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BruMate Era 40oz 100% Leak-Proof Straw Tumbler
New at target
$44.99
ColorBlue Agave
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
- COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
- 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
- CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
- LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 40oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 11.5 Inches (H) x 5.4 Inches (W)
Finish: Matte
Lid Material: Plastic
Capacity (Volume): 40 fl oz (US)
Features Dining: Handle, Leakproof
Includes: Tall Tumbler, Straw
Used For: Cold Beverages
Lid Type: Straw Lid
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94719385
UPC: 195429050306
Item Number (DPCI): 082-04-0123
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.4 inches length x 5.4 inches width x 11.5 inches height
Estimated ship weight: 1.56 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Brumate Era 40oz cup is a favorite among guests for its stylish design and exceptional functionality. It keeps drinks cold for hours without condensation, making it perfect for both indoor and outdoor use. The leakproof feature and easy-to-clean design enhance its appeal, while the variety of colors allows for personal expression. Guests appreciate its durability and the convenience it offers for daily hydration, whether at work or on the go.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2323 reviews
quality: 4.33 out of 5
value: 4.17 out of 5
66% would recommend
6 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
Mixed feelings about this cup
It says it’s Leak-Proof but my son took it to school and the water spilled ALL over his backpack, I also left it in the car on a hot day and didn’t realize I left it in seal and when I came back to my car the water pushing through from the straw so the water spilled inside the cup holder anyway.
5 out of 5 stars
22 October, 2025
originally posted on brumate.com
Favorite cup!
[This review was collected as part of a promotion.] The era is by far my favorite cup on the market, love the locking feature!
5 out of 5 stars
22 October, 2025
originally posted on brumate.com
Great every day use.
[This review was collected as part of a promotion.] This has a matte finish and is a BEAUTIFUL color!! I think that it is like a Tiffany blue. I love the Era 40, the soft straw, and that it is leak proof!
5 out of 5 stars
20 October, 2025
originally posted on brumate.com
Era 40
[This review was collected as part of a promotion.] My husband was due for another one- he absolutely loves this color
5 out of 5 stars
16 October, 2025
originally posted on brumate.com
OBSESSED!
[This review was collected as part of a promotion.] The color is absolutely beautiful! I get a ton of compliments on all of my Era's. The quality of this cup is unlike anything I have ever had. I love that I can lock it and toss it in my bag with absolute confidence that it won't leak. It is so heavy duty that I call it my "I wish you would" cup.
5 out of 5 stars
14 October, 2025
originally posted on brumate.com
I converted a Stanley user!!!
[This review was collected as part of a promotion.] I gifted this to an aunt who was struggling with her Stanley cup that always spilled in the car from dumpy rides. She was amazed at my cup and immediately wanted her own
5 out of 5 stars
13 October, 2025
originally posted on brumate.com
My FAVORITE cups!
[This review was collected as part of a promotion.] My kids and I absolutely LOVE all of our Brumate cups/bottles/can coolers!! I brag about them to anyone I can, whenever I get the chance, because they are THAT awesome! The fact that I can close off the straw (AND cover it with the magnetic straw cover!) and then throw it in my purse or my daughter's in her bookbag, and they dont leak and keep ice all day, is the best parts for me! Not to mention I love the color varieties! These are my go-to! My absolutely favorite brand and we literally dont leave home without them! 💖 Thank you brumate!!
5 out of 5 stars
3 October, 2025
originally posted on brumate.com
Exceptional product
[This review was collected as part of a promotion.] I bought this as a gift for someone that has never had a BruMate in the past and they are now hooked as bad as I am. The product quality is exceptional
5 out of 5 stars
3 October, 2025
originally posted on brumate.com
Lovely color
[This review was collected as part of a promotion.] Bought for a purple lover. It was their favorite shade.
5 out of 5 stars
2 October, 2025
originally posted on brumate.com
Era 40oz
[This review was collected as part of a promotion.] We love how the lid locks and you can just drop it on the seat of your car.
5 out of 5 stars
2 October, 2025
originally posted on brumate.com
Brutiful color!
[This review was collected as part of a promotion.] I absolutely love this Era color. Perfect fit in my collection.
5 out of 5 stars
1 October, 2025
originally posted on brumate.com
Love love love
[This review was collected as part of a promotion.] This is my 4th brumate. I love them. Great quality, color and durability
2 out of 5 stars
1 October, 2025
originally posted on brumate.com
Broke way too soon
[This review was collected as part of a promotion.] I will start by saying I’ve absolutely loved this water bottle and the features BUT I have barely had this bottle for 6 months and it’s already broken and unusable. I’ve had other bottles from brumate and other brands that have lasted me years. Not sure if this is a common issue (see pictures) but pretty disappointed in this specific bottle.
5 out of 5 stars
30 September, 2025
originally posted on brumate.com
best cup ever!!
[This review was collected as part of a promotion.] this keeps my water always cold and I love the spill proof feature and having the magnetic feature with the straw toppers
4 out of 5 stars
29 September, 2025
originally posted on brumate.com
Great, but not as great as my Resa
[This review was collected as part of a promotion.] I would've loved this bottle if I didn't know how great Resa was! The reason I like my Resa better -- which is purely personal preference -- are three big things for me: The top handle is really, really great for carrying through parking lots into work. The lid on the Resa is thicker, which seems silly, but it's easier to screw on and off and feels like I have a better grip and the rubber won't peel off? Not that the rubber has peeled off on the Era, but it feels less substantial. And the biggest reason: The bottom part of the Resa is rubberized, which eases my anxiety about dinging it up. Like I said, personal preference and both are great!!
5 out of 5 stars
29 September, 2025
originally posted on brumate.com
Hubby Loves🩷💗
[This review was collected as part of a promotion.] I had this cup personal Ed for my husband. I had two cups more on the feminine color side and he stole one and used it so much! So I got him a bigger one for his ice water. He loves it! He loves how amazing it is to keep ice water for so long and overnight.
5 out of 5 stars
28 September, 2025
originally posted on brumate.com
Love my Era
[This review was collected as part of a promotion.] This is my third Era tumbler. Such a well made cup. I will keep repurchasing from Brumate, their products are the best.
5 out of 5 stars
28 September, 2025
originally posted on brumate.com
Classic
[This review was collected as part of a promotion.] This is my first Era. I have a 25oz Resa and a 15oz muv. It held nugget ice for over 24 hours with minimal melting. I’m a fan of all of my Brus.
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
purple brumate tumblr
my mom gave me hers she wanted to see the hype of this tumblr but she is more of a Owala girlie. but. I personally love this tumblr!!! I would say more than Ocala. Yes, straw is exposed and not covered but the overall tumblr is amazing and so worth it! I recommend it!
5 out of 5 stars
24 September, 2025
originally posted on brumate.com
LOVE IT!!
[This review was collected as part of a promotion.] Love my new Era! I am a sports mom and so easy to throw in my bag and not to spill it.