Sponsored
Madison Reed ColorWonder Demi-Permanent Hair Color Cream
$34.49
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- The Bordeaux Flow is a radiant dark burgundy red for brunette or red hair
- ColorWonder adds a vibrant pop of color, boosts or darkens your existing shade
- Demi-permanent formula lasts up to 25 washes (Depending on condition of hair and specific shade used.)
- Easy to apply and works in just 20 minutes
- Color washes out gradually, so no harsh regrowth line
- Color results vary based on current hair color - lighter hair will have brighter results, darker hair will have more subtle results
- Does not lighten hair
- Perfect for every hair texture and type
- Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- Cruelty Free and Leaping Bunny certified
Description
SALON-QUALITY DEMI-PERMANENT HAIR COLOR: Flirt with your hair color with ColorWonder Demi-Permanent Hair Color! Get a vibrant pop of color, boost or darken your existing shade, or blend away the first signs of gray. ColorWonder is super quick and easy to use. It goes on in 20 minutes, lasts up to 25 washes*, and washes out gradually. (No harsh regrowth line here, TYVM!) It does not lighten or permanently change your color, and it’s free from harsh ingredients* – making it perfect for every hair type and texture.
This kit includes everything you need to ColorWonder: Demi-Permanent Hair Color, Conditioning Color Activator, Cleansing Wipe, Protective Hair Cap, Gloves, ColorSolve™ Daily Moisture Shampoo, ColorSolve™ Daily Moisture Conditioner. ColorWonder Instructions. Find "the one for right now" in our lineup of swoon-worthy shades. Whether you want to go bold or timeless - ColorWonder will take you there with super-shiny, healthy-looking color. Plus, our exclusive professional-strength formula is full of hair-loving ingredients. It’s made with nourishing keratin, argan oil, and ginseng root extract – and is free from ingredients like ammonia, PPD, and resorcinol. And cruelty-free, always.
Note: ColorWonder does not provide full gray coverage. Color results vary by starting level. The amount of color change you will see is dependent on your starting level. The lighter your hair, the brighter and more vivid the result; the darker your hair - the more muted and subtle the result. If you have highlighted or bleached hair, expect to see brighter pops of color on those strands of hair.
*Depending on condition of hair and specific shade used. Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
This kit includes everything you need to ColorWonder: Demi-Permanent Hair Color, Conditioning Color Activator, Cleansing Wipe, Protective Hair Cap, Gloves, ColorSolve™ Daily Moisture Shampoo, ColorSolve™ Daily Moisture Conditioner. ColorWonder Instructions. Find "the one for right now" in our lineup of swoon-worthy shades. Whether you want to go bold or timeless - ColorWonder will take you there with super-shiny, healthy-looking color. Plus, our exclusive professional-strength formula is full of hair-loving ingredients. It’s made with nourishing keratin, argan oil, and ginseng root extract – and is free from ingredients like ammonia, PPD, and resorcinol. And cruelty-free, always.
Note: ColorWonder does not provide full gray coverage. Color results vary by starting level. The amount of color change you will see is dependent on your starting level. The lighter your hair, the brighter and more vivid the result; the darker your hair - the more muted and subtle the result. If you have highlighted or bleached hair, expect to see brighter pops of color on those strands of hair.
