$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- For straight to curly hair types seeking to maintain or brighten their intended cool hues
- Neutralizes brassy tones + brightens color
- Helps boost moisture
- Helps enhance shine
Description
Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray hair, keeping your color exactly as nature (or your colorist) intended.
KEY INGREDIENTS:
• Violet Pigment: Helps brighten color + neutralize brassiness
• Amaranth: Helps amplify shine + glossiness
• Rice Protein: Helps fortify against damage + add shine to enhance highlights
FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE:
Work into wet hair, rinse + follow with Odele Purple Conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes.
Packaging contains >30% recycled content.
KEY INGREDIENTS:
• Violet Pigment: Helps brighten color + neutralize brassiness
• Amaranth: Helps amplify shine + glossiness
• Rice Protein: Helps fortify against damage + add shine to enhance highlights
FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE:
Work into wet hair, rinse + follow with Odele Purple Conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes.
Packaging contains >30% recycled content.
Scent: Ylang Ylang, Oakmoss, Cucumber
Hair Type: All Hair Types, Colored
Health Facts: Silicone-Free, Animal By-Product-Free, Sulfate-Free, Vegan, Paraben-Free, Phthalate-Free, Sodium Lauryl Sulfate-Free, Formaldehyde-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Basic Cleansing, Tone Correction, Color Protection
Net weight: 13 fl oz (US)
Features: Dermatologist Tested
TCIN: 86919464
UPC: 850012507437
Item Number (DPCI): 063-00-0432
Origin: Made in the USA or Imported
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, fragrance, amaranthus caudatus seed extract, hydrolyzed rice protein, glycerin, propanediol, cetrimonium chloride, glycol distearate, polyquaternium-10, coco-glucoside, sodium methyl 2-sulfolaurate, disodium 2-sulfolaurate, hydroxypropyl guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate, ext. violet 2' '
Shipping details
Estimated ship dimensions: 2.2 inches length x 2.2 inches width x 8 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I've used purple shampoo that tinted my white hair with a purple hue. Will this shampoo and/or conditioner leave white hair with a purple tint?
submitted by SIU - 18 days ago
A: Hey, Great question! The Odele Purple Shampoo is formulated with violet pigments enhance and restore blonde, silver + gray hair, keeping your color exactly as nature intended. Use no more than 2-3 times per week to avoid over-correction of color. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.
submitted byTarget Beauty Consulting - 18 days agoBrand expert
Q: Do i have to leave it at a certain time?
submitted by ella - 7 months ago
A: Hey Ella, Great question! We recommend to let the shampoo sit on your hair for 2-3 minutes. Work into wet hair, rinse + follow with Odele Purple Conditioner. Limit use to 2-3 times per week to avoid overcorrection of color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
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$11.99($0.86/fluid ounce)
4 out of 5 stars with 136 ratings
$9.99 - $17.99
Buy 3, get 1 free on select beauty minis on select items
4.4 out of 5 stars with 3126 ratings
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Guests are saying
The Odele Purple Shampoo is praised for its ability to tone down brassiness and maintain vibrant blonde, silver, and gray hair. Guests appreciate its moisturizing properties, pleasant scent, and effectiveness in keeping hair soft and smooth. However, some guests experienced issues with hair texture and scent. Overall, it is recommended for those looking to maintain their hair color without dryness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 487 reviews
effectiveness: 2.44 out of 5
quality: 2.53 out of 5
value: 2.82 out of 5
69% would recommend
49 recommendations
Poor quality. Cannot recommend
3 out of 5 stars
Thumbs down graphic, would not recommend
Carlos - 15 days ago, Verified purchaser
Too liquidy, and poor quality for price.
1 reply from Odele Team team - 13 days ago
We are sorry to hear that this product did not meet your expectations. Thanks for giving it a try!
I would buy this product again/ recommend
5 out of 5 stars
Isabel - 5 months ago
originally posted on http://odelebeauty.com
Helps reduce brassy colors in my hair, and it leaves my hair sooo soft and smooth
Review
5 out of 5 stars
Thumbs up graphic, would recommend
Review - 7 months ago, Verified purchaser
Good purple shampoo for the price it takes out the brassy yellow compared to Sally’s shampoos for the same price would buy it again.
Heavy, greasy texture
1 out of 5 stars
Thumbs down graphic, would not recommend
Stephanie - 8 months ago, Verified purchaser
This is hands down the worst shampoo I have EVER used, not even just purple shampoo, but literally out of all shampoos I have ever used. This shampoo leaves that heavy, greasy, unclean texture that some shampoos leave, but like, x1,000,000. Not to mention it does a poor job at toning my highlighted hair. Do yourself a favor and just skip this one.
1 reply from Odele Team team - 8 months ago
Hi There! If you are looking for a deeper clean, we would definitely recommend pairing this with our Clarifying Shampoo once a week. Give that a try and let us know what you think!
