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Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 2 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 3 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 4 of 4
Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 1 of 4

Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form

$21.99 ($1.63/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Helps soften, smooth, and moisturize
  • Improves dry, rough, flaky, and uneven texture
  • Silky, mid-weight texture absorbs easily
  • Non-Greasy
  • Fragrance-Free
  • Hypoallergenic
  • Allergy-Tested
  • Non-Comedogenic
  • Suitable for All Skin Types
  • Safe for Sensitive Skin
  • Safe for Eczema Prone Skin
  • Dermatologist-Developed
  • Dermatologist-Tested

Description

CLINICALLY TESTED 24 HOUR MOISTURE
A restoring face and body urea lotion that reestablishes optimal levels of hydration. Formulated with 10% pure urea, this moisturizer nourishes skin to soothe dry, rough, itchy, and flaky skin. Added shea butter, glycerin, and niacinamide smooth and tone for healthier looking skin.

To Use: Apply the urea lotion liberally to clean, dry skin. Massage until absorbed fully. Patch test before use.
Scent: Unscented
Health Facts: Contains Niacinamide
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Dry
TCIN: 89210164
UPC: 810129110067
Item Number (DPCI): 037-14-0166
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), urea, ethylhexyl stearate, caprylic/capric triglyceride, glycerin, butyrospermum parkii butter, cyclopentasiloxane, c12-15 alkyl benzoate, polyglyceryl-6 distearate, sodium citrate, sodium acrylate/sodium acryloyldimethyl taurate copolymer, cetearyl alcohol, dimethicone, jojoba esters, niacinamide, candelilla/jojoba/rice bran polyglyceryl-3 esters, c15-19 alkane, phenoxyethanol, potassium cetyl phosphate, citric acid, lauryl glucoside, ethylhexylglycerin, tetrasodium glutamate diacetate, tocopherol.

Allergens & Warnings:

CAUTION: For external use only. Keep out or reach of children. Discontinue use if irritation occurs. Use only as directed.

Shipping details

Estimated ship dimensions: 7.28 inches length x 3.18 inches width x 2.71 inches height
Estimated ship weight: 1.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you use this in the AM and PM every single day?

submitted by bb - 1 year ago
  • A: I use every single day head to toe. I previously had been using a 5% Eucerin Urea cream on my face for several years so the transition to the 10% was fine on my face but also just fine on my body. Zero issues.

    submitted byElizabeth - 1 year ago
  • A: We recommend starting by applying a few times a week and build until daily use.

    submitted byPrequel - 1 year ago
    Brand expert

Q: Can you use this on your face along with a retinol serum?

submitted by linam - 1 year ago
  • A: Yes! I use this before AND after I use my .1% Prescription Tretinoin. I have no issues.

    submitted byElizabeth - 1 year ago
  • A: Yes, you can use our Urea Moisturizer with a retinol serum, but we always recommend first patch testing the two together.

    submitted byPrequel - 1 year ago
    Brand expert

Q: Is SPF required after using this product?

submitted by Anon - 2 months ago
  • A: Hi! SPF is not required after using this product. We hope this helps!

    submitted byPrequel - 2 months ago
    Brand expert

Q: Can I use this moisturizer with adapalene?

submitted by Bella - 3 months ago
  • A: Hi! For the best advice we suggest consulting your Dermatologist. We hope this helps.

    submitted byPrequel - 2 months ago
    Brand expert

Q: Does the urea make you sensitive to sun exposure if you’re using it daily and want to wear shorts and tanks?

submitted by Tracy - 3 months ago
  • A: Hi! Our Urea Advanced Relief Moisturizing Milk is meant to hydrate and nourish skin, however we always advise proper sunscreen use in any routine. We hope this helps.

    submitted byPrequel - 2 months ago
    Brand expert

Q: Is this exfoliating?

submitted by Ms1124 - 7 months ago
  • A: Our Urea Moisturizing Milk offers mild exfoliating and smoothing benefits. tI helps smooth scaly, dry, and flaky skin through gentle exfoliation while also being a super hydrator.

    submitted byPrequel - 7 months ago
    Brand expert

Q: Is this good for oily skin

submitted by Lesat - 10 months ago
  • A: Urea Advance is good for all skin types. We recommend patch testing to see Urea Advance Relief is right for you!

    submitted byPrequel - 10 months ago
    Brand expert

Q: Does this address keratosis pilaris skin concerns?

submitted by Anonymous - 1 year ago
  • A: Our Urea Milk has not been formulated or tested for KP. Stay tuned for new products in the future!

    submitted byPrequel - 1 year ago
    Brand expert

Q: Does this lotion help treat after shave bumps and ingrown hairs?

submitted by Merida - 1 year ago
  • A: You can include our Urea Advance Moisturizer in your routine. The urea helps lightly exfoliate and soften the skin, while ingredients like niacinamide and shea butter soothe and hydrate. It’s great for preventing shave bumps and ingrown hairs, and works well for mild cases too! Remember to patch test and to list to your skin!

    submitted byPrequel - 1 year ago
    Brand expert

Q: does this work well with oily skin types?

submitted by kam - 1 year ago
  • A: Urea Advance Relief is suitable for all skin types we recommend to patch to see if this right for you!

