Blake Brown Fundamental Nourishing Mask - Wild Nectar Santal - Woody Floral Fragrance - 8 oz
$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- CLINICALLY PROVEN: Up to 10x more moisture when using Nourishing Shampoo & Mask together
- ULTRA HYDRATING: Revives dry hair and smooths strands, leaving hair noticeably replenished
- CREATES BODY AND SHINE: Revives strands for healthier looking hair
- LUXURIOUS FRAGRANCE: Wild Nectar Santal is infused with notes of Bergamot, Fig, Cardamon, and Sandalwood
- Packaging made of 100% post-consumer recycled materials.
Description
Designed to replace your regular conditioner, our Fundamental Nourishing Mask is your new haircare essential.
It's expertly formulated to deliver deep hydration without weighing it down.
Clinically proven to support hair elasticity, it leaves your hair stronger and noticeably healthier looking. It also provides softness and shine, smoothing strands while enhancing their natural brilliance. The formula detangles with ease, leaving hair instantly manageable and ready to style.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
It's expertly formulated to deliver deep hydration without weighing it down.
Clinically proven to support hair elasticity, it leaves your hair stronger and noticeably healthier looking. It also provides softness and shine, smoothing strands while enhancing their natural brilliance. The formula detangles with ease, leaving hair instantly manageable and ready to style.
Luxurious Fragrance: Wild Nectar Santal
• Top: Neroli, Cardamom
• Heart: Lily of the Valley, Nectar
• Base: Cedarwood, Vanilla
When used together, Nourishing Shampoo & Mask are clinically proven to:
• Provide up to 10x more moisture
• Leave hair 300% more manageable after one use
• Leave hair feeling over 2x hydrated 24h after use
• Reduce frizz for 24h
• Reduce frizz by 2.5x
How to use:
1. START WITH OUR FUNDAMENTAL NOURISHING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW UP WITH OUR FUNDAMENTAL NOURISHING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Paraben-Free, Sodium Laureth Sulfate-Free
Product Form: Cream
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Nourishing
Net weight: 8 Ounces
TCIN: 86947999
UPC: 810157940049
Item Number (DPCI): 063-00-6215
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, stearyl alcohol, glycerin, behentrimonium chloride, cetyl esters, trimethylolpropane tricaprylate /tricaprate, cetyl alcohol, salvia hispanica seed extract, glyceryl dilaurate, carthamus tinctorius (safflower) seed oil, hydrolyzed carrot protein/hydrolyzed kale protein/hydrolyzed lemon protein extract, helianthus annuus (sunflower) seed extract, aloe barbadensis leaf juice*, glyceryl stearatese, cetrimonium chloride, isopropyl alcohol, phenoxyethanol, ethylhexylglycerin, citric acid, fragrance. *certified organic ingredient
Allergens & Warnings:
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE EYES THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 5 inches length x 4 inches width x 3 inches height
Estimated ship weight: 0.68 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How many uses do you get out of one of these?
submitted by targetshopper - 11 months ago
A: This will def give you a lot of uses before you run out if not more!! I have had the shampoo and conditioner since June and just now finishing it
submitted byMay - 7 months agoA: Hi! We recommend applying enough product to fully coat your hair from roots to ends. How long your mask lasts depends how much hair you have and how often you're using the product!
submitted byThe Blake Brown Team - 9 months agoBrand expert
Q: Is it safe for color treated hair?
submitted by Mommy of 2 - 11 months ago
A: I have blonde hair and this is wayyyyy better then pureology, aveda or nay high end brand name stuff it leaves my hair sooooo silky soft and super strong I bleach my hair and this def helps make it strong, resilient, smooth and looks like I just went to the salon look 😁😁
submitted byMay - 7 months agoA: I saw the Blake brown beauty team and we this question on Instagram, yes it is color safe.
submitted by - 11 months agoA: Not safe at all. Will leave your colors running.
submitted byRyan Gordon - 4 months ago
Q: Are you supposed to leave this in your hair or wash it out after applying while wet?
submitted by Amy - 10 months ago
A: Hi Amy! Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse out fully and enjoy.
