4 SIMPLE INGREDIENTS: Crafted with rice, sugar, salt, and malt, plus 8 vitamins and minerals; Made with USA rice and no artificial colors or flavors
SNAP, CRACKLE, POP: Start the day with this classic crispy, puffed, oven-toasted rice cereal; Add milk, and spoon up magical sounds in every bite
FEEL GOOD BREAKFAST: 150 calories per serving; Fat free, nourishing cereal the whole family will love
YUMMY CEREAL BARS: Create homemade treats using butter, marshmallows, and Kellogg's Rice Krispies cereal; Then enjoy as a dessert or a lunch box snack
WHAT YOU GET: Includes one 9 oz box of Kellogg's Rice Krispies Original breakfast cereal; Shelf stable; Instant and ready to eat
Description
Kellogg's Rice Krispies cereal makes it easy to bring a little magic to your day. Made with 4 simple ingredients, plus a good source of 8 vitamins and minerals, this nourishing cereal is crafted with crispy oven-toasted puffed rice made in the USA. This cereal is fat free and contains no artificial colors or flavors, making it a feel-good way to start your morning. Decorate your bowl with fresh strawberries, blueberries, or bananas. This iconic cereal is delicious any time of day. Enjoy a bowl with dairy milk or oat milk for part of breakfast or as a snack for movie night. They're perfect for busy mornings or slow-paced weekends. Whip up a tasty batch of memories with your family by making The Original Rice Krispies Treats recipe together. All you need for this beloved classic is butter, marshmallows, and Rice Krispies cereal. Spark truly special moments, listen for the magical sounds, and discover the delicious possibilities with Kellogg's Rice Krispies cereal.
Serving Size: 1.5 cup
Serving Per Container: About 6
Amount 1 1/2 Cup (40g) of Cereal
Calories: 150
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 36grm13%
Dietary Fiber 0grm0%
Total Sugars 4grm0%
Added Sugars 4grm8%
Protein 3grm0%
Vitamin D 3mcg15%
Calcium 0mg0%
Iron 11.2mg60%
Potassium 30mg0%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount
Calories: 220
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 45grm16%
Dietary Fiber 0grm0%
Total Sugars 14grm0%
Added Sugars 4grm8%
Protein 9grm0%
Vitamin D 5.2mcg25%
Calcium 220mg15%
Iron 11.2mg60%
Potassium 320mg6%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, sugar, contains 2% or less of salt, malt flavor. vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Features: No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup
Dietary Needs: Fat Free, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 88249252
UPC: 038000199929
Item Number (DPCI): 231-00-1338
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11.37 inches length x 7.87 inches width x 2.4 inches height
Estimated ship weight: 0.73 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
A: There is 11.2 mg of iron per serving. You can view the smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045
submitted byConsumer Care - 7 months ago
A: Question: is there IRON in rice crispires?
submitted byJanie - 9 months ago
A: Kellogg's Rice Krispies are made with malt, which comes from barley and may contain gluten; therefore, they are not labeled gluten free.
submitted byGreatlakesemerald - 5 years ago
Q: Dose this taste sweet
submitted by Slay Baddie - 2 months ago
A: Kellogg's Rice Krispies is not a sweet cereal. It tastes toasted and savory rather than sugary.
submitted bywkkellogg Team - 9 days ago
Brand expert
Q: How many come in the pack
submitted by Badda - 3 months ago
A: Thanks for your question, this is a single 9 oz box.
submitted bywkkellogg Team - 9 days ago
Brand expert
Q: Is this a NON-GMO cereal?
submitted by GramsHere - 8 months ago
A: This product Contains a bioengineered food ingredient. You can view the smart label at https://smartlabel.wkkellogg.com/Product/Index?gtin=00038000271045#aboutproduct
submitted byConsumer Care - 7 months ago
Q: Are Rice Krispies made in the same facility that processes peanuts?
submitted by Nia - 9 months ago
A: Products may be manufactured in different facilities from time to time, because of this we do not share information regarding specific allergens in our facilites. If used, will be listed on the label.
submitted byConsumer Care - 8 months ago
Q: Does this cereal have vitamin A
I need no vitamin a or beta carotene
submitted by Stella - 1 year ago
A: No, this product does not contain Vitamin A or Beta Carotene. Please note that our recipies may change so we encourage you to always review the label on the package you receive.
submitted byConsumer Care - 11 months ago
Q: Do you have a recipe for rice krispy treats (cookies)?
submitted by bruce - 1 year ago
A: We love to cook and we're here to help you get the most out of your recipe box! Check out our recipes at https://www.wkkellogg.com/recipes.
submitted byConsumer Care - 1 year ago
Q: What chocolate are we using to make this cereal since it’s real
submitted by Chcoclate - 1 year ago
A: This product is made with cocoa.
submitted byConsumer Care - 1 year ago
Q: these dont taste the same in a bad way. Did something change with ingredients or the way they're made?
submitted by summerdays - 2 years ago
A: Thank you for your question. There has been no changes to the ingredients of Kellogg's Rice Krispies.
submitted byConsumer Care - 2 years ago
Q: does this habe gealtin beacuse im elurgic to gealtin
The reviews reflect a mix of nostalgia and disappointment regarding the recent changes to the Rice Krispies and Cocoa Krispies recipes. Many guests cherish the classic crunch and versatility of these cereals for breakfast and treats, while others express frustration over the altered taste and texture. Despite some negative feedback, the cereals remain popular for making Rice Krispies treats and are appreciated for their lightness and mild sweetness, making them a staple in many households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
2899 star ratings
4.5 out of 5 stars with 2899 reviews
quality
3.7 out of 5
quality: 3.69 out of 5
taste
3.7 out of 5
taste: 3.74 out of 5
value
3.5 out of 5
value: 3.52 out of 5
59% would recommend
74 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 September, 2026Verified purchase
I buy name brand because they are better and I usually shop generic.
