$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length; This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable blackest black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117719
UPC: 071249343265
Item Number (DPCI): 052-04-0267
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba/ beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1
Shipping details
Estimated ship dimensions: 7 inches length x 2.75 inches width x 0.75 inches height
Estimated ship weight: 0.074 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests have expressed a notable shift in the quality of this mascara, with many reporting that it used to be a favorite but has since changed, leading to disappointment. The mascara is now often described as clumpy, difficult to remove, and causing irritation or lash loss for some users. Despite its initial popularity for adding volume and fullness, the recent formula seems to have altered its performance negatively.
- Thumbs up graphic, adds volume
- Thumbs up graphic, lengthens
- Thumbs up graphic, waterproof
- Thumbs up graphic, easy to apply
- Thumbs up graphic, long-lasting
- Thumbs down graphic, clumpy
- Thumbs down graphic, dry
- Thumbs down graphic, irritation
Generated by AI from the text of recent reviews (includes incentivized reviews)
4.3 out of 5 stars with 5921 reviews
quality: 3.73 out of 5
long lasting: 4.03 out of 5
easy to apply: 4.05 out of 5
value: 3.72 out of 5
easy to remove: 3.84 out of 5
63% would recommend
883 recommendations
1000000000/10
5 out of 5 stars
Thumbs up graphic, would recommend
Molly - 5 days ago, Verified purchaser
- Skin type: Combination
- Skin concern: Puffiness, Calluses, Sensitivity, Redness, Blackheads, Pores, Acne, Dark circles, Cuticles, Uneven skin tone, Dullness
- Skin tone: Light
- Eye color: Blue
- Hair color: Brunette
This formula and color are absolutely stellar. Makes my lashes look nice and full with some length as well. The brown isn’t too dark, but it’s not an unnatural brown either. I feel like this is comparable to the Too Faced Better Than S** mascara in brown.
it's okay
3 out of 5 stars
Thumbs down graphic, would not recommend
maria b - 5 days ago, Verified purchaser
- Skin concern: Dark circles
- Skin tone: Medium
- Skin type: Combination, Normal
- Eye color: Brown
- Hair color: Brunette
i wanted to try brown mascara. not my favorite, but it does the job!
Nope not for me.
2 out of 5 stars
Thumbs down graphic, would not recommend
Jess - 9 days ago, Verified purchaser
Dries quick. My lashes get stuck to my lash curler.
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara in the washable black shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Stays on
5 out of 5 stars
Thumbs up graphic, would recommend
lulu - 10 days ago, Verified purchaser
- Eye color: Brown
My absolute favorite mascara. Does not come off even in hot yoga - I look like a drowned rat with gorgeous eyelashes
It really is bad
1 out of 5 stars
Thumbs down graphic, would not recommend
Mmsch1 - 12 days ago, Verified purchaser
I wore this in the past and ignored the reviews about it being clumpy to try for myself. It really is garbage. Pick a different one
1 reply from L'OrealParisProductExpert team - 11 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Love
5 out of 5 stars
Thumbs up graphic, would recommend
StaceyKay - 13 days ago
- Hair color: Brunette
- Skin concern: Pores, Dark circles, Acne, Blackheads
- Skin type: Normal
- Skin tone: Light
- Eye color: Brown
Works like an expensive brand! Greatest price!
Something different
5 out of 5 stars
Georgia - 17 days ago, Verified purchaser
Wonderful affordable mascar
Not brown
2 out of 5 stars
Thumbs down graphic, would not recommend
Mona - 19 days ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Hair color: Black
I got the latte brown color and it was not showing brown on my lashes at all. I’m olive skin with dark eyebrows and lashes and it just looked like I had regular black mascara on despite putting on more than one coat. Also the mascara itself isn’t anything great. Wouldn’t purchase or recommend
1 reply from L'OrealParisProductExpert team - 19 days ago
Hey there, thanks for reaching out to us about the Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and helps us improve all our products. We understand how frustrating it can be when a product color does not meet an expectations. We will be forwarding your feedback along to our product development team. We hope you will choose to continue to use our products with great satisfaction in the future.
Clumpy and Disappinting
2 out of 5 stars
Thumbs down graphic, would not recommend
Sarah - 19 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin concern: Pores, Aging, Acne, Sensitivity, Redness
- Hair color: Brunette
- Skin type: Combination
I purchased this after seeing ads that they had finally come out with a really pretty brown mascara. I was expecting this to look brown on my lashes, but unfortunately, it just looks black. The formula was dry and clumpy. And the wand flicked little clumps all over my face. The packaging is cute though.
