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Madison Reed ColorWonder Demi-Permanent Hair Color Cream
$34.49
In Stock
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About this item
Highlights
- Espresso Yourself is a mega-rich darkest brown for brunette hair
- Blends away grays on hair with up to 25% gray
- ColorWonder adds a vibrant pop of color, boosts or darkens your existing shade
- Demi-permanent formula lasts up to 25 washes (Depending on condition of hair and specific shade used.)
- Easy to apply and works in just 20 minutes
- Color washes out gradually, so no harsh regrowth line
- Color results vary based on current hair color - lighter hair will have brighter results, darker hair will have more subtle results
- Does not lighten hair and does not provide full gray coverage
- Perfect for every hair texture and type
- Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- Cruelty Free and Leaping Bunny certified
Description
SALON-QUALITY DEMI-PERMANENT HAIR COLOR: Flirt with your hair color with ColorWonder Demi-Permanent Hair Color! Get a vibrant pop of color, boost or darken your existing shade, or blend away the first signs of gray. ColorWonder is super quick and easy to use. It goes on in 20 minutes, lasts up to 25 washes*, and washes out gradually. (No harsh regrowth line here, TYVM!) It does not lighten or permanently change your color, and it’s free from harsh ingredients* – making it perfect for every hair type and texture.
This kit includes everything you need to ColorWonder: Demi-Permanent Hair Color, Conditioning Color Activator, Cleansing Wipe, Protective Hair Cap, Gloves, ColorSolve™ Daily Moisture Shampoo, ColorSolve™ Daily Moisture Conditioner. ColorWonder Instructions. Find "the one for right now" in our lineup of swoon-worthy shades. Whether you want to go bold or timeless - ColorWonder will take you there with super-shiny, healthy-looking color. Plus, our exclusive professional-strength formula is full of hair-loving ingredients. It’s made with nourishing keratin, argan oil, and ginseng root extract – and is free from ingredients like ammonia, PPD, and resorcinol. And cruelty-free, always.
Note: ColorWonder does not provide full gray coverage. Color results vary by starting level. The amount of color change you will see is dependent on your starting level. The lighter your hair, the brighter and more vivid the result; the darker your hair - the more muted and subtle the result. If you have highlighted or bleached hair, expect to see brighter pops of color on those strands of hair.
*Depending on condition of hair and specific shade used. Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
This kit includes everything you need to ColorWonder: Demi-Permanent Hair Color, Conditioning Color Activator, Cleansing Wipe, Protective Hair Cap, Gloves, ColorSolve™ Daily Moisture Shampoo, ColorSolve™ Daily Moisture Conditioner. ColorWonder Instructions. Find "the one for right now" in our lineup of swoon-worthy shades. Whether you want to go bold or timeless - ColorWonder will take you there with super-shiny, healthy-looking color. Plus, our exclusive professional-strength formula is full of hair-loving ingredients. It’s made with nourishing keratin, argan oil, and ginseng root extract – and is free from ingredients like ammonia, PPD, and resorcinol. And cruelty-free, always.
Note: ColorWonder does not provide full gray coverage. Color results vary by starting level. The amount of color change you will see is dependent on your starting level. The lighter your hair, the brighter and more vivid the result; the darker your hair - the more muted and subtle the result. If you have highlighted or bleached hair, expect to see brighter pops of color on those strands of hair.
*Depending on condition of hair and specific shade used. Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
Hair Type: All Hair Types
Health Facts: Contains Argan Oil, Ammonia-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Hair Coloring
Processing Time: 20 Minutes
TCIN: 94944485
UPC: 814474029968
Item Number (DPCI): 063-01-6642
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 7.5 inches height
Estimated ship weight: 9.59 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
4.5 out of 5 stars with 755 reviews
5 out of 5 stars
25 November, 2025
originally posted on http://www.madison-reed.com
Color
It made my feel fabulous smooth textured I really like the Demi perm and it was the first time adding any color to my hair
5 out of 5 stars
11 November, 2025
originally posted on http://www.madison-reed.com
A review
This color is delicious. I love it ;) definitely recommend.
5 out of 5 stars
8 November, 2025
originally posted on http://www.madison-reed.com
Love it.
I like the red color. I didn't know how it was going to be with my natural color but I really love it.
5 out of 5 stars
23 October, 2025
originally posted on http://www.madison-reed.com
Love it!
Beautiful color! I had been dying my hair a lighter brown (permanent hair color) and decided to go darker. I have some gray hair and was initially hesitant to try demi-permanent dye, but I had read that the demi-permanent color kits did a great job covering grays. Sure enough - this product worked great and covered my grays. And the color is a nice, rich brown. I love it! I'm going to try other demi-permanent colors from Madison Reed.