Snap, crackel pop! My kids favorite cereal.
CJOShopper
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 September, 2026Verified purchase
Sale price
The sign in the store said these Kellogg Rice Krispies were 2 for $8.00 and I was charged 2 @$6.49 for a total of $12.98. Can I be reimbursed for this?
Rita
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
20 August, 2026
originally posted on wkkellogg.com
TASTES LIKE EVIL
i died and then i acended to haven to gib jebus this snack and he sent me to heck.
lebronjames220
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5 out of 5 stars
16 August, 2026Verified purchase
(no review title)
Really good to make Rice Krispies with
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
Good Deal
Like this cereal eat whenever hungry even after dinner, with some Lactose Free Milk. Cereal falls into bottom of box after pouring comes thru slit's onto floor but not everytime so I've taped box seems to help. Also use a clip to keep ceral a little fresher after opening. Blue lid shows how much we picked up from carpet.
Sunshine
quality
5.0 out of 5
quality: 5 out of 5
taste
4.0 out of 5
taste: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
The best for treats!
Great for making big batches of Rice Krispies treats!!!
CHorn16
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 July, 2026Verified purchase
(no review title)
Something was wrong with this batch. The cereal did not taste like it normally does. It tasted like old stale water or mold
1 reply from wkkellogg Team team - 9 days ago
Thank you for your review. We are sorry to hear that your cereal tasted moldy. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
Target Team Member
quality
1.0 out of 5
quality: 1 out of 5
taste
1.0 out of 5
taste: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
20 July, 2026
originally posted on wkkellogg.com
Kidney Healthy! Taste great
Top coral, for Kidney Health - Everyone loves Rice Krispies Bars - also Kidney health, plus they taste awesome!
John
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 July, 2026Verified purchase
(no review title)
the box was half open and beat up
1 reply from wkkellogg Team team - 9 days ago
Thank you for your review. We are sorry to hear that your cereal was open and damaged. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
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1 out of 5 stars
5 July, 2026
originally posted on wkkellogg.com
Tastes like I'm eating rocks.
What is wrong with the rice krispies? All of a sudden, they are like sharp and little pebbles. Yuck, I won't buy them again. They are horrible defense motion is granted
1 reply from Consumer Care team - 2 months ago
We hear and value your comments about our Kellogg's® Rice Krispies® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Kim turek
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 June, 2026Verified purchase
(no review title)
I love that snap, crackle, and pop! this has been my favorites for years!
Did you find this review helpful?
5 out of 5 stars
25 June, 2026
originally posted on wkkellogg.com
Yummy
I've Been Eating This Ever Since I Was A Little Helpless Fetus, I'm Hooked
Velvette
1 guest found this review helpful. Did you?
1 out of 5 stars
12 June, 2026
originally posted on wkkellogg.com
Rice Crispy Cereal almost unrecognizable.
What used to be crisp, puffed individual rice shaped morsels is now almost like flour. Really bad.
Elle
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 June, 2026Verified purchase
great cereal
everything was great
Oldman69
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
3 June, 2026
originally posted on wkkellogg.com
Taste is gone, texture is gone!
Purchased a box when I was grocery shopping. Love Rice Krispies since I was a kid. I had not purchased Rice Krispies in years. They were disgusting and turned to mush when I added milk. Returned the box to the store for a refund. Not sure what has happened to this product but they are horrible and I will not buy them again.
1 reply from Consumer Care team - 3 months ago
I'm sorry to learn that the cereal turned to mush when you added milk. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
Ben21
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 June, 2026Verified purchase
Not gluten free and not labeled well
I didn’t like that it’s not labeled that it contains wheat ingredients. It made me sick. It should be labeled as such.
1 reply from wkkellogg Team team - 9 days ago
Thank you for your review. We are sorry to hear that your cereal made you sick. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
Zaza
quality
2.0 out of 5
quality: 2 out of 5
taste
2.0 out of 5
taste: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
24 May, 2026
Yummmy
Perfect for making rice crispy treats
Teresa
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5 out of 5 stars
18 May, 2026Verified purchase
Yummy cereal
Great for cereal and for rice krispy treats!
ambusched94
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5 out of 5 stars
13 May, 2026
originally posted on wkkellogg.com
Very crunchy
[This review was collected as part of a promotion.] We have been eating Kellogg’s rice krispies cereal for breakfast for a long time. It’s delicious, crunchy and very easy to prepare. The package is very easy to open and close, plus the inner plastic bag keeps the cereal fresh. we don’t pay much attention to the ingredients we just love it
YolandaG
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5 out of 5 stars
1 May, 2026
originally posted on wkkellogg.com
Huge box of delicious treats
[This review was collected as part of a promotion.] Rice krispies are a delicious snack. The crunch is perfect and I can’t wait to whip up some rice crispy treats in the next week. This box size is perfect for a party.
