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Not Your Mother's® Blonde Moment™ Treatment Shampoo - 8oz

Not Your Mother's® Blonde Moment™ Treatment Shampoo - 8oz - image 1 of 1

about this item

BE SASSY, NOT BRASSY.
Treat your golden locks with tender, loving care by protecting its true color. The infused dark violet pigment works to neutralize brassiness and counteracts unwanted warm tones. Blonde Moment shampoo uses violet rice to protect and soothe dry hair while gently cleansing and enhancing shine so you can be ready for all of life's (blonde) moments.
Hair Type: Normal
Health Facts: Sulfate-free, paraben-free, phthalate-free, aluminum-free
Product Form: Liquid
Wellness Standard: Aluminum-free, cruelty-free, paraben-free, sulfate-free
Beauty Purpose: Basic cleansing
Hair Color: Blonde
Recommended Use: Daily
Sustainability Claims: Recyclable, cruelty-free
TCIN: 51325153
UPC: 688047130395
Item Number (DPCI): 063-00-0271
$7.79

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most helpful positive reviews

(would recommend)
5 out of 5 stars
Beth 1 year ago
Works great neutralizing yellow in blonde hilightssee moreof the reviewer's review
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Awesome!

(would recommend)
5 out of 5 stars
jnelson2005 6 months ago
My fresh blonde highlights seemed a little brassy to me, so I took to trusty Target to see what would help remedy it. This product had great reviews, so I went to my local store to buy it. I had L'oreal in my hand as well, which was a tad cheaper, but it didn't get as many positive reviews. I opted ...see moreof the reviewer's review
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Best purple shampoo for silver hair

5 out of 5 stars
JB 7 months ago
I have used several brands of purple shampoo. In the past I used them to take the brassiness out of my blonde highlights. This past year I have decided to quit highlighting my hair and even though in my 40s, I now have mostly gray with minimal dark blonde streaks hair color. I have an asymetrical pi...see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
Ryan 8 months ago
verified purchaser
Love! Saw a difference in just one wash. Helped reduce brassy and conditions!see moreof the reviewer's review
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most recent reviews

Can't beat the price

4 out of 5 stars
ryann 28 days ago
I'm in the process of going from a complete brunette to some pretty drastic blonde balayage, and my hair is difficult when it comes to coloring it so my initial dying turned out pretty brassy. I wanted to use a purple shampoo in the meantime to try and combat the brass a little bit in between dying ...see moreof the reviewer's review
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Blonde shampoo

(would recommend)
5 out of 5 stars
Dhank 1 month ago
verified purchaser
This is the best shampoo I’ve found for my blonde hair. Love it
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(would recommend)
5 out of 5 stars
JaimieRush 1 month ago
This product is wonderful! It worked on my hair that I haven't bleached for six months. Unlike Clairol Shimmer Lights, (which I do like), it didn’t dry my hair out. And the scent was absolutely amazing. However, I think that $1 per ounce is pricy for the brand and quality. But I will definitely purc...see moreof the reviewer's review
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Best product ever!!!!

(would recommend)
5 out of 5 stars
Sam 2 months ago
verified purchaser
Absolutely fantastic!!!Made my colored,brassy hair sun kissed the first time.Follow directions,no need to keep product in hair longer then it says.Leaves my hair soft and healthy.
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