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Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz

Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - image 1 of 4
Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - image 2 of 4
Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - image 3 of 4
Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - image 4 of 4
Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - image 1 of 4
$11.99 when purchased online

About this item

Highlights

  • A salon-grade shampoo with amaranth and plant-based proteins
  • Brightens color and neutralizes brassy tones in blonde, silver + gray hair
  • Hydrates, strengthens and restores damaged hair fibers to promote overall hair health
  • Balanced at a pH of 5.0-5.5
  • Best for all hair types + textures
  • Gender neutral fragrance with fresh notes of cucumber, oakmoss + ylang-ylang

Description

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray tones, keeping your color exactly as nature (or your colorist) intended.

Balanced at a pH of 5.0-5.5, our Purple Shampoo is best for all hair types + textures, especially those in need of protecting their intended hues.

Use Instructions

Work into wet hair, rinse + follow with Odele Purple Conditioner. Limit use to 2-3 times per week to avoid overcorrection of color. Avoid contact with eyes.

Ingredients*

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Fragrance (All Natural), Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Glycerin, Propanediol, Cetrimonium Chloride, Glycol Distearate, Polyquaternium-10, Coco-Glucoside, Sodium Methyl 2-Sulfolaurate, I Disodium 2-Sulfolaurate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Ext. Violet 2

*Violet pigments brighten color and neutralize brassiness, while amaranth + rice tein work together to strengthen and restore damaged hair fibers.
Scent: Ylang Ylang, Oakmoss, Cucumber
Hair Type: All Hair Types, Colored
Health Facts: Silicone-Free, Animal By-Product-Free, Sulfate-Free, Vegan, Paraben-Free, Phthalate-Free, Sodium Lauryl Sulfate-Free, Formaldehyde-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Basic Cleansing, Tone Correction, Color Protection
Net weight: 13 fl oz (US)
Features: Dermatologist Tested
TCIN: 86919464
UPC: 850012507437
Item Number (DPCI): 063-00-0432
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, fragrance, amaranthus caudatus seed extract, hydrolyzed rice protein, glycerin, propanediol, cetrimonium chloride, glycol distearate, polyquaternium-10, coco-glucoside, sodium methyl 2-sulfolaurate, disodium 2-sulfolaurate, hydroxypropyl guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate, ext. violet 2

Shipping details

Estimated ship dimensions: 2.37 inches length x 2.37 inches width x 8 inches height
Estimated ship weight: 0.97 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.5 out of 5 stars with 165 reviews
78% would recommend
37 recommendations
quality: 4.24 out of 5
effectiveness: 4.08 out of 5
value: 4.22 out of 5

Weird texture, color doesn't spread across all hair, not effective, and bad smell

1 out of 5 stars
Thumbs down graphic, would not recommend
McKenzie - 13 days ago, Verified purchaser
This shampoo does not offer effective all-over pigmentation. The consistency is sticky and almost gel-like (very similar to the Kristen Ess purple shampoo which I also didn’t like) which I’ve found doesn’t allow the color to spread across your hair well. In my experience, these kinds of shampoos need to have a silky texture right out of the bottle with equal dispersement of pigmentation. Even when rubbing it back and forth in my hands, it was not lathering. When I use it in my hair, I notice purple suds washing out of some parts and white suds washing out of other parts, even when I work it in evenly across my scalp and shampoo twice. So it’s no surprise when my hair dries and there’s really no improvement. Also, the smell is really not good. Luckily I don’t really smell it after I rinse it (and I hope others don’t either). But out of the bottle, it reminds of melted plastic/strong chemicals. All in all, you can get much better purple shampoos at this same price point and I’m kicking myself for not sticking with my go-to John Frieda.
1 reply from Odele Team team - 12 days ago
We are sorry to hear that this product did not hit the mark for you. Odele products are free from SLES + SLS sulfates, and as a result our Shampoo may not lather in the same way you are used to. For the best results, ensure that the shampoo is worked into a generous lather by first soaking your hair, and then working the shampoo in your palms, adding water as needed, to activate the lather. Give this a go and let us know how it works for you!
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
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Great purple pigment

4 out of 5 stars
Karlay - 30 days ago
This reviewer received a free sample of this item
I love the pigment of this shampoo. It would be in my normal routine but it made my hair feel stringy & dry. Not conditioned in the least. I think if my hair was thicker, it would have been much better.
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I would not use this product again

3 out of 5 stars
Freckles - 1 month ago
This reviewer received a free sample of this item
I used right before using purple condition. Followed directions & fully rinsed. It didn't really have a scent but I liked how it made my hair smell clean. My hair felt smooth while wet but after finishing both products & dried, it looks frizzy and it even darkened my platinum blonde color which I DON'T like. I loved the color of my hair before using this. That was the worst part which is why I won't use this again.
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Great formula

5 out of 5 stars
Meg - 1 month ago
This reviewer received a free sample of this item
This salon-grade purple shampoo is designed for blonde, silver + gray hair to banish brassiness and keep your hair happy. Formulated withcoconut oil, amaranth, rice protein +violet pigment, it helps neutralize brassy tones and moisturizes to bring out your true colors-natural or not.
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Not much deposit personally.