Odele
1 out of 5 stars
Thumbs down graphic, would not recommend
Stillettos - 8 months ago, Verified purchaser
First time buying it and not seeing improvements in my hair.Nice bottle and doesn't stain my hands and body.I'm not sure will buy again it wasted my money worth.
1 reply from Odele Team team - 8 months ago
Thanks for giving this product a try.
Good for purple, bad for scalp
2 out of 5 stars
Thumbs down graphic, would not recommend
Cosmo - 8 months ago, Verified purchaser
Great for keeping my bleached lavender hair purple, but dried out my scalp like crazy. I’m prone to dandruff and use a 2% prescription ketoconazole shampoo weekly. This totally threw off my scalp and I have flakes for the first time in a year.
1 reply from Odele Team team - 8 months ago
We are sorry to hear that this product was not a good fit for you. Thanks for sharing your experience with us and giving us a try.
Inexpensive
5 out of 5 stars
Michael - 10 months ago
originally posted on http://odelebeauty.com
Do not have to use much, a little goes a long way!
Inexpensive
5 out of 5 stars
Michael - 10 months ago
originally posted on odelebeauty.com
Do not have to use much, a little goes a long way!
Not my favorite
1 out of 5 stars
Michelle - 10 months ago
originally posted on http://odelebeauty.com
I've used this shampoo and conditioner together and it barely tones my hair. I have a icy white blonde hair and I like to keep it icy between appointments and this doesn't do it. My hair is pretty much the same tone as it is before I take a shower. I'm kinda bummed I tried a new product, hoping it would be good, and it wasn't.
Its a no for me
2 out of 5 stars
Thumbs down graphic, would not recommend
Bixzy - 10 months ago
I wanted to love it because of the reviews but I ended up getting an extremely itchy and dry scalp it also did nothing for my hair
1 reply from Odele Team team - 10 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
Great
5 out of 5 stars
Hannah - 11 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] It makes my hair feel so clean for such an affordable price!
Great
5 out of 5 stars
Hannah - 11 months ago
originally posted on odelebeauty.com
It makes my hair feel so clean for such an affordable price!
Allergic
1 out of 5 stars
Thumbs down graphic, would not recommend
S - 1 year ago, Verified purchaser
Had a terrible allergic reaction. Did nothing for my hair except dry it out
1 reply from Odele Team team - 1 year ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
Yes it works
5 out of 5 stars
Blossom - 1 year ago
originally posted on http://odelebeauty.com
I color my grey hair a sand blonde and this shampoo really tones down the brassy color and leaves my hair with more volume.
Brass-be-gone
5 out of 5 stars
Thumbs up graphic, would recommend
Chloe S - 1 year ago
Pretty effective for the price! I normally get a more expensive salon-grade brand but been budgeting harder recently so decided to try this one out. Definitely toned down the brassiness. Before and after photos below.
Real purple shampoo
4 out of 5 stars
Andreajennie - 1 year ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I am always very careful when picking out shampoos and conditioners that claim to be purple. I find that if they don't basically stain my hands for a few minutes, they aren't going to penetrate my hair. This shampoo is a real purple shampoo but it doesn't stain my hands the way I like them to. I know it sounds weird, but it's how I know they work. I just recently bleached and toned my hair and have been using this set, and I think it's helping to keep the brassy tones out. I will keep using. I don't really like the way my hair feels after using it though but the conditioner helps.
Real purple shampoo
4 out of 5 stars
Andreajennie - 1 year ago
originally posted on odelebeauty.com
I am always very careful when picking out shampoos and conditioners that claim to be purple. I find that if they don't basically stain my hands for a few minutes, they aren't going to penetrate my hair. This shampoo is a real purple shampoo but it doesn't stain my hands the way I like them to. I know it sounds weird, but it's how I know they work. I just recently bleached and toned my hair and have been using this set, and I think it's helping to keep the brassy tones out. I will keep using. I don't really like the way my hair feels after using it though but the conditioner helps.
I would def approve !
4 out of 5 stars
Melly0_0 - 1 year ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] This color shampoo by Odele is pretty good. It's color it a thick purple to help drag out those nasty brassy yellow tones after bleaching. It has help a lot to tone it down, no bad things to say about this. I highly recommend
I would def approve !
4 out of 5 stars
Melly0 0. - 1 year ago
originally posted on odelebeauty.com
This color shampoo by Odele is pretty good. It's color it a thick purple to help drag out those nasty brassy yellow tones after bleaching. It has help a lot to tone it down, no bad things to say about this. I highly recommend
Not for me
3 out of 5 stars
Thumbs down graphic, would not recommend
Shauna - 1 year ago, Verified purchaser
I really wanted to love this because of the healthy ingredients and price, but it’s impossible to brush my hair after using. I think I’ll try more from the brand before dismissing, but if you’re looking for silky smooth hair, this didn’t do the trick.