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Colgate Optic White Advanced Whitening Toothpaste - Icy Fresh - 3.2oz
$13.69 ($1.43/ounce)
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About this item
Highlights
- Includes three (3) 3.2 oz tubes of Colgate Optic White Advanced Icy Fresh Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste
- Remove 5 years of stains* with the Colgate Optic White Advanced Teeth Whitening Toothpaste (*when brushing twice daily for 2 weeks)
- This 2% hydrogen peroxide toothpaste uses a patented whitening formula that is enamel-safe for daily use and comes in a cool Icy Fresh flavor
- Effectively removes tea, coffee and wine stains** with the 2% hydrogen peroxide formula (**as shown in a laboratory study)
- Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities
- Use this teeth whitening toothpaste to remove coffee stains** and go beyond surface stains (**as shown in a laboratory study)
- This whitening stain removal toothpaste is gluten free and enamel-safe for daily use
- For whitening that works, choose the Colgate Optic White Advanced Icy Fresh Hydrogen Peroxide Toothpaste
Description
Remove 5 years of stains* using the Colgate Optic White Advanced Hydrogen Peroxide Teeth Whitening Toothpaste Pack. This hydrogen peroxide toothpaste uses a patented 2% hydrogen peroxide formula that is enamel-safe to whiten beyond surface stains. Plus, it’s a gluten free mint toothpaste with an Icy Fresh flavor to help keep breath fresh. This teeth whitening toothpaste for adults is also an anticavity fluoride toothpaste to help prevent cavities. Go beyond surface stains with the Colgate Optic White Advanced Toothpaste Pack. *when brushing twice daily for 2 weeks
Suggested Age: Adult
Health Facts: Contains Fluoride, Contains Peroxide, Gluten-Free, Contains Hydrogen Peroxide
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 3
Net weight: 9.6 Ounces
TCIN: 83388556
UPC: 035000972262
Item Number (DPCI): 049-09-2966
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.2 inches length x 6.1 inches width x 1.4 inches height
Estimated ship weight: 0.7716 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Colgate Optic White Advanced Toothpaste has garnered positive feedback for its effective whitening capabilities, with many guests reporting noticeable results after just a few uses. The refreshing mint flavor and smooth texture enhance the brushing experience, while its gentle formula is suitable for sensitive teeth. Guests appreciate the product's ability to remove coffee stains and maintain oral hygiene without causing sensitivity. Overall, it is a reliable choice for those seeking a brighter smile.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 738 reviews
effectiveness: 4.2 out of 5
quality: 4.6 out of 5
value: 3.8 out of 5
80% would recommend
5 recommendations
5 out of 5 stars
13 October, 2025
originally posted on Colgate
Great product
I love the taste. It’s not too minty and not too strong and it lasts most of the day until I have to brush my teeth again totally recommend.
5 out of 5 stars
6 August, 2025
originally posted on influenster.com
Colgate optic white Advanced is a powerful, gentle
I’ve been using optic white advanced (Colgate), and it really works well for me. It leaves my mouth feeling fresh, clean, and the freshness lasts for hours. It’s even great for people with sensitive mouths I had no irritation at all. The flavor is okay, not too strong or too sweet, and I didn’t notice anything bad about it. Its not expensive at all, and for the quality, it’s worth it. The packaging is good, neat, and easy to use. Overall, it’s very effective it works great for my teeth, my breath, and overall oral care.
5 out of 5 stars
20 July, 2025
originally posted on influenster.com
Can't miss with this brand
This is a great product that my family uses to feel like they have a clean mouth. I love that the price isn't too expensive and that it comes in different flavors.
5 out of 5 stars
4 June, 2025
originally posted on Colgate
absolutely perfect product!!
I have struggled with yellow, daily coffee stained teeth my entire life and I have tried countless "whitening" toothpastes over the years and I am beyond glad to say after purchasing optic white advanced literally just yesterday after only 2 uses so far, I am almost a whole shade whiter!!! I can't wait until I see the final results in 4 to 6 weeks!!! The flavor is incredible and it foams perfectly as I'm brushing. My teeth feel like I had a dental cleaning done.... without the sensitivity I've experienced with the others. I finally found my forever toothpaste to whiten my teeth and maintain the whitening even with daily coffee drinking! It is a smidge pricey but that's because I'm broke all the time thanks to car payments lol yet I am going to continue buying this incredible toothpaste from now on! I can finally have a brighter smile for my dream wedding when I marry my amazing boyfriend. Thank you, colgate optic white!!!
5 out of 5 stars
23 May, 2025
originally posted on influenster.com
White and clean all day!
I hope y’all can tell that I use this very frequently… and I’m trying to get every drop out of this squeeze bottle of toothpaste. This is the only toothpaste I have used that leaves my teeth feeling squeaky clean and white ALL day. I have tried other brands but always end up coming back to Colgate. The optic white one makes a difference after one brush… which I know is hard to believe but it works wonders. I pair this with Therabreath mouthwash and also highly recommend that. This is a great toothpaste!!
