$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Tear-free baby shampoo and wash safely cleanses without drying or irritation
- Powdery-soft vanilla & ylang ylang aroma is 100% plant-derived with no synthetic fragrances
- Dermatologist tested, pediatrician approved, hypoallergenic, and clinically tested for safety
- 2000+ potentially harmful ingredients banned from the formula
- No sulfates, parabens, phthalates, mineral oil, petrolatum, synthetic fragrances
- Clean, nontoxic, vegan, cruelty-free, EWG (Environmental Working Group) Verified™
Description
Pipette Baby Shampoo & Wash cleanses extra-gently, all without sulfates or bad stuff. Made with plant-derived, hydrating ingredients that baby skin easily recognizes, this sulfate-free, hypoallergenic formula helps restore the natural moisture balance of your baby’s skin. Pipette’s superhero ingredient is sugarcane-derived squalane—a version of an ultra-moisturizing molecule found in babies’ protective vernix at birth. This wash features a 100% plant-derived aroma of vanilla and ylang ylang that’s a little powdery and a little sweet—i.e., the perfect “baby” smell—and because it’s free of potentially harmful synthetic fragrances, you know it’s clean and safe for baby skin. Tear-free and gentle enough for the most sensitive skin, it’s a new bathtime essential.
Scent: Vanilla
Suggested Age: All Ages
Health Facts: Hypoallergenic, Mineral Oil-Free, Paraben-Free, Sulfate-Free, Vegan, Phthalate-Free
Product Form: Liquid
Sustainability Claims: Recyclable, Plant-Based, Cruelty-Free
Beauty Purpose: Basic Cleansing, Moisturizing
Recommended Skin Type: Dry, Normal, Sensitive
Net weight: 11.8 fl oz (US)
Features: Dermatologist Tested, Pediatrician Tested
TCIN: 82641516
UPC: 850008525919
Item Number (DPCI): 007-08-2742
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, decyl glucoside, sodium lauroyl lactylate, glycerin, coco-glucoside, glycolipids, squalane, citric acid, vanillin cananga odorata flower oil, magnesium chloride, guar hydroxypropyltrimonium chloride, triethyl citrate, sodium benzoate, juniperus virginiana oil, sodium dehydroacetate, anisaldehyde, benzyl acetate, sodium gluconate.
Shipping details
Estimated ship dimensions: 2.38 inches length x 2.41 inches width x 6.25 inches height
Estimated ship weight: 0.9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Pipette Baby & Kids Collection
About the collection
At Pipette, we make clean baby, kids, and suncare essentials you never have to question—EWG Verified™, hypoallergenic, pediatrician approved, and dermatologist tested—so parents can rest easy. Each planet-friendly, science-backed product is Powered by Moisturizing Squalane™, a proprietary sugarcane-derived hydrating superhero that nourishes delicate skin and hair. Our effortlessly blendable sunscreens are made from 100% mineral non-nano zinc oxide. These vegan formulas are simple and safe—no fluff, no fillers, just the good stuff that works for babies and beyond.
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Related Categories
- Toddler
- Toddler Feeding & Dining
- Toddler Toiletries
- Baby Toiletries
- Nursing & Feeding
- Clean Baby Toiletries
Guests are saying
This product is highly regarded for its gentle formulation, making it suitable for babies and those with sensitive skin. Guests appreciate the soft scents, effective cleansing, and moisturizing properties that leave skin feeling soft and hydrated. Many guests have noted its effectiveness in managing conditions like eczema and cradle cap. However, some have experienced issues with the packaging and certain scents. Overall, it is a trusted choice for families looking for safe and effective body wash and shampoo options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1693 reviews
quality: 3.84 out of 5
value: 3.73 out of 5
62% would recommend
37 recommendations
Clean for babies
5 out of 5 stars
Danielle d - 7 days ago
originally posted on pipettebaby.com
So clean for my baby! Her eczema isn’t as bad when I use it!
Product Changed/Watery/Waste of Money
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 9 days ago, Verified purchaser
This used to be a really good product until the company sold, and they changed the product. It is so watery now. It doesn’t smell the quite the same or lather enough, and you have to use way too much product. It just makes it seem as though this company only cares about making a profit, and not quality, because they have watered the product down so much. It is definitely a waste of money now.
Lovely scent!
5 out of 5 stars
Miri - 20 days ago
originally posted on pipettebaby.com
I received the Wildflower shampoo and lotion as a free gift to try out from Pipette! Admittedly I was pretty suspicious that I was not going to like this product for my baby. I was very worried about something with fragrance as I didn’t want anything to irritate his skin or to be too overwhelming of a scent! I’m so glad I tried the wildflower shampoo though! Absolutely love it! It is still super super gentle (actual no-tears shampoo) and the scent is so delicate. No skin irritation and leaves his soft baby hair with just a hint of a lovely gentle scent. Pipette is absolutely one of my go-to baby skincare brands and this shampoo/wash product is LOVELY! Thanks for the gift, Pipette!
Love Pipette
5 out of 5 stars
Thumbs up graphic, would recommend
VF - 23 days ago, Verified purchaser
I love this brand! After doing so much research into baby products I decided to go with Pipette. It smells so good without being overpowering, it doesn’t dry out or irritate my son’s skin and it is a very fair price point for being a clean brand. I buy this for everybody I know that is having a baby!
Great for baby with eczema
5 out of 5 stars
AllieG - 24 days ago
originally posted on pipettebaby.com
I was looking for a body wash gentle enough to help my baby struggling with eczema. Leaves the skin happy, moisturized and super soft. Really happy with my purchase!
