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John Frieda Violet Crush for Blondes Shampoo for Blonde Hair, Knock Out Brassy Tones Purple - 8.3 fl oz

John Frieda Violet Crush for Blondes Shampoo for Blonde Hair, Knock Out Brassy Tones Purple - 8.3 fl oz - image 1 of 4
John Frieda Violet Crush for Blondes Shampoo for Blonde Hair, Knock Out Brassy Tones Purple - 8.3 fl oz - image 2 of 4
John Frieda Violet Crush for Blondes Shampoo for Blonde Hair, Knock Out Brassy Tones Purple - 8.3 fl oz - image 3 of 4
John Frieda Violet Crush for Blondes Shampoo for Blonde Hair, Knock Out Brassy Tones Purple - 8.3 fl oz - image 4 of 4
John Frieda Violet Crush for Blondes Shampoo for Blonde Hair, Knock Out Brassy Tones Purple - 8.3 fl oz - image 1 of 4
$10.99 when purchased online

About this item

Highlights

  • KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your color with this shampoo for blonde hair.
  • SALON-FRESH BLONDE - Enhance your color with John Frieda Violet Crush, and discover your best blonde.
  • CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones and brassy hair, for cooler, brighter color-treated or highlighted blonde hair in as little as one use
  • BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.
  • CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair with this purple shampoo, leaving hair feeling revitalized and salon-fresh.

Description

John Frieda Violet Crush Purple Shampoo kisses brassiness goodbye in as little as one wash. This intense formula by Kao USA cleanses while instantly neutralizes brassy tones for fresh and brighter hair. Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use. Satisfaction Guaranteed. Limitations may apply.
Scent: Citrus
Hair Type: Normal
Health Facts: Non-Toxic
Product Form: Cream
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Color Protection
Net weight: .6 Pounds
Features: Rinse-Off
TCIN: 76150407
UPC: 717226260353
Item Number (DPCI): 063-00-0493
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium laureth sulfate, sodium lauryl sulfate, glycol distearate, sodium chloride, cocamide mea, fragrance, lactic acid, dimethyl isosorbide, cocamidopropyl betaine, malic acid, cetyl alcohol, benzyl alcohol, guar hydroxypropyltrimonium chloride, sodium hydroxide, disodium edta, glycine, benzophenone-4, ethylhexyl methoxycinnamate, sodium xylenesulfonate, methylchloroisothiazolinone, methylisothiazolinone, blue 1, ext. violet 2

Allergens & Warnings:

CAUTION: AVOID CONTACT WITH FABRICS & HOUSEHOLD SURFACES TO PREVENT STAINING. IF CONTACT OCCURS, CLEAN IMMEDIATELY. USE TOWEL TO PROTECT CLOTHING & FABRICS FROM WET HAIR. FOR EXTERNAL USE ONLY. DO NOT APPLY TO A SENSITIVE, IRRITATED OR DAMAGED SCALP. DISCONTINUE USE IF RASH OR IRRITATION OCCURS. AVOID EYE CONTACT. IF CONTACT OCCURS, RINSE THOROUGHLY WITH WATER. KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 1.84 inches length x 1.94 inches width x 8.42 inches height
Estimated ship weight: 0.65 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS), APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S.

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I just got gray highlights on brown hair. will this work for my hair to keep my hair from fading out so fast or turning a yellow color?

submitted by megan - 2 years ago
  • A: you might want the blue shampoo for brunettes by John Frieda

    submitted byHP - 2 years ago
  • A: Hello Megan! The John Frieda Violet Crush for Blondes Shampoo is designed for color-treated or highlighted blonde hair in as little as one use. We hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: is it paraffin free and sulfate free? And is it OK to use on color treated hair for a grays

submitted by Amy - 1 year ago
  • A: Hey Amy, Great question! This product does not claim paraben and sulfate free. It is perfect for blonde hair to counteract yellow tones to make color-treated hair or highlighted blonde hair appear cooler and brighter in as little as one use. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: is this good for natural grey hair?

submitted by TKay - 1 year ago
  • A: Hey TKay, Yes, you can use the John Frieda Violet Crush shampoo on natural grey hair. It will help counter-act the yellow tones and brassy hair, for cooler, brighter hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this only for colored treated hair? .I'm using the GO BLONDER shampoo and conditioner right now so which is best to make my hair a lighter blonde?