*Depending on condition of hair and specific shade used. Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
Hair Type: All Hair Types
Health Facts: Contains Argan Oil, Ammonia-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Cap, Brush, Gloves, Shampoo
Beauty Purpose: Hair Coloring
Processing Time: 20 Minutes
Features: Demi-Permanent
TCIN: 94747146
UPC: 814474029982
Item Number (DPCI): 063-01-5708
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
colorwonder hair color cream - the bordeaux flow, 5rv: aqua (water), glycol cetearate, ethanolamine, propylene glycol, cocamide mea, cetyl alcohol, cocamidopropyl betaine, cetearyl alcohol, ceteareth-25, toluene-2,5-diamine sulfate, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, 4-amino-2-hydroxytoluene, hydrolyzed keratin, argania spinosa (argan) kernel oil, panax ginseng root extract, butylene glycol, ascorbic acid, cellulose, ceteth-2, disodium edta, glycerin, hydroxyacetophenone, 1,2-hexanediol, sodium hydrosulfite, sodium sulfite, sodium chloride, xanthan gum, m-aminophenol, p-aminophenol, 1-naphthol, 2-amino-3-hydroxypyridine. color activator: aqua (water), cetearyl alcohol, hydrogen peroxide, glycerin, ceteareth-20, oleth-4 phosphate, paraffinum liquidum (mineral oil), dimethicone, etidronic acid, oxyquinoline sulfate, phosphoric acid, oleyl phosphate, disodium edta. color solve daily moisture shampoo: aqua (water), sodium lauroyl methyl isethionate, sodium cocoylisethionate, cocamidopropyl betaine, glycol distearate, picea mariana (black spruce) bark extract, panax ginseng root extract, argania spinosa (argan) kernel oil, keratin, hydrolyzed keratin, helianthus annuus (sunflower) seed extract, panthenol, peg-120 methyl glucose dioleate, coconut acid, glycerin, polyquaternium-10, sodium benzoate, citric acid, sodium isethionate, butylene glycol, trimethylsiloxyamodimethicone, c11-15 pareth-7, c12-16 pareth-9, trideceth-12, sodium chloride, ethylhexylglycerin, phenoxyethanol, fragrance/parfum, linalool, limonene. color solve daily moisture conditioner: aqua (water), cetearyl alcohol, behentrimonium chloride, picea mariana (black spruce) bark extract, argania spinosa (argan) kernel oil, panax ginseng root extract, keratin, hydrolyzed keratin, helianthus annuus (sunflower) seed extract, panthenol, amodimethicone, stearalkonium chloride, cetrimonium chloride, butylene glycol, hydroxyethylcellulose, polyquaternium-7, isopropyl alcohol, stearyl alcohol, guar hydroxypropyltrimonium chloride, trideceth-12, glycerin, citric acid, sodium benzoate, sodium hyaluronate, disodium phosphate, polysorbate 60, sodium phosphate, ethylhexylglycerin, phenoxyethanol, fragrance/parfum, limonene, linalool. cleansing wipe: water/aqua/eau, isopropyl alcohol, glycerin, polysorbate 20, phenoxyethanol disodium cocoyl glutamate, tetrasodium glutamate diacetate, ethylhexylglycerin, sodium cocoyl glutamate, sodium lauroyl glutamate, fragrance/parfum, benzyl benzoate, linalool, eugenol, hexyl cinnamal.' '
Allergens & Warnings:
READ AND FOLLOW THE ENCLOSED INSTRUCTIONS CAREFULLY BEFORE USE., CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY SKIN TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS., WARNING! HAIR COLOR CONTAINS INGREDIENTS WHICH CAN CAUSE SEVERE ALLERGIC REACTIONS. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF YOU HAVE ALREADY HAD A REACTION TO A HAIR COLOR PRODUCT OR IF YOU HAVE A SENSITIVE, IRRITATED, OR DAMAGED SCALP. CONDUCT A SKIN ALLERGY TEST 48 HOURS BEFORE EACH TIME YOU COLOR (SEE INSTRUCTIONS INSIDE BOX), EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS BEFORE. TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE YOUR RISK OF ALLERGY TO THIS PRODUCT. AVOID CONTACT WITH EYES. IN CASE OF CONTACT WITH EYES IMMEDIATELY FLUSH WITH WATER, USE GLOVES PROVIDED. THIS PRODUCT IS NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. IN CASE OF REACTION WHILE COLORING HAIR, SUCH AS A RASH OR BURNING SENSATION ON THE SCALP, RINSE IMMEDIATELY AND DISCONTINUE USE.Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 7.5 inches height
Estimated ship weight: 9.59 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$34.49
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 755 ratings
$5.94
reg $6.99 Clearance
$10 Target GiftCard with $40 beauty & health purchase
4.3 out of 5 stars with 7 ratings
$26.99
reg $89.99 Sale
Guests also viewed
