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$9.99When purchased online
About this item
At a glance
Paraben Free
No Synthetic Fragrance
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Specifications
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117719
UPC: 071249343265
Item Number (DPCI): 052-04-0267
Origin: Made in the USA or Imported
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch. Lash Paradise washable blackest black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau paraffin. potassium cetyl phosphate copernicia cerifera cera carnauba wax ethylene/acrylic acid copolymer styrene/acrylates ammonium methacrylate copolymer, cera alba/beeswax synthetic beeswax bis-diglyceryl polyacyladipate-2 polybutene cetyl alcohol steareth-20 • glyceryl dibehenate steareth-2 phenoxyethanol hydroxyethylcellulose acacia senegal gum tribehenin caprylyl glycol. glyceryl behenate sodium dehydroacetate hydrogenated jojoba oil hydrogenated palm oil disodium edta. butylene glycol rosa canina frut oil sodium laureth sulfate. silica. tetrasodium edta ricinus communis seed oil/castor seed oil maltodextrin potassium sorbate bht propylene glycol centaurea cyanus flower extract propyl gallate citric acid [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides ci 77007 / ultramarines]
Shipping details
Estimated ship dimensions: 7 inches length x 2.75 inches width x 0.75 inches height
Estimated ship weight: 0.074 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in recent Target Finds stories
4.1 out of 5 stars with 3326 reviews
67% would recommend
707 recommendations
quality: 3.88 out of 5
value: 3.94 out of 5
easy to remove: 3.92 out of 5
long lasting: 4.16 out of 5
easy to apply: 4.19 out of 5
Personal info
Skin tone:
Light
Skin type:
Combination
Hair color:
Blonde
Eye color:
Hazel
Hoped for better
3 out of 5 stars
Would not recommend
ccbear - 4 days ago, Verified purchaser
I expected this to be better than it is. The formula seems very dry, didn't do much for my lashes at all. I love most L'Oréal products, so not sure what's wrong with this one. Maybe I received an old product that was in fact dried out.
Personal info
Hair color:
Blonde
Eye color:
Grey
Skin type:
Combination
Skin tone:
Light
The GOAT
5 out of 5 stars
Would recommend
Lori Scott - 4 days ago, Verified purchaser
I’ve tried them all, this is the GOAT mascara. Looks great, never clumpy or smears. Use it with the primer and it’s even better.
Personal info
Hair color:
Brunette
Skin type:
Combination
Skin concern:
Sun damage,
Sensitivity,
Redness,
Aging
Eye color:
Green
Skin tone:
Medium
Does not bleed! Stays put
5 out of 5 stars
Would recommend
Lundyal - 6 days ago, Verified purchaser
This mascara is basically a too faced dupe! It’s very thin and does not clump! Also it’s waterproof
Personal info
Hair color:
Red
Skin concern:
Aging
Eye color:
Brown
Skin tone:
Light
Skin type:
Combination
Amazing
5 out of 5 stars
Would recommend
ShellyM - 9 days ago, Verified purchaser
This is my tried and true favorite mascara. Makes my 53 year old lashes look their best and lasts all day. Comes off easily with micellar water . Performs as well as prestige brands for half the price .
Personal info
Eye color:
Black
Hair color:
Black
Skin tone:
Medium
Skin type:
Dry
Skin concern:
Aging,
Sun damage,
Dark circles
Perfect
5 out of 5 stars
Would recommend
NonisG - 10 days ago, Verified purchaser
It’s the perfect smudge free mascara that comes off easily when washed off. When I was it off, it doesn’t smear, simply comes off
Personal info
Skin type:
Combination
Hair color:
Black
Eye color:
Green
Skin concern:
Sensitivity
Skin tone:
Light
Not bad
4 out of 5 stars
Would recommend
Aubrielilly - 11 days ago
This wasn’t bad. It layered and lasted it was a little clumpy I haven’t found a mascara yet since my cover girl lash blast that doesn’t clump after layering they’ve all clumped a bit. But it’s pretty and worth buying if you want length and volume.
Mascara
3 out of 5 stars
Target shopper - 12 days ago, Verified purchaser
black mascara rated highly
1 reply from L'OrealParisProductExpert team - 12 days ago
Hi There! Check out our Voluminous® Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite L'Oréal Paris mascara to amplify every lash look.
Personal info
Eye color:
Hazel
Skin tone:
Light
Skin type:
Oily
Used to be great!
2 out of 5 stars
Would not recommend
peachyboymom - 13 days ago, Verified purchaser
This used to be a perfect dupe for Better Than S*x mascara and used it for years. Now within the past 9 months the formula is clumpy coming off the wand and now the mascara flakes and drops under my eye throughout the day. Please go back to the old formula!
1 reply from L'OrealParisProductExpert team - 11 days ago
Hi There! Check out our Voluminous® Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite L'Oréal Paris mascara to amplify every lash look.
Personal info
Eye color:
Brown
Skin tone:
Light
Hair color:
Brunette
Skin type:
Normal
Fave
5 out of 5 stars
Would recommend
Queenbuga - 14 days ago, Verified purchaser
My go to mascara! I originally used to purchase the more expensive dupe but I haven’t gone back since I started on this one.
