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Kristin Ess Purple Shampoo - 10 fl oz

Kristin Ess Purple Shampoo - 10 fl oz - image 1 of 1

about this item

The One Purple Shampoo
I love brass… in my house, not your hair. I wanted to create a purple shampoo that was both great for toning and also sulfate-free because I've always had a hard time finding that combo. If you like ashier tones, you can use this every time you shampoo. If you want more neutral tones, use it every other time you shampoo to balance out unwanted brassiness. It can be used with or without The One Purple Conditioner. And yes, this shampoo can be used on color treated or naturally blonde hair.
One and done.

Toning time!


How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.

2. Apply to wet hair, massaging into the scalp to create a rich lather.

3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).

4. Rinse well and follow with conditioner.
Tip: If ever you go overboard and your hair gets too ashy for your liking, just shampoo once with The One Signature Shampoo to remove one level of tone.

PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.
Hair Type: All Hair Types, Colored
Health Facts: Sulfate-free, paraben-free, aluminum-free
Product Form: Liquid
Wellness Standard: Aluminum-free, paraben-free, sulfate-free
Beauty Purpose: Color protection, basic cleansing
TCIN: 52567229
UPC: 840797112193
Item Number (DPCI): 063-00-3716
$12.00

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most helpful positive reviews

Turned hair purple

(would not recommend)
3 out of 5 stars
MeggyJ 5 months ago
I really love all the Kristin Ess products! I will say this has colored my blonde hair purple in areas at the top. I know what it's supposed to do, as I've used purple shampoos for over 10 years, but I didn't even leave it on for the suggested amount of time and twice, now, my hair is purple at the ...see moreof the reviewer's review
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Purple heaven for a natural blonde

(would recommend)
5 out of 5 stars
Corikins 5 months ago
verified purchaser
Not only did I notice a difference after 1 wash - my hair was very brassy, much cooler now which i love but it’s still my own (natural) blonde. Bonus is it smells AMAZING and I don’t have to use much so the bottle will last me a whilesee moreof the reviewer's review
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(would recommend)
4 out of 5 stars
Heath543 3 months ago
verified purchaser
Smells really nice, however the purple is REALLY purple. My box arrived leaking everywhere, and got on my rug:( Be careful with that.see moreof the reviewer's review
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Effective, Affordable Shampoo

5 out of 5 stars
SSPDX 5 months ago
verified purchaser
Took out all my brassiness in one wash and helped me love my hair again. I found it to be gentle and effective and left my hair clean and bright. I would say it is “strong” so definitely follow the instructions. Great product at great price.see moreof the reviewer's review
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most recent reviews

(would not recommend)
2 out of 5 stars
Mkegirl 12 days ago
I initially really liked this product...it brightened my hair almost immediately! But after using it, maybe 5 times, my hair is falling out and the color is very very dull. I don’t think I’d recommend this, unfortunately! On to the next purple...
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OBSESSED

(would recommend)
5 out of 5 stars
Emma A 16 days ago
I've had such a hard time finding the right product for when I get highlights or balayage's to keep it from turning brass because my blonde goes brass VERY fast. While I was at target, the cute bottle stuck out and come to my surprise it was a purple shampoo (also got the conditioner) and so I bough...see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
FLmom 22 days ago
verified purchaser
Love this product!! Great price, works well, and smells amazing!!
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I love it!

(would recommend)
5 out of 5 stars
Ashleydare 27 days ago
I am not one to ever write reviews, but I feel like I want to stick up for my girl Kristin. This shampoo is awesome and I love all of her products I have tried so far. If you’re a bleach blonde, then this shampoo probably isn’t for you. But it has been amazing for me and I love it! I’m not complaini...see moreof the reviewer's review
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