KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your color with this shampoo for blonde hair.SALON-FRESH BLONDE - Enhance your color with John Frieda Violet Crush, and discover your best blonde.CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones and brassy hair, for cooler, brighter color-treated or highlighted blonde hair in as little as one useBEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair with this purple shampoo, leaving hair feeling revitalized and salon-fresh.