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Extra Sensitive Whitening Toothpaste - up&up™
$3.99 ($1.00/ounce)
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About this item
Highlights
- Extra-sensitive whitening toothpaste
- Contains sodium fluoride
- Helps prevent cavities
- Suitable for ages 12+
- 4oz size
Description
Achieve a brighter smile with this Extra-Sensitive Whitening Toothpaste from up&up™. With sodium fluoride as the primary active ingredient, this toothpaste whitens teeth, helps prevent cavities and helps protect against painful sensitivity of the teeth. Suitable for ages 12 and above, this toothpaste is a must-have addition to your dental care routine.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 12 Years and Up
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 80120323
UPC: 829576341566
Item Number (DPCI): 049-09-0208
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
potassium nitrate' '5.0% sodium fluoride (0.15% w/v fluoride ion)' '0.24%
Purpose
Antihypersensitivity AnticavityUses
Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact, aids in the prevention of dental cavitiesDirections
Directions adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush, brush teeth thoroughly for at least one minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years of age: Consult a dentist or doctor.Inactive ingredients
water, sorbitol, hydrated silica, glycerin, pentasodium triphosphate, peg-8, flavor, titanium dioxide, sodium methyl cocoyl taurate, cocamidopropyl betaine, xanthan gum, sodium hydroxide, sodium saccharin' '
Shipping details
Estimated ship dimensions: 1.54 inches length x 1.75 inches width x 6.89 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1329 reviews
76% would recommend
167 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
Great whitening and sensitive toothpaste
It is comparable to Sensodyne and really white as well. I especially like that the toothpaste dispensing amount is a skinnier tube that comes out, which is great for the electric toothbrushes that have smaller heads.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2025Verified purchase
bad reaction
tried this out instead of my usual sensitive toothpaste and started having sensitivity in teeth again, but on top of that started getting sores on gums and mouth. Thought it was unrelated but husband also started dealing with sore gums after using for a few days. Switched back to a different brand and stopped having sensitivity/gum issues.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025
low viscosity, thin and watery
this toothpaste has low viscosity and seems to disappear while trying to brush your teeth. recommend paying more for name brandd
5 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Great Toothpaste
I usually use a more expensive brand because I like the flavor but it only comes in a two pack. Trying to keep my budget in check, I decided to try this as it has the same ingredients and I've been so happy with up and up products. I'm thrilled with this! I like the taste just as much, it works as good as the name brand AND I save money!! It's a no brainer!! 👍👍
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase
Buy another brand
This toothpaste gives me a burning sensation on my tongue. I do not like it. They need to improve the formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 July, 2025Verified purchase
Dont buy at all something is wrong
I experienced minor pain in one of my molars, so I decided to try this toothpaste last week. After using it just three times, the pain spread throughout my entire mouth. As soon as I stopped using it, the pain went away. I'm not sure what went wrong, but this was a very unpleasant experience. I don't know if I can even complain or return it, but I’m really disappointed with this product.
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
My go to
Great tasting and cleans nice
5 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025Verified purchase
Affordable
Great price, works as well as the original. Highly recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2025Verified purchase
NOT WHAT I ORDERED.
I did not select this toothpaste. I received the wrong toothpaste tubes! Seems that curbside pick up is not too efficient or accurate.
4 out of 5 stars
Thumbs up graphic, would recommend
21 May, 2025Verified purchase
Keeps my teeth, whitened. Specially, if I repeat the brusing.
I like it. The taste is a little too strong . I like that it keeps my teeth white, but I do sometimes do the brushing twice. Just wished the taste/flavor wasn’t so strong.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2025Verified purchase
Buy it
Great toothpaste at a reasonable price
5 out of 5 stars
Thumbs up graphic, would recommend
10 May, 2025Verified purchase
Good affordable SLS free toothpaste
Great flavor, great price. I buy this due to it being SLS free, which is surprisingly hard to find aside from the super pricey whole foods-type toothpastes. This is half the cost and works just as well
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2025Verified purchase
Sensitive toothpaste
Comparable to other name brand. Actually like Up & Up better.
5 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2025Verified purchase
Minty fresh... and fierce!
Sure! Here's an engaging and friendly review based on your notes: --- **Minty Fresh… and Fierce!** **Rating: ★★★★★** I really like this sensitive toothpaste—it does exactly what it promises and leaves my mouth feeling super clean. That said, *fair warning*: this stuff is not your average mint. It’s intense. Our kid called it “spicy,” and honestly, that’s a pretty accurate description! Personally, I *love* that punchy minty kick—it makes my mouth feel extra refreshed, like it actually did something. But if you’re sensitive to strong flavors, just be prepared. All in all, 5/5 stars from me. I’ll definitely be buying it again. Just know… it’s not for the faint of mint!
5 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2025
Good toothpaste
I was very impressed with the store brand toothpaste that also whitens and is for sensitive teeth. Its basically identical to sensydine . Its generic mint flavored and rinses just like others. It’s great to have a cheaper alternative to more expensive brands.
5 out of 5 stars
Thumbs up graphic, would recommend
8 April, 2025
Tasty and creamy
Overall I really like this toothpaste. I have sensitive gums and I really like having nice pearly white teeth and so this toothpaste hits all the right needs for me. It is a Mint flavor, has fluoride and potassium nitrate which helps with the sensitivity. It says it provides Extra Whitening although honestly I am not sure which ingredient in the toothpaste provides for that and there's only two ingredients with this toothpaste. I will add though that it is not quite as thick as some national brands with similar ingredients. This toothpaste has a more creamy texture and as you can see in the picture. I would still recommend this overall though as an alternative to the national brands.
5 out of 5 stars
Thumbs up graphic, would recommend
8 April, 2025Verified purchase
Good product for good price
Good price than leading brands and help control the sensitive and pain teeth and its whitening on teeth
5 out of 5 stars
Thumbs up graphic, would recommend
7 April, 2025Verified purchase
Good stuff
Comparable to Sensodyne and much more affordable. My new go to.
5 out of 5 stars
Thumbs up graphic, would recommend
6 April, 2025
Prrfect For All Ages
I have always had to use a toothpaste for sensitive teeth and gums. The last I used was a dental prescription which was quite pricey. I have found the Up and Up Brand of toothpaste for sensitive teeth and gums has worked just as well, if not better, and is not as costly. The mint flavor is not strong and overwhelming but mildly pleasant. From the youngest nine year old in the house, to the oldest adult, this toothpaste works well for every person in the household.
5 out of 5 stars
Thumbs up graphic, would recommend
6 April, 2025
It works
Hey, this Up & Up Sensitive toothpaste works great. It makes your teeth less sensitive and leaves them feeling clean. It also costs less then other sensitive toothpastes. So why not pick some up when you are at Target.