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Kristin Ess The One Purple Shampoo - 10 fl oz

Kristin Ess The One Purple Shampoo - 10 fl oz - image 1 of 4Kristin Ess The One Purple Shampoo - 10 fl oz - image 2 of 4Kristin Ess The One Purple Shampoo - 10 fl oz - image 3 of 4Kristin Ess The One Purple Shampoo - 10 fl oz - image 4 of 4
Kristin Ess The One Purple Shampoo - 10 fl oz - image 1 of 4
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About this item

At a glance

Sulfate Free
Sulfate Free


  • ultra-violet pigment
  • brass reducing
  • intense toning
  • shine restoring
  • sulfate-free


Hair Type: All Hair Types, Colored

Health Facts: Sulfate-Free, Silicone-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Aluminum-Free

Capacity (Volume): 10 fl oz (US)

Product Form: Liquid

Beauty Purpose: Tone Correction

Features: Rinse Off

TCIN: 52567229
UPC: 840797112193
Item Number (DPCI): 063-00-3716
Origin: Assem USA w/foreign/dom. parts


I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.

Toning time!

How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).
4. Rinse well and follow with conditioner or a hydrating mask.

Tip: Once your hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo + condition well.

Contains Zip-Up Technology™, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.

cruelty free | color + keratin safe
free of sulfates, parabens, phthalates, silicones, gluten + drying alcohols

PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.

Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.

Due to packaging updates, packaging may vary.
Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
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Shipping details

Estimated ship dimensions: 7 inches length x 2.5 inches width x 2.5 inches height
Estimated ship weight: 0.77 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

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Guest Ratings & Reviews

3.7 out of 5 stars with 474 reviews
63% would recommend
271 recommendations
value: 3.69 out of 5
quality: 3.56 out of 5
effectiveness: 3.65 out of 5

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