Say hello to naturally friendly activated charcoal fluoride free whitening toothpaste. This black paste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, xylitol and activated charcoal (made from sustainable bamboo) that whiten naturally and gently without peroxide. the activated charcoal also works to polish and clean, whiten, remove surface stains and freshen breath. But buckle-up, there's more goodness: hello contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no microbeads, no parabens, no SLS/sulfates, and no gluten. As if that weren't enough magic for one tube, hello is also vegan and never tested on animals (Leaping Bunny Certified and PETA recognized). We're serious about being friendly, and about what goes into our paste.
Your clear choice for clean. Details, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
No artificial flavors colors or sweeteners
A Vitamin or nutritional supplement product that does not contain artificial or synthetic flavors, colors, or sweeteners, as determined through 1) ingredient parsing and analysis; or 2) make an on-pack statement indicating that it does not contain artificial or synthetic flavors, artificial synthetic colors, or synthetic sweeteners; or 3) carry an on-pack claim "artificial flavors, colors, or sweeteners".
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
Contains activated charcoal as an ingredient.
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