submitted by YOMMY - 4 years ago
  • A: Hi YOMMY! This purple shampoo will get rid of the brassy tones and brighten your blonde hair. If this does not get your hair as light as you would like, you can try coloring your hair 1-2 shades lighter at a time until you achieve the desired results. When dyeing your hair, we recommend following the instructions included in the box. If you’re looking for more assistance, our Virtual Beauty Consultants can help make shade recommendations and answer other hair coloring questions. Use the “Chat with a Virtual Beauty Consultant” button on any beauty product page to launch or text “BeautyChat” to 82738 from your phone. Hope this helps!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: Will this shampoo be helpful with removing/masking brassy tint on my natural gray hair?

submitted by il lady - 4 years ago
  • A: While we don't have shampoo specifically designed for gray hair, our Violet Crush can be used on gray hair to help crush any brassy tones that may be present. However, we recommend rinsing right after applying to help prevent purple tones from appearing. We hope this helps!

    submitted byJohnFriedaExpert - 4 years ago
    Brand expert

Q: will this turn my hair purple?

submitted by Sharont - 5 years ago
  • A: Depending on the state of your hair or extended leave on times, purple tones may be visible immediately after use. But don't worry, these tones are temporary and can be removed with a clarifying shampoo!

    submitted byJohnFriedaExpert - 5 years ago
    Brand expert
4.5 out of 5 stars with 2783 reviews
77% would recommend
63 recommendations
quality: 4.2 out of 5
value: 4.34 out of 5
effectiveness: 4.29 out of 5

Do Not Use if you have sensitve skin

1 out of 5 stars
Thumbs down graphic, would not recommend
LisaCan - 3 months ago, Verified purchaser
I used this product 2 times 2 days in a row. I followed the instructions and did not exceed more than 2 minutes on my hair. I was left with a horrible reaction which included scalp irritation, swelling and pain. I threw it out and will NEVER use it again. Buyer BEWARE!
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Love it!

5 out of 5 stars
Thumbs up graphic, would recommend
Jolene - 3 months ago, Verified purchaser
Works the way it should, and it’s even budget friendly!
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

This is really poor product

1 out of 5 stars
Thumbs down graphic, would not recommend
- 5 months ago, Verified purchaser
this product is not good. My gry blond hair is now dull, mousey blond. I want to return this. What do I need to do?
Did you find this review helpful?

Bye bye brass!

5 out of 5 stars
Thumbs up graphic, would recommend
Mandyfay - 6 months ago, Verified purchaser
LOVE THIS STUFF! My hair had become super brassy after an at home highlight job (I know I know…) I thought I would give this a try at an attempt to combat the brass and I am so happy I did! I let it sit on my dry hair for about 15 minutes and rinsed. The brassiness was eliminated by at least 80%! I am hopeful that within a few more washes the brassiness will be fully removed! For a relatively inexpensive product this is above and beyond!!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Starts working with one use

5 out of 5 stars
Thumbs up graphic, would recommend
Lurel - 7 months ago
This shampoo made a difference on my daughters natural blonde hair after one use! Her fine hair has been getting brassy looking and weighed down- I think due to our hard water. I used a clarifying shampoo first (Odele) and then this purple shampoo, leaving it on for about 4 minutes. I blow dried it with B&B thickening spray. You can tell in the before/after that her hair is a lot less brassy after just the one use. It seems like it will work well for her!
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
9 guests found this review helpful. Did you?

Worth it!

5 out of 5 stars
Thumbs up graphic, would recommend
MsBrown - 7 months ago, Verified purchaser
Love this product! It's keep my blonde toned without drying out my hair or making my scalp itchy.
2 guests found this review helpful. Did you?

So good!

5 out of 5 stars
Thumbs up graphic, would recommend
hi - 8 months ago
Hydrating purple shampoo! I have used high end purple shampoos and I prefer this one over others. Smells really good too. If you leave it in too long it will leave a purple tint, really only need like 2-3 minutes and it makes my hair look like I came back from the salon. Love!!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
3 guests found this review helpful. Did you?

2 years strong!

5 out of 5 stars
Thumbs up graphic, would recommend
Dry hair - 8 months ago
This was the first shampoo i ever bought when i dyed my hair grey. Its been 2 years and i still love it! It smells great and keep my hair looking good. Although one thing i will say is it can add a purple tone to your hair if you use it a lot like me but i dont mind it. If you dont want that hint of purple I recommend to use the shampoo every other day!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?

Buy this now!!

5 out of 5 stars
Thumbs up graphic, would recommend
Kayla - 9 months ago
This purple shampoo is amazing!! I have dark brown hair and got a balayage but a lot of it came out orange and brassy and this literally took out all of the brass and left me with beautiful balayage. It also made my hair super soft which a lot of purple shampoos don’t do.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Perfect for removing the brass in blond

4 out of 5 stars
Thumbs up graphic, would recommend
Luckybug1616 - 1 year ago, Verified purchaser
Great product for getting the brassiness out of your blond hair. It will turn your hair purple if you leave it in to long but it's a pretty purple
3 guests found this review helpful. Did you?

