Achieve a brighter smile with this Extra-Sensitive Whitening Toothpaste from up&up™. With sodium fluoride as the primary active ingredient, this toothpaste whitens teeth, helps prevent cavities and helps protect against painful sensitivity of the teeth. Suitable for ages 12 and above, this toothpaste is a must-have addition to your dental care routine.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 12 Years and Up
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Package Quantity: 2
TCIN: 88947505
UPC: 085239929490
Item Number (DPCI): 049-09-0325
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets
or contact, aids in the prevention of dental cavities
Directions
Directions
adults and children 12 years of age and older: apply at least a 1-inch
strip of the product onto a soft bristle toothbrush, brush teeth
thoroughly for at least one minute twice a day (morning and evening),
and not more than 3 times a day, or as recommended by a dentist or
doctor. Make sure to brush all sensitive areas of the teeth. Minimize
swallowing. Spit out after brushing. children under 12 years of age:
Consult a dentist or doctor.
Estimated ship dimensions: 8.03 inches length x 3.11 inches width x 1.73 inches height
Estimated ship weight: 0.57 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Hi there! What is the RDA value (abrasiveness) for this toothpaste? I'm a dental hygienist and a patient asked me, but I haven't been able to find it in the product info or specs. Thank you!
submitted by mkpr08 - 1 year ago
A: I don't know about abrasive values (RDA values) but I can tell you that this toothpaste is not abrasive like other whitening toothpastes I've used. I don't find it abrasive at all.
submitted byTerri - 9 months ago
A: Hello Guest - We appreciate your interest in this toothpaste. The relative dentin abrasion (RDA) value for the product in question (Up&Up Extra Sensitive Whitening TP 049/09/0208) is 163.75 ± 1.61. Happy shopping at Target. – Alvin
submitted byAlvin - 1 year ago
Target staff support
Q: Is this toothpaste SLS-free?
submitted by kaylak - 2 years ago
A: I had the same question as I didn't see SLS as an ingredient but as soon as I switched to this toothpaste, I had 4 canker sores!
submitted byAndjen - 2 years ago
A: Hello kaylak - Thank you for reaching out! The Extra Sensitive with Whitening Toothpaste is SLS-free. I hope this helps! - Eram
submitted byEram - 2 years ago
Target staff support
Q: Do up & up products test on animals?
submitted by Nr14 - 5 years ago
A: Just because this product does not test on animals does not mean the product is cruelty free. You need to check if each provider of individual ingredients tests on animals, which usually is a yes.
submitted byTarget customer - 5 years ago
A: Hi Nr14 – Thanks for stopping by! No, this product is not tested on animals. Happy shopping! – Keacia
submitted byKeacia - 5 years ago
Target staff support
Q: is there a flavor to this toothpaste?
submitted by Alison - 5 years ago
A: Hi Alison - What a great way to get rid of the sensitivity and begin enjoying your favorite foods again! Our guests are saying this toothpaste has a great refreshing flavor. You are going to love this! - Katrina
submitted byKatrina - 5 years ago
Target staff support
A: The flavor is MINT a mild mint flavor not strong but you can tell it's 'minty' it's a nice flavor.
submitted byTerri - 9 months ago
Q: Does this toothpaste have a foil seal on the tube when you first open it?
submitted by Lady - 1 month ago
A: Hello Guest - Thank you for your interest on - Extra Sensitive Fluoride Anti-Cavity Whitening Toothpaste. Yes, it comes with a foil safety seal over the tube opening that you remove before first use. Hope this information helps. Happy shopping! - Rose
submitted byRose - 1 month ago
Target staff support
Q: Is this product approved by the American dental association?
submitted by momcasmi - 4 years ago
A: Hello - Thank you for the important question. Although Up and Up toothpaste contains fluoride, the ingredient required in order to obtain ADA approval, it does not hold the ADA seal. It is very effective and tastes great though! Hope this helps. - Dee Dee
This toothpaste offers a budget-friendly alternative for guests seeking effective sensitivity relief and whitening. Many guests appreciate its comparable performance to name brands like Sensodyne, highlighting its pleasant flavor and smooth texture. However, some guests have experienced issues with sensitivity and quality control. Overall, it serves as a practical choice for those looking to maintain oral hygiene without overspending.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
1461 star ratings
4.5 out of 5 stars with 1461 reviews
73% would recommend
194 recommendations
1 out of 5 stars
1 September, 2026Verified purchase
(no review title)
Bad taste
Dianemarie10
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 August, 2026Verified purchase
C
Came with damaged ( squeezed out of shape), requested to return ?
Chi
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 August, 2026Verified purchase
great dupe
Just like sensodyne. same ingredients and results.
Shell
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026
Great 👍.
like 👍 it.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
Best Toothpaste!
This is my favorite toothpaste and have been using it for quite some time now. It whitens your teeth without making them sensitive after brushing. I highly recommend!
Smiley72
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 August, 2026Verified purchase
Great toothpaste
I love this toothpaste. I wish it came in bigger sizes!!! I’ve been buying it for YEARS. Truly no difference from sensodyne except for milder flavor and Wayyyyy cheaper. Serves the same purpose and does it well.
Mari
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 July, 2026
(no review title)
Poor quality control. End of tube was wide opened
Stephanie
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 July, 2026
teeth don't feel clean
My teeth don't feel clean after using this the same as I would any other product.
Brittany is
Did you find this review helpful?
1 out of 5 stars
2 July, 2026Verified purchase
(no review title)
horrible. spend the extra get name brand this is so thin doesn't even feel like my teeth are being cleaned no bubbles just feels super thin and nothing. returning
ashley
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 May, 2026Verified purchase
NOT FOR SENSITIVE TEETH
It is not for sensitive teeth. There was another option without the whitening that worked great but was discontinued. I have used this for a week and my teeth are sensitive to heat and cold again.
Che
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 April, 2026Verified purchase
Odd almost cinnamon smell. Not a Sensodyne dupe as it claims.
Odd smell/taste and mint is not as refreshing as Sensodyne. Sensitivity effectiveness seems the same but have only used it a few days.
Susan
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 April, 2026Verified purchase
A++++++
Works just as well as the name brand sensitive toothpaste. No burning as another user mentioned. Highly recommend. Have bought 3 times and will continue to use this.
MelSue
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 April, 2026Verified purchase
(no review title)
Burn your mouth
Diane
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 April, 2026Verified purchase
BURNS
Wayyyyyyy too minty. I can’t even brush my tongue because it burns too much. No idea if it even works as I can’t brush for long. Will be returning.
C
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 April, 2026Verified purchase
Better than the named brand
Buy it, it is better than the named brand
DJ
1 guest found this review helpful. Did you?
5 out of 5 stars
8 March, 2026Verified purchase
(no review title)
Best toothpaste for sensitive teeth out there. Even my children requested that I only get them this toothpaste.
maggie
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 March, 2026Verified purchase
Sensitive Toothpaste
It works just as well as the Brand name toothpaste
Me
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 March, 2026
(no review title)
Unfortunately this product didn’t help my sensitive teeth at all. Spend a few cent more and get the reliable name brand product.
Victoria
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 February, 2026Verified purchase
Used to be better value
They stopped making the two pack, which saved about $1.50/tube. The value is not nearly as good when buying a single tube.
Caitlin
1 guest found this review helpful. Did you?
5 out of 5 stars
13 February, 2026Verified purchase
Great toothpaste
Great deal and great toothpaste. Works well on sensitive teeth.