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: Any Trial Size Options?
submitted by JC - 11 months ago
A: Travel size option is not available.
submitted by - 11 months ago
Q: How often should you use the hair mask? Is it safe to use everytime you wash your hair?
submitted by Lisa - 11 months ago
A: after every shampoo. I actully stopped using conditioner about a year ago and just use hair mask as conditioner. sometimes i will leave it for longer or just rinse off after a min. def so much better!
submitted byjess - 11 months ago
Q: Hi, please kindly share the ingredient list. Thanks!
submitted by Erin - 11 months ago
A: Hi Erin! You can view the full ingredient list below: INGREDIENTS: Water, Stearyl Alcohol, Glycerin, Behentrimonium Chloride, Cetyl Esters, Trimethylolpropane Tricaprylate/Tricaprate, Cetyl Alcohol, Salvia Hispanica Seed Extract, Glyceryl Dilaurate, Baghamus Tinctorius (Safflower) Seed Oil, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Aloe Barbadensis Leaf Juice*, Glyceryl Stearate SE, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance. * Certified organic ingredient
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: Are these products color safe?
submitted by Jinger - 11 months ago
A: All of our products are formulated to be suitable for color treated hair!
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: How is a hair mask different than a conditioner?
submitted by Miriam - 11 months ago
A: Hi Miriam, this is such a great question! Our "daily mask" over "conditioners" philosophy was born from Blake's own hair care routine. We believe using a mask in place of conditioner gives you luxurious feeling hair. We’ve formulated ours to be used on the regular—so you can enjoy its replenishing and deep conditioning effects every wash day.
submitted byThe Blake Brown Team - 9 months agoBrand expert
Q: How do you put in the mask? I've never done a hair mask, I just used Pantene. Is it essential to helping?
submitted by Audrey - 11 months ago
A: Hi Audrey, thank you for writing in! To use the mask, apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy. The mask should always be used after shampooing for best results.
submitted byThe Blake Brown Team - 9 months agoBrand expert
Q: I get rashes from argon oil. Is it in your product?
submitted by Kathyket - 11 months ago
A: Hi Kathy! Our Nourishing Mask is not formulated with argan oil. Please ensure to read the full ingredient list carefully before using our products. I've listed the ingredients for the Nourishing Mask below: INGREDIENTS: Water, Stearyl Alcohol, Glycerin, Behentrimonium Chloride, Cetyl Esters, Trimethylolpropane Tricaprylate/Tricaprate, Cetyl Alcohol, Salvia Hispanica Seed Extract, Glyceryl Dilaurate, Baghamus Tinctorius (Safflower) Seed Oil, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Aloe Barbadensis Leaf Juice*, Glyceryl Stearate SE, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance. * Certified organic ingredient
submitted byThe Blake Brown Team - 9 months agoBrand expert
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Guests are saying
The product has received mixed feedback from guests, with many praising its ability to leave hair soft, shiny, and manageable, while others reported issues such as greasiness, dryness, and hair loss. The scent is frequently highlighted as a standout feature, with many guests expressing their love for it. However, concerns about packaging and effectiveness for certain hair types have been noted. Overall, guests recommend trying it for its pleasant fragrance and potential benefits, but caution is advised for those with specific hair concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 578 reviews
effectiveness: 3.48 out of 5
quality: 3.52 out of 5
value: 3.33 out of 5
60% would recommend
316 recommendations
Skip this one!
1 out of 5 stars
Thumbs down graphic, would not recommend
BeautyKween - 3 days ago
Ridiculous packaging! Difficult to open and not a lot of product for the price!
Meh
3 out of 5 stars
Thumbs down graphic, would not recommend
sydney - 5 days ago, Verified purchaser
Not nourishing like the product name suggests but it smells incredible. Smells similar to the Molton Brown collections.
