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Kristin Ess The One Purple Shampoo - 10 fl oz

Kristin Ess The One Purple Shampoo - 10 fl oz - image 1 of 1

About this item

Highlights

  • brass reducing
  • instantly illuminating
  • shine restoring
  • safe for daily use
  • sulfate-free
The One Purple Shampoo
I love brass… in my house, not your hair. I wanted to create a purple shampoo that was both great for toning and also sulfate-free because I've always had a hard time finding that combo. If you like ashier tones, you can use this every time you shampoo. If you want more neutral tones, use it every other time you shampoo to balance out unwanted brassiness. It can be used with or without The One Purple Conditioner. And yes, this shampoo can be used on color treated or naturally blonde hair.
One and done.

Toning time!


How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.

2. Apply to wet hair, massaging into the scalp to create a rich lather.

3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).

4. Rinse well and follow with conditioner.
Tip: If ever you go overboard and your hair gets too ashy for your liking, just shampoo once with The One Signature Shampoo to remove one level of tone.

PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.
Hair Type: All Hair Types, Colored
Health Facts: Sulfate-free, paraben-free, aluminum-free
Product Form: Liquid
Wellness Standard: Paraben-free, sulfate-free
Beauty Purpose: Color protection, basic cleansing
TCIN: 52567229
UPC: 840797112193
Item Number (DPCI): 063-00-3716
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$12.00
Shipping
In stock - free standard shipping with REDcard
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Most helpful positive reviews

(would recommend)
4 out of 5 stars
Heath543 6 months ago
verified purchaser
Smells really nice, however the purple is REALLY purple. My box arrived leaking everywhere, and got on my rug:( Be careful with that.see moreof the reviewer's review
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Purple heaven for a natural blonde

(would recommend)
5 out of 5 stars
Corikins 8 months ago
verified purchaser
Not only did I notice a difference after 1 wash - my hair was very brassy, much cooler now which i love but it’s still my own (natural) blonde. Bonus is it smells AMAZING and I don’t have to use much so the bottle will last me a whilesee moreof the reviewer's review
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I love it!

(would recommend)
5 out of 5 stars
Ashleydare 3 months ago
I am not one to ever write reviews, but I feel like I want to stick up for my girl Kristin. This shampoo is awesome and I love all of her products I have tried so far. If you’re a bleach blonde, then this shampoo probably isn’t for you. But it has been amazing for me and I love it! I’m not complaini...see moreof the reviewer's review
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Great

(would recommend)
5 out of 5 stars
FourKidsTwoParents 4 months ago
verified purchaser
I love this shampoo. Leaves my hair without the yellow tint and super shiny.
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Most helpful negative reviews

Tones properly but very drying and awful fragrance.

(would not recommend)
2 out of 5 stars
KRNRN 5 months ago
Very pigmented - which is what is needed to effectively tone brassiness. This does do that but that’s where it ends. It is incredibly drying. The next morning I had to use a great deal of my very slippery top shelf kerastase conditioner to counteract the dryness. Then the second deal breaker for me ...see moreof the reviewer's review
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Not worth it!

(would not recommend)
1 out of 5 stars
Brianna 4 months ago
I so wanted to love this shampoo and am disappointed to say it was terrible! As someone who has used purple shampoos for my colored hair for 15+ years I took a chance for the price. It does not lather AT ALL and is a super runny/watery texture. Not to mention.. my hair legit turned purple. AND if yo...see moreof the reviewer's review
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Purple Hair

(would not recommend)
1 out of 5 stars
Hperfect 4 months ago
This shampoo turned my hair PURPLE. I thought I was losing my mind. Normally I wouldn’t care, but my brother is getting married in a week and I’m really freaked out. If I have to go get my hair fixed by my colorist and drop another $200, I will be furious. I have used so many purple shampoos over th...see moreof the reviewer's review
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DO NOT USE ON BLEACHED HAIR

(would not recommend)
1 out of 5 stars
blondiegirl 8 months ago
TURNED MY HAIR PURPLE AND MADE IT DRY AND GREASY! Okay so after the horrible experience with the rose gold spray I went to wash it out with my purple shampoo and I look in the mirror and my hair is now purple I had to scrub my hair with dawn dish soap, then I tried to use it again and it turned my b...see moreof the reviewer's review
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