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Kristin Ess Purple Shampoo - 10 fl oz

Kristin Ess Purple Shampoo - 10 fl oz - image 1 of 1
$12.00

about this item

The One Purple Shampoo
I love brass… in my house, not your hair. I wanted to create a purple shampoo that was both great for toning and also sulfate-free because I've always had a hard time finding that combo. If you like ashier tones, you can use this every time you shampoo. If you want more neutral tones, use it every other time you shampoo to balance out unwanted brassiness. It can be used with or without The One Purple Conditioner. And yes, this shampoo can be used on color treated or naturally blonde hair.
One and done.

Toning time!


How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.

2. Apply to wet hair, massaging into the scalp to create a rich lather.

3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).

4. Rinse well and follow with conditioner.
Tip: If ever you go overboard and your hair gets too ashy for your liking, just shampoo once with The One Signature Shampoo to remove one level of tone.

PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.
Hair Type: All Hair Types, Colored
Used For: color protection, basic cleansing
Product Form: Liquid
Health Facts: Sulfate-free, paraben-free, aluminum-free
TCIN: 52567229
UPC: 840797112193
Item Number (DPCI): 063-00-3716

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most helpful positive reviews

Turned hair purple

(would not recommend)
3 out of 5 stars
MeggyJ2 months ago
I really love all the Kristin Ess products! I will say this has colored my blonde hair purple in areas at the top. I know what it's supposed to do, as I've used purple shampoos for over 10 years, but I didn't even leave it on for the suggested amount of time and twice, now, my hair is purple at the ...  see moreof MeggyJ's review
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    Purple heaven for a natural blonde

    (would recommend)
    5 out of 5 stars
    Corikins2 months ago
    verified purchaser
    Not only did I notice a difference after 1 wash - my hair was very brassy, much cooler now which i love but it’s still my own (natural) blonde. Bonus is it smells AMAZING and I don’t have to use much so the bottle will last me a while  see moreof Corikins's review
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      Effective, Affordable Shampoo

      5 out of 5 stars
      SSPDX2 months ago
      verified purchaser
      Took out all my brassiness in one wash and helped me love my hair again. I found it to be gentle and effective and left my hair clean and bright. I would say it is “strong” so definitely follow the instructions. Great product at great price.  see moreof SSPDX's review
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        Worked great for me!

        (would recommend)
        5 out of 5 stars
        csomm2 months ago
        verified purchaser
        This purple shampoo worked great for me! I usually buy a brand from my salon, that costs twice as much, and doesn't work as good! This shampoo corrected my very brassy colored hair in once use! And it's cheap enough that I don't feel guilty buying it!  see moreof csomm's review
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          most recent reviews

          Nothing Better for Silver Hair!

          (would recommend)
          5 out of 5 stars
          PeggyD2 days ago
          Very happy with this purple shampoo for silver, gray hair. Better than more expensive brands I have tried. I like the way it lathers and how it smells and how good my hair feels.  see moreof PeggyD's review
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            Salon quality at an affordable price

            (would recommend)
            5 out of 5 stars
            RRR12 days ago
            verified purchaser
            I’m transitioning back to blonde from dying my hair brown for about 8 months now, so my hair is many shades of brass. After just one use I saw a big difference. To be honest I do keep it on longer than recommended because my hair needs it. It’s really difficult to find a good sulfate-free purple sha...  see moreof RRR's review
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              Do Not Buy

              (would not recommend)
              1 out of 5 stars
              Jme28 days ago
              verified purchaser
              I have used this line in other shampoos and lived them. This purple one actually turned my hair purple! Not only my hair but it also actually stained my shower! Luckily I had a hair appointment and she was able to cut most of it out....but I threw the bottle away!  see moreof Jme's review
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                (would recommend)
                4 out of 5 stars
                Heath5431 month ago
                verified purchaser
                Smells really nice, however the purple is REALLY purple. My box arrived leaking everywhere, and got on my rug:( Be careful with that.  see moreof Heath543's review
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