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Kristin Ess The One Purple Shampoo Toning for Blonde Hair, Neutralizes Brass and Sulfate Free - 10 fl oz

Kristin Ess The One Purple Shampoo Toning for Blonde Hair, Neutralizes Brass and Sulfate Free - 10 fl oz - image 1 of 4
Kristin Ess The One Purple Shampoo Toning for Blonde Hair, Neutralizes Brass and Sulfate Free - 10 fl oz - image 2 of 4
Kristin Ess The One Purple Shampoo Toning for Blonde Hair, Neutralizes Brass and Sulfate Free - 10 fl oz - image 3 of 4
Kristin Ess The One Purple Shampoo Toning for Blonde Hair, Neutralizes Brass and Sulfate Free - 10 fl oz - image 4 of 4
Kristin Ess The One Purple Shampoo Toning for Blonde Hair, Neutralizes Brass and Sulfate Free - 10 fl oz - image 1 of 4
$11.99 when purchased online

About this item

Highlights

  • ultra-violet pigment
  • brass reducing
  • intense toning
  • shine restoring
  • sulfate-free

Description

I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.

Toning time!

How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).
4. Rinse well and follow with conditioner or a hydrating mask.

Tip: Once your hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo + condition well.

Contains Zip-Up Technology™, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.

cruelty free | color + keratin safe
free of sulfates, parabens, phthalates, silicones, gluten + drying alcohols

PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.

Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.

Due to packaging updates, packaging may vary.
Scent: Sandalwood, Pear, Magnolia
Hair Type: All Hair Types, Colored
Health Facts: Sulfate-Free, Silicone-Free, Paraben-Free, Phthalate-Free, Aluminum-Free, Gluten-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Recommended Use: Weekly
Beauty Purpose: Tone Correction
Net weight: 10 fl oz (US)
Features: Rinse-Off
TCIN: 52567229
UPC: 840797112193
Item Number (DPCI): 063-00-3716
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium lauroyl sarcosinate, lauryl glucoside, fragrance, lactic acid, peg-120 methyl glucose dioleate, sodium lauroyl lactylate, algin, carrageenan, coco-glucoside, hydrolyzed keratin, chitosan, xanthan gum, salvia, hispanica seed oil, cocos nucifera (coconut) oil, gelidella acerosa extract, hypnea musciforms extract, sargassum filipenoula extract, litchi chinensis percarp extract, caprylic/capric triglyceride, polyquaternium-10, cetearamidoethyl diethonium succinoyl, hydrolyzed pea protein, disodium edta, sorbitol, glycerin, methylisothiazolinone, methylchloroisothiazolinone, basic violet 1 (ci 42535).

Shipping details

Estimated ship dimensions: 6.7 inches length x 6.58 inches width x 2.33 inches height
Estimated ship weight: 2.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I just got my roots bleached I have platinum blonde hair. got it done tonight. she made them to Golden what can I use to make it lighter and not golden

submitted by Anna - 1 year ago
  • A: Hey Anna, The Kristin Ess The One Purple Shampoo Toning can be great to use to cut that brassiness. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Hi, our shower stall stained purple because we didn't clean it off well enough. How can we remove the stains. It is either an acrylic or fiberglass. Is the purple component ammonia based or what?

submitted by CAJ - 2 years ago
  • A: Happy to help! We can assure you that while this is very uncommon, our purple shampoo is a highly pigmented formula and it's possible for the tone to transfer to porous surfaces. We recommend trying Isopropyl alcohol or Baking Soda to remove the surface stains.

    submitted byManufacturer - 2 years ago
    Brand expert

Q: Is this Shampoo and Conditioner Hypoallergenic?

submitted by JAN - 2 years ago
  • A: Hi Jan! This shampoo is not hypoallergenic. Hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Can I use this purple shampoo on keratin treated hair. Thank you.

submitted by Beth - 3 years ago
  • A: Thanks for your question! The One Purple Shampoo is free of sulfates and safe to use for all hair types including color + keratin treated hair. Happy Washing!

    submitted byKristin Ess Hair - 3 years ago
    Brand expert

Q: Good for (naturally) white hair?

submitted by Peg B - 3 years ago
  • A: Thank you for your question. You can use this Purple Shampoo on white hair, but we strongly recommend to mix the Purple Shampoo with your everyday shampoo. If you need more toning, add more purple shampoo to the mix.

    submitted byKristin Ess Hair - 3 years ago
    Brand expert

Q: I'm wondering if this product is vegan (free from animal bi-products)?

submitted by Brittney - 4 years ago
  • A: Thank you for your question, this product is not vegan. It is free of parabens, sulfates, phthalates, silicones + gluten, and it is cruelty free. We're currently working on a vegan formula.

