Sponsored
Native Coconut & Vanilla Moisturizing Shampoo
$10.99 ($0.67/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- A tropical cocktail of coconut, pineapple, citrus, and vanilla notes that smell like a vacay
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Vanilla, Coconut
Hair Type: All Hair Types
Health Facts: Dye-Free, Vegan, Formaldehyde Donor-Free, Sodium Laureth Sulfate-Free, Formaldehyde-Free, Sulfate-Free, Silicone-Free, Sodium Lauryl Sulfate-Free, Phthalate-Free, Paraben-Free
Product Form: Liquid
Beauty Purpose: Moisturizing
Net weight: 16.5 fl oz (US)
Features: PH-Balanced, Lightweight, Humidity Resistance, Rinse-Off, Nongreasy
TCIN: 80120273
UPC: 812154033229
Item Number (DPCI): 063-00-0593
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
NAShipping details
Estimated ship dimensions: 8.4 inches length x 3.2 inches width x 1.7 inches height
Estimated ship weight: 1.268 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The product has received mixed feedback from guests, with many praising its delightful scents and moisturizing properties. However, several guests reported issues such as hair loss, greasiness, and ineffective cleaning. While some enjoyed the coconut and vanilla fragrance, others found it overwhelming. The travel size options are appreciated for convenience, but the pump design has faced criticism. Overall, guests suggest trying the product with caution, especially for those with specific hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2049 reviews
effectiveness: 2.2 out of 5
quality: 2.17 out of 5
value: 2.2 out of 5
34% would recommend
35 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
26 November, 2025Verified purchase
The worst bottle pump ever
I can't really comment on the shampoo, as the pump is literally impossible to open. I'm 40 years old, and I guess I'm not worthy of their shampoo, and I can't open it, nor can any of my family. Sure, if you enjoy exercises in frustration, please this shampoo is for you. Everyone else, give a hard pass.
5 out of 5 stars
18 November, 2025
originally posted on nativecos.com
Hard to open cap!
I love the shampoo, however it was very difficult to open the top. I had to wait until after my shower in order to open it with dry, non-soapy hands. Even then it was very difficult. Perhaps you should have a different cap, such as the one from the full body cleanser.
5 out of 5 stars
18 November, 2025
originally posted on nativecos.com
Our go to shampoo and conditioner.
I love the scent and it moisturizes without weighing down my hair.
5 out of 5 stars
14 November, 2025
originally posted on nativecos.com
Love
Love scent, not overpowering. Also doesn't irritate my scalp.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
(no review title)
The pump does not work....second one bought.
1 reply from Native Team team - 13 days ago
Hi Nancy, Thanks for reaching out and addressing your recent issue. We're so sorry to hear this. While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions and concerns :) We appreciate your patience and look forward to hearing from you soon! -Native
5 out of 5 stars
5 November, 2025
originally posted on nativecos.com
Shampoo
At 61 I have tried many shampoos. But for the last 4 years. I have only use Native
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Great shampoo!
Love the smell and doesn’t get my hair oily!
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Gentle shampoo suitable for daily use
I love this shampoo! It cleans well, without stripping my hair. I used it daily.
4 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Quality
I have been excited every time they come out with new scent because unlike all these other shampoo this ones scent is wonderful and makes feel like you got hair done at the salon
5 out of 5 stars
22 October, 2025
originally posted on nativecos.com
great
[This review was collected as part of a promotion.] This is the best thing I have ever used. It feels great on my hair, like I am in heaven
5 out of 5 stars
17 October, 2025
originally posted on nativecos.com
Great product
I think that this is the first native product I have used. My hair was pretty dull, didn’t have much volume, and was kind of dry. The results I got from this are great, my hair is looking moisturized, and so much better overall. My mom also said that. Not trying to be cheesy.
2 out of 5 stars
8 October, 2025
originally posted on nativecos.com
Really wanted to love it
I really wanted to love this. It smells nice and works up into a lot of rich foamy lather without using a ton of product, but it doesn’t seem to actually get my hair clean. No matter how much I rinsed, my hair still felt oily. I used it with the matching conditioner, and my long, fine, wavy hair wound up weighed down, less wavy than usual, and dryer than usual as well. Sadly very disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Vegan NATIVE shampoo
👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼
5 out of 5 stars
29 September, 2025
originally posted on nativecos.com
Coconut & Vanilla Moisturizing Shampoo
I have used Paul Mitchell's Tea Tree Shampoo/Conditioner for many years. However, I still like to swap out my shampoos/conditioners every so often & I will definitely use Native's Coconut & Vanilla Moisturizing Shampoo/Conditioner. I was worried to try this after reading other reviews, but I am really impressed for the 1st time use! I don't notice any difference between using this & Paul Mitchell's shampoo/conditioner. I really love the mild scent of this shampoo, even though I didn't like this scent in their deodorant. I will probably actually know how well this product works after a few washings, but for now, I LOVE the scent!
1 out of 5 stars
19 September, 2025
originally posted on nativecos.com
Pump lock
Whoever designed this new pump lock needs to be fired. Husband just had to use pliers to open it.
5 out of 5 stars
11 September, 2025
originally posted on nativecos.com
Luxurious and fresh
Affordable gentle and smells delicious.. Rinses clean and fresh.
1 out of 5 stars
4 September, 2025
originally posted on nativecos.com
Left a waxy, sticky feel on my hair
I bought this a month ago and I have tried to like it but everytime I use it it leaves a waxy, sticky feeling on my hair. It feels so gross and I can barely run my fingers through my hair, it’s that sticky. I was enticed by the few ingredients it had and seemed like a good alternative to more expensive shampoo. I even tried a shower filter thinking it might be my water, but no difference. I will be switching brands. Very disappointed.
5 out of 5 stars
28 August, 2025
originally posted on nativecos.com
Curly clean!
Excellent texture and richness. It makes my curls pop!
5 out of 5 stars
14 August, 2025
originally posted on nativecos.com
Sweet Scents!
Coconut and Vanilla is an amazing scent, but I am always trying the holiday scents too. I got the Boston Kreme and it was absolutely amazing. I also ordered the Vanilla Sprinkle and was disappointed, the Boston Kreme smelled more like vanilla and sweetness than the Vanilla Sprinkle. Whether you try the classic coconut and vanilla or one of the holiday scents, the coconut and vanilla is always available and smells amazing!
5 out of 5 stars
13 August, 2025
originally posted on nativecos.com
Stunningly Gorgeous
Hair feels and smells amazing, day in and out. Beautiful