$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying makeup primer helps reduce the look of excess oil and shine
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for long-lasting wear.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Matte
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing, Shine Control, Priming
Recommended Skin Type: Normal
Net weight: .87 fl oz (US)
Features: Smoothes, Long Lasting
TCIN: 92296269
UPC: 609332839458
Item Number (DPCI): 052-16-6998
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this Acne prone?
submitted by Bri - 3 months ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: Is this acne prone? 
submitted by Bri - 3 months ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: Can this be used with powder foundation?
submitted by teelew - 3 months ago
A: Great question! The e.l.f Power grip matte primer is a gel based primer that can be used with powder foundation for a long lasting wear with a smooth base. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Does this have silicone?
submitted by Monica Alyssa - 4 months ago
A: This is a water based primer, it does not contain silicone.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: Is this water based?
submitted by Pimpsqueak - 4 months ago
A: This is a water based primer.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: does it have SPF or protect from sun damage ?
submitted by squeak - 5 months ago
A: This product does not have SPF.
submitted bythe elfcareteam - 5 months ago
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Guests are saying
The e.l.f. Power Grip Matte Primer is a standout product for those with oily skin, providing a long-lasting matte finish that keeps makeup in place throughout the day. Its thick, sticky texture initially may feel unusual, but it effectively grips foundation and minimizes shine. Guests appreciate its affordability, sleek packaging, and the fact that it is fragrance-free. This primer is ideal for summer use and works well under various makeup products, making it a versatile addition to any beauty routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3387 reviews
63% would recommend
11 recommendations
Not for Me
2 out of 5 stars
Thumbs down graphic, would not recommend
keand1 - 3 days ago, Verified purchaser
I had high hopes based on the good reviews. Did not like the texture of this product. Very thick and tacky. Not sure it really spread evenly on my face. The worse part was how bad it made me break out. Pimples everywhere. I will not purchase again or recommend. Didn't make my foundation look good.
Extremely Patchy Foundation
1 out of 5 stars
worthypeg - 13 days ago
originally posted on elfcosmetics.com
I have an extremely oily T zone and normal cheeks. I LOVE the original power grip primer but it’s sometimes a bit too dewy so I was excited to try this. I’ve tried with several different foundations, types of brushes, wet sponge, dry sponge, etc. and every single time it make my foundation become thick and patchy with an uneven blend. I tried blending it out extremely thin, leaving it thicker, letting it dry longer, not letting it dry at all, etc. All to no avail; this product just does not work for me.
Ok primer for oily skin girls
5 out of 5 stars
kelip_1664 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I do like this primer however, my skin is dry as the Sahara desert so I would not use the matte one. They do however have a more dewy one which I love. Dont get me wrong if you are a oily skin girl this primer is for you
In love
5 out of 5 stars
ianandmommy_4346 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This primer is amazing!! I live by E.L.F and everything I get from them never disappoints or flares up my skin condition and it’s the same with this, it hasn’t irritated once and it’s so grippy it makes my make up look flawless all day! My new fave primer, would 100% recommend to anyone! Love it!!
firm grip stay on primer
5 out of 5 stars
marysday96_249 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i recieved the e.l.f. cosmetics power grip matte primer, i’ve seen a few people say it’s like glue for makeup and they wasn’t wrong! it holds the makeup in place like you first applied and held it in place all day and night, i don’t use any matte primer a lot but when i do im going to use this one for sure! it went on nice and thick with a little resistance n a bit of stickiness witch is expected cuz it’s matte, it also made my makeup look smooth!
Amazing!
5 out of 5 stars
jiji9 - 15 days ago
originally posted on elfcosmetics.com
My mom loved it when I gave it to her! She loved the texture!
Works pretty Good
5 out of 5 stars
maripizzza_4891 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It smooths the skin and helps to mattify it, reducing shine for oily skin. You do need to wait a reasonable amount of time before applying makeup; otherwise, the products mix together and it won’t work as intended. It doesn’t have long-lasting wear, so I recommend using a matte setting spray to prolong the effect on your skin.
Okay
5 out of 5 stars
nganh10_7668 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It has a very light feel and is easy to apply. The finish is matte, and there is no strong scent. However, I am not fond of the packaging. Considering the price, this is a pretty good primer.
Very tacky and matte
3 out of 5 stars
melissar289_896 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Texture was tacky with a matte finish. I’m not a matte girl and this was very matte for me. Hence the 3 starts. No scent and packaging was signature elf.
Nice coverage
5 out of 5 stars
haleea1_8635 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This primer is fantastic. I love the texture I love how it feels on my face it’s not too thick and applies fairly easily and even. The coverage is nice and the finish is beautiful
It works!
5 out of 5 stars
jordishordi_1369 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This stuff is nice!! The texture is crazy when you apply it and let it tack up for a bit, it turns super sticky. Makeup sticks very nicely. It lasts a while, it dries down nicely. No scent to it
Great primer
5 out of 5 stars
cieloashman_6910 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This primer was excellent. I was a huge fan of this. I couldn’t believe it but it definitely kept my oiliness at bay and my makeup on for nearly 12 hours of wear!
Kind of drying
3 out of 5 stars
lydiaannac_5790 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It was ok. It kind of dried my face out and really didn't stick to my skin. I prefer the jelly pop primer more since its a dewy finish. If my skin wasnt dry it would be fine.
great primer
5 out of 5 stars
teeeeshh_414 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] love this matte primer by elf! as long as you apply it the way that the direction say and pat it into your skin, and then let it absorb, the product applies my make up beautifully and last all day. It’s a great primer for a really great price.
Glue gripping primer
5 out of 5 stars
christinad114_3329 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It feels like I’m using glue on my face, that’s just how good this works. It really makes your make up hold well and continues to give a smooth look.
Full coverage primer
5 out of 5 stars
rubyred88_5111 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the fancy packaging and also that is scent free. The coverage is great it give a beautiful full coverage foundation and pressed powder. I really recommend this product.
Matte Magic That Truly Grips!
5 out of 5 stars
ciasico_d_5772 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was impressed by the texture—it goes on silky and grips without feeling heavy. It has a matte finish that lasts all day and keeps my T-zone shine-free even in warmer weather. The scent is barely noticeable, which I appreciate. My foundation stayed put, and it blurred my pores without pilling. The packaging is sleek and travel-friendly. For the price, it performs just as well (if not better) than high-end primers I’ve tried. Great for oily or combo skin!
Great for skin
5 out of 5 stars
jayceejustvibes_1548 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The grip on this primer is great and works well with all of my foundations. It doesn’t leave any residue and my skin looks great on its own. For the price, it performs really well.
Great
5 out of 5 stars
kimk68_1757 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This elf primer is awesome. It helps makeup stay on all day long. Fills my pores so my skin gets even coverage and looks flawless. No harsh scent. Great packaging
Matte & covered? CHECK!
5 out of 5 stars
Ashnaileditttt - 19 days ago
originally posted on elfcosmetics.com
This is one of THE BEST primers I have seriously ever tried, and i’m not one to usually write reviews. Worth every single dollar.