Sponsored
Oral-B iO4 Gum & Sensitive Electric Toothbrush - White
$79.99 reg $99.99
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save $20.00 (20% off)In Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- You will receive (1) Oral-B iO4 Electric Toothbrush, (1) Gentle Care Replacement Brush Head, and (1) Travel Case, and (1) charger
- Clinically proven to restore gum health in 92% of people with signs of early gum disease
- 4 Smart Modes for personalized brushing: Daily Clean, Whitening, Sensitive, & Super Sensitive
- Includes a 2 minute timer to ensure a complete clean
- Pressure sensor indicates optimal cleaning pressure and warns of over pressure
- Round head and gentle micro-vibrations
- Oral-B:Trust the brush Dentists use the most worldwide
Description
The iO is Oral-B's best technology: Clinically Proven to Restore Gum Health in 92% of people with signs of early gum disease. A Round head and gentle micro-vibrations, the Magnetic interaction delivers smooth, harmonious motion through a Synchronized cleaning action (micro-vibrations synced with oscillations). A Built-in-2-Minute Timer ensures an even easier experience, helping you get an optimal clean on all your teeth. The Oral-B's quadrant timer breaks the two minutes up into four 30-second intervals to clean each quadrant of your mouth; we keep the time, so you don't have to. Delivering the perfect pressure is done by having a Pressure Sensor. The Pressure Sensor Indicates optimal cleaning pressure and warns of over pressure. With an accompanying travel case, you'll have a fresh clean everywhere you go. We're with you on your next trip or even your mid-day on-the go brushing! Best of all, it is brought to you by Oral-B-the #1 brand used by dentists worldwide.* *Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly. Do not use on children under age 3. Replace brush (head) every 3 months or sooner if brush head becomes worn.
Dimensions (Overall): 9.96 Inches (H) x 7.01 Inches (W) x 3.94 Inches (D)
Suggested Age: 3 Years and Up
Product Warning: Not for children under the age of three, no warning applicable
Bristle Type: Soft
Head Type: Compact
Bristle Material: Nylon
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Includes: Brush Head, Batteries, Charger Base
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Material: Plastic
Features: Cordless, Multiple Brush Modes, Brush Timer, Pressure Sensor, Rechargeable
Power Source: Battery
Battery: 1 Non-Universal Lithium, Required, Included
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 86466765
UPC: 069055134016
Item Number (DPCI): 049-11-0936
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.9 inches length x 7 inches width x 4 inches height
Estimated ship weight: 1.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the toothbrush vibrate when your 2minutes of brushing is finished with each qudrant?
submitted by Brittany - 8 months ago
A: Yes, the timer signals with a short stutter at 30-second intervals and a longer one after 2 minutes to mark the end of the recommended brushing time.
submitted byOral-B - 8 months agoBrand expert
Q: How does the series io4 gum differ from the series io4 model? Does the rotation differ or is it just the toothbrush?
submitted by Queen Comforter - 9 months ago
A: The Gum & Sensitive iO 4 comes with a Gentle Care replacement brush head, and is equipped with a Super Sensitive mode, where the base iO 4 offers a Gum Care mode and an Ultimate Clean brush head.
submitted byOral-B - 9 months agoBrand expert
Q: Is the brush supposed to rotate? Mine does not, why?
submitted by FMG - 1 year ago
A: We're sorry to hear about this. The iO handle uses the traditional back and forth cleaning motion of oscillation rotation. This means that the brush head should move with a frequency of 145 Hertz, which delivers 17,400 rotation movements per minute. Please give us a call at(800) 566-7252, so we can gather some additional information to share with our Quality Team and be able to better help you.
submitted byOral-B - 1 year agoBrand expert
Q: why no toothbrush cover
submitted by rmom - 1 year ago
A: While we do have travel cases available for purchase, we do not make covers designed to just fit over our toothbrush heads. In fact, we don't recommend covering your toothbrush between uses or storing it in a closed container as this could cause bacteria to grow.
submitted byOral-B - 1 year agoBrand expert
Q: Can you give me the exact name (and link if possible) to the SOFT brush heads that fit this i04 Gum & Sensitive Elec Toothbrush? I need some help to be sure of buying right product. Thank you
submitted by RK - 1 year ago
A: The soft brush heads compatible with the iO brush handles are called the Oral-B iO Gentle Care Replacement Brush Heads.
submitted byOral-B - 1 year agoBrand expert
Q: Can the travel case be hand washed or placed in the dishwasher?
submitted by Bri - 2 years ago
A: We suggest hand-washing your travel case with a damp cloth.
submitted byOral-B - 2 years agoBrand expert
Q: How do I change the brush settings (eg to sensitive from the default)? Do I need to use the App? Can I do this manually, and if yes how?
submitted by mj207 - 3 years ago
A: You may first choose your default mode by pressing the mode button on the brush handle successively once the handle is awake (display turned on). Select a mode by pressing the on/off button. Your toothbrush will then start in the selected default mode. You may also change modes during brushing using the mode button.
