Sponsored
Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty
$20.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- First-of-its-kind grippy gel primer
- Clinically proven to grip makeup up to 12 hours
- Hydrates skin for a dewy finish
- Prevents makeup from fading and patchiness
- Helps makeup go on smooth and last all day
- Goes on clear, so it works for all skin types + skin tones
- Formulated with 7 skincare superstars
- Non-comedogenic, so it won't clog pores
- Silicone-free, so there's no heavy or greasy feel
- 96% natural
Description
Milk Makeup's 13x award-winning Hydro Grip Primer is a 12-hour gel makeup primer that hydrates with hyaluronic acid and niacinamide for a dewy finish.
Key Ingredients
Blue agave extract grips makeup up to 12 hours to prevent melting, fading, and caking
Hyaluronic acid and niacinamide (vitamin B3) boost hydration to visibly smooth uneven texture
Aloe water + hemp seed extract provide an additional boost of hydration to lock in moisture
Formulated Without
Parabens
Silicone
Oil
Fragrance
Gluten
Key Ingredients
Blue agave extract grips makeup up to 12 hours to prevent melting, fading, and caking
Hyaluronic acid and niacinamide (vitamin B3) boost hydration to visibly smooth uneven texture
Aloe water + hemp seed extract provide an additional boost of hydration to lock in moisture
Formulated Without
Parabens
Silicone
Oil
Fragrance
Gluten
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Very Dry, Oily, Normal, Dry, Mature
Net weight: 10 Milliliters
TCIN: 94671266
UPC: 814333024981
Item Number (DPCI): 342-02-6969
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aloe barbadensis leaf water, water/aqua/eau, glycerin, alcohol denat ., peg-150 distearate, polyglyceryl-10 eicosanedioate/tetradecanedioate, diglycerin, cannabis sativa (hemp) seed extract, opuntia ficus-indica flower extract, prunus avium (sweet cherry) flower extract, agave tequilana leaf extract, sodium hyaluronate, niacinamide, sorbitol, pullulan, inositol, betaine, carbomer, maltose, xylitol, sodium hydroxide, pvp, propylene glycol, panthenol, vegetable amino acids, sodium phytate, citric acid, alcohol, benzoic acid, sodium benzoate, dehydroacetic acid, benzyl alcohol, potassium sorbate, phenoxyethanol' '
Shipping details
Estimated ship dimensions: 1.06 inches length x 1.06 inches width x 3.22 inches height
Estimated ship weight: 0.33 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the main purpose of this makeup primer?
submitted by AI Shopping Assistant - 8 days ago
A: The primer is designed to hydrate the skin and grip makeup for a long-lasting, dewy finish.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Does this product contain any harmful ingredients?
submitted by AI Shopping Assistant - 8 days ago
A: No, it is free from parabens, silicones, oils, fragrances, and gluten.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How long does this primer help makeup last?
submitted by AI Shopping Assistant - 8 days ago
A: It is clinically proven to grip makeup for up to 12 hours.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is this primer suitable for all skin types?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, it is formulated to work well with all skin types and tones.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What key ingredients are included in this primer?
submitted by AI Shopping Assistant - 8 days ago
A: It contains hyaluronic acid, niacinamide, blue agave extract, aloe water, and hemp seed extract for hydration.
submitted byAI Shopping Assistant - 8 days agoAi generated
Frequently bought together
Guests also viewed
Related Categories
3.7 out of 5 stars with 37 reviews
50% would recommend
2 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
(no review title)
I’ve tried numerous primers, this one is the best.
2 out of 5 stars
22 September, 2025
originally posted on http://www.ulta.com

Not best suited on mature skin
I've read alot about this brand and mostly positive reviews, which is why I purchased this product. However, being over 50, my skin really needed something with more hydration and this caused my skin to break out a lot after one wear.
1 out of 5 stars
4 September, 2025
originally posted on http://www.ulta.com

Makeup looked worse under this.
Foundation slide off and had a horrible smell to it. Returned it
5 out of 5 stars
29 August, 2025
originally posted on http://www.ulta.com

Staple
This is a staple product for me to use when applying on makeup must have.
1 out of 5 stars
28 August, 2025
originally posted on http://www.ulta.com

Never purchase!!
Worst primer I've ever tried. It made my makeup pill so bad throughout my makeup routine. Makes makeup look muddy!!!! Worst primer ever. It's not smooth at all and does not make makeup look flawless. Do not purchase!
1 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com

yuck
my makeup immediately started separating with this primer, and as soon as I had any sweat, it was GONE. not impressed at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Shipped wrong item
Shipped wrong item, scam do not buy
1 out of 5 stars
26 July, 2025
originally posted on http://www.ulta.com

