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Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 2 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 3 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 4 of 4
Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 1 of 4

Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form

$21.99 ($1.63/fluid ounce)See 1 deal for this item

In Stock

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At a glance

About this item

Highlights

  • Helps soften, smooth, and moisturize
  • Improves dry, rough, flaky, and uneven texture
  • Silky, mid-weight texture absorbs easily
  • Non-Greasy
  • Fragrance-Free
  • Hypoallergenic
  • Allergy-Tested
  • Non-Comedogenic
  • Suitable for All Skin Types
  • Safe for Sensitive Skin
  • Safe for Eczema Prone Skin
  • Dermatologist-Developed
  • Dermatologist-Tested

Description

CLINICALLY TESTED 24 HOUR MOISTURE
A restoring face and body urea lotion that reestablishes optimal levels of hydration. Formulated with 10% pure urea, this moisturizer nourishes skin to soothe dry, rough, itchy, and flaky skin. Added shea butter, glycerin, and niacinamide smooth and tone for healthier looking skin.

To Use: Apply the urea lotion liberally to clean, dry skin. Massage until absorbed fully. Patch test before use.
Scent: Unscented
Health Facts: Contains Niacinamide
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Dry
Net weight: 17 Ounces
TCIN: 89210164
UPC: 810129110067
Item Number (DPCI): 037-14-0166
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), urea, ethylhexyl stearate, caprylic/capric triglyceride, glycerin, butyrospermum parkii butter, cyclopentasiloxane, c12-15 alkyl benzoate, polyglyceryl-6 distearate, sodium citrate, sodium acrylate/sodium acryloyldimethyl taurate copolymer, cetearyl alcohol, dimethicone, jojoba esters, niacinamide, candelilla/jojoba/rice bran polyglyceryl-3 esters, c15-19 alkane, phenoxyethanol, potassium cetyl phosphate, citric acid, lauryl glucoside, ethylhexylglycerin, tetrasodium glutamate diacetate, tocopherol.

Allergens & Warnings:

CAUTION: For external use only. Keep out or reach of children. Discontinue use if irritation occurs. Use only as directed.

Shipping details

Estimated ship dimensions: 2.6 inches length x 2.72 inches width x 7.32 inches height
Estimated ship weight: 1.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you use this in the AM and PM every single day?

submitted by bb - 1 year ago
  • A: I use every single day head to toe. I previously had been using a 5% Eucerin Urea cream on my face for several years so the transition to the 10% was fine on my face but also just fine on my body. Zero issues.

    submitted byElizabeth - 11 months ago
  • A: We recommend starting by applying a few times a week and build until daily use.

    submitted byPrequel - 1 year ago
    Brand expert

Q: Can you use this on your face along with a retinol serum?

submitted by linam - 1 year ago
  • A: Yes! I use this before AND after I use my .1% Prescription Tretinoin. I have no issues.

    submitted byElizabeth - 11 months ago
  • A: Yes, you can use our Urea Moisturizer with a retinol serum, but we always recommend first patch testing the two together.

    submitted byPrequel - 1 year ago
    Brand expert

Q: What are the key ingredients in the formula?

submitted by AI Shopping Assistant - 2 months ago
  • A: The formula includes 10% pure urea, shea butter, glycerin, and niacinamide for optimal hydration.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this moisturizer have any fragrance?

submitted by AI Shopping Assistant - 2 months ago
  • A: No, the moisturizer is fragrance-free, making it suitable for sensitive individuals.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product suitable for sensitive skin?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is hypoallergenic and safe for sensitive skin, including those prone to eczema.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How should I apply this moisturizer?

submitted by AI Shopping Assistant - 2 months ago
  • A: Apply liberally to clean, dry skin and massage until fully absorbed.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What skin concerns does this moisturizer address?

submitted by AI Shopping Assistant - 2 months ago
  • A: It addresses dry, rough, flaky, and uneven skin texture, providing hydration and nourishment.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this exfoliating?

submitted by Ms1124 - 4 months ago
  • A: Our Urea Moisturizing Milk offers mild exfoliating and smoothing benefits. tI helps smooth scaly, dry, and flaky skin through gentle exfoliation while also being a super hydrator.

    submitted byPrequel - 4 months ago
    Brand expert

Q: Is this good for oily skin

submitted by Lesat - 7 months ago
  • A: Urea Advance is good for all skin types. We recommend patch testing to see Urea Advance Relief is right for you!

    submitted byPrequel - 7 months ago
    Brand expert

Q: Does this address keratosis pilaris skin concerns?

submitted by Anonymous - 9 months ago
  • A: Our Urea Milk has not been formulated or tested for KP. Stay tuned for new products in the future!

    submitted byPrequel - 9 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This moisturizer has garnered positive feedback for its lightweight and hydrating properties, making it suitable for various skin types. Guests appreciate its ability to absorb quickly without leaving a greasy residue, providing a soft and smooth finish. While some have experienced issues with pilling and irritation, many find it effective for daily use on both face and body, especially for dry and sensitive skin. Its formulation, which includes urea, is praised for improving skin texture and hydration.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 811 reviews
    64% would recommend
    76 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2026Verified purchase