Personal info
Skin type:
Combination
Skin tone:
Light
Hair color:
Brunette
Eye color:
Hazel
Very clumpy
2 out of 5 stars
Would not recommend
Kbrust - 14 days ago, Verified purchaser
Very clumpy and weighed my eyelashes down.
1 reply from L'OrealParisProductExpert team - 13 days ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Washable Mascara. We are disappointed to hear that you did not enjoy the results and you had some clumping. We will share this information with our production team. We hope that you will continue to explore our products in the future.
Personal info
Skin type:
Combination
Skin tone:
Light
Total mess
2 out of 5 stars
Would not recommend
Hrtrahan - 15 days ago, Verified purchaser
Long lashes, but a clumpy mess
1 reply from L'OrealParisProductExpert team - 13 days ago
Hi there Hrtrahan! We can see this wouldn’t be the result you were hoping for…the Voluminous Lash Paradise Mascara is made to deliver both volume and length. The ultra-soft wavy brush catches every lash to create dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M - F
Personal info
Eye color:
Brown
Skin tone:
Light
Mascara
5 out of 5 stars
Would recommend
Lori - 16 days ago
It’s perfect just like what the product says on the package
Okay
3 out of 5 stars
Emina - 20 days ago
originally posted on lorealparisusa.com
I don’t get the bad reviews on this mascara. It’s a okay mascara and it does give volume and it lasts all day. You can get a lot of volume with this mascara if you use the right technique and apply it correctly. But I wouldn’t recommend this mascara to someone that wants a mascara that separates the lashes a lot.
1 reply from Consumer Care Center team - 14 days ago
Hi Emina! Thanks for reaching out to us regarding your experience with Voluminous Lash Paradise Mascara. We are happy to hear you liked the results after using it and will share your comments with our teams.
Personal info
Skin type:
Combination
Skin tone:
Light
Eye color:
Grey
Skin concern:
Aging,
Dark circles,
Acne,
Cellulite,
Pores
Hair color:
Brunette
LOVE this masacara!
5 out of 5 stars
Would recommend
Lauralynn - 20 days ago, Verified purchaser
This is my second time buying, I LOVE this product. I’m not a big makeup person, I only wear the basics and this mascara is so smooth, makes me lashes look GREAT and doesn’t irritate my eyes later in the day like others I’ve tried. It also doesn’t get clumpy after a few uses, stays consistent until it’s gone. Cleans off with face wash and minimal effort but doesn’t run.
Personal info
Skin tone:
Light
Skin type:
Dry
Skin concern:
Acne,
Redness,
Dark circles,
Sensitivity
Hair color:
Brunette
Eye color:
Blue
Best mascara out there
5 out of 5 stars
Would recommend
Healthy looking skin - 22 days ago, Verified purchaser
I've tries so many mascara. No mascara compares. Get both length and volume. They say all mascara are pretty much the same but this one does a little more. Doesnt flake unless u rub ur eyes and doesnt irritate
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin concern:
Acne,
Blackheads,
Sensitivity
Skin type:
Normal,
Dry
Skin tone:
Light
My favorite.
5 out of 5 stars
Would recommend
Sinclair - 24 days ago, Verified purchaser
It’s almost exactly the same as Too Faced’s Better Than Se* mascara and less than half the price. I have purchased this again and again. Highly recommend. Affordable, quality and a great mascara.
Personal info
Eye color:
Hazel
Hair color:
Brunette
Skin tone:
Light
Skin type:
Dry
Skin concern:
Dark circles,
Sensitivity,
Acne
My favorite mascara
5 out of 5 stars
Would recommend
valentina - 24 days ago
Makes my lashes so full and luscious. Not really great for length, if that is something you’re looking for (I have long lashes already but struggle with the following), but amazing for separation and volume. Highly recommend. If you want more length, combine with L’Oreal Telescopic.
So flaky!!
1 out of 5 stars
amy - 24 days ago, Verified purchaser
Maybe its just an old package but this stuff is so flaky, even putting it on.
1 reply from L'OrealParisProductExpert team - 21 days ago
Hi there Amy! We want to understand what happened just as much as you do. Your tube of Voluminous Lash Paradise Mascara should give your lashes instant volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Infused with floral oil, your lashes should feel conditioned and soft to the touch and should not flake. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M - F
Personal info
Skin type:
Oily
Hair color:
Blonde
Skin concern:
Sensitivity,
Sun damage,
Pores,
Acne,
Blackheads
Eye color:
Brown
Skin tone:
Light
Great!
4 out of 5 stars
Would recommend
KRessler - 27 days ago, Verified purchaser
Have been using this mascara for over a year. I love the way it applies, my lashes always look fuller. I will say it does tend to dry up after a bit. Close dupe for the better than S** by Too Faced.
Personal info
Skin tone:
Light
Skin type:
Dry
Skin concern:
Sensitivity
Hair color:
Blonde
Eye color:
Blue
Clumpy and sticky
1 out of 5 stars
Would not recommend
Shelby - 1 month ago, Verified purchaser
Clumpy and sticky is not a dupe for BTS by too faced. Also super hard to get off for washing your face or even with a makeup remover.
1 reply from L'OrealParisProductExpert team - 27 days ago
Hi there! Thank you for trying our L'Oreal Paris Voluminous Lash Paradise Mascara. Check out our Voluminous® Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite L'Oréal Paris mascara to amplify every lash look.