Sponsored
Overtone Royal Plum Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Purple for Brown & Blonde Hair
$14.99 ($3.33/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Semi-Permanent Hair Dye & Color Depositing Conditioner
- Formulated for Brown Hair – Achieves Overtoned Royal Plum over Brown or Deep Purple over Blonde or With Bleach
- Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
- Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
- Vegan, Cruelty-Free, and PETA Certified
- Provides Gray Blending and Enhances Natural Hair Color
- Color Lasts up to 4 weeks with Gradual, Even Fade
- Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper
Description
Where healthy hair and real color meet.
Overtone's Royal Plum Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Deep Purple hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Overtone's Royal Plum Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Deep Purple hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 91018410
UPC: 810079290970
Item Number (DPCI): 063-01-4849
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrosper- mum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloricle, sodium salicylate, potassium sorbate, limonene, linalool, basic red 51, basic violet 2, hc blue 15' '
Allergens & Warnings:
PATCH TEST ADVICE: Before fully committing, test it out! Apply a small amount to a clean, dry patch of skin, like the nape of your neck or elbow. Let it dry and wait for at least 60 minutes. If any irritation occurs, refrain from further use. Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.Shipping details
Estimated ship dimensions: 2.125 inches length x 2.125 inches width x 7.594 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the main ingredients in this hair mask?
submitted by AI Shopping Assistant - 16 days ago
A: Key ingredients include coconut oil, avocado, shea butter, and castor oil for deep hydration.
submitted byAI Shopping Assistant - 16 days agoAi generated
Q: What hair types can use this hair mask?
submitted by AI Shopping Assistant - 16 days ago
A: This hair mask is suitable for all hair types and textures.
submitted byAI Shopping Assistant - 16 days agoAi generated
Q: Is this product safe for sensitive skin?
submitted by AI Shopping Assistant - 16 days ago
A: The product is an eye and skin irritant; avoid direct application to skin.
submitted byAI Shopping Assistant - 16 days agoAi generated
Q: How long does the color last after application?
submitted by AI Shopping Assistant - 16 days ago
A: The color lasts up to 4 weeks with a gradual, even fade.
submitted byAI Shopping Assistant - 16 days agoAi generated
Q: What is the processing time for this hair mask?
submitted by AI Shopping Assistant - 16 days ago
A: The processing time for the hair mask is 15 minutes before rinsing.
submitted byAI Shopping Assistant - 16 days agoAi generated
Frequently bought together
Guests also viewed
$14.99($3.33/fluid ounce)
Buy 1, get 1 25% off Overtone
4.1 out of 5 stars with 4585 ratings
$14.99($3.33/fluid ounce)
Buy 1, get 1 25% off Overtone
4.2 out of 5 stars with 4557 ratings
$14.99($3.33/fluid ounce)
Buy 1, get 1 25% off Overtone
4.2 out of 5 stars with 4571 ratings
Discover more options
$14.99($3.33/fluid ounce)
Buy 1, get 1 25% off Overtone
4.1 out of 5 stars with 4585 ratings
$14.99($3.33/fluid ounce)
Buy 1, get 1 25% off Overtone
4.2 out of 5 stars with 4557 ratings
Related Categories
Guests are saying
Guests are thrilled with the vibrant colors and conditioning benefits of this product, which allows for easy and fun hair transformations without damaging their hair. Many appreciate the long-lasting effects and the ability to mix shades for a personalized look. The minty scent and softening properties are also frequently praised, making it a favorite among those looking to refresh their hair color while maintaining its health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 4574 reviews
effectiveness: 4.17 out of 5
quality: 4 out of 5
value: 4.17 out of 5
75% would recommend
8 recommendations
1 out of 5 stars
20 October, 2025
DO NOT
I do not reccomend this if you have yellow/brassy hair. It turned my hair a muddy brown/blue color. Looks absolutely terrible. Luckily it’s a direct dye so hopefully it won’t be too hard to remove but it’s possible this may get stuck in your hair because it’s blue based.
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
Will definitely order again
This color turned out beautifully, my girls have gotten so many compliments.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025Verified purchase
Love it
I bought the royal purple. I love how easy it was to use and the effects on my medium brown hair. It looks great in the sun.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025
Underrated pls buy
Underrated it left my color so nice
3 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase
Fades quickly
It’s a beautiful purple and works amazing, the stains come out very easy but so does the dye. It only takes about 3-5 washes after it begins to fade.
5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025Verified purchase
Quick color
Easy dye for dirty blond hair. We just dyed the ends, and it was super easy. From the reviews, I was sure it was going to be a waste of money, but it was very effective and made my daughter very happy.
5 out of 5 stars
11 July, 2025
originally posted on https://overtone.co/
Perfect for dark brown/gray hair
I'm completely thrilled with overtone and highly recommend it to several of my friends. My hair is never looks so healthy, brilliant and I have so much fun with the colors.!