Disappointed
I'd heard amazing things about this and really wanted to like it. Unfortunately my makeup immediately started flaking off. I tried it multiple ways and it still did it. Also noticed a slight burning around my eyes which has never happened with my other products
1 out of 5 stars
23 July, 2025
originally posted on http://www.ulta.com

Not for me
While many rave about this product, I found it was not for me. It doesn't sit well under my makeup. My foundation would ball up when I applied it over this primer.
5 out of 5 stars
1 July, 2025
originally posted on http://www.ulta.com

The Best!
This is hands down the best primer I have ever used. Make sure you give it some time to dry before applying your makeup.
5 out of 5 stars
16 June, 2025
originally posted on http://www.ulta.com

Truly grips
I've been really impressed by this primer so far! I have an oily T zone, and live in an area that can get hot and humid, and work 12 hr shifts. All that translates into an essentially neverending search for products that look good, feel good, and hold up to the harsh conditions. 😂 This is one of two primers I've ever tried that noticeably extend the wear time of my makeup (and that other primer is no longer produced, of course). Not sure what's up with some of the reviews commenting on a horrific smell (maybe an odd bad batch, or expired product?), but to me, the product has no scent at all. Imediately upon application, the product feels moisturizing, but with spreading/rubbing it, it turns tacky-feeling. Hence the "Hydro Grip" name. I will say that the tackiness is not a pleasant sensation for me, but knowing it serves a purpose helps (plus, it really isn't noticeable after makeup is applied). Personally, I like the velvet feel and blurring effect of primers with a creamy whipped texture. Expecting a pilling disaster, I tried mixing the Iconic London Velvet Smooth primer with the Milk Hydro Grip primer - and was pleasantly shocked that I got my Goldilocks "just right" primer. Hydrating, pore blurring, and makeup gripping.
3 out of 5 stars
8 June, 2025
originally posted on http://www.ulta.com

Images
The product is way smaller than the picture. Product is not that good for the price
3 out of 5 stars
29 May, 2025
originally posted on http://www.ulta.com

Can't get past the smell
The product does the job, but it smells like horse and fish mixed together. If it smelled different I would give it 5 stars.
5 out of 5 stars
26 May, 2025
originally posted on http://www.ulta.com

Works for me!
Based on other reviews, this may not work for everybody, but it is my favorite primer! I have mainly oily skin, some dryness here and there, and this primer keeps my makeup lasting all day! I don't have ance-prone or sensitive skin so I can't speak to that, but if you don't either this could work for you.
5 out of 5 stars
20 May, 2025
originally posted on http://www.ulta.com

I would definitely buy this primer again.
It blurs skin and grips makeup.
2 out of 5 stars
26 April, 2025
originally posted on http://www.ulta.com

It smells?
I don't know if anyone else has had this problem but mine smells awful. It smells like a lady's privates if she was sick and nasty? When I first put this on I freaked out because I thought something was wrong with my body. Nope just the product.
3 out of 5 stars
14 April, 2025
originally posted on http://www.ulta.com

good
Once I saw Ulta had this available I was super excited to try it out! It works great and makes your makeup hold up good, but if you have acne prone skin I would suggest staying away from this and finding a primer made for acne prone skin. I started using this and began to breakout, more than usual and I can say the only thing that has changed is which primer I was using so this was the culprit... I have discontinued use and went back to my old primer and my skin is clearing up. It's a good primer just not the best for those who's skin is prone to acne in my opinion.
1 out of 5 stars
29 March, 2025
originally posted on http://www.ulta.com

Mid
I wanted to love this, but am pretty disappointed. I like the feel, and it does seem to be hydrating, but i am finding that by the afternoon, if I touch my face, my makeup rolls off in spots. It never did that before using the Milk Primer and the hydro grip set and refresh makeup setting spray. I also wish Ulta would allow people to see 1 and 2 star reviews. Hiding them doesn't give people a clear view into what might be common problems.
1 out of 5 stars
27 March, 2025
originally posted on http://www.ulta.com

No
Just no. Dont buy this, the elf one is better.
5 out of 5 stars
27 March, 2025
originally posted on http://www.ulta.com

Game changer
I received a sample size of this as a gift for buying other Milk products, but I'm definitely buying the full size. I never liked using primers bc they make my skin feel weird … but this is just different… Feels like a gel creme, and definitely helped the rest of my makeup stay on alll day!