$34.49
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 755 ratings
$14.99($3.33/fluid ounce)
$10 Target GiftCard with $40 beauty & health purchase
2.8 out of 5 stars with 129 ratings
$11.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 631 ratings
Bestseller
$14.99($3.33/fluid ounce)
$10 Target GiftCard with $40 beauty & health purchase
2.4 out of 5 stars with 146 ratings
Highly rated
$14.99($3.33/fluid ounce)
$10 Target GiftCard with $40 beauty & health purchase
3 out of 5 stars with 136 ratings
$9.79 - $12.99
$10 Target GiftCard with $40 beauty & health purchase
3.8 out of 5 stars with 5974 ratings
Discover more options
$11.89
reg $13.99 Clearance
$10 Target GiftCard with $40 beauty & health purchase
3.5 out of 5 stars with 12 ratings
$14.01
reg $16.49 Clearance
$10 Target GiftCard with $40 beauty & health purchase
3.3 out of 5 stars with 6 ratings
$9.79 - $12.99
$10 Target GiftCard with $40 beauty & health purchase
3.8 out of 5 stars with 5974 ratings
$11.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 631 ratings
Related Categories
4.5 out of 5 stars with 755 reviews
4 out of 5 stars
10 September, 2025
originally posted on http://www.madison-reed.com
Amazing!
Initially, I was somewhat disappointed because the color was darker than I wanted. In spite of the color bleeding when wet and transfers on my pillow cases (I wear bonnets to avoid this happening), the color is growing on me. I realize this is a semi permanent color but it actually covered the gray around the front of my hair. The one color is less messy and quick! I've received many compliments from people I do not even know. This might be my new go to place for coloring my hair after being with another hair company, which I won't name, for so many years.
3 out of 5 stars
28 August, 2025
Nice color
[This review was collected as part of a promotion.] I love how it feels on the hair, not too aggressive neither I'm smell or application
5 out of 5 stars
28 August, 2025
originally posted on http://www.madison-reed.com
Rich and full color
Absolutely gorgeous, easy application with a professional finish!
4 out of 5 stars
19 June, 2025
Good dye
[This review was collected as part of a promotion.] It smelled very nice. The whole thing is quite easy to use. I colored on my already red hair so I can't speak on whether or not it works well on dark hair. The color turned out as advertised and my hair was so shiny.
5 out of 5 stars
19 June, 2025
Absolutely the best
[This review was collected as part of a promotion.] The scent was terrible i swear i gagged ,the shade of color it gave me is amazing! The packaging was perfect nothing was missing ! The application process was easy i have no complaints but overall i will buy again
3 out of 5 stars
19 June, 2025
Great hair dye if your in a pinch time wise.
[This review was collected as part of a promotion.] This hair dye was definitely an experience. I have never used Demi permanent dye before but from my experience it was pleasant. I did have an issue with the color it shows to be a maroon red but it came out almost black on my hair. When in the light a black with red peaking though. And another minor issue was the smell of the hair dye. It was definitely not a pleasant smell but thankfully after washing it out my hair didn't smell bad anymore. Other then those issues I think this hair dye is definitely a good choice if your not looking for anything permanent.
5 out of 5 stars
19 June, 2025
Better than expected
[This review was collected as part of a promotion.] *I was provided with a colorwonder box in exchange for an honest review* Colorwonder is amazing! I got Bordeaux flow and it was super easy to apply. I loved that it came with gloves and the directions were clear and easy to follow. The wipe was an extra touch to get the extra dye off the skin. It took about 20 minutes for the color to completely show through. The scent smelled good and wasn't too strong. It was gentle on the skin/scalp. I loved that it was demi permanent and washes out in up to 25 washes since I don't like anything to be permanent in case I don't love it. I would definitely purchase this in the future and recommend this product. The color came out surprisingly better than expected I was worried it would be too red but it took to the hair very nicely. I honestly can't believe this color came out of a box at home.
