoy Lucky Charms and these were not that. A waste of a meal, and money too.
    1 reply from Published by General Mills team - 15 days ago
    So sorry to hear that! We'd like to learn more and assist you further. Please contact us by phone: 1-800-516-7780 or visit our website generalmillsꓸcom so we can report it to our quality team and further assist you. Thank you!
    Cherrygranny
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on luckycharms.com
    Image

    Lucky charms

    I love this! I forgot how good Lucky Charms is! Melissa
    Missie
    Did you find this review helpful?
    4 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Good cereal

    [This review was collected as part of a promotion.] Never honestly expected to try this cereal but thankfully I did. It’s the perfect balance between actual cereal and some sugar in it. And for the price is perfect. The consistency it also leaves once you’re done and you drink the milk is absolutely perfect. It makes another desert after you’re done . I recommend it
    PriscilaN
    Did you find this review helpful?
    3 out of 5 stars
    9 April, 2026Verified purchase

    Cookie crisp with marshmellowd

    The original is far better. This has the same taste and texture as Cookie Crisp.
    1 reply from Published by General Mills team - 1 month ago
    We're sorry to hear that! We appreciate your feedback and will share it with the rest of our team.
    HandWash Fan
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    6 April, 2026Verified purchase

    Cute and tasty

    A good at Patrick day treat
    Mumma
    quality: 5 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2026

    (no review title)

    please don't advertise one box look and bring an older version. advertisement of Mario brings foot ball.
    Gracie
    quality: 4 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 March, 2026Verified purchase

    (no review title)

    Good cereal - I only bought these as a special treat for st Patricks day, otherwise I don’t buy lucky charms because of the sugar.
    Shantel
    quality: 5 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2026Verified purchase

    Just get the regular one

    It doesn’t taste like cake batter, and they’re very little marshmallows, compared to traditional and lucky
    1 reply from Published by General Mills team - 2 months ago
    We're sorry to hear you didn't enjoy Lucky Charms Rainbow Sprinkle cereal! We will pass your feedback on to our team.
    A
    quality: 1 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2026Verified purchase

    Dont get what is actually pictured

    They did not give me the Toad box as pictured as I collect Mario items.
    Tara
    quality: 4 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    3 March, 2026Verified purchase

    Jumbo Marshmellow side effect?

    I don’t remember this happening with the regular Lucky Charms, but all my kids and I have really artificial green looking stool. Is this like a St. Patty’s day joke?
    TiredMom
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on luckycharms.com
    Image

    BEST CEREAL EVER

    I have eaten almost every cereal on the market, and this one by far is not only the best new flavor to come out, but has made it to the very top of my favorite cereal list. I bought 5 boxes because I cannot afford to run out of this stuff. It’s so good!!!
    luckybri
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 February, 2026Verified purchase

    Huge Letdown

    This was a huge letdown. There were less marshmallows overall than in regular Luck Charms, and the fake birthday cake flavor in the cereal was dreadful. I would have preferred if they added a limited birthday cake shaped marshmallow in regular Lucky Charms cereal, rather than make this. Don’t waste your money!
    1 reply from Published by General Mills team - 3 months ago
    So sorry to hear that! We'd like to learn more and assist you further. Can you reach out to our team via our website GeneralMills.com so we can report it to our quality team and make it up to you. Thanks.
    Yorkiegrl12
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 January, 2026Verified purchase

    Has Red 40.

    My kids love this cereal but why does it have to have Red 40?? We're trying to eliminate it from our kids diets and unfortunately this will have to go too.
    1 reply from Published by General Mills team - 4 months ago
    Thanks for your feedback on this. Our products are safe. All colors or flavors we use are approved by global food safety agencies. Rest assured, we will share your comments with the rest of our team.
    Stephanie
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 January, 2026Verified purchase

    (no review title)

    My granddaughter loves these when she comes to my house. Mainly eats the marshmallows but I don't care. I have some whenever she does and still love them as a 60-year old.
    Luanne
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2025

    (no review title)

    Tastes so good is the best cereal i’ve had my entire life
    Camila
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 December, 2025
    originally posted on influenster.com
    Image

    A new take on a classic

    [This review was collected as part of a promotion.] This cereal holds its crunch in milk. The birthday cake flavor was different than the typical lucky charms. I find it fun to try new things and change it up, so I enjoyed that. The marshmallows were tasty. Great breakfast cereal for kids.
    melissap106_2134
    Did you find this review helpful?
    5 out of 5 stars
    7 December, 2025Verified purchase

    (no review title)

    My son’s favorite
    Mariza
    Did you find this review helpful?
    5 out of 5 stars
    6 December, 2025
    originally posted on influenster.com
    Image

    They like the whole family

    [This review was collected as part of a promotion.] This cereal tastes great, everyone in the house loves it, especially the kids. We eat it on its own and often with milk. The family size is perfect for four people, you won't regret it!
    isaiasesp_9717
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy