Sponsored
Prequel Urea Moisturizer - 13.5 fl oz
$16.49 ($1.22/fluid ounce) reg $21.99
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Ends Monday save $5.50 (25% off)In Stock
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At a glance
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About this item
Highlights
- Helps soften, smooth, and moisturize
- Improves dry, rough, flaky, and uneven texture
- Silky, mid-weight texture absorbs easily
- Non-Greasy
- Fragrance-Free
- Hypoallergenic
- Allergy-Tested
- Non-Comedogenic
- Suitable for All Skin Types
- Safe for Sensitive Skin
- Safe for Eczema Prone Skin
- Dermatologist-Developed
- Dermatologist-Tested
Description
CLINICALLY TESTED 24 HOUR MOISTURE
A restoring face and body urea lotion that reestablishes optimal levels of hydration. Formulated with 10% pure urea, this moisturizer nourishes skin to soothe dry, rough, itchy, and flaky skin. Added shea butter, glycerin, and niacinamide smooth and tone for healthier looking skin.
To Use: Apply the urea lotion liberally to clean, dry skin. Massage until absorbed fully. Patch test before use.
A restoring face and body urea lotion that reestablishes optimal levels of hydration. Formulated with 10% pure urea, this moisturizer nourishes skin to soothe dry, rough, itchy, and flaky skin. Added shea butter, glycerin, and niacinamide smooth and tone for healthier looking skin.
To Use: Apply the urea lotion liberally to clean, dry skin. Massage until absorbed fully. Patch test before use.
Scent: Unscented
Health Facts: Contains Niacinamide
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Dry
Net weight: 17 Ounces
TCIN: 89210164
UPC: 810129110067
Item Number (DPCI): 037-14-0166
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), urea, ethylhexyl stearate, caprylic/capric triglyceride, glycerin, butyrospermum parkii butter, cyclopentasiloxane, c12-15 alkyl benzoate, polyglyceryl-6 distearate, sodium citrate, sodium acrylate/sodium acryloyldimethyl taurate copolymer, cetearyl alcohol, dimethicone, jojoba esters, niacinamide, candelilla/jojoba/rice bran polyglyceryl-3 esters, c15-19 alkane, phenoxyethanol, potassium cetyl phosphate, citric acid, lauryl glucoside, ethylhexylglycerin, tetrasodium glutamate diacetate, tocopherol.' '
Allergens & Warnings:
CAUTION: For external use only. Keep out or reach of children. Discontinue use if irritation occurs. Use only as directed.Shipping details
Estimated ship dimensions: 2.39 inches length x 2.46 inches width x 7.44 inches height
Estimated ship weight: 1.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can you use this in the AM and PM every single day?
submitted by bb - 7 months ago
A: I use every single day head to toe. I previously had been using a 5% Eucerin Urea cream on my face for several years so the transition to the 10% was fine on my face but also just fine on my body. Zero issues.
submitted byElizabeth - 6 months agoA: We recommend starting by applying a few times a week and build until daily use.
submitted byPrequel - 7 months agoBrand expert
Q: Can you use this on your face along with a retinol serum?
submitted by linam - 10 months ago
A: Yes! I use this before AND after I use my .1% Prescription Tretinoin. I have no issues.
submitted byElizabeth - 6 months agoA: Yes, you can use our Urea Moisturizer with a retinol serum, but we always recommend first patch testing the two together.
submitted byPrequel - 10 months agoBrand expert
Q: What is the main ingredient in this moisturizer?
submitted by AI Shopping Assistant - 2 months ago
A: The main ingredient in this moisturizer is 10% pure urea, which helps hydrate the skin.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Can this moisturizer be used on both face and body?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, this urea lotion is designed for use on both the face and body.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What additional ingredients help improve skin texture?
submitted by AI Shopping Assistant - 2 months ago
A: Shea butter, glycerin, and niacinamide are included to smooth and tone the skin.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this moisturizer suitable for sensitive skin?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, this moisturizer is safe for sensitive skin and has been dermatologist-tested.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does this moisturizer contain any fragrance?
submitted by AI Shopping Assistant - 2 months ago
A: No, this moisturizer is fragrance-free, making it suitable for those sensitive to scents.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this good for oily skin
submitted by Lesat - 2 months ago
A: Urea Advance is good for all skin types. We recommend patch testing to see Urea Advance Relief is right for you!
submitted byPrequel - 2 months agoBrand expert
Q: Does this address keratosis pilaris skin concerns?
submitted by Anonymous - 4 months ago
A: Our Urea Milk has not been formulated or tested for KP. Stay tuned for new products in the future!
submitted byPrequel - 4 months agoBrand expert
Q: Does this lotion help treat after shave bumps and ingrown hairs?
submitted by Merida - 5 months ago
A: You can include our Urea Advance Moisturizer in your routine. The urea helps lightly exfoliate and soften the skin, while ingredients like niacinamide and shea butter soothe and hydrate. It’s great for preventing shave bumps and ingrown hairs, and works well for mild cases too! Remember to patch test and to list to your skin!
submitted byPrequel - 5 months agoBrand expert
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Guests are saying
This moisturizer has garnered positive feedback for its lightweight and hydrating properties, making it suitable for various skin types. Guests appreciate its ability to absorb quickly without leaving a greasy residue, providing a soft and smooth finish. While some have experienced issues with pilling and irritation, many find it effective for daily use on both face and body, especially for dry and sensitive skin. Its formulation, which includes urea, is praised for improving skin texture and hydration.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 714 reviews
68% would recommend
47 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
27 November, 2025Verified purchase
(no review title)
Tried for face it caused fungal acne so I gave it a try for my dry hands and it burned and didn’t moisturize
5 out of 5 stars
24 November, 2025
originally posted on Prequel
Great body lotion
I recently (a week ago) bought this lotion because I have extremely dry skin and I am already seeing a difference. I normally have to use a lotion mixed with an oil to help with flaky, dry skin and sometimes itchy. I am only using as a body lotion and so far it's a keeper.
5 out of 5 stars
24 November, 2025
originally posted on Prequel
Great Winter Moisturizer
I live in the northeast which has very cold and dry winters. This stuff is amazing! I use it when I get out of the shower and slather it on still damp skin and my skin remains moisturized throughout the day. I am postmenopausal with chronically dry skin.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
(no review title)
does not sink in at all; leaves a slick feeling on skin. not quite greasy but very unpleasant
5 out of 5 stars
Thumbs up graphic, would recommend
15 November, 2025Verified purchase
(no review title)
I loved this so much- I’ve only used it for a couple of days but I feel like it’s already making my skin softer and my KP is smoothing down on my arms- can’t wait to see what happens when I use it long term. It’s moisturizing while being light and not super heavy which I love. I last used the naturium urea moisturizer, but I think this one is better if you are between the two.
5 out of 5 stars
13 November, 2025
originally posted on Prequel
No scent👍
Have only been using a couple weeks but am really enjoying this lotion.
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
No pilling
I don’t get why a lot of the reviews say that it pills up on them but I experienced no pilling. Wore it under makeup and it was fine.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
Quite literally my favorite lotion ever. First purchased almost a year ago during winter and it was a lifesaver! I have dry skin and this is so lightweight yet hydrating. I have sensory sensitivities so I love that this is fragrance free and not heavy or oily on my skin. I apply it right after I get out of the shower on damp skin and have never had an issue with pilling like other reviewers. The size and formula are a great value in my opinion, the bottle lasts me a long time!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2025
Disappointing formula
Chemically speaking, urea should help lock in moisture — but whoever formulated this must’ve missed that memo. The texture just camps out on the surface like a stubborn desert crust. Feels more like skin-dehydration cosplay than hydration.
4 out of 5 stars
29 October, 2025
originally posted on Prequel
Pills on my skin?
I do enjoy the light formulation of this however I find that my dry skin has difficulty absorbing it and it can sometimes pill on my skin so I don’t end up reaching for this often.
2 out of 5 stars
27 October, 2025Verified purchase
Broken bottle
I can’t speak to the quality, because I just got it, but like other reviewers said the bottle was broken upon arrival and won’t be useable unless I decant it into another bottle. This is a bummer because I was excited to try this brand!
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
No idea how this isnt 5 Stars
I keep recommending this product bc it’s smoothing and moisturizing—everything I’ve been looking for in a daily lotion, usually in premium brands. On my third bottle. Obsessed.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 October, 2025Verified purchase
too expensive and doesn't work
Pills. Doesn't moisturize well.
4 out of 5 stars
15 October, 2025
originally posted on Prequel
it is clearly the best product i have ever used
my skin stays soft for 24 hours and i use it everywhere
4 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2025Verified purchase
(no review title)
its a good non-fragrant moisturizer! does the job and i feel super smooth but while applying it is as thick as sports sunscreen.
5 out of 5 stars
5 October, 2025
originally posted on Prequel
Great product, true moisturizing agent
My esthetic ian recommended this product for moisture on my face. I am pleased with the results
5 out of 5 stars
3 October, 2025
originally posted on Prequel
Good-Bye Bumps, KP at Bay and Hello Smooth Skin
Sceptical I was! I love trying out new stuff. I am Southeast Asian; no stranger to strawberry legs. Products from Glytone have been a trusted friend for years, but the downside is that Glytone products are pretty expensive. I started using the Urea cream in August 2025 and usually use an exfoliating glove in the shower in the morning and evening. I started noticing that after soaping and scrubbing, the drain water is more brown. Within a week, I see I have fewer ingrown bumps in the back of my thighs (I wax). My partner complimented me on my skin being super soft. Bottom line, it takes time to really see the KP bumps fade (a month+), but this stuff works. I am overlooking the smell as I mix it with Osea algae body oil. I am a brown girl. I love my skin to be moist and smelling good. If you want solid results at a price that doesn't require you to hold another job to keep up with our skin care expenses, look no further! I'm a happy girl, and my skin is baby-soft and glowing!
5 out of 5 stars
3 October, 2025
originally posted on Prequel
Lovely creamy lotion for body and face
I have used this on my face and body and find it very hydrating without feeling too heavy. Skin on my body is quite dry so I typically use thicker creams there, but this lighter weight product still works very well. I feel hydrated all day. I do not find it too heavy for my face. Other reviewers have commented about pilling with this lotion but I have not experienced that at all.
5 out of 5 stars
2 October, 2025
originally posted on Prequel
I love it!
This is my second purchase of this lotion. It keeps my skin so hydrated and healthy looking. I actually use many items of this line. It is so good and very reasonably priced!
1 out of 5 stars
1 October, 2025Verified purchase
Bad packaging
The bottle was slightly open and product was leaked into the box and down the bottle