Loading, please wait...
Kristin Ess The One Purple Shampoo - 10 fl oz - image 1 of 3Kristin Ess The One Purple Shampoo - 10 fl oz - image 2 of 3Kristin Ess The One Purple Shampoo - 10 fl oz - image 3 of 3
Kristin Ess The One Purple Shampoo - 10 fl oz - image 1 of 3
Shipping
Free standard shipping with RedCard
Loading, please wait...

About this item

At a glance

Sulfate Free
Sulfate Free

Highlights

  • brass reducing
  • instantly illuminating
  • shine restoring
  • safe for daily use
  • sulfate-free

Specifications

Hair Type: All Hair Types, Colored

Health Facts: Aluminum-free, paraben-free, Sulfate-free

Product Form: Liquid

Beauty Purpose: Tone correction

TCIN: 52567229
UPC: 840797112193
Item Number (DPCI): 063-00-3716
Origin: Assem USA w/foreign/dom. parts

Description

The One Purple Shampoo
I love brass… in my house, not your hair. I wanted to create a purple shampoo that was both great for toning and also sulfate-free because I've always had a hard time finding that combo. If you like ashier tones, you can use this every time you shampoo. If you want more neutral tones, use it every other time you shampoo to balance out unwanted brassiness. It can be used with or without The One Purple Conditioner. And yes, this shampoo can be used on color treated or naturally blonde hair.
One and done.

Toning time!


How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.

2. Apply to wet hair, massaging into the scalp to create a rich lather.

3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).

4. Rinse well and follow with conditioner.
Tip: If ever you go overboard and your hair gets too ashy for your liking, just shampoo once with The One Signature Shampoo to remove one level of tone.

PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.
Sulfate Free
Sulfate Free
A product that either makes an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

#TargetStyle

See what everyone's loving and share yours by mentioning @Target

Check out more Target Finds

Recommended


From the manufacturer

No information loaded.

Guest Ratings & Reviews

3.8 out of 5 stars with 190 reviews
61% would recommend
122 recommendations
value: 3.7 out of 5
quality: 3.5 out of 5
effectiveness: 3.6 out of 5

Review images (24)

(no review title)

5 out of 5 stars
Would recommend
Cheyenne - 1 month ago, Verified purchaser
Turned my hair white
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
Report review

Amazing!!!

5 out of 5 stars
Would recommend
Emily - 1 month ago
I’ve tried so many purple shampoos, and this one is by far my FAVORITE! I just purchased and used it yesterday and already came back for the conditioner. Wow. I’m so impressed. My hair usually turns a bit brassy between treatments/appointments and this shampoo brings my hair back to life! I love the ashy tones it brings out in my hair. Definitely will be purchasing again.
Guest review image 1 of 1, zoom in
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
Report review

Purple is amazing!

5 out of 5 stars
Would recommend
Paula Gilley - 1 month ago, Verified purchaser
I love this shampoo and cream rinse! Gets rid of brassy hair, smooth and leaves it soft and manageable! I will buy it again! Thank you ☺️
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Report review

(no review title)

5 out of 5 stars
Would recommend
Paytonskye - 1 month ago
OMG! Best purple shampoo I ever used! And I have tried tons! I have highlighted blonde hair and it gets real brassy and looks yellow. After using this my hair is completely ashy and no brassiness whatsoever. I’m completely amazed. I definitely wouldn’t replace it with your regular shampoo. Only use it when there’s brassiness because it reallllly tones your hair. Definitely recommend for blondes!
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
4 guests found this review helpful. Did you?
Report review

Excellent Product

5 out of 5 stars
Would recommend
Mickey - 1 month ago, Verified purchaser
Best shampoo I've found for dry, colored hair. I LOVE IT!!!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?
Report review

Great product

5 out of 5 stars
Tracy - 2 months ago, Verified purchaser
Great product, excellent price! Not for everyday use. I used about once a week to cut the brassiness.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
Report review

LOVE this shampoo to fight the brass!

5 out of 5 stars
Would recommend
heatherm19 - 2 months ago
This shampoo is amazing! I have medium brown hair, combined with a Native America tinge of red, so it's always warm when my hair is blonde. I use this about once a week, and it keeps me from being brassy!! It does make your hair feel very dry after you use it, so I always deep condition, or at least extra condition my hair right after, and my hair texture returns to normal. I would definitely recommend!
Guest review image 1 of 1, zoom in
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?
Report review

Turned my hair purple and dried out and matted my hair

1 out of 5 stars
Would not recommend
Lolli B - 2 months ago, Verified purchaser
I bought this hoping to get the little bit of orange/brass tones out of my hair. Y’all it turned my hair purple! It also made my hair matted and really dried out. I used the shampoo and conditioner and didn’t leave it in for more than a minute or two! I don’t know why it turned my hair purple. I have now washed it with regular shampoo and conditioner 3 times and it still has a purple tint. So aggravating
Guest review image 1 of 1, zoom in
effectiveness: 1 out of 5
quality: 2 out of 5
value: 3 out of 5
8 guests found this review helpful. Did you?
Report review

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.