$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Fresh
Health Facts: Ammonia-Free, Non-Toxic, Phosphate-Free, Bleach-Free
Product Warning: Keep out of reach of children, flush immediately if product touches skin, do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, seek medical help if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable, Recyclable
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease, Removes Dirt
Recommended Product Application: Dishes
Surfaces Not Recommended: Suede, Silk, Clothing, Fabric
Net weight: 56 fl oz (US)
TCIN: 13044223
UPC: 037000110453
Item Number (DPCI): 003-06-0328
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '
Shipping details
Estimated ship dimensions: 2.81 inches length x 6.3 inches width x 11.21 inches height
Estimated ship weight: 3.91 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 31244 reviews
cleans effectively: 4.33 out of 5
quality: 3.82 out of 5
value: 3.78 out of 5
57% would recommend
1045 recommendations
The best dish soap there has ever been
5 out of 5 stars
Thumbs up graphic, would recommend
PaoloXX - 4 days ago, Verified purchaser
Truly this is the only dish soap to use. It's a classic. I love the wildlife commercials and knowing this helps save wildlife after oil spills. And it's no surprise because this is truly the only dish soap that cuts throughout grease quickly and effectively on the first run. I tried lots of cheaper brands and natural alternatives but in the end Dawn is king (or queen). Nothing gets gross dishes squeaky clean like Dawn. I especially like the blue version because it is the best Dawn to spot treat stains before putting in the laundry. Extra win, extra value.
Verrrrry perfume-y now
1 out of 5 stars
Thumbs down graphic, would not recommend
PH95 - 7 days ago
Really good at cleaning, have used Dawn for many years. Hadn’t purchased the “blue” in a while and tried it. Wished I had seen the other reviews. The new scent is really very strong and overly perfumed. Used it for cleaning the bathroom on a shower surround surface that requires a gentle cleanser, and am now airing out that half of the house. Will stick with the orange scent from here on out.
1 reply from Dawn team - 7 days ago
We appreciate you sharing your thoughts with us! When we design our products, we do extensive research and consumer testing to create features that we hope you'll love. However, we know that preferences can vary from person to person, so we're truly so grateful your input on this. We always take consumer feedback into account when making changes or designing future products, and we'll be sure to pass your comments along to the rest of our team. Your satisfaction is important to us, and we'd love to learn more about your experience using Dawn Ultra, so that we can assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Overpowering scent that lingers on washed object
1 out of 5 stars
Thumbs down graphic, would not recommend
Avi - 9 days ago, Verified purchaser
Overpowering scent that lingers on washed object
1 reply from Dawn team - 9 days ago
We're sorry to hear this, Avi. This isn't the result we expect, so we'd like to help. So we can assist you, could you please give us a call at (800) 725-3296?
Dish detergent
5 out of 5 stars
Thumbs up graphic, would recommend
MsBella2u - 10 days ago, Verified purchaser
Great gets all the grease out of pots
Cloying new scent
1 out of 5 stars
Steffi946 - 12 days ago
originally posted on dawn-dish.com
Godawful perfume scent on DISH SOAP. Why does we need fragrance when cleaning? I will have to find an alternative.
1 reply from Customer Care team - 11 days ago
Thank you for taking the time to share your thoughts with us, Steffi, and we're so sorry to hear that you're unhappy with the scent of your Dawn Ultra. When we design our products, we do extensive research and consumer testing to create features, like scents, that we hope you'll love. However, we know that preferences can vary from person to person, so we really appreciate your input on this. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments with the rest of our team. Your satisfaction is important to us, and we'd love to learn more about your experience, so that we can assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Bring back the old scent!! This is horrible!!
1 out of 5 stars
Lfitz - 14 days ago
originally posted on dawn-dish.com
I hate the new overpowering scent! It's horrible for those with allergies and sensitivities to scents and chemicals!! Bring back the old scent!!! ..Please!!! !! .You're going to lose a whole lot of chemical/scent sensitive customers who can't tolerate that powerfully strong scent!!
1 reply from Customer Care team - 11 days ago
We're disappointed to hear you aren't enjoying the new scent of Dawn. We understand how difficult it can be when a favorite product has changed, so we'll be sure to let the rest of our team know how you feel. If you'd like to share more, please give us a call at (800) 725-3296.
Dawn dishsoap making dishwashing so easy
5 out of 5 stars
Thumbs up graphic, would recommend
Jdd - 14 days ago, Verified purchaser
The best dish soap on the market
Smells terrible
1 out of 5 stars
Rick999 - 14 days ago
originally posted on dawn-dish.com
HORRIBLE sweet lingering scent. Like cheap perfume.
1 reply from Customer Care team - 11 days ago
Thank you so much for your review, Rick. We're very sorry that you find the scent too sweet. We do extensive consumer testing to get the scent just right, and while scent preferences will vary from person to person, your feedback is important, and we'd like to connect about this and help. Please call us at (800) 725-3296.