5 out of 5 stars
19 June, 2025
Perfect hair color!
[This review was collected as part of a promotion.] This product was so simple and easy to use! The color turned out exactly what I wanted! The color is just like the box stated, I highly recommend this product and I will be repurchasing! I did receive this product for free in exchange for product review.
4 out of 5 stars
19 June, 2025
Nice
[This review was collected as part of a promotion.] Really easy and really simple process and gives you everything you need with instructions to dye your hair. I like that it's not permanent and then it comes out within 25 washes. I think the boxes is super cute too to hold all those supplies.
5 out of 5 stars
19 June, 2025
I love this color
[This review was collected as part of a promotion.] Can't wait to see how long it kast
5 out of 5 stars
19 June, 2025
Subtle but amazing color!
[This review was collected as part of a promotion.] I am obsessed with how my hair looks! I have a medium/lighter brown hair color naturally and this dye gave my hair a more subtle red. It's not too intense but still gives it a nice pop of color!
5 out of 5 stars
19 June, 2025
I recently used Bordeaux Flow on a friend, an
[This review was collected as part of a promotion.] I received 5RV Bordeaux Flow for free and recently used it on a friend. The scent was surprisingly mild compared to other hair dyes—no overpowering chemical smell, which made the process more pleasant. The application was straightforward, with a creamy consistency that spread evenly without dripping, making it easy to control. When it came time to rinse, the color washed out fairly cleanly without excessive bleeding, though as expected with reds, some pigment continued to run for a bit. The hair felt soft and conditioned afterward, with a noticeable shine. The Bordeaux Flow shade delivered a rich, deep red with cool undertones, perfect for adding dimension without being too bold. Overall, it's a great option for anyone looking for a low-commitment color refresh with gentle application and a pleasant experience. Would definitely use it again!
5 out of 5 stars
19 June, 2025
amazing
[This review was collected as part of a promotion.] i loved the color but not the smell the color went on very well
4 out of 5 stars
19 June, 2025
Great Color Pigment!
[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] This Demi permanent dye was so easy to use I had my boyfriend do my hair for me! The color went on so well even though my hair is obviously brown. I am so amazed at the quality of the color knowing this line is for dyeing brunette hair. It only takes 20 minutes to set which is nice and didn't stain my bathtub. The scent was not horrible and was actually quite pleasant. I would use this brand again.
5 out of 5 stars
19 June, 2025
Beautiful!
[This review was collected as part of a promotion.] This was such an easy product to use. Love the fact that it has been 2 weeks and the color it's still vibrate and pretty. Also noticed it smelled very pleasant! Give this one a try!
5 out of 5 stars
19 June, 2025
Love the vibrant color
[This review was collected as part of a promotion.] The color is very vibrant and beautiful. It has lasted a very long time.
5 out of 5 stars
19 June, 2025
Loved it
[This review was collected as part of a promotion.] I loved this product so much it left my hair so red and I love it got as a gift from influester.
5 out of 5 stars
19 June, 2025
Amazing color
[This review was collected as part of a promotion.] The color is absolutely beautiful. I did my tips the color / an ombré. I am very happy with how beautiful the color came out. It is Demi permanent but it washes off overtime and the color fades well. (I received item for free)
2 out of 5 stars
19 June, 2025
Beautiful color but didn't work
[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] Received an exchange for review. I liked the color on the box I was really hoping that I would get that kind of burgundy red. I was excited to use this, but as you can see in the picture of my hair it washed out completely and it's supposed to be a glaze, which means that it dyes the hair and then washes out gradually over time which it did not. I was a little disappointed in that but it did make my hair feel really nice and healthy.
5 out of 5 stars
19 June, 2025
Wonderful colors and scent
[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] This left the head texture, much softer than before I started. It has a great shade range. The application process was so simple and easy. The instructions were simple simple and the scent was great. The color has stayed for about three weeks in my child's hair and it looks wonderful. Super cute packaging