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Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - 2 of 4Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - 3 of 4Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - 4 of 4
Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz - 1 of 4

Odele Purple Shampoo for Blonde, Silver + Gray Hair - 13 fl oz

2 Questions
$11.99 ($0.92/fluid ounce)

In Stock

Eligible for registries and wish lists
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At a glance

About this item

Highlights

  • For straight to curly hair types seeking to maintain or brighten their intended cool hues
  • Neutralizes brassy tones + brightens color​
  • Helps boost moisture​
  • Helps enhance shine

Description

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray hair, keeping your color exactly as nature (or your colorist) intended.

KEY INGREDIENTS:
• Violet Pigment: Helps brighten color + neutralize brassiness​
• Amaranth: Helps amplify shine + glossiness​
• Rice Protein: Helps fortify against damage + add shine to enhance highlights

FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified

HOW TO USE:
Work into wet hair, rinse + follow with Odele Purple Conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes.

Packaging contains >30% recycled content.
Scent: Ylang Ylang, Oakmoss, Cucumber
Hair Type: Colored, Straight, Curly, All Hair Types
Health Facts: Silicone-Free, Animal By-Product-Free, Sulfate-Free, Vegan, Paraben-Free, Phthalate-Free, Sodium Lauryl Sulfate-Free, Formaldehyde-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Tone Correction, Reduces Brassiness, Shine Enhancing, Moisturizing
Features: Dermatologist Tested
TCIN: 86919464
UPC: 850012507437
Item Number (DPCI): 063-00-0432
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, fragrance, amaranthus caudatus seed extract, hydrolyzed rice protein, glycerin, propanediol, cetrimonium chloride, glycol distearate, polyquaternium-10, coco-glucoside, sodium methyl 2-sulfolaurate, disodium 2-sulfolaurate, hydroxypropyl guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate, ext. violet 2

Shipping details

Estimated ship dimensions: 2.09 inches length x 2.13 inches width x 8.23 inches height
Estimated ship weight: 0.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I've used purple shampoo that tinted my white hair with a purple hue. Will this shampoo and/or conditioner leave white hair with a purple tint?

submitted by SIU - 1 year ago

  • A: Hey, Great question! The Odele Purple Shampoo is formulated with violet pigments enhance and restore blonde, silver + gray hair, keeping your color exactly as nature intended. Use no more than 2-3 times per week to avoid over-correction of color. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Do i have to leave it at a certain time?

submitted by ella - 2 years ago

  • A: Hey Ella, Great question! We recommend to let the shampoo sit on your hair for 2-3 minutes. Work into wet hair, rinse + follow with Odele Purple Conditioner. Limit use to 2-3 times per week to avoid overcorrection of color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
See all questions (2)

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Guests are saying

This purple shampoo has garnered positive feedback for its effectiveness in toning blonde hair and reducing brassiness. Guests appreciate its rich pigmentation, pleasant scent, and ability to leave hair feeling soft and clean without excessive drying. Many have noted that a little goes a long way, making it a cost-effective choice. However, some guests have experienced mixed results regarding moisture retention and overall hair texture after use, suggesting that pairing it with a conditioner may enhance the experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 319 reviews
    effectiveness: 2.91 out of 5
    quality: 2.95 out of 5
    value: 3.14 out of 5
    70% would recommend
    55 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 October, 2026Verified purchase

    Works as well as the expensive brands

    This shampoo works just as well as an expensive purple shampoo I bought before I tried Odele. I like the smell, too. I use a moisturizing conditioner with it, though, not the purple one, so that it doesn’t feel too dry. As others have said, a little goes a long way, and it’s relatively inexpensive. I will definitely buy again.
    Becky
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    4 August, 2026
    originally posted on odelebeauty.com

    Odele purple shampoo & conditioner

    It's a gift to my sister.
    Cecile S.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 April, 2026

    Odele purple shampoo

    I have used this product for quite some time & it doesnt disapoint. I recently ran out & am stocking up on a couple of extra bottles of shampoo while I can.
    Dortha
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    2 April, 2026Verified purchase

    (no review title)

    I’ve heard great things about this brand. I can tell a difference in my hair after using this purple shampoo.
    Cecilia
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 March, 2026Verified purchase

    (no review title)

    It's a very good shampoo and it helps my hair.
    Lulu
    effectiveness: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 January, 2026Verified purchase

    (no review title)

    smells awful
    1 reply from Odele Team team - 9 months ago
    We're sorry to hear this product was not the right fit for you, but thank you for taking the time to leave your feedback.
    virginia
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 November, 2025Verified purchase

    no strong chemical smell like ALL the others.

    actually works.
    Targetshopper
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 October, 2025
    originally posted on odelebeauty.com

    Love it!

