Loading, please wait...
:

product description page

Kristin Ess The One Purple Shampoo - 10 fl oz

Kristin Ess The One Purple Shampoo - 10 fl oz - image 1 of 1

About this item

Highlights

  • brass reducing
  • instantly illuminating
  • shine restoring
  • safe for daily use
  • sulfate-free
The One Purple Shampoo
I love brass… in my house, not your hair. I wanted to create a purple shampoo that was both great for toning and also sulfate-free because I've always had a hard time finding that combo. If you like ashier tones, you can use this every time you shampoo. If you want more neutral tones, use it every other time you shampoo to balance out unwanted brassiness. It can be used with or without The One Purple Conditioner. And yes, this shampoo can be used on color treated or naturally blonde hair.
One and done.

Toning time!


How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.

2. Apply to wet hair, massaging into the scalp to create a rich lather.

3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).

4. Rinse well and follow with conditioner.
Tip: If ever you go overboard and your hair gets too ashy for your liking, just shampoo once with The One Signature Shampoo to remove one level of tone.

PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.
Hair Type: All Hair Types, Colored
Health Facts: Sulfate-free, paraben-free, aluminum-free
Product Form: Liquid
TCIN: 52567229
UPC: 840797112193
Item Number (DPCI): 063-00-3716
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$12.00
Shipping
In stock - free standard shipping with REDcard
Loading, please wait...

#TargetStyle

See what everyone's loving and share yours by mentioning @Target

Check out more Target Finds

Most helpful positive reviews

The Bees Knees

(would recommend)
5 out of 5 stars
sierrasmith 3 months ago
I rarely leave reviews but after reading the bad ones on this shampoo, I feel the need. Those who say this shampoo has turned their hair purple are likely using it incorrectly. Don’t leave it in for longer than the 2-3 minutes suggested (leaving it in for longer will give you a purple tint- from exp...see moreof the reviewer's review
Do you find this helpful?
yes (6)no (0)report

Worked great for me!

(would recommend)
5 out of 5 stars
csomm 11 months ago
verified purchaser
This purple shampoo worked great for me! I usually buy a brand from my salon, that costs twice as much, and doesn't work as good! This shampoo corrected my very brassy colored hair in once use! And it's cheap enough that I don't feel guilty buying it!see moreof the reviewer's review
Do you find this helpful?
yes (4)no (0)report

Effective, Affordable Shampoo

5 out of 5 stars
SSPDX 11 months ago
verified purchaser
Took out all my brassiness in one wash and helped me love my hair again. I found it to be gentle and effective and left my hair clean and bright. I would say it is “strong” so definitely follow the instructions. Great product at great price.see moreof the reviewer's review
Do you find this helpful?
yes (3)no (0)report
(would recommend)
5 out of 5 stars
Aly 4 months ago
verified purchaser
I don't love the smell. But I mean it's a purple shampoo that does deliver! Even if some platinum hair turns slightly purple...at least something is happening! I love it and will continue to buy. Great price. RARE!!!
Do you find this helpful?
yes (3)no (0)report

Most helpful negative reviews

Tones properly but very drying and awful fragrance.

(would not recommend)
2 out of 5 stars
KRNRN 9 months ago
Very pigmented - which is what is needed to effectively tone brassiness. This does do that but that’s where it ends. It is incredibly drying. The next morning I had to use a great deal of my very slippery top shelf kerastase conditioner to counteract the dryness. Then the second deal breaker for me ...see moreof the reviewer's review
Do you find this helpful?
yes (2)no (1)report

Purple Hair

(would not recommend)
1 out of 5 stars
Hperfect 8 months ago
This shampoo turned my hair PURPLE. I thought I was losing my mind. Normally I wouldn’t care, but my brother is getting married in a week and I’m really freaked out. If I have to go get my hair fixed by my colorist and drop another $200, I will be furious. I have used so many purple shampoos over th...see moreof the reviewer's review
Do you find this helpful?
yes (7)no (6)report

Not worth it!

(would not recommend)
1 out of 5 stars
Brianna 7 months ago
I so wanted to love this shampoo and am disappointed to say it was terrible! As someone who has used purple shampoos for my colored hair for 15+ years I took a chance for the price. It does not lather AT ALL and is a super runny/watery texture. Not to mention.. my hair legit turned purple. AND if yo...see moreof the reviewer's review
Do you find this helpful?
yes (4)no (4)report

DO NOT USE ON BLEACHED HAIR

(would not recommend)
1 out of 5 stars
blondiegirl 11 months ago
TURNED MY HAIR PURPLE AND MADE IT DRY AND GREASY! Okay so after the horrible experience with the rose gold spray I went to wash it out with my purple shampoo and I look in the mirror and my hair is now purple I had to scrub my hair with dawn dish soap, then I tried to use it again and it turned my b...see moreof the reviewer's review
Do you find this helpful?
yes (6)no (17)report

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.