    submitted byPrequel - 1 year ago
    Brand expert

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Guests are saying

This moisturizer has garnered mixed feedback from guests, with many praising its hydrating properties and lightweight texture. It effectively soothes dry skin and is suitable for various body areas, including sensitive skin. However, some guests noted issues with the scent and pilling, which may detract from the overall experience. Despite these concerns, many guests appreciate its effectiveness in improving skin texture and moisture retention, making it a popular choice for daily use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 872 reviews
    62% would recommend
    91 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 July, 2026Verified purchase

    Worst lotion I've ever used

    I love Prequel so wanted to try out this lotion but it’s the worst lotion I’ve ever used on my body. The pilling is insane and also the smell is awful. I’m throwing it away.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 July, 2026Verified purchase

    Seb derm lifesaver

    First product including Rx from dermatologist that actually made me facial seb derm a non-issue. Amazing, please never stop making this.
    nonamesnoworries
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2026
    originally posted on Prequel
    Image

    Best face and body moisturizer

    Highly moisturizing. I use this as a base moisturizer before using my Tretinoin cream. It’s the only moisturizer that prevents my flaking from tretinoin. It also gives a nice dewy finish, which I like
    Bay Area
    Did you find this review helpful?
    5 out of 5 stars
    18 July, 2026
    originally posted on Prequel
    Image

    Perfect for any age

    This is my new body lotion, am on my third bottle. My skin texture has changed and I am 70
    Sandy B
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 July, 2026Verified purchase

    Helped the Sahara Desert Like Skin

    I am a 54 y/old woman with skin as dry as the Sahara! I could feel micro cracking when I smiled. I have been using Prequel Urea Moisturizer on my face for about 4 months now. My skin is finally hydrated. A little goes a long way so it’s a great buy for the amount of moisturizer in the bottle.
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    8 July, 2026Verified purchase

    Nothing special here

    I’m not super impressed with this moisturizer. It takes a while to sink into the skin and doesn’t smell very nice. I could tolerate those cons if I thought it was an effective product, but the urea content is too small to make a meaningful difference on my KP. I’ll finish it, but I’m not repurchasing.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 July, 2026

    Made my skin itchy

    I have sensitive itchy skin so I thought I would try this moisturizer. Put it on before bed, woke up with itchy, hot, red skin. Tried to wipe it off. Had to take a Benadryl to go back to sleep!!
    Jenkie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 July, 2026
    originally posted on Prequel
    Image

    Incredible

    Especially use this on my feet but I'll use it when my skin is irritated and my skin will shed. Then i take a shower to get it off abs my skin is still soft and retaining moisturized.
    Nikkii
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 July, 2026
    originally posted on Prequel
    Image

    Nourishing

    I reach for this time and time again. So soothing and nourishing..soaks right in and adds a sheen. Just beautiful formulation. I'm trying to remember what did I do before this product...its that good.
    Drdr
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    2 July, 2026Verified purchase

    Smell

    I love the way the lotion feels how it absorbs, etc. etc. it performs great however the smell is far from pleasant.
    Ceara
    Did you find this review helpful?
    5 out of 5 stars
    30 June, 2026
    originally posted on Prequel
    Image

    Silky skin at a great price!

    I absolutely love it! It soaks immediately and leaves my skin so silky! Great price point too!
    Sallie
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    30 June, 2026Verified purchase

    Mehhh

    I liked how moisturizing it was but after about 10-15 minutes it pills all over. I put it all over my arms and legs and it’s been pilling if I cross my legs. I’ve been using this for about 2 weeks now, but I’m going to be returning this. Unfortunately I don’t think the price of the lotion is worth it if it pills of my skin.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 June, 2026
    originally posted on Prequel
    Image

    Holy Grail 5+

    Tried amlactin.....it was a stinky, tacky fail! Then a Youtuber recommended this product. WOW! I love applying the slightly milky textured miracle lotion. I am 66 and thought I would never be soft again without soaking in a tub and oiling up! And I don't even have a tub.
    PNWgal
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 June, 2026Verified purchase

    No more dry, flakey skin!

    Wow this moisturizer saved my skin!!! I was dealing with super dry flaky skin and once I purchased this and starting using it, my skin got so much better! A little pricey at twenty something dollars but it’s worth it for me!
    Trish
    Did you find this review helpful?
    5 out of 5 stars
    22 June, 2026Verified purchase

    Best moisturizer ever

    Love
    Did you find this review helpful?
    3 out of 5 stars
    17 June, 2026Verified purchase

    Did this help my KP?

    It did not help my KP. It’s fine as a neutral everyday moisturizer for face/body, but not better than others I’ve tried at a similar or lower price point (Cerave, Cetaphil, etc.). Also has a smell I don’t care for. It’s mild but not worth it for no other benefits IMO.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 June, 2026
    originally posted on Prequel
    Image

    Lovely

    I love how this sinks into my skin. Leaves it feeling moisturized but not greasy. I use it all over my body. I have repurchased.
    Bswan
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 June, 2026Verified purchase

    (no review title)

    Great moisturizer for sensitive skin!
    Did you find this review helpful?
    5 out of 5 stars
    13 June, 2026
    originally posted on Prequel
    Image

    Amazing!

    I cannot say enough good things about this lotion. I have very dry flaky skin on my legs. I heard good things about it so I decided to try it out. My skin felt incredible the next day! Nothing I’ve tried has worked as well as this. Amazing product.
    Rh45
    Did you find this review helpful?
    5 out of 5 stars
    11 June, 2026
    originally posted on Prequel
    Image

    my newest go to

    I've gotten so many compliments on my skin since I started using this. Truly moisturizing in every season
    Soph
    Did you find this review helpful?

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