I never agein order some liquid not pakage apropiate
2 out of 5 stars
Thumbs down graphic, would not recommend
Down dish washing - 14 days ago, Verified purchaser
II love this dish washing soap the problem it's not package sealed aprópiate I recommend the product but never order to send
1 reply from Dawn team - 14 days ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Love It!!
5 out of 5 stars
debbied27b1_5821 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Dawn is my go-to dishwashing detergent. It has a very nice scent, that leaves your dishes with a nice clean smell. It arrived very nicely packaged with absolutely no leakage. A little Dawn goes a long way. A bottle can last me a month or more. It makes nice suds and I have no doubt that after using it, dishes are clean.
Great product at a reasonable price.
5 out of 5 stars
Thumbs up graphic, would recommend
Chila - 15 days ago, Verified purchaser
Love this product! It cleans my dishes and removes greases in seconds. I pour 1/2 each week to clean my drain and avoid grease buildup and keep drain clean (I never pour greasy liquids down drain)
The OG
4 out of 5 stars
kimmiedarling_7062 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using this dish soap for as long as I remember. It’s affordable and does a very good job at cleaning grease/oils from dishes. Plus the smell and the duck on the packaging is nostalgic to me!
The best soap out there 💗
5 out of 5 stars
emmad044_2820 - 16 days ago
originally posted on influenster.com
Dawn dish soap is a kitchen essential! It cleans dishes with ease and is also great for cleaning greasy surfaces all around the house. Dawn is very gentle for your hands which is so amazing as it doesn’t leave my hands feeling dry after use unlike many other dish soap brands. This product is definitely worth its value as it will last you forever. It only takes a tiny amount to get the job done!! Dawn is also a very caring brand that is safe for wildlife making it a very reliable, versatile, and caring choice for any household.
Cheap and reliable
5 out of 5 stars
lukes36_6419 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Everyone knows dawn dish soap, it’s cheap, it’s reliable, and it does its job. If you are looking for a dish soap that works and don’t break the bank, this is the one for you.
Terrible smell
2 out of 5 stars
McMom - 16 days ago
originally posted on dawn-dish.com
Hate the new smell of Dawn. I had to switch to store brand. Too much of a perfume smell.
1 reply from Customer Care team - 15 days ago
Thanks so much for your review. We're very sorry that you're not a fan of our new clean scent. We did extensive quality and consumer testing to get the scent just right, and while scent preferences and perceptions will vary from person to person, you feedback is important, and we'd like to connect about this and help. Please call us at (800) 725-3296.
Can't go wrong with a classic
5 out of 5 stars
rebeccab1039_2323 - 16 days ago
originally posted on influenster.com
Classic staple that has stood the test of time! Like Grandma said, really does only take a "dab" to get the job done. Smells great and just simply beats other dish soap in terms of grease removal and effectiveness. Also great for stain in clothes and other household cleaning!
Awful smell
1 out of 5 stars
Jfosho - 17 days ago
originally posted on dawn-dish.com
Just got a bottle of the new scent and it is awful. I won't be able to use dawn anymore even though it's been our go to forever. End of an era.
1 reply from Customer Care team - 15 days ago
Firstly, thank you so much for your years of loyalty and support. We're very sorry to hear that you're not a fan of our new clean scent. We're always looking for ways to improve your dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. Your feedback is important to us, and we'd love nothing more than to connect and ensure your feedback is heard. Please call us at (800) 725-3296.
Dawn dishwashing is the best soap.
4 out of 5 stars
Thumbs up graphic, would recommend
Top cleaning - 17 days ago, Verified purchaser
Dawn dishwashing really clean dishes well.
“Excellent Performance at a Great Value”
5 out of 5 stars
yolennyv2_6551 - 17 days ago
originally posted on influenster.com
“Excellent Performance at a Great Value!” Dawn Ultra is by far the most effective grease remover I’ve used. Its compatibility is impressive since it works not only on dishes and cookware but also on various kitchen surfaces without causing damage. In terms of efficacy, just a small amount is enough to cut through tough, sticky grease, which saves time and effort. The price is reasonable considering how long the product lasts, making it a cost-effective choice. The packaging is practical and sturdy, with a cap that prevents leaks and makes it easy to dispense just the right amount. Lastly, the fragrance is fresh and pleasant—noticeable but not overwhelming. Overall, Dawn Ultra is a reliable and efficient product that delivers on all fronts.
New scent is irritating.
1 out of 5 stars
Cwilliams3740 - 18 days ago
originally posted on dawn-dish.com
New scent is awful. It's overpowering and irritating. It gave me a headache. Doesn't matter how well the dish soap works we will no longer be using it.
1 reply from Customer Care team - 16 days ago
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.