For straight to curly hair types seeking to maintain or brighten their intended cool hues
Neutralizes brassy tones + brightens color
Helps boost moisture
Helps enhance shine
Description
Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray hair, keeping your color exactly as nature (or your colorist) intended.
FEATURES: • Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss • Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance • Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE: Work into wet hair, rinse + follow with Odele Purple Conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes.
Estimated ship dimensions: 2.09 inches length x 2.13 inches width x 8.23 inches height
Estimated ship weight: 0.98 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: I've used purple shampoo that tinted my white hair with a purple hue. Will this shampoo and/or conditioner leave white hair with a purple tint?
submitted by SIU - 1 year ago
A: Hey,
Great question! The Odele Purple Shampoo is formulated with violet pigments enhance and restore blonde, silver + gray hair, keeping your color exactly as nature intended. Use no more than 2-3 times per week to avoid over-correction of color. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.
submitted byTarget Beauty Consulting - 1 year ago
Brand expert
Q: Do i have to leave it at a certain time?
submitted by ella - 2 years ago
A: Hey Ella,
Great question! We recommend to let the shampoo sit on your hair for 2-3 minutes. Work into wet hair, rinse + follow with Odele Purple Conditioner. Limit use to 2-3 times per week to avoid overcorrection of color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years ago
This purple shampoo has garnered positive feedback for its effectiveness in toning blonde hair and reducing brassiness. Guests appreciate its pleasant scent, rich pigmentation, and the fact that a little goes a long way. Many have noted improvements in hair softness and shine after use. However, some guests have experienced dryness or dissatisfaction with the conditioner. Overall, it is a popular choice for maintaining vibrant blonde hues without harsh ingredients.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
317 star ratings
4.5 out of 5 stars with 317 reviews
effectiveness
2.9 out of 5
effectiveness: 2.86 out of 5
quality
2.9 out of 5
quality: 2.9 out of 5
value
3.1 out of 5
value: 3.1 out of 5
70% would recommend
54 recommendations
4 out of 5 stars
4 August, 2026
originally posted on odelebeauty.com
Odele purple shampoo & conditioner
It's a gift to my sister.
Cecile S.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 April, 2026
Odele purple shampoo
I have used this product for quite some time & it doesnt disapoint. I recently ran out & am stocking up on a couple of extra bottles of shampoo while I can.
Dortha
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 April, 2026Verified purchase
(no review title)
I’ve heard great things about this brand. I can tell a difference in my hair after using this purple shampoo.
Cecilia
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 March, 2026Verified purchase
(no review title)
It's a very good shampoo and it helps my hair.
Lulu
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 January, 2026Verified purchase
(no review title)
smells awful
1 reply from Odele Team team - 8 months ago
We're sorry to hear this product was not the right fit for you, but thank you for taking the time to leave your feedback.
virginia
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 November, 2025Verified purchase
no strong chemical smell like ALL the others.
actually works.
Targetshopper
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
31 October, 2025
originally posted on odelebeauty.com
Love it!
I was surprised at the pigmentation. I actually really like this shampoo! Just wish the conditioner was as good as the shampoo.
Jasmine C.
1 guest found this review helpful. Did you?
5 out of 5 stars
31 October, 2025
originally posted on http://odelebeauty.com
Love it!
I was surprised at the pigmentation. I actually really like this shampoo! Just wish the conditioner was as good as the shampoo.
1 reply from Undisclosed team - 10 months ago
We are glad to hear this product is a great fit!
Jasmine C.
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5 out of 5 stars
6 September, 2025
originally posted on odelebeauty.com
Great value and quality product
Removes brassiness and doesn’t dry my hair out. A little goes a long way.
Emma K.
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5 out of 5 stars
6 September, 2025
originally posted on http://odelebeauty.com
Great value and quality product
Removes brassiness and doesn't dry my hair out. A little goes a long way.
1 reply from Undisclosed team - 1 year ago
Honored to receive this 5 out of 5 review from you!
Emma K.
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5 out of 5 stars
26 August, 2025
originally posted on odelebeauty.com
Amazing
Leaves my hair super soft and silky and helps remove brassy tones
Isabel F.
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5 out of 5 stars
26 August, 2025
originally posted on http://odelebeauty.com
Amazing
Leaves my hair super soft and silky and helps remove brassy tones
1 reply from Undisclosed team - 1 year ago
We are thrilled to hear this product is a great fit for you and your hair!
Isabel F.
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 August, 2025Verified purchase
Poor quality. Cannot recommend
Too liquidy, and poor quality for price.
1 reply from Odele Team team - 1 year ago
We are sorry to hear that this product did not meet your expectations. Thanks for giving it a try!
Carlos
effectiveness
2.0 out of 5
effectiveness: 2 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
3 June, 2025
originally posted on odelebeauty.com
(no review title)
So good for blond hair to remove brassiness
Jo
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5 out of 5 stars
3 June, 2025
originally posted on http://odelebeauty.com
So good for blond hair to
So good for blond hair to remove brassiness
Jo
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 January, 2025Verified purchase
Review
Good purple shampoo for the price it takes out the brassy yellow compared to Sally’s shampoos for the same price would buy it again.
Review
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 January, 2025Verified purchase
Heavy, greasy texture
This is hands down the worst shampoo I have EVER used, not even just purple shampoo, but literally out of all shampoos I have ever used. This shampoo leaves that heavy, greasy, unclean texture that some shampoos leave, but like, x1,000,000. Not to mention it does a poor job at toning my highlighted hair. Do yourself a favor and just skip this one.
1 reply from Odele Team team - 2 years ago
Hi There! If you are looking for a deeper clean, we would definitely recommend pairing this with our Clarifying Shampoo once a week. Give that a try and let us know what you think!
Stephanie
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 January, 2025Verified purchase
Odele
First time buying it and not seeing improvements in my hair.Nice bottle and doesn't stain my hands and body.I'm not sure will buy again it wasted my money worth.
1 reply from Odele Team team - 2 years ago
Thanks for giving this product a try.
Stillettos
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 December, 2024Verified purchase
Good for purple, bad for scalp
Great for keeping my bleached lavender hair purple, but dried out my scalp like crazy. I’m prone to dandruff and use a 2% prescription ketoconazole shampoo weekly. This totally threw off my scalp and I have flakes for the first time in a year.
1 reply from Odele Team team - 2 years ago
We are sorry to hear that this product was not a good fit for you. Thanks for sharing your experience with us and giving us a try.
Cosmo
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
2.0 out of 5
quality: 2 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
14 November, 2024
originally posted on http://odelebeauty.com
Inexpensive
Do not have to use much, a little goes a long way!