1 reply from L'OrealParisProductExpert team - 18 days ago
Hi there, Sarah! Thank you for reaching out about our Voluminous Lash Paradise Mascara. We are so sorry to hear our formula was clumpy. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Poor
1 out of 5 stars
Pennny - 22 days ago
originally posted on lorealparisusa.com
I used this mascara this morning and by afternoon my eyes were burning. I used eyedrops and it was worse. I wiped the mascara off and now my eyes are fine. So I am allergic to something in it.
1 reply from Consumer Care Center team - 19 days ago
Hello Pennny. We are sorry to hear about the experience you had with our Voluminous Lash Paradise Washable Mascara We would like to speak with you directly about it. Please give us a call @800 322 2036 MF9:00 am – 5:30 pm ET for assistance and provide the reference # 37227201. Looking forward to speaking with you.
Great mascara
5 out of 5 stars
Thumbs up graphic, would recommend
C - 24 days ago, Verified purchaser
- Skin tone: Medium
- Skin concern: Acne, Aging, Blackheads, Pores
- Eye color: Brown
- Hair color: Brunette
- Skin type: Oily
I’m very picky about mascara but love the length this gives and the price!
Stays put
5 out of 5 stars
Thumbs up graphic, would recommend
Alex - 25 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Skin concern: Acne
- Hair color: Black
- Eye color: Brown
This is one of the only mascaras I've gotten that stays. I have very oily skin so most mascaras make me look like a racoon by the end of the night but not this one. She stays for good, til I'm ready to take it off of course
No (:
1 out of 5 stars
Thumbs down graphic, would not recommend
Dont recommend - 28 days ago
- Skin type: Oily
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
Barely any product, I got blackest black.. seems more like barely black at all. Does not volumize anything I fear; I’m sticking to lash princess.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. We are so sorry to hear our shade Blackest Black was not dark enough. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Formula change
1 out of 5 stars
Talina - 29 days ago
originally posted on lorealparisusa.com
My mom and I have been using the lash paradise mascara for years now. We have loved this mascara for so long however, it seems recently there has been a formula change this has caused us both to be left with burning surrounding the eyes and dry flaky skin. The old formula would get a 5 but this one deserves a number in the negatives with how bad it is.
1 reply from Consumer Care Center team - 27 days ago
Hello Talina. Thank you so much for sharing your experience with our Voluminous Lash Paradise Washable Mascara. We're so sorry to hear that you did not see the results you have come to expect. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference #37123487
Volume and Length
5 out of 5 stars
Thumbs up graphic, would recommend
Lab28 - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Blackheads, Redness
- Hair color: Blonde
- Eye color: Green
This mascara comes with a fuller brush, leaving your lashes looking fuller while extending them! I am prone to being a little sensitive to mascara and makeup in general, but this caused me zero problems. I've had it for about 4 months now, and it doesn't seem like I'll be running out anytime soon.
Packaging Issue
3 out of 5 stars
rosie627 - 1 month ago
originally posted on lorealparisusa.com
I accidentally grabbed this instead of the waterproof which I usually use but this is just as good! The problem isn’t the mascara itself but the paint on the tube came off and got all over my hands because I didn’t notice until after I got done doing my lashes. I’ve only had this for less than a month so I’m not sure what happened.
1 reply from Consumer Care Center team - 1 month ago
Hi rosie627. Thank you for reaching out to L'Oreal regarding the Voluminous Lash Paradise Washable Mascara. We are sorry to hear the paint from the mascara tube is rubbing off onto your hands. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #37048077. Please have the product with you when you call. Looking forward to hearing from you!
Mascara review
5 out of 5 stars
Thumbs up graphic, would recommend
Christin - 1 month ago, Verified purchaser
- Skin concern: Redness
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
Definitely liked how it was a true brown, can’t wait to try purple one!
Quality tubing mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Gem61626 - 1 month ago, Verified purchaser
Great tubing mascara. Easily comes off with water. Doesn’t flake.
The best!
5 out of 5 stars
Thumbs up graphic, would recommend
Kelly - 2 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
The only mascara I use! It makes your lashes look very long. I get the blackest black color
Good formula, hard to apply
4 out of 5 stars
heygirl - 2 months ago
originally posted on lorealparisusa.com
I absolutely love the formula because it can actually keep my straight eyelashes up. What I don’t like about it, is that it makes my lashes clump together unless I wipe a lot off, and then I have to apply more layers for it to give me volume.