Sponsored
Native Coconut & Vanilla Moisturizing Shampoo
$10.99 ($0.67/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- A tropical cocktail of coconut, pineapple, citrus, and vanilla notes that smell like a vacay
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Vanilla, Coconut
Hair Type: All Hair Types
Health Facts: Dye-Free, Vegan, Sodium Laureth Sulfate-Free, Formaldehyde Donor-Free, Formaldehyde-Free, Sulfate-Free, Sodium Lauryl Sulfate-Free, Silicone-Free, Paraben-Free, Phthalate-Free
Product Form: Liquid
Beauty Purpose: Moisturizing
Net weight: 16.5 fl oz (US)
Features: PH-Balanced, Lightweight, Humidity Resistance, Nongreasy, Rinse-Off
TCIN: 80120273
UPC: 812154033229
Item Number (DPCI): 063-00-0593
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
lauramidopropyl betaine, sodium cocoyl isethionate, sodium lauroyl sarcosinate, sodium citrate, citric acid, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10' '
Shipping details
Estimated ship dimensions: 8.4 inches length x 3.2 inches width x 1.7 inches height
Estimated ship weight: 1.268 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are any of the ingredients carcinogenic either alone or when combined? And what essential oils are in them?
submitted by Amber - 4 months ago
A: Hi Amber, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon!
submitted byNative Team - 4 months agoBrand expert
Q: Is it safe for color treated hair?
submitted by Aderna - 4 months ago
A: Hi Aderna, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 4 months agoBrand expert
Q: Hi. I typically use Native Cucumber and Mint, which works for my colored hair. Will this be the same?
submitted by sh - 9 months ago
A: Hi There, Thanks for reaching out about our Native Coconut & Vanilla Moisturizing Shampoo - 3 fl oz! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 9 months agoBrand expert
Q: is it for colored hair?
submitted by b - 1 year ago
A: Hi B, Thanks for reaching out to us! Yes, you can use Native Hair Care Shampoo and Conditioner on color-treated hair. As with all new hair care products, it is a good idea to test out the products on a small section of your hair to ensure you like the experience & styled look. Let us know if you have any other questions, we are here to help :)
submitted byNative Team - 1 year agoBrand expert
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Guests are saying
The product has received mixed feedback from guests, with many praising its delightful scents and moisturizing properties. However, several guests reported issues such as hair loss, greasiness, and ineffective cleaning. While some enjoyed the coconut and vanilla fragrance, others found it overwhelming. The travel size options are appreciated for convenience, but the pump design has faced criticism. Overall, guests suggest trying the product with caution, especially for those with specific hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2025 reviews
effectiveness: 2.26 out of 5
quality: 2.22 out of 5
value: 2.21 out of 5
35% would recommend
34 recommendations
1 out of 5 stars
27 October, 2025Verified purchase
Excessive shedding after 3 months
My hair started excessively shedding after 3 months of use. I couldn’t figure out why. I had changed shampoo because of a topical dermatitis issue with my face from the shampoo I had been using since I was old enough to wash my own hair (20+ years). Yuka recommended this as a replacement. People often comment the same thing that their hair starts to excessively shed. Don’t recommend.
5 out of 5 stars
22 October, 2025
originally posted on nativecos.com
great
[This review was collected as part of a promotion.] This is the best thing I have ever used. It feels great on my hair, like I am in heaven
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025
What the????
This is honestly the worst shampoo I've ever tried. I guess it works great for a lot of people, but it turned my hair into an absolute rats nest. I don't understand it, but I won't be buying it again.
