$9.49 when purchased online
Target Online store #3991
About this item
Highlights
- Long Lasting Permanent Hair Color: Garnier Olia Hair Color is for all hair textures; powered by 60% oils with sunflower and camellia oil to propel color deep inside the hair for long lasting hair dye and 100% gray coverage
- Hydrated and Silky Hair: Olia leaves hair visibly healthier and preserves hair strength; Hair is hydrated, silky and up to 3X shinier than uncolored, unwashed hair; Silicone free, paraben free, ammonia free, cruelty free, and vegan formula with a delicate floral fragrance for optimal comfort; Available in a wide shade range from rich browns and deep blacks to bright reds and brilliant blondes
- Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
- Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
- Committed to making Garnier a greener beauty brand: We aspire to create a positive impact by paving the way towards more sustainable beauty. Approved by Cruelty Free International under the Leaping Bunny Program
Description
Garnier Olia Permanent Hair Color is an ammonia free, vegan formula that delivers brilliant long-lasting hair dye and 100% gray coverage without compromising the health of your hair. Olia is ammonia free, silicone free, paraben free, and phthalate free. It's Leaping Bunny certified by Cruelty Free International. Powered by a 60% oil blend with sunflower and camellia seed oil and our ODS technology which propels colorants deep into the hair. The formula has a delicate floral fragrance for the most decadent hair color experience. The non-drip velvety cream formula leaves hair hydrated, silky, and up to 3X shinier than uncolored, unwashed hair. Available in shades from rich browns and blacks to bright reds and brilliant blondes.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Vegan, Ammonia-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
TCIN: 14365198
UPC: 603084294008
Item Number (DPCI): 063-01-0594
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
colorant 1257520 q: paraffinum liquidum/mineral oil/huile minerale, aqua/water/eau, ethanolamine, decyl glucoside, sodium lauryl sulfate, peg-40 hydrogenated castor oil, parfum/fragrance, disodium cocoamphodiacetate, hydroxypropyl guar, toluene-2.5-diamine, hydroxyethyl-3.4methylenedioxyaniline hcl, sodium metabisulfite, edta, hydroxybenzomorpholine, p-aminophenol, ascorbic acid, m-aminophenol, helianthus annuus seed oil/sunflower seed oil, camellia oleifera seed oil, 6-hydroxyindole, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, 2-amino-3-hydroxypyridine, thioglycerin, tocopherol. after color conditioner 1119728 b: aqua/water/eau, cetearyl alcohol, behentrimonium chloride, cetyl esters, cocos nucifera oil/coconut oil, parfum/fragrance, isopropyl alcohol, benzoic acid, dilauryl thiodipropionate, potassium hydroxide, helianthus annuus seed oil/sunflower seed oil, camellia oleifera seed oil, tocopherol. developer 1190229: aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, peg-40 hydrogenated castor oil, sodium cetearyl sulfate, phosphoric acid, tetrasodium etidronate, sodium salicylate, tetrasodium pyrophosphate. f.i.l.#t291455/1. f.i.l.#t282169/2. f.i.l.#t224284/10.
Shipping details
Estimated ship dimensions: 6.7717 inches length x 3.8583 inches width x 2.7559 inches height
Estimated ship weight: 0.485 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye offers a vibrant color that matches expectations while being easy to apply. Guests appreciate its ammonia-free formula, which leaves hair feeling soft and healthy without the harsh chemical smell typical of other dyes. The packaging is user-friendly, and the product provides excellent gray coverage. Many guests noted the pleasant scent and effective hydration, making it a reliable choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11229 reviews
effectiveness: 3.46 out of 5
quality: 3.54 out of 5
value: 3.41 out of 5
62% would recommend
420 recommendations
Good product!
5 out of 5 stars
peneloped8_6927 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Came perfectly packaged and in a beautiful color. It covered my long hair easily and smelled very nice compared to some box dyes I've used. It also left my hair feeling soft and healthy.
Great color pay off !
5 out of 5 stars
samanthag339_6377 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] As someone with a deeper skin tone, I was a bit hesitant about trying a lighter hair color, but Garnier Olia Light Golden Brown was a perfect match! The golden undertones blended beautifully with my complexion, giving me a warm, sun-kissed glow without looking too harsh or brassy. The color payoff was rich and vibrant, and I was really impressed that it didn’t fade quickly—weeks later, it still looks fresh and radiant. Plus, my hair felt soft and nourished, not dry or damaged. If you’re darker-skinned and thinking of trying a lighter, golden hue, this shade is definitely worth it!
Plus Premium Black is a high-quality, reliable pro
5 out of 5 stars
humajk_2409 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using Plus Premium Black for the past few weeks, and I have to say, it’s genuinely impressed me. At first, I was a bit skeptical—there are so many products that claim to be “premium”—but this one really lives up to the name. From the moment I first used it, I noticed the difference. The texture is smooth, the scent is subtle but classy, and it feels like a product that was made with care. What I appreciate most is how consistent it is. Whether I’m starting my day or winding down, it fits into my routine perfectly. It doesn’t leave any residue, doesn’t feel heavy, and actually delivers on what it promises.