Smells amazing
4 out of 5 stars
Thumbs up graphic, would recommend
Lazski - 6 days ago, Verified purchaser
I bought this on a whim because it smelled so good in the store. It’s very rich, and definitely not drying. So not sure why a lot of people are experiencing that. It’s not quite as hydrating as other conditioners I’ve used. Please come out with body wash and/or lotion in this scent. I’d buy it forever.
DO NOT USE IF YOUR TEXTURE IS CURLY!
1 out of 5 stars
Thumbs down graphic, would not recommend
NRich14 - 11 days ago, Verified purchaser
First of all - I am a huge Blake Lively fan, so this is not a bashing review - but just straight up honest. These products smell SO good! But that was about the extend of the good from my experience. I have very curly hair - super similar to Blake Lively’s natural hair which is why I thought these would be a perfect fit for me. However, these products DRIED the crap out of my hair. My hair became extremely frizzy, brittle and was literally breaking off. I used them for a total of 4 weeks before I stopped. I’ve been rehabbing my hair with my stylist for the last 10 months and this has included cutting off over 7 inches of my damaged hair 😭 I was so excited to use these but ultimately had to return them.
1 reply from The Blake Brown Team team - 6 days ago
Hi there, We're sorry to hear about your experience with the Nourishing Mask. We are committed to the highest standards of quality, and our products undergo rigorous third-party testing to ensure they meet industry-recognized safety standards. We can assure you our products are carefully designed and tested to be highly effective, safe, and suitable for all hair types. While individual experiences may vary, we are committed to understanding and addressing any concerns you may have. For an improved experience, we suggest alternating with the Strengthening Shampoo and Mask as they are designed to fortify hair from root to tip, promoting strength and a healthier appearance. When used together, the duo is clinically proven to reduce breakage by 92%, smooth split ends, and help lengthen hair by protecting against future damage. We’d be happy to offer you a discount code to try the Strengthening line, and we hope it provides a better experience for you. Please reach out to us at hello@blakebrownbeauty.com to let us know if you'd like to take advantage of this offer.
Nothing special. pass on this
2 out of 5 stars
Thumbs down graphic, would not recommend
T - 18 days ago
Not enough product for the price. I don't think using a mask regularly makes sense- I would rather have a better quantity and regular conditioner. Plenty of $6 masks on the market that do the same results.
1 reply from The Blake Brown Team team - 12 days ago
Thanks so much for your honest feedback. We deeply respect that you've chosen to invest in our brand, and we want to ensure that every product delivers exceptional performance, fragrance, and overall quality. Our Nourishing Mask was intentionally formulated to replace conditioner for everyday use, delivering deep hydration without the heaviness of a traditional mask. When paired with our Nourishing Shampoo, our mask is clinically proven to provide: Up to 10× more moisture Hair that's 300% more manageable after just one use 2× more hydration 24 hours later 24-hour frizz reduction (2.5× less frizz) Beyond performance, our formula is clean, vegan, cruelty-free, and free from sulfates, silicones, parabens, phthalates, synthetic dyes, and mineral oils—packed with premium ingredients and a luxurious fragrance to match. We completely understand your note on quantity and truly appreciate you flagging it. While we don't offer larger sizes just yet, feedback like yours is so helpful as we explore future formats and sizes. If you'd ever like help tailoring your routine or have specific hair concerns, we're always here to support you.
Overpriced and ineffective
1 out of 5 stars
Thumbs down graphic, would not recommend
Susan - 20 days ago
I've tried many masks and this is one of those where you tried once and you don't go back. Nothing special and overpriced IMO.
THE BEST!!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Rach - 20 days ago
The absolute BEST and smells absolutely phenomenal. Leaves my hair feeling so incredibly soft and the smell lingers for DAYS!! I am so in love with this product and it has completely replaced my conditioner for the last 6 months.
