$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- A tropical cocktail of coconut, pineapple, citrus, and vanilla notes that smell like a vacay
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Vanilla, Coconut
Hair Type: All Hair Types
Health Facts: Dye-Free, Vegan, Formaldehyde Donor-Free, Sodium Laureth Sulfate-Free, Formaldehyde-Free, Sulfate-Free, Silicone-Free, Sodium Lauryl Sulfate-Free, Phthalate-Free, Paraben-Free
Product Form: Liquid
Beauty Purpose: Moisturizing
Net weight: 16.5 fl oz (US)
Features: PH-Balanced, Lightweight, Humidity Resistance, Rinse-Off, Nongreasy
TCIN: 80120273
UPC: 812154033229
Item Number (DPCI): 063-00-0593
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid
Shipping details
Estimated ship dimensions: 8.4 inches length x 3.2 inches width x 1.7 inches height
Estimated ship weight: 1.268 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently Bought together
$2.99 - $12.99
Buy 3, get 1 free on select beauty minis on select items
4 out of 5 stars with 7965 ratings
$2.99 - $14.99
$5 Target GiftCard with $30 on personal care items on select items
4.4 out of 5 stars with 2608 ratings
$9.99($0.61/fluid ounce)
$5 Target GiftCard with $30 on personal care items
3.8 out of 5 stars with 43 ratings
Guests also viewed
$2.99($1.00/fluid ounce)
Buy 3, get 1 free on select beauty minis
4.5 out of 5 stars with 127 ratings
$9.99($0.61/fluid ounce)
$5 Target GiftCard with $30 on personal care items
4.2 out of 5 stars with 581 ratings
$2.99($1.00/fluid ounce)
Buy 3, get 1 free on select beauty minis
4.5 out of 5 stars with 136 ratings
Discover more options
$9.99($0.61/fluid ounce)
$5 Target GiftCard with $30 on personal care items
4.2 out of 5 stars with 1256 ratings
$9.99($0.61/fluid ounce)
$5 Target GiftCard with $30 on personal care items
4.2 out of 5 stars with 581 ratings
$9.99
$5 Target GiftCard with $30 on personal care items
4.6 out of 5 stars with 590 ratings
$9.99($0.61/fluid ounce)
$5 Target GiftCard with $30 on personal care items
4.5 out of 5 stars with 543 ratings
$9.99($0.61/fluid ounce)
$5 Target GiftCard with $30 on personal care items
4.3 out of 5 stars with 461 ratings
Related Categories
Guests are saying
This product has garnered mixed feedback from guests, with many praising its delightful scent and moisturizing properties. Guests appreciate how it leaves hair feeling soft and shiny, making it a popular choice for those with dry or damaged hair. However, some guests have reported issues with greasiness and hair loss, suggesting it may not be suitable for everyone. Overall, it offers a unique blend of natural ingredients that can enhance hair health when used correctly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 2416 reviews
effectiveness: 2.33 out of 5
quality: 2.48 out of 5
value: 2.52 out of 5
33% would recommend
454 recommendations
My hair feels like I could sweep my floor with it.
1 out of 5 stars
Thumbs down graphic, would not recommend
benette - 1 day ago, Verified purchaser
I honestly don’t know what I was thinking. I should never have tried another Native product, after their deodorant gave me a huge blistering rash that they insisted was my skin “detoxing from harmful aluminum antiperspirant”, despite the fact that I hadn’t used one of those in over a decade. Anyway, this shampoo and conditioner are garbage. If you’re old enough to remember White Rain, it makes your hair feel like that, and if you’re too young, well, there was an urban legend that White Rain contained liquified plastics, so you have an idea of how my hair feels right now. It doesn’t feel remotely clean; instead, it feels like when you try to separate the hair on a doll. I can barely get my fingers through it, let alone a comb. Can’t wait to gleefully return this.
DO NOT USE - HAIR LOSS
1 out of 5 stars
Thumbs down graphic, would not recommend
wilson1212 - 1 day ago, Verified purchaser
I am soooo sad about this. I was really loving this shampoo/conditioner bc I loved how my curls were drying but I have very thick and long hair and unfortunately I think that is why it took so long for me to realize how much hair I was losing. I have been using this shampoo/conditioner for 2 YEARS and have literally half of the hair I had before. And I only wash my hair once per week. SO sad and so frustrating. I didn't want to believe the other reviews, but don't make the same mistake I did!!
Great shampoo!
5 out of 5 stars
Gayle - 3 days ago
originally posted on nativecos.com
Great shampoo at an excellent price too! Highly recommend!
DO NOT USE NATIVE SHAMPOO
1 out of 5 stars
Mason - 3 days ago
originally posted on nativecos.com
I am 22 years old and recently switched over to Native Shampoo within the last 6 months. I consider myself a very healthy individual, always having a head of thick hair and a no family history of baldness. However, after using native for a few months I have discovered an extreme amount of hair shedding, itchy scalp, and hair dryness. It wasn't until recently that I started doing more research on Native and other peoples' experience while using it. I found that many people have experienced these side effects, and find it super upsetting and tragic that a company who prides themself on being such a healthy brand when it comes to shampoo, just for it to significantly damage my hair at such a young age. In conclusion, STAY AWAY FROM NATIVE SHAMPOO!