5 out of 5 stars
22 October, 2025
originally posted on http://www.madison-reed.com
Saving me money
I thought Bronde would darken my hair, but it looks the same. I guess that's good for the first time. The samples were fantastic. I have used several expensive shampoos/conditioners, but yours is top notch.
5 out of 5 stars
22 October, 2025
originally posted on http://www.madison-reed.com
Works great
Dyed about a week ago , black still going strong (my hair length hits between chin & shoulders). Says it doesn't cover grays but any white hair I had is a blue black along with the rest of my otherwise brown/ red undertone hair.
5 out of 5 stars
18 October, 2025
originally posted on http://www.madison-reed.com
I love the color but I think maybe I should g
It's good but a little yo dark I'd like to go a shade lighter please.
5 out of 5 stars
10 October, 2025
originally posted on http://www.madison-reed.com
Fantastic color
I love the color and the products !
2 out of 5 stars
1 October, 2025
originally posted on http://www.madison-reed.com
Too warm, too red
Too warm, too red/orange
4 out of 5 stars
27 September, 2025
originally posted on http://www.madison-reed.com
Learning to love it
I wanted an alternative to permanent hair dye, so I could gracefully grow out to my gray. This seems to be working. Less than a month and still can't see gray. But it came in DARK at first. You also should include a cap and some gloves in ALL your products
5 out of 5 stars
26 September, 2025
originally posted on http://www.madison-reed.com
Love, Love, Love
I absolutely loved this color! I only changed color beacuse I decided to try permanent color. This color came out so beautiful. If I can't find a permanent color I love as much as this I will be coming back to the bombshell for sure!
4 out of 5 stars
24 September, 2025
originally posted on http://www.madison-reed.com
Love the Bronde!
I am love how this covered. I had some far too golden highlights, and some grays that were not looking so great together. I am happy how this cooled down the golden and mostly left the grays to blend. I would have loved more in the bottles. I I was working hard to get every last drop out in order to cover all my hair. I am curious how it will last. I am happy right now!
5 out of 5 stars
19 September, 2025
originally posted on http://www.madison-reed.com
I really love my color in my hair right now
My hair is stunning right now. I got a lot of compliments on it.
5 out of 5 stars
17 September, 2025
originally posted on http://www.madison-reed.com
Vibrant Fall Color!
It was exactly what I wanted to freshen up my hair for Fall! It's fun and vibrant and my hair feels so healthy!
1 out of 5 stars
10 September, 2025
originally posted on http://www.madison-reed.com
Caution
Horrible! Turned my hair a purple hue
4 out of 5 stars
6 September, 2025
Okay
[This review was collected as part of a promotion.] Colorwonder shade 6R Cherrybomb has an easy application process equipped with everything you need. I'm not a big fan of the shampoo and conditioner scent, smells a little mentholated. If I could change anything it would be that. Otherwise my hair is soft and flowy with a hint of red.
5 out of 5 stars
6 September, 2025
originally posted on http://www.madison-reed.com
Exceeded expectations
I thought I would try as I wasn't able to go go in to have my hair done due to other circumstances and my long time hair stylist suggested the brand. I was amazed by the ease as well as the results.
5 out of 5 stars
29 August, 2025
Worked so great
[This review was collected as part of a promotion.] I received the product for free in exchange for my honest review. ] I absolutely loved using this hair dye!! I saved it til I wanted to dye my hair and it came out looking so good.! For some reason after using this brand, my hair felt SOOO much softer after I dyed it compared to how it felt when I used other hair dye brands. I'll definitely be using this kind from now on!
5 out of 5 stars
28 August, 2025
Great for busy moms
[This review was collected as part of a promotion.] Such a simple, easy way to make sure your hair always looks great. The application was super simple and it lasted longer than other box dies I've used.
5 out of 5 stars
28 August, 2025
Shineeee
[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] I used the Madison Reed Demi-Permanent Hair Color in 6N and loved the results. The application was really easy, and the color went on smoothly without making a mess. The shade turned out to be a natural-looking medium brown—rich but not too dark, and very flattering. After coloring, my hair felt soft, shiny, and healthy, which I wasn't expecting from a dye. The color lasted several weeks and faded gradually without looking patchy or brassy. Since I don't have grays, I was mainly looking for a refresh and some extra dimension, and this delivered exactly that. Overall, I'd definitely recommend this if you want a natural, low-maintenance color that enhances shine and keeps your hair feeling healthy.