5 out of 5 stars
11 July, 2025
originally posted on https://overtone.co/
Amazing!!!
I ordered the stormy silver and love it !!! Now I've turned my 81 year old Mother onto it so I'm ordering her the silver She is so excited!'n Thank you Overtone!!!
5 out of 5 stars
9 July, 2025
originally posted on https://overtone.co/
Great for grey hair
The color deposit for my salt and pepper hair is very lovely. I get many compliments.
5 out of 5 stars
6 July, 2025
originally posted on https://overtone.co/
I Tell Everyone About Overtone!
Overtone is definitely on my list of favorite things! I get so many compliments on my hair. I'm an Overtone early adopter and I tell EVERYONE to try it. The pigment is so concentrated and lasts longer than other products that I've tried-both professional and over the counter. I even love how it changes as it washes out over time. It smells great, is easy to apply and comes in so many fun colors. I love mixing my own shades. I even introduced my stylist to it and she loves it too!
5 out of 5 stars
6 July, 2025
originally posted on https://overtone.co/
In love
Best brow I've gotten so far
5 out of 5 stars
6 July, 2025
originally posted on https://overtone.co/
easy to use
straightforward and easy to use
5 out of 5 stars
6 July, 2025
originally posted on https://overtone.co/
Excellent conditioner, subtle and lovely effect
I was just expecting a high quality color but this conditioner also makes my hair incredibly soft and removes frizziness. 10/10
5 out of 5 stars
6 July, 2025
originally posted on https://overtone.co/
love it
i love this! i use it on dry hair and let it sit for around 45 minutes before washing out. it is super vibrant at first but slowly fades to a really pretty cotton candy pink. i don't have to reapply for about 3 weeks and i love how healthy my hair looks and feels the whole time. 10/10
5 out of 5 stars
5 July, 2025
originally posted on https://overtone.co/
First dark hair dye I've been able to use in years!
I'm 35 now, and have been dying my hair since 13-14 years old. I've exclusively dyed my hair a natural black since 16, but at around 24 years old, I started having bad reactions to dye- itchy scalp, itchy ears that got so bad they would weep fluid, and itchy red bumps popping up all over my body, even legs. I still trucked through and dyed for years and each time the reaction came on quicker and was worse so I stopped for a couple years, and tried some semi perms but they wouldn't stick to my hair. I had been wanting to try overtone for a while, finally did. I bought velvet black first but when I got it it looked pure purple in tub and was afraid, so reordered getting espresso brown and omg I love it. It gave me the most beautiful deep brown/almost black on the first try. I used half the tub for my hair, which is almost to my elbows. I left it on for 1 hour under a grocery bag, no heat, rinsed with warm (not hot) water, and used my regular conditioner after. It's kept it's color now for a week so far. I was worried the peppermint would irritate my skin but it hasn't and NO ALLERGIC REACTION! I'm so happy I can keep my hair dark now, I still have half a tub left for another application and I've ordered the maintenance conditioner. If you're allergic to dark hair dye, you should def try this!
5 out of 5 stars
4 July, 2025
originally posted on https://overtone.co/
Love it
This is my hair (check photo below) the bottom is like over processed almost black from permanent hair dye I didn't want to use permanent dye and I love highlights but they just fry my hair. I bought espresso brown to match the over processed lower part of my hair. This is after one application. I love it. I am going to do it again so that I can get better coverage. But this will definitely be my go to while I continue to grow my hair out. My hair is so soft, and none of that terrible box dye smell. I wish I had known about this years ago! Looking forward to trying their other fun colors!
5 out of 5 stars
4 July, 2025
originally posted on https://overtone.co/
espresso brown hair mask
LOVEEEE THISSSSSS! its so seamless and easy but does fade a bit...if they made a shampoo of this I would buy in a heartbeat! I do wish they made a cool like a COOL toned brown shade, light and dark...
5 out of 5 stars
4 July, 2025
originally posted on https://overtone.co/
A staple in this house!
My cousin told me about Overtone like a decade ago and I still keep coming back for more! The color depositing masks have always worked awesome and I always get compliments after using it to color my luscious locks! Keep up the great work üòé
5 out of 5 stars
4 July, 2025
originally posted on https://overtone.co/
LOVE this stuff!
Great color without the damage - always makes my hair feel super soft and look amazing! And so many people also compliment the nice minty smell.
5 out of 5 stars
3 July, 2025
originally posted on https://overtone.co/
So Fun and Loads of Compliments
This is my first time going pink. I've wanted to try the cotton candy pink for a while and went for it this summer. I didn't know what to expect in terms of how well my original color (with some blonde highlights) would take, but I was very impressed. I receive at least one compliment every time I'm out. It is such a great color. The product was straightforward to use, and I felt comfortable applying it all over my hair without hesitation. Afterwards, my hair was soft and smelled great.