product description page

Not Your Mother's® Blonde Moment™ Treatment Shampoo - 8oz

$7.79
shipping to 94043
get it by Thu, Apr 26 with 2-day shipping - free with orders over $35
only ships with $25 orders. details
free order pickup only 1 left
get it today at Manhattan Herald Square
aisle F24

about this item

BE SASSY, NOT BRASSY.
Treat your golden locks with tender, loving care by protecting its true color. The infused dark violet pigment works to neutralize brassiness and counteracts unwanted warm tones. Blonde Moment shampoo uses violet rice to protect and soothe dry hair while gently cleansing and enhancing shine so you can be ready for all of life's (blonde) moments.
Hair Type: Normal

more to consider

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  • Not Your Mother's Blonde Moment Seal & Protect Leave In - 6 fl oz

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    $6.69

  • John Frieda® Sheer Blonde® Go Blonder Lightening Shampoo - 8.3oz.

    $9.99

  • Clairol Professional® Shimmer Lights Blonde & Silver Shampoo -16 fl oz

    $9.99

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from the manufacturer


most helpful positive reviews

(would recommend)
5 out of 5 stars
Beth — 12 months ago
Works great neutralizing yellow in blonde hilights  see moreof Beth's review
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    Awesome!

    (would recommend)
    5 out of 5 stars
    jnelson2005 — 3 months ago
    My fresh blonde highlights seemed a little brassy to me, so I took to trusty Target to see what would help remedy it. This product had great reviews, so I went to my local store to buy it. I had L'oreal in my hand as well, which was a tad cheaper, but it didn't get as many positive reviews. I opted ...  see moreof jnelson2005's review
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      Best purple shampoo for silver hair

      5 out of 5 stars
      JB — 4 months ago
      I have used several brands of purple shampoo. In the past I used them to take the brassiness out of my blonde highlights. This past year I have decided to quit highlighting my hair and even though in my 40s, I now have mostly gray with minimal dark blonde streaks hair color. I have an asymetrical pi...  see moreof JB's review
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        (would recommend)
        5 out of 5 stars
        Ryan — 6 months ago
        verified purchaser
        Love! Saw a difference in just one wash. Helped reduce brassy and conditions!  see moreof Ryan's review
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          most recent reviews

          100%great buy!

          (would recommend)
          5 out of 5 stars
          Rachelcm — 15 days ago
          I absolutely love this. My hair stylist has been telling me to get a purple shampoo for months to help my highlights and after some research on affordable options I finally pulled the trigger with this and couldn't be happier. This shampoo does not skimp on the purple like others I saw - it is deep ...  see moreof Rachelcm's review
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            (would recommend)
            5 out of 5 stars
            Cah — 18 days ago
            I love this product! I tried another similar product from a beauty company and it ended up dying my hair a light purple. I was so worried this shampoo would do that, but this one didn’t do that and moisturized my hair and made my natural blonde look excellent.  see moreof Cah's review
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              Love it!

              (would recommend)
              5 out of 5 stars
              Kriss — 18 days ago
              This shampoo does what it says! I have highlighted hair that tends to turn brassy and after a few washes with this, it Looks much better! I also like that is sulphate free! The only draw back is that it can dry out your ends if used too frequently so follow with a good conditioner!! I received the p...  see moreof Kriss's review
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              Awesome!

              (would recommend)
              5 out of 5 stars
              tristih — 18 days ago
              Oh wow, I had fading highlights and wanted to try this to see if it could help them and within one wash, I noticed a difference. I used the shampoo, conditioner and leave in treatment and they all made my hair feel so much healthier afterwards. I’ve tried more expensive products before when I was an...  see moreof tristih's review
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