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L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz
$11.99 ($1.90/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- 100 percent gray coverage, even on stubborn grays
- Triple protection system protects before, during and after coloring for up to eight weeks
- Pre-color treatment protects and primes hair
- Rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula
Description
There’s a reason it’s called Excellence. L'Oreal Excellence hair color is designed with an exclusive triple protection system that deeply cares for your hair, and with 100% gray hair coverage even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. Absolutely gorgeous at home hair color. No permanent hair color protects better or covers grays better (compared to each leading competitor’s top selling brand).
Packaging May Vary, what you receive may not be what is reflected on site.
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Packaging May Vary, what you receive may not be what is reflected on site.
Instructions vary by shade. For complete instructions, please refer to package insert located inside hair color box.
Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Sulfate-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475553
UPC: 071249210529
Item Number (DPCI): 063-01-0445
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
pre-color serum: 1087196c: aqua/water, cetearyl alcohol, glycerin, trideceth-2 carboxamide mea, ceteareth-25, fragrance, hexadimethrine chloride, polyquaternium-22, pentasodium pentetate, hydrolyzed oats, chlorhexidine digluconate, citric acid, 2-oleamido-1,3-octadecanediol f.i.l. # d51515/2, developer creme: 178914u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, permanent color creme: 1130386: aqua/water, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ammonium hydroxide, oleth-30, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, resorcinol, ci 77891/titanium dioxide, 2,4-diaminophenoxyethanol hci, m-aminophenol, ascorbic acid, sodium metabisulfite, hydroxybenzomopholine, dimethicone, pentasodium pentetate, proline, p-phenylenediamine, fragrance, carbomer, threonine f.i.l. # d173943/1, conditioning treatment: 1087179d: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, panthenol, candelilla cera/candelilla wax, cetrimonium chloride, chlorhexidine dihydrochloride, hydroxypropyltrimonium hydrolyzed wheat protein, 2-oleamido-1,3-octadecanediol, soluble collagen f.i.l. # d52825/3' '
Shipping details
Estimated ship dimensions: 6.74 inches length x 3.62 inches width x 2.92 inches height
Estimated ship weight: 0.562 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the vibrant color and effective gray coverage provided by this hair dye, often noting its long-lasting results and ease of application. Many have used it for years, praising its ability to leave hair feeling soft and shiny. However, some guests have expressed disappointment with recent formula changes that have affected color consistency and gray coverage. Overall, it remains a popular choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4016 reviews
effectiveness: 3.78 out of 5
quality: 3.77 out of 5
value: 3.74 out of 5
69% would recommend
473 recommendations
1 out of 5 stars
16 December, 2025Verified purchase
(no review title)
The hair color is opened looks like damaged it spilling inside the box
5 out of 5 stars
9 December, 2025
originally posted on lorealparisusa.com
Excellent coverage on a full head of white
I haven't dyed my hair for at least seven years and had a full head white/silver/gray hair shoulder length. I'm 59 years old and I hate coloring hair, but I will admit I looked a few years older than what I am. Haven't tried Loreal before so I went with Medium Ash Blonde 7.5 and am amazed that it covered everything and actually looks like the color on the box. I am very happy with the product.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Beautiful color
Easy to use and gives a beautiful color. The last time I purchased this product, I must've left it on too long and that's why I turned the color to black, which was supposed to be dark brown. but I gave it another chance and tried it again and it gave my hair the beautiful dark brown color. I wanted well definitely purchase again great product amazing color one of my favorite dark brown colors.
4 out of 5 stars
6 November, 2025
originally posted on lorealparisusa.com
Gray hair still shows up
I bought the mahogany red color. Love the color but it didn't hide all my grays like it says it does. And that's why I bought this brand. Wish it worked better
1 out of 5 stars
19 October, 2025
originally posted on lorealparisusa.com
Did they put the wrong color in the box?
I used 5AB in order to cover some gray. This color is close to my natural color (or so it seemed in your pictures). The result I received is almost black when comparing the color of my hair to the black shirt I'm wearing in the picture. I wish there was something that could be done to undo this because this black color looks un-natural on me and fake. As I said in the title, did they put the wrong color in the 5AB box?
5 out of 5 stars
10 October, 2025
originally posted on lorealparisusa.com
Incredible!
I used 8G Medium Golden Blonde with fabulous results. Under my colored hair I am 100% silver for reference. From day one I’ve always used L’Oréal Preference in the same shade and always loved it until they changed the formula which is what led me to try Excellence. My hair has never looked better or felt better for that matter. I got the exact result that was on the side of the box. Color is gorgeous and my hair was left soft, shiny and well conditioned. The scent while applying the color was not overpowering, the included shampoo lathers up lovely and smells so nice and the conditioner smells wonderful and conditioned my hair like no other. I’m thrilled I gave Excellence a try and will continue to use it.