submitted byOral-B - 3 years agoBrand expert
Q: does this toothbrush come with extra heads & if not which one does?
submitted by Patti - 3 years ago
A: The number of brush heads included with Oral-B powerbrush included can vary. Be sure to check the product description or contact the retailer if you have questions about an item listed on their website. Please reach out to the Target Team at 1-800-440-0680 if you need further assistance.
submitted byOral-B - 3 years agoBrand expert
Q: can it be used by more thab 1 person
submitted by Darla - 3 years ago
A: If using the same brush handle, we recommend that each user have their own separate brush head.
submitted byOral-B - 3 years agoBrand expert
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Guests are saying
The Oral B IO Series 4 electric toothbrush offers an exceptional brushing experience with its sleek design, long battery life, and smart features. Guests appreciate the pressure sensor that prevents over-brushing, the Bluetooth connectivity for tracking brushing habits, and the various cleaning modes tailored to individual needs. The travel case adds convenience for on-the-go use, making it a perfect choice for maintaining oral hygiene effectively and stylishly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 302 reviews
ease of use: 3.67 out of 5
quality: 2.29 out of 5
value: 2.83 out of 5
28% would recommend
7 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
4 November, 2025Verified purchase
(no review title)
after 4 months it stopped charging and you cannot even brush your teeth for 2 minutes without toothpaste dripping everywhere because it leaks out of the holes in the toothbrush.
4 out of 5 stars
23 September, 2025
originally posted on influenster.com
Great electric toothbrush
[This review was collected as part of a promotion.] I am amazed that it look me this long enough to try an electric toothbrush. It also connects to an app which can help with timing and certain challenges to complete. The battery life is great! Helps me complete that 2 minute washing teeth instead of rushing in the morning.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025Verified purchase
Dirty!!!
Received sealed box but toothbrush was covered in fuzz and had dirt around the button and was clearly refurbished. Target button to fix an issue says it’s not eligible! Don’t bother with this!
1 reply from Oral-B team - 3 months ago
That is not something we would ever want you to experience, and we're happy to help you. Nothing is more important to us than the safety of our products and those who use them because safety is at the heart of all we do. We have many tests and checks in place to ensure every product arrives in perfect condition, and we're sorry to hear this situation occurred. Please know this is not the experience we want with our brand, so it’s very important for us to understand what happened. In order to investigate further, please call us at (800) 566-7252. We'd like to get the toothbrush, and packaging sent in. We'll be happy to send you the mailing material to do so. This will help my Quality Assurance (QA) Team see what you described so we can reduce the likelihood of this happening in the future. We look forward to hearing from you.
5 out of 5 stars
7 July, 2025
originally posted on influenster.com
Never going back to regular toothbrushes!!!
[This review was collected as part of a promotion.] First used this toothbrush on a trip and I was amazed, I was using another electric toothbrush at that time and I took this one because of the traveling case because it was convenient, and I can say ever since that day I never gone back to the other one. Just amazing, it is in the pricier side but it is worth it. battery last long and it’s just amazing.
5 out of 5 stars
21 June, 2025
originally posted on influenster.com
Game changer
[This review was collected as part of a promotion.] Love this toothbrush! My mouth feels very clean after using, probably my favorite feature is that it will light up red when you are using too much pressure. I had no idea I had been brushing too hard. It gives vibrations to let you know when you have completed your 2 minute brushing session so there’s no guessing involved. Noise level is minimum and it comes with a travel case. In the app you can track your brushing sessions, and it will remind you when it is time to replace the brush head. You can adjust your mode of brushing based on sensitivity which is great. I experienced no gum bleeding as I frequently do with other toothbrushes.
5 out of 5 stars
20 June, 2025
originally posted on influenster.com
Sleek and portable
[This review was collected as part of a promotion.] Really love the black sleek design, the travel case, and that it comes with a charger too. Oral B always has amazing dental products . Highly recommend.
5 out of 5 stars
19 June, 2025
originally posted on influenster.com
Is there such a thing as a “cool” toothbrush?!
[This review was collected as part of a promotion.] If you could consider a toothbrush “cool”, this would be the one! It’s quiet, extremely light & the battery lasts so long. Definitely longer than I thought it would! It certainly gets the job done and i absolutely love that there’s an app to pair it with ! Would be great for those who struggle with self care.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Powerful little cleaning tool
[This review was collected as part of a promotion.] It’s my first electric toothbrush however it’s been very effective. The battery is rechargeable, which is great. It makes my teeth feel very clean. The noise is a bit loud, which is not a big deal. It’s also comfortable to hold however, I have a small mouth and for me it’s difficult to utilize it properly
5 out of 5 stars
17 June, 2025
originally posted on influenster.com
Nice Upgrade
[This review was collected as part of a promotion.] Very sleek, modern design. We liked the magnetic snap on head. Battery lasts well and is quiet. Easy to use and affordable option for any family!
