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Premium Ultra Strong Toilet Paper - up&up™

Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3
$27.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685859
UPC: 013100302899
Item Number (DPCI): 253-06-6565
Origin: Made in the USA

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 21.04 inches length x 15.72 inches width x 10.48 inches height
Estimated ship weight: 7.937 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 4 months ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 1 month ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 2 months ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 2 months ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 3 months ago
  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 10 days ago
  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 5 days ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRob - 4 months ago
    Target staff support
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 2 months ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 22 days ago

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 11 months ago
  • A: The next text time ! Z

    submitted byY - 8 months ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 9 months ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 11 months ago
    Target staff support
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 2 months ago

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 2 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 2 months ago

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 7 months ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 7 months ago
    Target staff support

Q: Is this toilet paper septic safe??? This is a previous question that has not been answered

submitted by Lucy - 1 year ago
  • A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?

submitted by Cy - 2 years ago
  • A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy

    submitted byStacy - 2 years ago
    Target staff support

Q: Is it smooth or does it have a texture design?

submitted by Yogi - 3 years ago
  • A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne

    submitted bySimonne - 3 years ago
    Target staff support

Q: Are these individually wrapped?

submitted by Eric - 3 years ago
  • A: No they are not, wrapped as entire package.

    submitted byMJ - 3 years ago
    Target staff support

Q: I'd like to know whether or not it Is TP scented?

submitted by Eric - 3 years ago
  • A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing

    submitted byChanning - 3 years ago
    Target staff support

Q: How much does a 6 pack weigh?

submitted by Shawnamermaid - 3 months ago

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Guests are saying

This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 4936 reviews
    quality: 3.75 out of 5
    softness: 3.93 out of 5
    thickness: 3.92 out of 5
    value: 3.72 out of 5
    68% would recommend
    820 recommendations

    Clearly a major quality decrease / supplier change in Summer 2025

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Suds - 19 hours ago, Verified purchaser
    Terrible quality now, not the same
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Best Brand Ever

    5 out of 5 stars
    Thumbs up graphic, would recommend
    dd - 21 hours ago, Verified purchaser
    Having tried all other brands of toilet paper, this is the only one that's soft yet strong enough to not fall apart. Great price, too. A must try!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Quality has gone down

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    CaitC - 21 hours ago, Verified purchaser
    Horrible quality - has changed as of recently, not good
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    BAIT & SWITCH?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lynnski - 1 day ago, Verified purchaser
    SHRINKAFLATION FOR SURE! We used up the old “Premium Ultra Strong Toilet Paper.” I wish I still had a roll to take pictures of and compare with the current poor excuse for Ultra Strong TP. The rolls are soft and very “squeezable” much like much cheaper ones. The old rolls were much firmer, thus more substance. There is no way these are ultra strong. NO WAY! The paper rips, tears and shreds when attempting to get to the first piece. I can’t believe Target would make such a big change to a product favorited by many. Target, are you trying to get more people to stop shopping with you? This might just do the trick for me.
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    New version is so bad!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    MissRuby - 2 days ago, Verified purchaser
    This used to be my go-to for years! I liked it even more than national brands. But I just picked up a new pack and the plys are detached and as I go through it, I keep wondering when it will reattach but it just doesn’t…please go back to your old supplier!!
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Not the same

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Noel - 2 days ago, Verified purchaser
    This is NOT the same tissue paper that Target has sold for years. This is thin, textured, and sheds worse than the cheapest toilet paper you’ve ever used. It shouldn’t be allowed to be sold as the same product as it is nothing like it once was. Returned.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Shrinkflation at its finest

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    barbara - 3 days ago, Verified purchaser
    They reduced the size & quality of the rolls but charge the same price!!!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    SHRINKFLATION AT ITS WORSE

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jacques - 3 days ago, Verified purchaser
    I have purchased this toilet paper for years, heralding it as one of the best for the money. I just received my last order, and disappointed us not even close . The rolls are smaller, the paper is thinner, doesn't even look like it's double sheet. Went online, got my money back and will never purchase again. Still had a roll from my last order, and took a picture for comparison. SHRINKlATIO AT ITS WORST
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    VERY DISAPPOINTED WITH UP AND UP TOILET PAPER CHANGE!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    great product - 4 days ago, Verified purchaser
    I have been buying this toilet paper for years and it was great. My recent purchase was VERY disappointing. Target must have changed vendors. What you get with this product now is very thin!! It is not exactly one-ply, but it sure seems like it. VERY disappointed Target 🤨
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Thin ike one-ply, falls apart

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    SW - 4 days ago, Verified purchaser
    Too thin, separates, falls apart. This used to be my go-to. This last pack was absolute trash. Wish I could give zero stars.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Reduced size again, and lower quality!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    hiyall - 4 days ago, Verified purchaser
    I'm done purchasing this toilet paper!! The size was greatly reduced AGAIN, and this time so was the quality of the toilet paper. It is definitely not worth the price anymore for such skimpy rolls if generic toilet paper.
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Change in quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lindsey - 6 days ago, Verified purchaser
    Decrease in quality. Rough, thin, shreds easily.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Not for me

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ginger91 - 6 days ago, Verified purchaser
    Dang, what happened to the quality of this, the size is normal for the roll (and it’s not thin like how some reviews suggest) but every time I pull a piece off I’m covered in white toilet paper dust lol, I’m going to use this but I will not be buying this again (it’s to clumpy)
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?

    Bad quality, just like any other toilet paper out there.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    LAURA - 6 days ago, Verified purchaser
    All the reviews are correct. Paper quality gas definitely changed, not the same. Will not repurchase again.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Recent Changes Has Made This Unusable

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    J - 6 days ago, Verified purchaser
    I have bought this for years but they have changed it drastically. It is rough and thin, I will be returning this
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Need refund

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Wet totilet paper - 7 days ago, Verified purchaser
    Toilet paper was wet and soggy. Had to throw it away
    softness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Shrinkflation at its finest

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Wlynnd916 - 7 days ago, Verified purchaser
    I have purchased this toilet paper for years. Just had to buy a new pack and to rolls are noticeably smaller, and the quality is awful! Yet another example of the endless shrinkflation, despite increasing prices. Definitely my last time purchasing.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    PASS!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    alli - 7 days ago, Verified purchaser
    Do not buy!!!!! Its changed and now its awful. So thin and rough.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Snow longer my favorite TP

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    amb09g - 7 days ago, Verified purchaser
    Every time I rip off a piece of this TP, it’s like it’s snowing in my bathroom. The level of shedding/dust is unreal.
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    3 guests found this review helpful. Did you?

    Abomination

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JL - 7 days ago, Verified purchaser
    I’ve bought this for years and will never buy it again. Back to Sam’s Club I go. The quality has gone down to absolute garbage.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

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