    submitted byKristin Ess Hair - 4 years ago
    Brand expert

Q: I have black hair am I okay using the purple shampoo, I used it once will it be okay

submitted by Lorena - 4 years ago
  • A: Hi Lorena, thank you for your question. Just to clarify, when you say black hair, are you referring to color or texture? If you're referring to color, it will be fine. You won't see any toning effects if your hair is black but there is no harm in using it. If you're looking for something to put a purple hue to your black hair color, this will not be strong enough. If this is in regards to your natural texture, I would need to know more about you hair color and porosity to give the best possible answer! Let me know, happy to help.

    submitted byKristin Ess Hair - 4 years ago
    Brand expert

Q: Is this made for color treated hair

submitted by Chris - 4 years ago
  • A: Thanks for your question! The One Purple Shampoo works on natural or color-treated hair to deliver an intense ultra-violet toning system for blondes and brunettes.

    submitted byKristin Ess Hair - 4 years ago
    Brand expert

Q: I have thin oily hair will this weigh my hair down and look oily ?

submitted by erikalyn - 4 years ago
  • A: Thanks for your question! The One Purple Shampoo is for all hair types, even thin hair, looking to tone brassiness in the hair. It will not weight down your hair or make look oily. Just make sure you rinse out the shampoo thoroughly!

    submitted byKristin Ess Hair - 4 years ago
    Brand expert

Q: Can you please provide an entire ingredient list? Thank you!

submitted by LG2008 - 4 years ago
  • A: Their web site lists the ingredients as: WATER, SODIUM LAUROYL SARCOSINATE, LAURYL GLUCOSIDE, FRAGRANCE, LACTIC ACID, PEG-120 METHYL GLUCOSE DIOLEATE, SODIUM LAUROYL LACTYLATE, ALGIN, CARRAGEENAN, COCO-GLUCOSIDE, HYDROLYZED KERATIN, CHITOSAN, XANTHAN GUM, SALVIA HISPANICA SEED OIL, COCOS NUCIFERA (COCONUT) OIL, GELIDIELLA ACEROSA EXTRACT, HYPNEA MUSCIFORMIS EXTRACT, SARGASSUM FILIPENDULA EXTRACT, LITCHI CHINENSIS PERICARP EXTRACT, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYQUATERNIUM-10, CETEARAMIDOETHYLDIETHONIUM SUCCINOYL HYDROLYZED PEA PROTEIN, DISODIUM EDTA, SORBITOL, GLYCERIN, METHYLISOTHIAZOLINONE, METHYLCHLOROISOTHIAZOLINONE, BASIC VIOLET 1.

    submitted byBrittney - 4 years ago

Kristin Ess Cleanse & Condition Hair Care Collection

About the collection
Designed to ward off split ends while targeting weak areas of the hair, the Clean & Condition Collection from Kristin Ess is perfect for treating your hair to some TLC. The paraben- and sulfate-free shampoo smoothes the appearance of damaged cuticles while protecting the hair from environmental stress and potential color fading. Use the conditioner after shampooing to give your tresses the nourishment they deserve, and apply the Reconstructive Moisture Mask once a week deeply revive and strengthen each and every strand for lusciously gorgeous locks.
View Kristin Ess Cleanse & Condition Hair Care Collection collection
3.8 out of 5 stars with 841 reviews
57% would recommend
375 recommendations
effectiveness: 3.48 out of 5
quality: 3.35 out of 5
value: 3.47 out of 5

Makes hair dry

2 out of 5 stars
Thumbs down graphic, would not recommend
Mamapanda - 8 days ago, Verified purchaser
Didn't help with brass. Made my hair very dry, same After her conditioner
Did you find this review helpful?

Combat Brass

4 out of 5 stars
schast - 21 days ago
originally posted on influenster.com
This product definitely helps combat the brassiness of my hair. For reference I have dirty blonde hair with a balayage, so the brassiness can stick out if I don’t maintain between seeing my stylist. Only complaint it is leaves my hair feeling a little dry afterwards.
Did you find this review helpful?

Better than any brand i have ever used

5 out of 5 stars
Thumbs up graphic, would recommend
Hayley - 30 days ago, Verified purchaser
BEST PURPLE SHAMPOO OF ALL TIME. Platinum hair for 3 years and i dont use toner at all i use this shampoo only! Ive tried professional salon purple shampoos and deug store and this is hands down the most pigmented one on the market! I tell everyone about this shampoo, just dont leave it on too long if you have very light hair or it will turn your hair purple!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Strong smell and made my hair wiry

3 out of 5 stars
Thumbs down graphic, would not recommend
ST - 1 month ago, Verified purchaser
Smell is terrible, and made my hair feel dried out and waxy, basically the opposite of soft and moisturized. I really like their other products, but the purple line is not for me.
quality: 2 out of 5
effectiveness: 2 out of 5
value: 2 out of 5
Did you find this review helpful?

Left burning rash/bumps

1 out of 5 stars
Thumbs down graphic, would not recommend
Shampoo - 1 month ago, Verified purchaser
This shampoo doesn't appear to help with my brassiness. Worse of all it absolutely burned my skin causing a rash and bumps all over my shoulder area. I did patch test but that was ok. However, when used on my scalp with more shampoo, it absolutely burned my skin. I would look for safer products.
2 guests found this review helpful. Did you?