5 out of 5 stars
16 June, 2025
originally posted on influenster.com
Impressive
[This review was collected as part of a promotion.] If you're looking for an all-in-one dental care experience, look no further than this stunning Oral-B iO Series 4 rechargable toothbrush. The matte black color is so sleek and modern. The power button helps display the available charge. The Bluetooth connected app was easy to install and configure. It recharges quickly and the battery life is great. My teeth definitely feel super clean compared to my usual manual toothbrush. My only suggestion for improvement is that I wish the kit included at least one replacement brush head.
5 out of 5 stars
14 June, 2025
originally posted on influenster.com
Easy to use
[This review was collected as part of a promotion.] I was curious to try this electric toothbrush, and I'm quite impressed! It is streamlined and doesn't take up a ton of space, and the black color is sleek. The brush size is small but mighty, and I love how you can control how intense of a pressure level you want. It's very easy to use!
5 out of 5 stars
14 June, 2025
originally posted on influenster.com
10/10
[This review was collected as part of a promotion.] I gave to my husband and he is in love with it! Works so good and quiet! Easy to use and cute design! Stays plugged in so we don’t worry about battery life! I think I would purchase one for the price!
5 out of 5 stars
13 June, 2025
originally posted on influenster.com
Awesome!
[This review was collected as part of a promotion.] Really cool way to brush your teeth with Bluetooth technology. Different modes to switch to while brushing. Matte black finish for a stylish toothpaste. Rechargeable and durable. Priced great.
5 out of 5 stars
13 June, 2025
originally posted on influenster.com
Good choice
[This review was collected as part of a promotion.] I really like this toothbrush. Easy to use. The battery lasts a long time. You can connect to the app and track your progress. Not noisy. Easy to use. Has several cleaning modes. The nozzle can be changed as needed. Optimal price
5 out of 5 stars
9 June, 2025
originally posted on influenster.com
One great toothbrush
[This review was collected as part of a promotion.] This is the best toothbrush I've used. So compact yet sturdy. The battery life is amazing, and it charges so fast. Cleans better than more expensive brushes and its extremy quiet.
5 out of 5 stars
8 June, 2025
originally posted on influenster.com
Amazing!
[This review was collected as part of a promotion.] I love this toothbrush! It gives me a dentist clean feeling mouth. The battery lasts a few days before I have to charge it. The toothbrush isn't too noisy. I also enjoy the app. It makes brushing my teeth fun!
5 out of 5 stars
7 June, 2025
originally posted on influenster.com
Noticeably deeper clean than a manual toothbrush—j
[This review was collected as part of a promotion.] I had a simple electric toothbrush years ago, but this is the first time I’ve tried something like the Oral-B iO4—and wow, what a difference compared to a regular manual brush! You can really feel it cleaning, like a dentist-level polish every time. The first mode felt too strong for me, but once I switched to the Sensitive mode, it became way more comfortable. I love how thorough it feels without being harsh. So far, I’m enjoying the experience.
5 out of 5 stars
2 June, 2025
originally posted on influenster.com
Fast 💨 rechargeable with Bluetooth
[This review was collected as part of a promotion.] Just received my Oral B toothbrush. I love that it’s rechargeable and it has optimal control where I can connect to Bluetooth. What a technology! Love it!
5 out of 5 stars
27 May, 2025
originally posted on influenster.com
Oral B io4
[This review was collected as part of a promotion.] received the Oral-B iO Series 4 toothbrush from Influenster for testing purposes, and I’ve been using it for a few weeks now. Overall, I’m really impressed with how clean and fresh my mouth feels after each use. The toothbrush is sleek and modern, with a comfortable handle and a quiet motor. It has four brushing modes, so you can choose the one that fits your needs. I like using the “Daily Clean” and “Whitening” modes the most. The smart pressure sensor is a great feature—it lights up when I brush too hard, which helps protect my gums. The toothbrush is very modern and easy to use. It has 4 different brushing modes, and I like switching between the Daily Clean and Whitening modes, depending on my routine. After intense workout days, I feel like I need an extra deep clean, and this toothbrush really delivers that fresh, just-left-the-dentist feeling. The round brush head reaches all areas of my mouth and leaves my teeth feeling very smooth. I also noticed that my breath stays fresher for longer. The battery life is good, and it charges quickly with the magnetic charger. Leaves your teeth feeling professionally cleaned.,Very gentle but effective.,Great design and build quality,Long battery life and quick charge, Helps improve brushing technique thanks to the pressure sensor. Thank you Influenster and Oral-B for letting me try this amazing toothbrush! #OralBiO #Influenster #ToothbrushReview #ElectricToothbrush #FreshSmile
5 out of 5 stars
27 May, 2025
originally posted on influenster.com
Great product
[This review was collected as part of a promotion.] Great product. The design is sleek and it’s not big and bulky. I am loving it and enjoy the case the toothbrush comes with. My teeth have never felt better