DO NOT USE NATIVE SHAMPOO
1 out of 5 stars
Thumbs down graphic, would not recommend
Native Shampoo - 3 days ago
I am 22 years old and recently switched over to Native Shampoo within the last 6 months. I consider myself a very healthy individual, always having a head of thick hair and a no family history of baldness. However, after using native for a few months I have discovered an extreme amount of hair shedding, itchy scalp, and hair dryness. It wasn't until recently that I started doing more research on Native and other peoples' experience while using it. I found that many people have experienced these side effects, and find it super upsetting and tragic that a company who prides themself on being such a healthy brand when it comes to shampoo, just for it to significantly damage my hair at such a young age. In conclusion, STAY AWAY FROM NATIVE SHAMPOO!
Do not buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Krw - 4 days ago
My hair wouldn’t stop falling out, couldn’t brush it, had to cut off 4 inches then needed to cut off more because same problem. It was this shampoo!!!! I washed once with another brand and my hair is soft again. I’m only glad I cut just my hair off and not my daughters too because she was having the same problem. Do not buy!
won't replace
1 out of 5 stars
Thumbs down graphic, would not recommend
Sally - 5 days ago, Verified purchaser
was COVERED in shampoo! target will not replace
Hair fallout, skin reactions
1 out of 5 stars
Thumbs down graphic, would not recommend
Alex - 5 days ago, Verified purchaser
Made my hair fallout and caused reactions on both my own scalp and my daughter’s. Felt nice on the hair, but left me with patches of hair missing after a week of light use.
Lee
1 out of 5 stars
Thumbs down graphic, would not recommend
Native not - 10 days ago, Verified purchaser
I purchased this item and then I saw online that people were saying it cause hair loss and scalp burns. I was very skeptical, but I decided to try the product anyway. Everyone reacts different to different products so I figured maybe other people are just have sensitive skin. however, my daughter and I tried it and after two uses, both of us said that our hair felt very dry and it was returned to the store.
Nice
5 out of 5 stars
Thumbs up graphic, would recommend
Kimbo - 12 days ago, Verified purchaser
Nice small size and smells great.
WORST shampoo EVER!!!
1 out of 5 stars
Sophia - 14 days ago
originally posted on nativecos.com
I was having a greasy, filmy coating on my hair & scalp for years. Hair loss also. I was ready to spend thousands on a water softener because it started when I moved. Turns out, it wasn't the hard water, it was this absolute TRASH of a shampoo! I stopped using it & after the first wash w another shampoo, problem was 90% better & then gone by wash 2. These other positive reviews are either a single wash of fake.
Pump doesn’t work
1 out of 5 stars
Kenm - 15 days ago
originally posted on nativecos.com
Whomever designed the bottle should be fired. Pump wouldn't open. Tried using the shampoo without it and ended up spilling a bunch.
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Ellie - 16 days ago, Verified purchaser
Not as described. The worst shampoo I've ever used. It doesn't rinse out well at all. It isn't moisturizing, which is a real disappointment! Combine it with the conditioner, and your hair is icky.
Disappointed
1 out of 5 stars
Jo E. - 17 days ago
originally posted on nativecos.com
I bought the piece of cake shampoo and conditioner in the moisturizing formula. I use Native products and thought I would LOVE this. Nope. It smells wonderful, but my hair does not feel moisturized at all. It feels dry and dull. Disappointed.
Flaky and Dry Scalp
1 out of 5 stars
Thumbs down graphic, would not recommend
BabyBMom - 18 days ago, Verified purchaser
The scent is delightful but has left hair and scalp dry, itchy and flaky. I wish I never switched DD’s shampoo.
PUMP DOES NOT WORK!
1 out of 5 stars
Thumbs down graphic, would not recommend
kathsale - 19 days ago, Verified purchaser
Love the shampoo and the smell. However I stopped buying due to the pump never working. Thought I’d give it another chance - pump Does NOT work! No more.
Greasy and stiff hair!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Nat - 29 days ago, Verified purchaser
Left my hair sooo greasy even after a few hours after washing. It was so hard to get all the shampoo out. Every other wash I ended up having hair that was still at the roots because I couldn’t wash all of it out
Native Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Jenadk1028 - 29 days ago, Verified purchaser
I love the native shampoo, it not only shampoos your hair but also makes it smooth and soft. Although at first the lids are a little hard to open, they are easy to travel with and a very good product.
(no review title)
1 out of 5 stars
DilanF - 30 days ago
originally posted on nativecos.com
It was so horrible it smelled so bad it also made my hair fall and plus it didn't come with the deodorant and I payed for it in the bundle dont buy this 0 stars
Trial size
5 out of 5 stars
Thumbs up graphic, would recommend
Lyla - 1 month ago, Verified purchaser
Trial size made it convenient for travel