Provides intense curl definition with lasting hold and control
Fights shrinkage by elongating your curl pattern
Great for wash-and-go styling, finger coils, two-strand twist-sets, and bantu-knots
Free from parabens, paraffin, petrolatum, and mineral oil
Description
Our Honey Curl Forming Custard is the answer for frizz-free textured styling. It defines and stretches curls and coils. From wash & gos and finger coils, to bantu-knots and two-strand twists, you’ll always stun with brilliant shine. When the style you want is the style you get: Beautiful. Our Design Essentials® Natural Almond & Avocado Honey Curl Forming Custard defines, shapes, and elongates curly to tightly coiled textures. It’s formulated to provide lasting hold without sticky, flaky residue. So your hairstyles are highly-defined and frizz-free with a brilliant shine.
For a lighter hold try our Design Essentials® Almond & Avocado Curl Enhancing Mousse.
Hair Type: Colored, All Hair Types, Coarse, Textured
Product Warning: Keep out of reach of children
Product Form: Gel
Beauty Purpose: Curl Enhancing, Shine Enhancing
TCIN: 77276182
UPC: 875408009050
Item Number (DPCI): 063-05-3151
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 3.58 inches length x 3.54 inches width x 2.91 inches height
Estimated ship weight: 0.92 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This product has garnered positive feedback for its ability to define curls, provide moisture, and reduce frizz, making it a favorite among guests with various hair types. Many guests appreciate its nourishing qualities and pleasant scent, while some note its effectiveness in maintaining curl hold for extended periods. Although a few guests mentioned issues with flaking or odor, the overall consensus is that this product delivers impressive results, especially for dry or textured hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
137 star ratings
4.6 out of 5 stars with 137 reviews
effectiveness
4.6 out of 5
effectiveness: 4.64 out of 5
quality
4.6 out of 5
quality: 4.64 out of 5
value
4.3 out of 5
value: 4.27 out of 5
91% would recommend
12 recommendations
5 out of 5 stars
26 August, 2026
originally posted on designessentials.com
Very good products.
Very good products.
Lauren L.
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2 out of 5 stars
14 August, 2026
originally posted on designessentials.com
Didn't hold wasn't what I
Didn't hold wasn't what I was looking for
Sandra B.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2026Verified purchase
This product is GOLD
This product is genuinely so good!! I found out about it on TikTok and used it in my hair along with their mousse and OMG did it do wonders! It defined my hair while also giving me volume. It also added a lot of moisture to my hair, so if you have normally oily hair, I would maybe avoid the product (but my hair is extremely dry so it was good for me). This product also contained some of my frizz too! Although my hair still ended up a bit frizzy after picking it out. I 100% recommend using this product! Use it all over your hair while it’s drenched and then style/brush in small sections. It is a bit pricey though but it’s worth your money
Target Team Member
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
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5 out of 5 stars
1 August, 2026
originally posted on designessentials.com
My curls have never been
My curls have never been so easy to form. I love the hold it provides. I can go a good week with my curls as long as I tie it up. And smells good. The curl refresher is awesome. Pops that shine and moisture back on my curls
Kisha M.
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5 out of 5 stars
20 July, 2026
originally posted on designessentials.com
Keeps my hair looking shine,
Keeps my hair looking shine, soft and frizz free. Holds my curls for a long time.
Odetta N.
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5 out of 5 stars
10 July, 2026
originally posted on designessentials.com
I love this stuff! It
I love this stuff! It is the only thing that keeps my hair soft and moisturized.
Nichele J.
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5 out of 5 stars
6 July, 2026
originally posted on designessentials.com
I love design essentials outside
I love design essentials outside Products. Curling forming custard is amazingly nourishing to my hair.
Dedra A.
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5 out of 5 stars
20 April, 2026
originally posted on designessentials.com
Great product :smiley:
Great product :smiley:
Winna J.
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5 out of 5 stars
16 December, 2025
originally posted on designessentials.com
Excellent all the way
Excellent all the way
CAROL R.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 December, 2025Verified purchase
Best gel for my hair
Love this gel and got it on sale
Melissas
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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1 out of 5 stars
23 November, 2025
originally posted on designessentials.com
i bought this & applied
i bought this & applied it once to my hair and it had a fishy odor. I wrote in to notify customer service immediately with no resolution very disappointing.
Tanisha T.
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5 out of 5 stars
20 October, 2025
originally posted on designessentials.com
Great product. Ive. been using
Great product. Ive. been using Design for several years.
Lillian F.
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5 out of 5 stars
11 October, 2025
originally posted on designessentials.com
Affordable and Great for my
Affordable and Great for my 4C hair. Been using it for years. :heart:️
Sheree G.
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4 out of 5 stars
15 July, 2025
originally posted on designessentials.com
Great Product
Great product my hair looks great
Christine N.
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5 out of 5 stars
3 July, 2025
originally posted on designessentials.com
I love this product. It
I love this product. It work
Cecille L.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 June, 2025Verified purchase
Yes, I recommend this
I like the texture, it has a long last, no film, no flakes just the best product I have used in a long time.
Telii
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
27 March, 2025
originally posted on designessentials.com
Honey curl custard
Definitely one of my favorite products. Works great for type 4 hair. You do not need to add anything to this product, it works great on its own. Great for curl definition or twist. You will see results after one use.
Khena M.
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2 out of 5 stars
12 March, 2025
originally posted on designessentials.com
Must add oil
Drying
Shirlet E.
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5 out of 5 stars
8 March, 2025
originally posted on designessentials.com
Smells great
Smells great
Lorrie R.
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5 out of 5 stars
28 February, 2025
originally posted on designessentials.com
This is my favorite product
This is my favorite product of your hair line makes my hair feel soft and lays down my fly away hair.
