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Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 2 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 3 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 4 of 4
Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 1 of 4

Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form

$21.99 ($1.63/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Helps soften, smooth, and moisturize
  • Improves dry, rough, flaky, and uneven texture
  • Silky, mid-weight texture absorbs easily
  • Non-Greasy
  • Fragrance-Free
  • Hypoallergenic
  • Allergy-Tested
  • Non-Comedogenic
  • Suitable for All Skin Types
  • Safe for Sensitive Skin
  • Safe for Eczema Prone Skin
  • Dermatologist-Developed
  • Dermatologist-Tested

Description

CLINICALLY TESTED 24 HOUR MOISTURE
A restoring face and body urea lotion that reestablishes optimal levels of hydration. Formulated with 10% pure urea, this moisturizer nourishes skin to soothe dry, rough, itchy, and flaky skin. Added shea butter, glycerin, and niacinamide smooth and tone for healthier looking skin.

To Use: Apply the urea lotion liberally to clean, dry skin. Massage until absorbed fully. Patch test before use.
Scent: Unscented
Health Facts: Contains Niacinamide
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Dry
Net weight: 17 Ounces
TCIN: 89210164
UPC: 810129110067
Item Number (DPCI): 037-14-0166
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), urea, ethylhexyl stearate, caprylic/capric triglyceride, glycerin, butyrospermum parkii butter, cyclopentasiloxane, c12-15 alkyl benzoate, polyglyceryl-6 distearate, sodium citrate, sodium acrylate/sodium acryloyldimethyl taurate copolymer, cetearyl alcohol, dimethicone, jojoba esters, niacinamide, candelilla/jojoba/rice bran polyglyceryl-3 esters, c15-19 alkane, phenoxyethanol, potassium cetyl phosphate, citric acid, lauryl glucoside, ethylhexylglycerin, tetrasodium glutamate diacetate, tocopherol.

Allergens & Warnings:

CAUTION: For external use only. Keep out or reach of children. Discontinue use if irritation occurs. Use only as directed.

Shipping details

Estimated ship dimensions: 7.28 inches length x 3.18 inches width x 2.71 inches height
Estimated ship weight: 1.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you use this in the AM and PM every single day?

submitted by bb - 1 year ago
  • A: I use every single day head to toe. I previously had been using a 5% Eucerin Urea cream on my face for several years so the transition to the 10% was fine on my face but also just fine on my body. Zero issues.

    submitted byElizabeth - 1 year ago
  • A: We recommend starting by applying a few times a week and build until daily use.

    submitted byPrequel - 1 year ago
    Brand expert

Q: Can you use this on your face along with a retinol serum?

submitted by linam - 1 year ago
  • A: Yes! I use this before AND after I use my .1% Prescription Tretinoin. I have no issues.

    submitted byElizabeth - 1 year ago
  • A: Yes, you can use our Urea Moisturizer with a retinol serum, but we always recommend first patch testing the two together.

    submitted byPrequel - 1 year ago
    Brand expert

Q: Is SPF required after using this product?

submitted by Anon - 11 days ago
  • A: Hi! SPF is not required after using this product. We hope this helps!

    submitted byPrequel - 10 days ago
    Brand expert

Q: Can I use this moisturizer with adapalene?

submitted by Bella - 2 months ago
  • A: Hi! For the best advice we suggest consulting your Dermatologist. We hope this helps.

    submitted byPrequel - 23 days ago
    Brand expert

Q: Does the urea make you sensitive to sun exposure if you’re using it daily and want to wear shorts and tanks?

submitted by Tracy - 2 months ago
  • A: Hi! Our Urea Advanced Relief Moisturizing Milk is meant to hydrate and nourish skin, however we always advise proper sunscreen use in any routine. We hope this helps.

    submitted byPrequel - 23 days ago
    Brand expert

Q: Is this exfoliating?

submitted by Ms1124 - 6 months ago
  • A: Our Urea Moisturizing Milk offers mild exfoliating and smoothing benefits. tI helps smooth scaly, dry, and flaky skin through gentle exfoliation while also being a super hydrator.

    submitted byPrequel - 6 months ago
    Brand expert

Q: Is this good for oily skin

submitted by Lesat - 9 months ago
  • A: Urea Advance is good for all skin types. We recommend patch testing to see Urea Advance Relief is right for you!

    submitted byPrequel - 9 months ago
    Brand expert

Q: Does this address keratosis pilaris skin concerns?