3 out of 5 stars
BrittRose - 1 month ago
This reviewer received a free sample of this item
This product lathers well and cleanses the Scalp well but in my opinion that's about all it does. When I purchase a purple shampoo and conditioner I expect it to help listening and tone down any brassiness I may be experiencing. I don't feel like this product did that at all. Good scent but that's about it.
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Very nice shampoo

5 out of 5 stars
Blackcupcakee - 1 month ago
This reviewer received a free sample of this item
I really like this shampoo and conditioner combo! The purple color really helps keep my blonde nice and white. Due to bleaching my hair, it can be dry kinda and the formula makes it feel nice and soft!
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Would Buy Again

5 out of 5 stars
Kate - 2 months ago
This reviewer received a free sample of this item
I love this!! Makes my hair feel and love healthy. This isn't an everyday shampoo which I can see why it wouldn't be. It would strip your hair. I would definitely get this again!!
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Fabulous

5 out of 5 stars
Nicole - 2 months ago
This reviewer received a free sample of this item
I absolutely loved this purple shampoo conditioner set! It made my blonde hair so vivid and bright! Took away all the brass undertones also! I highly recommend this product to anyone!
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Very nice

5 out of 5 stars
Sana sal - 2 months ago
This reviewer received a free sample of this item
I got to try this shampoo and it's really nice it really makes my hair less ashy and I love how good it smells and how shiny it makes my hair it's a good shampoo for blonde hair so I am really liking it so far
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Not very toning

3 out of 5 stars
Hk - 2 months ago
This reviewer received a free sample of this item
My first initial thought was that I did not like the scent of this shampoo. It did cleanse my hair well and lather very well. As for the toning properties of this purple shampoo I do not think it did anything.
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Love this

5 out of 5 stars
Christina - 2 months ago
This reviewer received a free sample of this item
I have highlighted blonde hair and regularly use purple shampoo once a week. It's hard to find one free of parabens, etc. this one smells amazing and works great! I love the duo with the conditioner. It's also much bigger in size than others I've bought.
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BEST PURPLE SHAMPOO HANDS DOWN!

5 out of 5 stars
Beaux Rexx - 2 months ago
This reviewer received a free sample of this item
I have used purple shampoo for many years, as a 35 year old woman that has had gray hair sprouting since my early twenties. Many years ago I decided to surrender to my God given gift, that many woman pay a lot of money for, to get my silver locks. To create an all over color with dimension I do have to bleach my fading brown hair and thus ustilize purple shampoo to keep it toned and fight the brass. This purple shampoo, paired with the conditioner is a gift from the Goddesses, and smells DIVINE. My hair has maintained its color hold almost 8 weeks after coloring, and I could honestly go a few more weeks. I use it about 3-4 times a week , and always use the conditioner. Hair is left toned, silver, smooth, and smelling like a mixture of essential oils and heaven.
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Shampoo that works

4 out of 5 stars
Cassie - 2 months ago
This reviewer received a free sample of this item
Made my hair feel more clean and soft only thing is the smell of it dont stink but dont smell good either
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Great Value Great Results

5 out of 5 stars
Niki - 2 months ago
This reviewer received a free sample of this item
I regularly use a few different Purple hair products. None have been as good as this Odele Shampoo. The Odele brand is priced very competitively. I was pleasantly surprised that the quality of the product was so high. There are no harmful chemicals that I find in my usually shampoo products. This shampoo cleans my hair better than any other purple shampoo. My hair is still healthy and not dry. The clean lasts longer and the shampoo has a pleasant scent. It has a thicker consistency which means you use less and waste less. A good value is important in my house with five daughters. I will buy this shampoo again!
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Best Purple Shampoo

5 out of 5 stars
Tearfulkis - 2 months ago
This reviewer received a free sample of this item
I am very impressed with this product. It toned my brassiness, and left a shine. I like the scent and didn't stain my bathtub at all. I will definitely be buying these products again
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I will continue to purchase this product.

5 out of 5 stars
Sara - 2 months ago
This reviewer received a free sample of this item
I absolutely loved how the foam didn't stain purple and how refreshing it felt on my hair. It was easy to wash out. I also enjoyed how it didn't have any fragrance I also liked how it helps maintain your blonde and gray tones.
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Brass all gone

5 out of 5 stars
Kate4182 - 2 months ago
This reviewer received a free sample of this item
The best purple shampoo I have ever used. For a years I have struggled to keep brass out of my blonde hair. I've tried multiple different kinds of purple shampoos. After 2 washes I noticed a difference.
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Cool white hair

4 out of 5 stars
Nixon - 2 months ago
This reviewer received a free sample of this item
I have very fine, wavy hair. My hair is platinum blonde and I get my hair redone every 6 weeks. The one thing that drives me crazy is when my beautiful blonde hair becomes brassy and dingy. I love the Odele shampoo. It is a very dark purple color that works very quickly. By using it once a week it helps keep my hair the cooler, brighter white blonde color that I prefer.
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Great for brassiness!

5 out of 5 stars
Melinda - 2 months ago
This reviewer received a free sample of this item
This purple shampoo worked well for my hair! The shampoo has a strong purple pigment that really helped tone out the brassiness in my hair. The shampoo helped get rid of the yellow/orange undertones and make my blonde a more cool, neutral tone. The shampoo lathered well making it easy to apply to all of my hair and didn't leave my hair dried out after rinsing.
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Great toning conditioner

4 out of 5 stars
Vicky - 2 months ago
This reviewer received a free sample of this item
I received this Odele Purple shampoo in exchange for my honest review. This shampoo is recommended to remove brassiness/ orange tones from hair. I have hard water with lots of iron and it can make my dark blonde hair look brassy. I liked the smell of this purple shampoo, it smelled like citrus and was purple. It lathered well and rinsed well. I noticed that after blow drying my hair that it was clean, soft and fluffy. Some of the brassy tones were removed. I do think this shampoo works well, it will take many treatments to remove all the brassiness all together.
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