5 out of 5 stars
17 October, 2025
originally posted on nativecos.com
Great product
I think that this is the first native product I have used. My hair was pretty dull, didn’t have much volume, and was kind of dry. The results I got from this are great, my hair is looking moisturized, and so much better overall. My mom also said that. Not trying to be cheesy.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
item was mot good quality
came all dirty with black stuff
1 reply from Native Team team - 16 days ago
Hi Daisy, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
2 out of 5 stars
8 October, 2025
originally posted on nativecos.com
Really wanted to love it
I really wanted to love this. It smells nice and works up into a lot of rich foamy lather without using a ton of product, but it doesn’t seem to actually get my hair clean. No matter how much I rinsed, my hair still felt oily. I used it with the matching conditioner, and my long, fine, wavy hair wound up weighed down, less wavy than usual, and dryer than usual as well. Sadly very disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Vegan NATIVE shampoo
👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼
5 out of 5 stars
29 September, 2025
originally posted on nativecos.com
Coconut & Vanilla Moisturizing Shampoo
I have used Paul Mitchell's Tea Tree Shampoo/Conditioner for many years. However, I still like to swap out my shampoos/conditioners every so often & I will definitely use Native's Coconut & Vanilla Moisturizing Shampoo/Conditioner. I was worried to try this after reading other reviews, but I am really impressed for the 1st time use! I don't notice any difference between using this & Paul Mitchell's shampoo/conditioner. I really love the mild scent of this shampoo, even though I didn't like this scent in their deodorant. I will probably actually know how well this product works after a few washings, but for now, I LOVE the scent!
1 out of 5 stars
19 September, 2025
originally posted on nativecos.com
Pump lock
Whoever designed this new pump lock needs to be fired. Husband just had to use pliers to open it.
2 out of 5 stars
14 September, 2025
Greasy and heavy
I wanted to love this shampoo so badly. However, no matter how many times I shampooed with this I felt like my hair was never truly clean. I noticed my hair getting greasy the same day of washing. I ended up washing my hair everyday whereas with other shampoos I could go 2-3 days between. I would have overlooked the frequency of my hair wash days if I felt like my hair was moisturized but I really didn’t see a difference. Sadly I will not be repurchasing.
1 reply from Native Team team - 17 days ago
Hi Emily, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
11 September, 2025
originally posted on nativecos.com
Luxurious and fresh
Affordable gentle and smells delicious.. Rinses clean and fresh.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2025Verified purchase
Honestly terrible
I love the native tumeric and coconut milk line but it wasn’t in stock so I got this one…bad mistake. It has caused greasy roots, an absurd amount of hair fall and excessive itching to my scalp.
1 reply from Native Team team - 17 days ago
Hi there, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
28 August, 2025
originally posted on nativecos.com
Curly clean!
Excellent texture and richness. It makes my curls pop!
1 out of 5 stars
Thumbs down graphic, would not recommend
26 August, 2025Verified purchase
Bad pump
The bottle is the worst to use. The pump doesn’t work.
1 reply from Native Team team - 2 months ago
Hi Jess, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so we can assist you further. -Native
1 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2025Verified purchase
Heavy and oily
The smell was great and I appreciate that the formula is free of all the parabens and sulfates. But the shampoo leaves my hair greasy and oily, and weighs down my hair immediately after washing and drying. I have fine hair, so it could be a factor. The shampoo makes my scalp feel like it is greasier than before showering. I will not be repurchasing this shampoo.
1 reply from Native Team team - 16 days ago
Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
14 August, 2025
originally posted on nativecos.com
Sweet Scents!
Coconut and Vanilla is an amazing scent, but I am always trying the holiday scents too. I got the Boston Kreme and it was absolutely amazing. I also ordered the Vanilla Sprinkle and was disappointed, the Boston Kreme smelled more like vanilla and sweetness than the Vanilla Sprinkle. Whether you try the classic coconut and vanilla or one of the holiday scents, the coconut and vanilla is always available and smells amazing!
5 out of 5 stars
13 August, 2025
originally posted on nativecos.com
Stunningly Gorgeous
Hair feels and smells amazing, day in and out. Beautiful
1 out of 5 stars
Thumbs down graphic, would not recommend
12 August, 2025
Concerning hair loss
The shampoo and conditioner caused a lot of hair loss and dandruff. I’m 25 years old, never had any concerns about my hair. Picture below is how much fell out in ONE shower.
1 reply from Native Team team - 17 days ago
Hi there, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
RR
Everything was great, excellent service
5 out of 5 stars
7 August, 2025
originally posted on nativecos.com
Amazing
Love the smell only brand i can use because my skin condition