1 reply from The Blake Brown Team team - 6 days ago
Hi Rach, We're so happy to hear about your amazing results from using our Nourishing Mask! We're also glad you're using it correctly to achieve optimal results. As you know they are formulated for frequent use, meaning you can–and should– apply them just as you would use conditioner, after every shampoo. Thanks for your continued support!
Not a good product disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Mary - 21 days ago
I was curious about this and optimistic, it smelled good and thought I would give it a try. For $20, I have not been more disappointed in a hair mask that is supposed to replace the conditioner. I tried it twice, and both times we left my hair feeling waxy and gross. It’s a very heavy product that does not nourish the hair, it coats the hair with a residue, which makes it difficult to blow dry and blow out. I highly do not recommend you wasting your time and money on this, only to be frustrated with the results.
Too little product for the money
1 out of 5 stars
Thumbs down graphic, would not recommend
Jpan - 23 days ago
Such a small amount of product for the money
Did not work for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Liv - 25 days ago, Verified purchaser
I have tried all of the products within this line. They did not work for my wavy hair, that is prone to dryness and frizz. They made it worse, and I switched to Function of Beauty's SOS set to repair the damage. I also experienced a lot of breakage using Blake Brown. My hair is in better shape thanks to Function of Beauty.
The smell !!!!
5 out of 5 stars
Sarah - 27 days ago
originally posted on https://www.blakebrownbeauty.com/
Not only does this mask make my hair so soft, it is literally my favorite smell in the entire world!! I am so excited to try to hair and body mist!!!!
Smells incredible, not sure about the rest
3 out of 5 stars
Thumbs up graphic, would recommend
Bebbiegamja - 28 days ago, Verified purchaser
Nice texture and incredible smell (I’m still searching for this scent in a bottle) but I don’t feel like the effects of the treatment last long post-wash. I would 100% repurchase for the smell and how happy it makes me when I’m in the shower though!
Love love!!
5 out of 5 stars
Thumbs up graphic, would recommend
Morgan87 - 1 month ago, Verified purchaser
This mask smells amazing and made my hair soft, silky, and shiny. It did not leave a greasy feel at all. The packaging could be better but the texture of the mask rivals a $50 mask I have purchased from Sephora. I think some of the negative reviews are review bombs because people don’t like Blake, but the product speaks for itself!
Watered down. Overpriced. Not worth it
1 out of 5 stars
Thumbs down graphic, would not recommend
Amanda L - 1 month ago
Watered down. Doesn’t do anything. Save yourself some $ and purchase something else.
Wonderful scent! Good performancd
5 out of 5 stars
Thumbs up graphic, would recommend
Dk - 1 month ago
I really like this conditioner/mask! My hair has blonde highlights remaining and so for me, this product works and meets my expectations. My absolute favorite is the scent! Like nothing else on the market right now. I’ve recommended this to my bestie
Bad
1 out of 5 stars
Thumbs down graphic, would not recommend
Loralilee - 1 month ago
Dried out my hair. Not a fan
I absolutely love all of Blake's products
5 out of 5 stars
Missy - 1 month ago
originally posted on https://www.blakebrownbeauty.com/
I use the mask as a leave in a few evenings a week. The results are fabulous. I have had several heart 💔 procedure's and my hair is finally growing and coming to life.... I get stopped all the time asked what are you wearing? I say Blake Browns hair products they say wow yummy. I can't wait to try body and hair mist ❤️
Winner!
5 out of 5 stars
Thumbs up graphic, would recommend
Heather - 1 month ago, Verified purchaser
Nourishes hair and leaves it soft and smelling amazing!
Don't Buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Tiana8 - 1 month ago
Don't waste your money. The whole line is horrible and feels cheap.
Cheap Product - not worth the price
1 out of 5 stars
Thumbs down graphic, would not recommend
May - 1 month ago
Feels cheap on your hair