Perfect purple shampoo

5 out of 5 stars
Thumbs up graphic, would recommend
Cole - 1 year ago
Love this purple shampoo! Smells good & makes my hair soft unlike most purple shampoo! Made a difference in my blonde after the first use! Highly recommend!
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
5 guests found this review helpful. Did you?

Terrible Terrible Product

1 out of 5 stars
Samantha - 1 year ago
originally posted on johnfrieda.com
I bought this shampoo & conditioner a last week & tried it twice. I left it on for 2 minutes and rinsed.. My results both times were dry unmanageable hair with blue all over!!! I would not recommend this product if you like your hair!!! SAVE YOUR MONEY!!!!
1 reply from Marketing team - 27 days ago
We're sorry to hear this and want to look into what happened and how we can help. Can you please call our customer care team at 800-521-3189? Thanks!
2 guests found this review helpful. Did you?

actually works!!

5 out of 5 stars
Thumbs up graphic, would recommend
stunning - 1 year ago
i have blonde highlights and when i notice they get brassy, this helps them in one wash! not too drying if u condition afterwards! definetly recommend!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Easy and efficient!

5 out of 5 stars
Thumbs up graphic, would recommend
shastings1203 - 1 year ago
Made a big difference! Left it in 5 minutes, washed it out, and then washed it again for 5 minutes and these were the results. My hair is still brassy in the light but I am going to keep washing my hair with it for the next few days and am hopeful after what I’ve seen so far!
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
32 guests found this review helpful. Did you?

Totally disappointed....

1 out of 5 stars
Big Momma - 1 year ago
originally posted on johnfrieda.com
Bought this EXPENSIVE shampoo & conditioner... So dissatisfied, I would not recommend to anyone. Wait, I take that back.. If you want your hair to turn blue streaks of real dry then this is for you!!!
2 guests found this review helpful. Did you?

Love this!

5 out of 5 stars
Thumbs up graphic, would recommend
mo - 2 years ago
When I bleached my hair it was super brassy and made my hair look like it’s natural color. As soon as I massaged this purple shampoo in my hair and left it for 3 minutes it came out a light platinum blonde!! I LOVE this product!!
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
11 guests found this review helpful. Did you?

Favorite!

5 out of 5 stars
Thumbs up graphic, would recommend
mm2823 - 2 years ago, Verified purchaser
My favorite purple shampoo that I've ever tried! It keeps my highlights ashy, the way I like them. No brass at all! Love it!
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?

Best ever

5 out of 5 stars
Thumbs up graphic, would recommend
CandyApples - 2 years ago, Verified purchaser
So I use this all the time and out of curiosity I was reading the reviews and was shocked on the negative ones..there is no way in heck this product makes your hair brassy nor does it make it melty ...I think the very few reviews on here are using it as a general shampoo...which..this is more of a toning shampoo in my opinion. I'm picky on my hair and I want it white or light silver ( I have alternative hair)..so I don't tolerate yellow or brass..this shampoo does the trick and saves me trips to the salon. I put it on my hair, leave it on for a few mins then I rinse, run a different shampoo over my hair ( so purple for toning, different shampoo for cleaning) then condition and done. I think if you just use this solely then ya I can see it not leaving your hair as soft but seriously I feel if your reacting for this you prob want to tone your hair..which this does...if ur looking for just a shampoo I'd look elsewhere. also there version of conditioner sucks and is a waste..just use this to tone your blonde in the shower :)
16 guests found this review helpful. Did you?

Life saver!

5 out of 5 stars
Thumbs up graphic, would recommend
Mom on the go - 2 years ago, Verified purchaser
My hair went brassy overnight, the bottom is after only TWO washes with this shampoo! There are still some stubborn brassy spots in my hair, but it is a HUGE improvement until I can get to the salon to have it toned professionally.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
16 guests found this review helpful. Did you?

Great results

5 out of 5 stars
Thumbs up graphic, would recommend
KAnders - 2 years ago, Verified purchaser
Trying to grow the bleach blonde out of my hair and it turned very brassy, I almost died over it again, but instead I tried this. I’m trying to go dye-free for awhile and this was the perfect medium to help me love my hair again. Gives great results even on stubborn hair, smells good and leaves hair very shiny and healthy feeling.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
7 guests found this review helpful. Did you?

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