Box hair dye is not for me
2 out of 5 stars
frankie_diamond_6799 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This color was way too dark. I don’t use box hair color and was very disappointed that this was not salon quality. I will not be joining any more hair color campaigns!.
10/10 would recommend love this brand
5 out of 5 stars
alexlpz19_8769 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Share range is amazing Not to harsh on my hair. Packing is pretty. Application was easy and not to bad in the scent. I would absolutely recommend this
Great product!
4 out of 5 stars
sammijoy02_6162 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The shine was great. It also did not have a strong scent like other dyes. I also feel like it took a while for the color to fade and it provided great coverage.
Awesome 10/10
5 out of 5 stars
sammysoxo_5250 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this brand and love this color. I’m so glad i got to try out this product. It was super easy to apply and i realized just how many different shades and colors they offer which is amazing. It had a good scent and not super strong which i love. I highly recommend trying this out if you dye your hair or looking to try something new.
Good product
5 out of 5 stars
kristinarly_4122 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] To start the presentation it is very beautiful, it has a good packaging, it is very easy to apply and it has a good aroma, I applied it to my mother-in-law and the color was spectacular, the hair looks shiny and healthy, she did not mistreat it at any time. Highly recommended the brand!
Vibrant pigment color
5 out of 5 stars
makeupbydreamer_6587 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Easy application great packaging don’t have a strong scent the color was vibrant and shade was spot on my hair look healthy and bouncy I would definitely repurchase this brand love the outcome
Okay
3 out of 5 stars
katz14_3218 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Scent was good, the consistency was okay, hair didn’t come out quite as expected color wise but was easy enough on my hair so it wasn’t fired and I woke try again.
Not what it's cracked up to be
2 out of 5 stars
desiredesiree69_7861 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is an honest review, the packaging looks nice, the color to me was a little off! To me what was off the fact that after 3 good washes it was still coming out in the shower! I really dont think that has ever happened to me before, i have been dying my hair for a long time! My hair wasn't in the best shape! Really just coming out in the shower that much I guess it's not that bad
Pretty shade.
5 out of 5 stars
jennifers766_1426 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this pretty shade of black permanent hair color. The color lasts and did not rub off on anything. Easy to use. Typical packaging and typical hair color scent. 2.0 soft black.
Didn't have a strong scent.
3 out of 5 stars
taniah2121_6262 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The hair dye definitely seems like it would work better on someone without a strong silver pigment in their hair; mine didn’t take at all. However, I found the scent of the mixture to be refreshing, and while the shade wasn’t right for me, the application process was incredibly easy.
Does not cover grey hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Gk - 13 days ago, Verified purchaser
I kept this color for more than 1 hour but still my grey hair was not colored. Little disappointed.
1 reply from Garnier Consumer Care team - 6 days ago
Hi there, Gk! We appreciate you taking the time to reach out about our Olia Brilliant Color. We're so sorry to hear your grays were not covered. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
🤩🤩🥰
5 out of 5 stars
chanels28_1392 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It has a good smell, long-lasting, easy to apply. The packaging is extremely pretty and attractive. I really like how it leaves my hair, it doesn't weigh it down.
Accurate but a bit smelly for me
4 out of 5 stars
radicalgramz_1183 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Color is vibrant according to box but the smell is strong, would purchase again though! I liked that it was a pretty blonde that glistened in the sun and didn’t damage my hair either, application was easy aswell
Cute funny
5 out of 5 stars
- 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great shade scent package coverage and texture. Received from campaign, will be doing this more parents. Convinced this is the right product for me.
Beautiful Results, Easy to Use!
5 out of 5 stars
influenceher_7316 - 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I've been using box hair color for years and have never had any problems, and Olia Light Brown is definitely one of my new favorites! The application process was smooth and mess-free, and I really liked that the formula didn't have a strong chemical smell—it actually felt more pleasant than most box dyes I've tried. The color turned out rich, natural-looking, and super shiny. It gave me great coverage and left my hair feeling soft, not dry or brittle like some other dyes can. Thank you to Influenster for sending me this product for free to try—I'll definitely be reaching for it again in the future! #complimentary #olia #haircolor #influenster
Really good all around hair dye
5 out of 5 stars
niamhf7_8724 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Full coverage. Cute packaging. Nice shade and a perfect match. The accuracy of the color was there. It smelled nice. The texture was good. Highly recommend to a friend.
Great color and product
5 out of 5 stars
bristief_8873 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this color. It was easy to use. It smelled better than others I have used. The package was eye catching and very pretty. I will use this again.