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Premium Ultra Strong Toilet Paper - up&up™

Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3
$28.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685859
UPC: 013100302899
Item Number (DPCI): 253-06-6565
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 14.46 inches length x 24.1 inches width x 7.84 inches height
Estimated ship weight: 6.64 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 8 months ago
  • A: The next text time ! Z

    submitted byY - 5 months ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 5 months ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 8 months ago
    Target staff support

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 1 month ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRob - 28 days ago
    Target staff support

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 4 months ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 4 months ago
    Target staff support

Q: Is this toilet paper septic safe??? This is a previous question that has not been answered

submitted by Lucy - 1 year ago
  • A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 1 year ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 1 year ago
    Target staff support

Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?

submitted by Cy - 2 years ago
  • A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy

    submitted byStacy - 2 years ago
    Target staff support

Q: Is it smooth or does it have a texture design?

submitted by Yogi - 2 years ago
  • A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne

    submitted bySimonne - 2 years ago
    Target staff support

Q: Are these individually wrapped?

submitted by Eric - 3 years ago
  • A: No they are not, wrapped as entire package.

    submitted byMJ - 3 years ago
    Target staff support

Q: I'd like to know whether or not it Is TP scented?

submitted by Eric - 3 years ago
  • A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing

    submitted byChanning - 3 years ago
    Target staff support

Q: Does this toilet paper have polyfluoroalkyl substances aka PFAS?

submitted by Cynthia - 5 months ago

Related Categories

Summary of reviews

This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 4517 reviews
    quality: 4.39 out of 5
    softness: 4.42 out of 5
    thickness: 4.46 out of 5
    value: 4.33 out of 5
    83% would recommend
    647 recommendations

    Significant difference in size!

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Desia Nicole - 11 hours ago, Verified purchaser
    Less than before! I have ordered the 6, 18 and 30 roll package and noticed a significant difference in the size. Looking for a brand that’ll not change over time.
    quality: 3 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Gives Charmin a run for the money!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Disappointed - 1 day ago, Verified purchaser
    As good as Charmin ultra strong!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Was better before they changed it

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    I hate it here - 2 days ago, Verified purchaser
    Ever since they changed it it’s not as good
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Quality Change

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Rachel - 3 days ago, Verified purchaser
    This toilet paper used to be great and easily comparable to the big brands. I just bought some more and they’re now smaller and thinner rolls. It’s not worth the price anymore when I can get the same quality for cheaper or spend just a little more for much better quality. This is so disappointing.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    What the heck happened???

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Senia R - 4 days ago, Verified purchaser
    I’ve bought these for years and now suddenly the quality is trash, they’re smaller and thinner. I guess it’s time to find a new brand.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Dissapointed! Do not order 30 rolls!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Asia Black - 7 days ago, Verified purchaser
    So that's not the same toilet paper that in smaller bundles like 18 rolls, this 30 rolls are super thin and light! Nothing like Ultra Strong! Very dissapointed by Target.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Great!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Laser printer - 12 days ago
    This is a great item to get at target!
    Did you find this review helpful?

    New design is terrible.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kim - 14 days ago, Verified purchaser
    These were out of stock for the longest time now they are back and the quality has gone down hill. Back to Charmin I go.
    quality: 1 out of 5
    4 guests found this review helpful. Did you?

    Great

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Emma - 14 days ago, Verified purchaser
    Excellent product, better than National brands
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not The Same As It Used To Be!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Verified Purchase - 17 days ago, Verified purchaser
    I bought the biggest pack of this ( as I’ve been doing for years) thinking “oh looks like they changed the color of the packaging from Red to Orange. Ok. Whatever.” NOPE!!! It’s completely different! It’s so rough and thin! It’s maybe a half step up from something you’d find in a public restroom. But, it’s multiple flights DOWN from where it used to be!
    quality: 1 out of 5
    softness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    The best

    5 out of 5 stars
    Thumbs up graphic, would recommend
    CaitlinG - 18 days ago, Verified purchaser
    My favorite! Super soft and great price
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Bath tissue

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Toilet paper - 18 days ago, Verified purchaser
    Fast delivery and products of great quality.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    The BEST

    5 out of 5 stars
    Thumbs up graphic, would recommend
    newtothis - 23 days ago, Verified purchaser
    My favorite toilet paper! I have repurchased multiple times, and I have recommended to others as well.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Quality and quantity have gone down

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Abdvorsak - 25 days ago, Verified purchaser
    This is not the same toilet paper I have been buying. There are fewer sheets per roll and the sheets are thinner. The picture shows 264 sheets per roll and the new product has 244 sheets per roll. I am very disappointed Target is charging the same amount of money for less product and poor quality AND not sending the product advertised in the photo. Not happy!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?

    Target super strong 30 pak TP Review

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Doreen - 25 days ago, Verified purchaser
    Same price but smaller rolls. Smaller rolls fit better & roll better so I don't mind the smaller size again but I do feel ripped off paying the same price & getting so much less product.
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?

    Price went up quality went down.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    mac - 27 days ago, Verified purchaser
    The price went up the rolls got smaller and the paper is thinner. The bigger roll is from the pack I purchased before this one. The pattern has changed and the quality definitely went down!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Target brand toilet paper

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Tiffany - 30 days ago, Verified purchaser
    The fact it was not shipped in a box so upon arrival it was tore. The rolls are not individually wrapped so it already being torn open is not sanitary. Otherwise the toilet paper is soft and does its job. I would recommend this toilet paper only if you are purchasing in store or doing store pick up. I would not have this item shipped to you.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Shrinkflation

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dissappointed Comsumer - 1 month ago
    The rolls the last time I bought and the onein onlilne shooping say it is 264 sheets per roll but the 30 roll case I bought today is only 244, look out, that is almost a 10% price increase with shrinkflation
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 3 out of 5
    10 guests found this review helpful. Did you?

    Not As Pictured

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Heather - 1 month ago, Verified purchaser
    The website shows this as having 264 sheets per roll, but when I received it I noticed the package I got says there are only 244 sheets per roll. They've reduced the size of each roll by 20 sheets yet are charging the same price.
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    6 guests found this review helpful. Did you?

    Up&Up toilet paper

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Sarahp1229 - 1 month ago, Verified purchaser
    Price point is good. Not as durable as brand name but does the job
    quality: 3 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?

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