Sponsored
Divi Volumizing Shampoo - Ulta Beauty
$32.00 ($2.67/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Helps to add lift, bounce and volume
- Deeply cleanses without stripping
- Nourishes amd balances the scalp
- Good for thin, fine hair
- Color-safe shampoo
- Vegan and made in the USA with globally sourced ingredients
- Made without parabens, sulfates and synthetic fragrance
Description
Elevate your hair to new heights with Divi's Volumizing Shampoo, a powerhouse formula designed to deliver effortless lift, bounce and volume. Formulated with a blend of postbiotics, green tea and glucosamine, as well as microalgae, tea tree oil and biotin, this shampoo is specially crafted for thinning hair to remove product and oil buildup, nourish and balance the scalp and cleanse the hair without stripping. When paired with our Volumizing Conditioner, this duo works to leave your hair feeling fresh, soft and—did we mention voluminous?
Hair Type: Straight, Normal, Fine
Health Facts: Contains Tea Tree Oil
Product Warning: Keep out of reach of children
Product Form: Gel
Beauty Purpose: Nourishing, Strengthening, Clarifying, Basic Cleansing, Volumizing
Net weight: 12 fl oz (US)
Features: Dermatologist Tested, Lightweight
TCIN: 91244814
UPC: 850046282126
Item Number (DPCI): 342-03-6730
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, cocamidopropyl betaine, sodium c14-16 olefin sulfonate, sodium cocoyl (sethionate, sorbitan oleate decylglucoside crosspolymer, sodium cocoyl glutamate, sodium chloride, mentha piperita (peppermint) oil, hydroxyacetophenone, cocamide mipa, 1,2-hexanediol, caprylyl glycol, menthol, polyquaternium-10, hydrolyzed rice protein, coconut acid, melaleuca alternifolia (tea tree) leaf oil, tetrasodium glutamate diacetate, propanediol, citric acid, sodium isezthonate, quaternium-80, lactobacillus ferment, sorbeth-230 tetraoleate, sodium hydroxide, caffeine, glucosamine hcl, biotin, decyl glucoside, benzyl alcohol, sorbitan laurate, chlorella vulgaris extract, camellia sinensis leaf extract, potassium sorbate, sodium benzoate, sodium metabisulfite, lactic acid, limonene, linalool' '
Allergens & Warnings:
Caution: For external use only. Avoid contact with eyes. If irritation occurs, discontinue use.Shipping details
Estimated ship dimensions: 8 inches length x 3 inches width x 3 inches height
Estimated ship weight: 0.96 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Guests also viewed
Related Categories
Guests are saying
This shampoo has garnered mixed feedback from guests, with some praising its volumizing effects and refreshing minty feel, while others report issues like dryness and greasiness. Many guests appreciate the clean ingredients and the noticeable volume it provides, especially for fine hair. However, concerns about hair health, including brittleness and increased shedding, have been raised. Overall, it seems to work well for some hair types but may not suit everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.9 out of 5 stars with 141 reviews
57% would recommend
42 recommendations
5 out of 5 stars
14 September, 2025
originally posted on http://www.ulta.com
This actually works
The divi Volumizing shampoo seems to do what it says it will do. My thinning hair seems thicker--the "balding" area is somehow much less and my hair in general has more life and volume. I am 78 and avoid most conditioners; this one is not too heavy. Good product.
1 out of 5 stars
20 August, 2025
originally posted on http://www.ulta.com
Avoid
Blah. I don't mind the smell as it's not as strong as the serum but this didn't work for me. It actually did the opposite to my long straight hair making it look flat and dull.
1 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com
Not forme
It didn't have enough suds for me. Has a strong scent.
1 out of 5 stars
27 July, 2025
originally posted on http://www.ulta.com
Film on Hair
Skip this product. Film on hair.
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2025Verified purchase
Divi shampu
This shampu it’s amazing. The smell and how the hair feel is another level
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2025Verified purchase
Dont recommend
I used this with the conditioner and scalp serum and it does not work, on the contrary, it made my hair fall off every time I used it.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
Disappointed
I will start by saying I am a fan of the scalp serum and the conditioner. But as soon as I started using the shampoo my hair started appearing stringy and greasy immediately after washing and blow drying. I will not be repurchasing.
5 out of 5 stars
2 July, 2025
originally posted on http://www.ulta.com
I would buy this product again
I just started using this product and so far i really like it. Made my hair very soft and shiny. You dont need to use a lot it leathers very nicely live the smell rosemary in it leaves your hair and scalp very clean and fresh. Conditioner you also just need a small amount
5 out of 5 stars
23 June, 2025
originally posted on http://www.ulta.com
Great Product
I lost my hair due to chemotherapy and when it came back I had a couple of spots that my hair wouldn't grow back I try many products and honestly this was the best one. I would leave it on for 10 minutes and then massage my scalp. Great product
2 out of 5 stars
16 June, 2025
Greasy & dull
I've tried several of their products since the brand launched. I really admire the founder, Dani, and was excited to support her. That said, this particular shampoo didn’t quite work for me. I noticed that some days it left my hair feeling a dull, while other times it felt greasy not long after washing. It might just not be the right formula for my hair type.
4 out of 5 stars
7 June, 2025
originally posted on http://www.ulta.com
Ok
The shampoo is ok, but the plumping cream works great!
3 out of 5 stars
29 May, 2025
originally posted on http://www.ulta.com
Will not repurchase
Not a fan of this shampoo! Don't like how it makes my hair feel.
1 out of 5 stars
24 May, 2025
originally posted on http://www.ulta.com
NOT WORTH IT
Maxes your hair so waxy it feels sticky and saw no visible volume. Weighs down your hair and tangles it too easily
1 out of 5 stars
24 May, 2025
originally posted on http://www.ulta.com
Always check reviews
I got this yesterday and was in a rush. It was in a section that said, Thin Hair. So grabbed it and headed out. Used it this morning and my hair felt like wax once it dried. So I had to rewash with my old stuff and parts still feel waxy. So my hair is pulled up till I can get it washed out
2 out of 5 stars
20 May, 2025
originally posted on http://www.ulta.com
Not worth it
I got most of the way through the bottle (paired with the conditioner) and ended up throwing it out in frustration. This combo of products made my hair feel waxy and matted, leaving visible patches of mangled hair in its wake. Don't bother.
1 out of 5 stars
13 May, 2025
originally posted on http://www.ulta.com
Causes Hair to Fall out in clumps
My mom and I both used this product and our hair fell out in clumps! I bought the whole line for my mom who is very self conscious about her thinning hair and instead it made her more self conscious. It should be pulled from the shelves!
1 out of 5 stars
8 May, 2025
originally posted on http://www.ulta.com
Makes my hair so frizzy and oily
Horrible please dont buy
3 out of 5 stars
24 April, 2025
originally posted on http://www.ulta.com
Not for oily hair
This product definitely delivered in volume and lift. Compared to other volume shampoos, my hair was dirty & greasy fairly quickly. Toward end of wash day, my hair was already oily.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2025Verified purchase
MAJOR BREAKAGE!!
Jumped on the band wagon. As a former hair stylist I questioned it & I should have listen to my gut!! My hair is failing out & breaking off completely!! I have nothing left of the perimeter of my hair line & have piece within my head that have just broke off!! SAVE YOUR MONEY!!!!!
1 out of 5 stars
28 February, 2025
originally posted on http://www.ulta.com
Terrible product
This was the worst shampoo I've used. It doesn't smell good, makes my hair frizzy and makes it look thinner and oily.