Tones at the expense of your hair quality

2 out of 5 stars
Thumbs down graphic, would not recommend
LaLa - 2 months ago, Verified purchaser
This shampoo definitely works and does a good job of toning. However, My hair feels like straw now after about 10 washes. Pretty disappointed.
1 guest found this review helpful. Did you?

The One

5 out of 5 stars
angelad46 - 2 months ago
originally posted on influenster.com
This one is my favorite! It really stands out from the other purple shampoos. Sulfate free and great for reducing the brassy look from blonde hair. Great toning and great hair shine.
Did you find this review helpful?

pigmented and affordable purple shampoo

3 out of 5 stars
pressleea - 2 months ago
originally posted on influenster.com
i have used this product twice and i love how it makes my hair look after. i don’t like how it’s very pigmented and a heavy purple shampoo so i only leave it on for about 30 seconds. other than that its a great and affordable drugstore purple shampoo
Did you find this review helpful?

it works!

5 out of 5 stars
Stephanie - 2 months ago, Verified purchaser
Really neutralizes my brassy blonde. Don’t leave on for too long though or else your hair will turn purple lol
1 guest found this review helpful. Did you?

KRISTIN ESS Purple Shampoo

5 out of 5 stars
annas979 - 2 months ago
originally posted on influenster.com
KRISTIN ESS The One Purple Shampoo is a standout product for maintaining and enhancing blonde or highlighted hair. The formula effectively combats brassiness, leaving hair with a cool, refreshed tone. The shampoo lathers well and distributes evenly, providing a thorough cleanse without stripping the hair. It's a great addition to a blonde hair care routine, helping to preserve color vibrancy. With Kristin Ess's commitment to quality and a pleasant fragrance, The One Purple Shampoo is a top choice for those seeking a reliable and effective solution for maintaining beautiful blonde locks.
2 guests found this review helpful. Did you?

SO GOOD

5 out of 5 stars
Thumbs up graphic, would recommend
Kayla - 3 months ago, Verified purchaser
Works really well at bringing the blonde back to life!
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Purple Shampoo

4 out of 5 stars
Thumbs up graphic, would recommend
Kate - 3 months ago
this stuff works so Well it lightened up my hair the first time I used it
effectiveness: 4 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Good affordable option

4 out of 5 stars
shaner5 - 3 months ago
originally posted on influenster.com
This is the best drug store purple shampoo that I have tried. However it is super pigmented and if my hair is on the dryer side, it does leave that purple tint to my hair, even if I barely let it sit. However if my hair isn’t very dry, no tint and does cancel any brassiness. I wouldn’t say it’s super hydrating, however not drying either—somewhere in the middle.
Did you find this review helpful?

DO NOT BUY

1 out of 5 stars
Thumbs down graphic, would not recommend
Callen - 4 months ago
Do not recommend at all! Made my whole head itchy, noticed an increase in my hair falling out, and didn’t keep away bronze but rather turned my hair a lavender purple. Did not lather at all, had to use 3-4 pumps twice to get my hair to feel a little cleaner. Do not waist your money!
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

10/10

5 out of 5 stars
Thumbs up graphic, would recommend
jellybean - 4 months ago
If you’ve bleached your hair and it looks yellow USE THIS!! Works beautifully! I let it sit in my hair for about 10 min and it took most of the yellow out! 10/10 recommend!
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Dawn

5 out of 5 stars
Thumbs up graphic, would recommend
Dawn - 4 months ago, Verified purchaser
Works wonderfully! I use it at least once a week to keep my blonde bright
2 guests found this review helpful. Did you?

Hair

5 out of 5 stars
Thumbs up graphic, would recommend
Donna - 5 months ago, Verified purchaser
I like the the tint it leaves on by blonde hair
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Purple power

5 out of 5 stars
Thumbs up graphic, would recommend
tmonster - 5 months ago
Super strong purple toning power. I love love it! I like my hair to be a little lavender toned so I use it undiluted and let it sit for a few minutes.
quality: 4 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Travel Purple Shampoo

5 out of 5 stars
Thumbs up graphic, would recommend
vadamarie15 - 5 months ago, Verified purchaser
It brings out the blonde in my hair and makes my hair super soft. Definitely great for traveling!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?

Brass Eliminator

5 out of 5 stars
Thumbs up graphic, would recommend
Hilda0414 - 5 months ago, Verified purchaser
I washed my hair with a clarifying shampoo, rinsed, then did second wash with Kristin E ssOne Purple. chose not to use conditioner as was going to use a leave-in after my towel dry. Well no conditioner was even needed! Large-toothed comb easily pulled through. bottom of my graying dark blond hair was no longer brassy and matched the rest. Hair became slightly more ash. Definitely the best purple shampoo I have used.
2 guests found this review helpful. Did you?

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