NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 37 Deep Rich - 1.01 fl oz: Skin Tone Improvement, Vegan
$14.99
Skin UndertoneCool
Color37 Deep Rich
In Stock
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- $10.49Lower price on select items4.4 out of 5 stars with 2830 ratings
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Guests are saying
The foundation has received positive feedback for its lightweight feel, buildable coverage, and natural finish, making it suitable for various skin types and occasions. Guests appreciate its ease of application and the variety of shades available, although some have noted challenges with shade matching. Overall, it stands out for its affordability and performance, making it a great addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3159 reviews
easy to apply: 3.43 out of 5
easy to remove: 3.33 out of 5
long lasting: 3.4 out of 5
quality: 3.2 out of 5
value: 2.8 out of 5
28% would recommend
7 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2026Verified purchase
- Eye color: Black
- Hair color: Black
- Skin tone: Medium
- Skin concern: Dark circles
- Skin type: Dry
Magic in a bottle !!
Nice foundation at a great price
4 out of 5 stars
22 May, 2026
originally posted on influenster.com
It was alright
[This review was collected as part of a promotion.] An inexpensive foundation and a good go to but it didn’t wear as nice as other products I have used. I found myself having to reapply because it goes in so thin which is great but wore off quickly. The shade was nice but didnt wear as nicely in my skin.
5 out of 5 stars
21 May, 2026
originally posted on influenster.com
Beautiful but I Need a Different Shade
[This review was collected as part of a promotion.] This was gifted an exchange for my honest review - I may have just a slightly too light shade for me, but the coverage is buildable, and I do feel that my skin still has room to breathe. It feels light on my skin and was easy to apply. I thought that I chose the correct shade, but I believe I need something with a slightly more neutral base instead of cool.
4 out of 5 stars
20 May, 2026
originally posted on influenster.com
Buildable and Blendable Matte Coverage
[This review was collected as part of a promotion.] I received the matte foundation and it had a matte finish without feeling too heavy! I did end up choosing the wrong shade for my skin tone, but the formula itself blended nicely and wore well throughout the day! Definitely would repurchase again with the correct shade!
5 out of 5 stars
20 May, 2026
originally posted on influenster.com
Full coverage without feeling greasy? Yes please 😍
[This review was collected as part of a promotion.] This foundation gives a smooth semi-matte finish that works so well for oily and combination skin. It feels lightweight on the face, blends easily, and the size makes it perfect for your makeup bag for everyday touch-ups.
5 out of 5 stars
Thumbs up graphic, would recommend
19 May, 2026Verified purchase
- Skin concern: Acne, Dark circles, Sensitivity, Redness
- Skin tone: Medium
- Skin type: Combination, Oily
(no review title)
wears nicely throughout the day, super easy to work with and just an overall good foundation.
3 out of 5 stars
16 May, 2026
originally posted on influenster.com
Minimum to full coverage
[This review was collected as part of a promotion.] With this product a little goes a long way, not much is needed for great coverage but you can build it up if you want a full face. The shade I picked was a little too light so I wish I’d picked the deeper shade but I could definitely add this to my makeup kit for clients.
1 reply from NYX Professional Makeup team - 14 days ago
Hi there! We’re glad to hear you’re enjoying the coverage and buildability of Make ‘Em Wonder™ Soft Matte Buildable Foundation. It’s great to know a little goes a long way and that you can still see it being a useful addition to your kit. We also appreciate you sharing your thoughts on the shade match. Thank you for taking the time to leave a review.
5 out of 5 stars
15 May, 2026
originally posted on NYX Professional Makeup
Mi fav
[This review was collected as part of a promotion.] Mi favorita mucha overture en verdad fascinate es muy ligers se aplica fácil tapa La Mancha
5 out of 5 stars
12 May, 2026
originally posted on NYX Professional Makeup
Excelente base!!
[This review was collected as part of a promotion.] Muy fluida, buena cobertura y excelente acabado Volvería a comprar
5 out of 5 stars
12 May, 2026
originally posted on influenster.com
Great product by Nyx
[This review was collected as part of a promotion.] This Makeup foundation blends into my skin with the perfect shade as it provides a consistent tone. This product is thin and lightweight. No clogging noted after usage of the product. The color change product is awesome.
4 out of 5 stars
12 May, 2026
originally posted on influenster.com
Would buy again
[This review was collected as part of a promotion.] I do like the finish of the foundation it doesn’t fit overly dry and I still feel pretty moisturized underneath and I have very dry skin so it doesn’t make me feel overly dried out
4 out of 5 stars
10 May, 2026
originally posted on influenster.com
Great drug store foundation!
I was very excited when I heard Nyx was coming out with a soft matte foundation as I have more oily skin. This comes in a huge assortments of shades and looks so beautiful on the skin. The price point you can’t beat. My only complaint would be is that if this isn’t set completely down with powder it tends to break apart especially around my nose area. But if you set this with powder you will get the most full coverage, blurred, beautiful foundation at a comparable price point.
5 out of 5 stars
10 May, 2026
originally posted on influenster.com
Very nice.
[This review was collected as part of a promotion.] Very nice. I’d say the only thing about it is to be careful with the amount you use cause it is very easy to go overboard. However if you use it lightly it looks really nice and fresh. It stays all day and helps reduce pores. I like it.
5 out of 5 stars
10 May, 2026
originally posted on influenster.com
A lightweight, buildable foundation with a smooth
The NYX Make ‘Em Wonder Soft Matte Buildable Foundation feels lightweight on the skin while still giving smooth, buildable coverage. I love how easy it blends and how comfortable it feels throughout the day without looking cakey or heavy. The soft matte finish helps control shine while still making my skin look natural and fresh. It layered beautifully with my other makeup products and gave my complexion an even, flawless look.
5 out of 5 stars
9 May, 2026
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] Love the coverage on this it is a buildable coverage that looks like your skin but better I love to pair this with the powder from this line. Great matte finish that isn’t too dry. It is easy to blend and the packaging is great for on the go.
5 out of 5 stars
9 May, 2026
originally posted on nyxcosmetics.co.uk
Really good foundation
Very full coverage and perfect shade match. 10/10 recommend
5 out of 5 stars
8 May, 2026
originally posted on influenster.com
Great Coverage! :)
[This review was collected as part of a promotion.] Great coverage! Scent is okay. Shade was perfect! Finish was always great! It mixed well with my other products! Would definitely get more of this one and others in their line!
5 out of 5 stars
8 May, 2026
originally posted on influenster.com
Super good
[This review was collected as part of a promotion.] When I apply this product I don’t have to keep using it. It stays on all day. The packaging is very secure. I don’t know who’s the brains behind the formula but it is perfect for every skin tone.
4 out of 5 stars
8 May, 2026
originally posted on influenster.com
Good Makeup
[This review was collected as part of a promotion.] Good makeup… felt lightweight… long lasting… unfortunately I chose the wrong shade for my skin… but it worked well on my Moms skin tone… definitely will be trying in my correct tone
5 out of 5 stars
5 May, 2026
originally posted on nyxcosmetics.co.uk
Great Foundation!
Really impressed with this foundation for the price. I wasnt sure if it would be for me with it being a slightly more matte finish however I dont actually find it too matte on my skin. Im almost 40 with a drier skin type and I really liked how it sat on my skin. I would say its around a medium coverage, felt nice and lightweight too. I would say the shades come up a bit lighter compared to other NYC foundations ive tried in the past.