4 out of 5 stars
20 May, 2025
originally posted on influenster.com
Optic
I got this toothpaste in a mini/travel size from my dentist. I like to use it at night; I stick to the fluoride free version in the mornings. This is good for keeping your teeth 🦷 white.
5 out of 5 stars
19 March, 2025
originally posted on influenster.com
must try
Colgate offers good value for money, being affordable, widely available, and long-lasting, though premium variants can be pricier. Its packaging is practical, with easy-to-use squeeze tubes and flip-top caps, though some plastic packaging may not be the most eco-friendly. The ingredients typically include fluoride for cavity protection, abrasives for cleaning, and SLS for foaming, though some formulas still contain artificial ingredients that natural brands avoid. In terms of effectiveness, Colgate is proven to fight cavities, whiten teeth, and improve gum health, depending on the variant. The flavors are mostly minty, providing a fresh and long-lasting taste, though some options offer milder or herbal flavors. Overall, it’s a reliable toothpaste brand, but those seeking natural or eco-friendly alternatives may prefer other options.
5 out of 5 stars
2 March, 2025
originally posted on influenster.com
Whiter smile and removes stains
My daughter bought this product and I was so impressed on how white her smile became. I bought this product for my husband and I. I’ve tried other products but the active ingredients in this product does the trick. Our smiles are brighter and has removed the coffee stains on our teeth. I feel this is a great value for your money and worth the investment.
5 out of 5 stars
9 February, 2025
originally posted on influenster.com
Whiter teeth
Great toothpaste. It works and whitens your teeth. Very fresh and effective. It's easy to find it on the shelf due to its bright packaging. You can't miss it, and you won't regret buying it. Recommend
5 out of 5 stars
18 January, 2025
originally posted on influenster.com
Great whitening toothpaste
I really like Colgates Optic White toothpaste. It really does whiten your teeth. And leaves my mouth feeling clean, refreshed and protected. Easy squeeze tube and always a good value!
5 out of 5 stars
31 December, 2024
originally posted on influenster.com
White teeth
I’ve been using Colgate Optic White Advanced toothpaste for a couple of months now, I feel that my teeth have become whiter. No increased sensitivity. Convenient lid, opens quickly, stands organised. Recommend.
4 out of 5 stars
29 December, 2024
originally posted on influenster.com
Strahlend weiße Zähne
Die Colgate Optic White Advanced Zahncreme hat mich überzeugt! Dank der professionellen Whitening-Technologie entfernt sie sichtbar Verfärbungen und sorgt für ein strahlenderes Lächeln. Ich habe sie regelmäßig angewendet und erste Ergebnisse bereits nach einer Woche gesehen. Die Formel ist sanft zum Zahnschmelz und hinterlässt ein angenehmes Frischegefühl. Besonders positiv finde ich, dass die Zahncreme auch Karies vorbeugt. Für alle, die auf der Suche nach einer effektiven Whitening-Zahncreme sind, eine klare Empfehlung!
5 out of 5 stars
14 December, 2024
originally posted on influenster.com
Strong like mouthwash
My absolute favorite toothpaste. The flavor is super minty and strong like mouthwash. I feel fresh and clean after brushing. It’s works so well and is such a great value.
4 out of 5 stars
19 October, 2024
originally posted on influenster.com
Cleaning feeling mouth
I drink coffee and have not so white teeth.i use this brand to help whiten teeth in between regular dental cleanings.Some toothpaste I have tried fo not taste so good but this one is good.
5 out of 5 stars
15 October, 2024
originally posted on influenster.com
Works great
Colgate toothpaste is my favorite. I like the flavor or Colgate optic white advanced toothpaste. The texture is smooth and foams up nicely. The whitening has worked for me.
5 out of 5 stars
22 September, 2024
originally posted on influenster.com
Great value
Both my husband and I have tried every toothpaste there is and always come back to this one. Fresh breath and feeling clean, great value, fresh flavor and good packaging. Enamel safe and helps with stains as I’m a daily coffee drinker.
3 out of 5 stars
12 September, 2024
originally posted on influenster.com
It's alright!
I like this toothpaste as it has 2% Hydrogen Peroxide to whiten the teeth. It's minty in flavour without being too overpowering. One thing I wish is that it was more foamy as I find it quite watery when I'm brushing.
1 reply from Customer Care team - 1 year ago
So it has just the right amount of whitening power and flavor, but needs to foam up more. Got it. Thanks!
5 out of 5 stars
11 September, 2024
originally posted on influenster.com
Great
Good toothpaste but it definitely tastes a little weird. Its ingredients are effective and worth the money. Packaging keeps it nice and fresh.
5 out of 5 stars
5 September, 2024
originally posted on influenster.com
Great
Hands down one of the top toothpastes!! Love this for keeping my teeth looking pearly white. It does give results over time!! Definitely recommend if you're looking for something effective!
1 reply from Customer Care team - 1 year ago
It really is that good. Hands down!
4 out of 5 stars
3 September, 2024
originally posted on influenster.com
CREAT!!!
CREST IS BEST 🥳 I’ve always had trouble with low enamel and sensitivity, but this has been extremely effective and whitening my teeth. The flavour is good. The packaging is sturdy and it’s excellent value for money.