5 out of 5 stars
26 September, 2025
originally posted on lorealparisusa.com
Very Nice
I use 5Medium golden for my roots and it is beautiful like my brunette natural hair.
1 out of 5 stars
26 September, 2025
originally posted on lorealparisusa.com
I want the previous formula back!
You changed your product and made it worse, not better. So many people are disappointed in it. You should read Reddit - the same complaints by many people on and on and on it goes. People like myself used this product for years and years, and are now very disappointed with it.
1 reply from LeCare team - 3 months ago
Hi Usedtobeblonde! Thank you for sharing how you feel about Excellence Creme. The opinions of our customers are important to us when making decisions about our products and services. We appreciate your comments and will be sharing them with others in our company.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2025Verified purchase
Great quality
Great hair color product
5 out of 5 stars
15 September, 2025
originally posted on lorealparisusa.com
Excellent 7 Dark Blonde is the best grays away!
I really highly recommend this product: 7 Dark Blonde. I’ve tried so many other brands, and they don’t work. This keeps my grays away. I’m glad I love it. It’s not changing, so I can buy this product, not like other brands who keep changing the packaging constantly. This is my favorite! Again highly recommend!
5 out of 5 stars
7 September, 2025
originally posted on lorealparisusa.com
Excellent
I tried other brands like Madison reed and this L’Oréal excellence cream actually covered my stubborn grays. Other brands did not do the job! Kuddos to L’Oréal excellence
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Solid for at home hair coloring
My favorite product for doing my own color at home. I use one of the dark browns, and it usually lasts for 6 weeks during the summer, and 8-9 weeks during the winter.
3 out of 5 stars
28 August, 2025
originally posted on lorealparisusa.com
Better than nothing
I use this on my hair and have done so forever, but to me it looks like a light brown and not a natural blonde. I only like L'Oréal hair color and so I will stay with it.
1 reply from LeCare team - 4 months ago
Hi Dee01! Thank you for sharing how you feel about Excellence Creme, 8-Medium Blonde. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback.
1 out of 5 stars
28 August, 2025
originally posted on lorealparisusa.com
Disappointed in TN
I’ve used Med Blonde color for years, at least 20. Always had compliments, even from my hair stylist. Now suddenly it turns my hair red. So disappointing.
1 reply from LeCare team - 4 months ago
Hi Reggie710! We are sorry to hear of your experience with Excellence Creme, 8-Medium Blonde. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
5 out of 5 stars
26 August, 2025
originally posted on lorealparisusa.com
Bye bye brassy blonde!!
Ok - this is HANDS DOWN... THE best blonde hair color for at home dye jobs that has ever existed! My hair pulls red, and I've spent the last 20 years of my life spending hundreds and hundreds of dollars on purple shampoos and blue shampoos and at-home toners. What a waste of time and money!! I wish I'd jist spent the little extra for L'oreal's 01 Extra Light Natural Ash Blonde to begin with. To say I'm happy with this product would be an understatement!! Some reviews have knocked the smell during processing, but to ME, that was the smell of success!! My other color that I've used for at least 10 years never had that smell, and it always gave me a brassy, copper undertone that I spent weeks trying to get rid of. Thank you, L'oreal.. your 01 is my new NUMBER ONE!!
5 out of 5 stars
25 August, 2025
originally posted on lorealparisusa.com
Makes your hair thick and natural looking.
I buy medium brown and goes on my hair almost dark brown and use the shampoo which gives highlights. The small shampoo that comes excellence. Shampoo right after time 30 minutes. You will have beautiful hair after rinsing hair color out.
5 out of 5 stars
28 July, 2025
originally posted on lorealparisusa.com
Great deep conditioner
Best deep conditioner; leaves hair soft and shining!
5 out of 5 stars
23 July, 2025
originally posted on lorealparisusa.com
best Conditioner
I used tried the Excellence Triple Care and WOW, the conditioner that came with it was THE BEST👍I’ve bought so many jars of conditioners seeking shine and moisturizer. I wish this conditioner could be sold in jars🙏 bc like I said…BEST CONDITIONER EVER 👏🏼
4 out of 5 stars
20 July, 2025
originally posted on lorealparisusa.com
Bring back the pre-conditioner!!!!
Ive used the same color for over 20 years! I would have always given a 5star rating as my hair felt the best after I would dye it! But when you removed the pre-treat conditioner and replaced it with shampoo- ugh!! WHY?!?! My hair feels fried now. I’d give it a 2 star if I had another choice that matches my color as well. PLEASE BRING BACK THE PRE-CONDITIONER!
1 out of 5 stars
18 July, 2025
originally posted on lorealparisusa.com
A no.
Have used this several times over the past few years, the last two times have used it, my roots barely took and the color faded in two shampoos. So disappointed.