Formula change for the worse
1 out of 5 stars
Newbaby2 - 27 days ago
originally posted on pipettebaby.com
We had been using this soap for years. First with our daughter then with our newborn son. But the formula was recently changed. It is thinner and clear, not thick and golden. It dries out our babies hair and skin. Won’t be purchasing anymore.
Used to be great
2 out of 5 stars
Sad momma - 1 month ago
originally posted on pipettebaby.com
They changed their formula. It now gets lathered up a lot and that makes it harsher and more drying on skin. Before it was the only soap I knew that didn’t leave babys or my skin feeling stripped and tight and dry. Now after one use of the new formulation I feel my skin barrier is irritated. Will no longer be using :( why would you change a product that so many people loved for its gentleness? Makes no sense to me
not tear free
1 out of 5 stars
b0517 - 1 month ago
originally posted on pipettebaby.com
i’ve been using this on my baby since she was born, recently while giving her bath she got some of it in her eye, this shampoo is not “tear-free” as it states on the bottle, very disappointing when this item is meant for babies and it clear says tear free and it’s not. My babies eye was so red and irritated as well as her eyebrow.
Gross new formula
2 out of 5 stars
Thumbs down graphic, would not recommend
leomom20 - 2 months ago, Verified purchaser
Their old formula was perfect, literal perfection. Now it smells like fragrance and it’s just…. Bleh. Don’t like it anymore and I’ve been a dedicated buyer for 5 years since my first son was born. Moving on….
Tear free lies
4 out of 5 stars
Thumbs up graphic, would recommend
KariChina - 2 months ago, Verified purchaser
It smells great. The scent is not too strong. It does say tear free, but I had to rub some on my eyes to make sure it will not irritate my daughter’s eyes and let me tell you it burns. That’s the only downside of it. No complaints about anything else.
Does not lather anymore
1 out of 5 stars
Thumbs down graphic, would not recommend
Cathy - 2 months ago, Verified purchaser
It was my to go shampoo got my LO for about a year before they changed the formula. It died NOT lather up at all and is practically useless.
Highly recommend!
5 out of 5 stars
Laura16 - 2 months ago
originally posted on pipettebaby.com
I highly recommend this product! A little goes a long way and it smells amazing! It's extra gentle on my son's sensitive skin and doesn't irritate his eyes. We love it!
Love the new Sweet Wildflower Scent!
5 out of 5 stars
Kris7 - 3 months ago
originally posted on pipettebaby.com
I received pipette baby shampoo + wash in Sweet Wildflower Scent. It has a mild, pleasant scent that I found delightful! Before using on my baby, I used it myself in the shower. It left my skin soft and smooth with a very mild scent. It lathered nicely and I felt it cleaned very well. I was happy and confident to use it on my little one! I will purchase this again!
Best Scent Yet!
5 out of 5 stars
Christina S - 3 months ago
originally posted on pipettebaby.com
We have been using Pipette products since my son came home from the NICU! We are absolutely in love with this new scent, it’s a must have!
Love it!
5 out of 5 stars
Babydaddy - 3 months ago
originally posted on pipettebaby.com
I use Pipette’s Baby Shampoo + Wash in the Sweet Wildflower scent every day, and I absolutely love it! It has the perfect gentle formula that cleans my baby’s hair and skin without drying it out. The plant-derived ingredients, especially the sugarcane-derived squalane, make it super hydrating, leaving my baby’s skin soft and smooth after every bath. It also lathers well but rinses easily, which makes bath time quick and hassle-free. The Sweet Wildflower scent is just as lovely as I hoped—it’s fresh and floral with soft notes of wild lily, orchid, and a hint of green melon. The best part is that it’s 100% plant-derived, so there are no synthetic fragrances or harsh chemicals. It’s light and delicate, making it perfect for sensitive skin. I love that this shampoo and body wash combo is made with clean, non-toxic ingredients. It’s tear-free, hypoallergenic, and dermatologist-tested, so I feel good knowing I’m using something safe and gentle on my baby. If you’re looking for a baby wash that smells amazing, cleans beautifully, and keeps skin hydrated, this is the one to try!
Great Scent!
5 out of 5 stars
Michelle Mama - 3 months ago
originally posted on pipettebaby.com
Just started using this and we're in love! The scent is great and hasn't irritated our baby's skin in the slightest. Love Pipette!!
Must try!
5 out of 5 stars
Jac87 - 3 months ago
originally posted on pipettebaby.com
Love this new scent! Was mainly using the unscented products but this will definitely get added to the rotation. Absolutely obsessed with Pipette products!
Love!
5 out of 5 stars
rao2 - 3 months ago
originally posted on pipettebaby.com
I have been using the unscented product for over a year, but it was so nice to switch it up with this new scent! I will definitely repurchase.
Love Sweet Wildflowers!
5 out of 5 stars
JulesB - 3 months ago
originally posted on pipettebaby.com
We have been using Pipette products since our baby was born and are very happy with them! Gentle on her skin and moisturizing! Sweet wildflower scent might be might favorite to date! Very subtle sweet floral scent that is very gentle on her skin! Also, this specific one leathers better than the other ones.
A household must
5 out of 5 stars
Amber R - 3 months ago
originally posted on pipettebaby.com
Favorite scent by far! Love that it doesn’t feel like there is a layer of soap left on my baby and that the ingredients are clean!