    (no review title)

    pills so badly on face.
    rie
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026Verified purchase

    This stuff works

    Worked as soon as I put it on. This was recommended to me and now I know why. Highly recommend
    VC
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 April, 2026

    Ammonia Lotion

    This lotion smelled strongly of ammonia. Not subtle. Not subjective. It was obvious enough that a target store associate confirmed it when I returned it. Prequel's response was a generic claim that it’s just the “natural scent” of the ingredients, with no effort to investigate. That kind of dismissal is unacceptable. If a product smells like this, it should be taken seriously, not explained away. I would not recommend.
    Alexandra
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 April, 2026
    originally posted on Prequel
    Image

    Hydration, Exfoliation and Smoothness

    Love the results with the urea, niacinamide and shea butter
    Andrea L
    Did you find this review helpful?
    3 out of 5 stars
    19 April, 2026
    originally posted on Prequel
    Image

    A little thin for my skin

    I'm not sure I like this product, it's a little too thin for me and I really don't like the smell!
    Myriam
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on Prequel
    Image

    Love this product!

    This lotion is far superior to other urea-based exfoliating lotions. It goes on silky smooth and - biggest win - it's not sticky afterwards.
    JM8215
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 April, 2026Verified purchase

    (no review title)

    Has a strong alcohol smell.
    Chimesea
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 April, 2026
    originally posted on Prequel
    Image

    Urea relief.

    I absolutely love this. Makes skin super soft. A must have.
    Pudd
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026Verified purchase

    The best!

    I have been dealing with crepey dry skin on my legs and this has been a game changer. My legs are soft now no more cracking or drying. Highly recommend!
    Heidi
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    2 April, 2026
    originally posted on Prequel
    Image

    Great Value for my KP

    Loving this for my KP, won’t eradicate my redness- but creates smooth texture gently- never burns, love the value and size of bottle, every bit as good as more expensive brand brands!
    Kathryn R
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 April, 2026Verified purchase

    Sticky

    It feels like it never fully dries/absorbs. A half hour after it’s applied it’s pilling and rubbing off. Yuck
    Natalie
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    27 March, 2026
    originally posted on Prequel
    Image

    Not eczema friendly

    As soon as I started using this I broke out in a horrible rash. My dad tried it too and same thing. Very disappointed
    mvr996
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on Prequel
    Image

    My skin loves it

    I put this on at night and in the morning my skin is incredibly soft. Don't know why this product doesn't get more attention.
    CarolM
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    16 March, 2026Verified purchase

    overhyped but underwhelming

    it smells awful once I put it on my skin. Also burned. I tried and tried but I can't get past the smell. it doesn't smell bad in the bottle, once it reacts to skin it creates an awful smell, at least for me.
    Ja907
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    15 March, 2026Verified purchase

    Smooth skin... yes please!

    I really like this lotion. I have used on my face and body without issues. It’s light weight, and absorbs quickly without any stickiness. I’m on my second bottle, so I’m certainly speaking from experience. It is also fragrance free which is a plus!
    ChiTownMUA
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    14 March, 2026
    originally posted on Prequel
    Image

    Don't pass this up, it's that good!!

    I LOVE this stuff! I bought it for my hands and it keeps them so soft and smooth. It isn't thick but it definitely moisturizes, and that is what I love most about it. I will always purchase and now will move to trying on face and rest of body.
    FDBean
    Did you find this review helpful?
    4 out of 5 stars
    12 March, 2026
    originally posted on Prequel
    Image

    A must have for life at 7,000 feet elevation

    I split my time between 1,000 feet above sea level with relative humidity ~60% and at 7,000 feet and less than 35%. My skin needs way more moisture in the high desert and this Urea Advanced Relief in combination with other lotions like Amlactin and Super emollient cremes keep my skin smooth and supple and I don't look like a lizard.
    Sookee
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    9 March, 2026Verified purchase

    Great for body not face

    Love this moisturizer for the body but NOT for my face. The second I put it on my face I was burning & itchy, but I have really sensitive skin. On the body, it keeps my skin so smooth and moisturized and isn't greasy at all which is so important for me.
    amy
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 March, 2026Verified purchase

    (no review title)

    I loved the prequel cleanser and wanted to get more products but this gave me contact dermatitis and my skin got very red and itchy
    Abigail
    Did you find this review helpful?
    3 out of 5 stars
    2 March, 2026
    originally posted on Prequel
    Image

    Good Lotion/Bad Packaging

    Great lotion but my pump arrived broken. Makes using this a pain. Many reviewers have noted pump/leakage issues so this is a known defect. Not sure why it hasn't been fixed.
    ciamaria
    1 guest found this review helpful. Did you?

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