    I was surprised at the pigmentation. I actually really like this shampoo! Just wish the conditioner was as good as the shampoo.
    Jasmine C.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    31 October, 2025
    originally posted on http://odelebeauty.com
    Image

    Love it!

    I was surprised at the pigmentation. I actually really like this shampoo! Just wish the conditioner was as good as the shampoo.
    1 reply from Undisclosed team - 1 year ago
    We are glad to hear this product is a great fit!
    Jasmine C.
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2025
    originally posted on odelebeauty.com

    Great value and quality product

    Removes brassiness and doesn’t dry my hair out. A little goes a long way.
    Emma K.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 September, 2025
    originally posted on http://odelebeauty.com
    Image

    Great value and quality product

    Removes brassiness and doesn't dry my hair out. A little goes a long way.
    1 reply from Undisclosed team - 1 year ago
    Honored to receive this 5 out of 5 review from you!
    Emma K.
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2025
    originally posted on odelebeauty.com

    Amazing

    Leaves my hair super soft and silky and helps remove brassy tones
    Isabel F.
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2025
    originally posted on http://odelebeauty.com
    Image

    Amazing

    Leaves my hair super soft and silky and helps remove brassy tones
    1 reply from Undisclosed team - 1 year ago
    We are thrilled to hear this product is a great fit for you and your hair!
    Isabel F.
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    16 August, 2025Verified purchase

    Poor quality. Cannot recommend

    Too liquidy, and poor quality for price.
    1 reply from Odele Team team - 1 year ago
    We are sorry to hear that this product did not meet your expectations. Thanks for giving it a try!
    Carlos
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    3 June, 2025
    originally posted on odelebeauty.com

    (no review title)

    So good for blond hair to remove brassiness
    Jo
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2025
    originally posted on http://odelebeauty.com
    Image

    So good for blond hair to

    So good for blond hair to remove brassiness
    Jo
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 January, 2025Verified purchase

    Review

    Good purple shampoo for the price it takes out the brassy yellow compared to Sally’s shampoos for the same price would buy it again.
    Review
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 January, 2025Verified purchase

    Heavy, greasy texture

    This is hands down the worst shampoo I have EVER used, not even just purple shampoo, but literally out of all shampoos I have ever used. This shampoo leaves that heavy, greasy, unclean texture that some shampoos leave, but like, x1,000,000. Not to mention it does a poor job at toning my highlighted hair. Do yourself a favor and just skip this one.
    1 reply from Odele Team team - 2 years ago
    Hi There! If you are looking for a deeper clean, we would definitely recommend pairing this with our Clarifying Shampoo once a week. Give that a try and let us know what you think!
    Stephanie
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 January, 2025Verified purchase

    Odele

    First time buying it and not seeing improvements in my hair.Nice bottle and doesn't stain my hands and body.I'm not sure will buy again it wasted my money worth.
    1 reply from Odele Team team - 2 years ago
    Thanks for giving this product a try.
    Stillettos
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 December, 2024Verified purchase

    Good for purple, bad for scalp

    Great for keeping my bleached lavender hair purple, but dried out my scalp like crazy. I’m prone to dandruff and use a 2% prescription ketoconazole shampoo weekly. This totally threw off my scalp and I have flakes for the first time in a year.
    1 reply from Odele Team team - 2 years ago
    We are sorry to hear that this product was not a good fit for you. Thanks for sharing your experience with us and giving us a try.
    Cosmo
    effectiveness: 5 out of 5
    quality: 2 out of 5
    3 guests found this review helpful. Did you?

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