submitted by Anonymous - 11 months ago
  • A: Our Urea Milk has not been formulated or tested for KP. Stay tuned for new products in the future!

    submitted byPrequel - 11 months ago
    Brand expert

Q: Does this lotion help treat after shave bumps and ingrown hairs?

submitted by Merida - 1 year ago
  • A: You can include our Urea Advance Moisturizer in your routine. The urea helps lightly exfoliate and soften the skin, while ingredients like niacinamide and shea butter soothe and hydrate. It’s great for preventing shave bumps and ingrown hairs, and works well for mild cases too! Remember to patch test and to list to your skin!

    submitted byPrequel - 1 year ago
    Brand expert

Q: does this work well with oily skin types?

submitted by kam - 1 year ago
  • A: Urea Advance Relief is suitable for all skin types we recommend to patch to see if this right for you!

    submitted byPrequel - 1 year ago
    Brand expert

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Guests are saying

This lotion has garnered positive feedback for its effective moisturizing properties, lightweight texture, and ability to improve skin conditions like keratosis pilaris and dryness. Many guests appreciate its fragrance-free formula and quick absorption, making it suitable for both face and body use. However, some have reported issues with a strong smell and pilling. Overall, it stands out as a versatile skincare product that delivers noticeable results for various skin types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 848 reviews
    64% would recommend
    82 recommendations
    3 out of 5 stars
    17 June, 2026Verified purchase

    Did this help my KP?

    It did not help my KP. It’s fine as a neutral everyday moisturizer for face/body, but not better than others I’ve tried at a similar or lower price point (Cerave, Cetaphil, etc.). Also has a smell I don’t care for. It’s mild but not worth it for no other benefits IMO.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 June, 2026Verified purchase

    (no review title)

    Great moisturizer for sensitive skin!
    Did you find this review helpful?
    5 out of 5 stars
    11 June, 2026
    originally posted on Prequel
    Image

    my newest go to

    I've gotten so many compliments on my skin since I started using this. Truly moisturizing in every season
    Soph
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on Prequel
    Image

    Wonderful purchase!

    I knew urea would benefit my dry skin and I have been extremely pleased with this product. I use it on my body after I shower and it leaves a hydrated glow.
    Dooz
    Did you find this review helpful?
    1 out of 5 stars
    10 June, 2026

    (no review title)

    Regardless of how well the product works, it has a terrible smell.
    ArizonaMom
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on Prequel
    Image

    My standby body moisturizer

    This one is so nourishing and moisturizing (and I need richness, because I live at altitude) without ever being sticky or clammy feeling. Great price for a nice big bottle -- this one is a repeat purchase for me and I think it will be for a long time.
    Sonia S
    Did you find this review helpful?
    1 out of 5 stars
    9 June, 2026
    originally posted on Prequel
    Image

    This one didn't work for me

    I'm a huge fan of Prequel but unfortunately this one product hasn't worked out well for me. I seem to have developed an itchy rash at use sites. I won't continue my use of this product but others from Prequel have been great.
    LB25
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on Prequel
    Image

    Great multipurpose lotion

    It’s really good, I was skeptical and I’m so glad I purchased it, I use it every night on my face, neck, chest and hands. I alternate my nights with tretinoin or the multi acid milk peel and this lotion, skin loves it, no reaction, no breakouts, no dryness or redness and the lotion has no scent.
    kafl
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on Prequel
    Image

    Love

    I love this lotion. The texture is great, it absorbs easily into your skin, along with being very hydrating. I've been using it after applying the Prequel Multi-Acid Milk Peel hoping it will help with crepey skin, too soon to tell. I've purchased this several times and will continue to purchase.
    Jaci J
    Did you find this review helpful?
    3 out of 5 stars
    7 June, 2026
    originally posted on Prequel
    Image

    Almost perfect

    Love the texture — and the product —but the smell is really unpleasant. I understand it’s hard to mask these things but it’s definitely a drawback.
    Iceland
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on Prequel
    Image

    Good on not so solky anymore 55 yr old skin.

    I really like this. Its not thick or sticky. I feel like it really improves the look of my 55 yr old not so silky anymore skin. It doesnt have a weird smell.
    Hucks mom
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 June, 2026
    originally posted on Prequel
    Image

    Loving it!

    This lightweight lotion is wonderful. It soothes my skin without any tackiness. It soaks in quickly. Great value too!
    Leslie K
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    1 June, 2026
    originally posted on Prequel
    Image

    Great moisturizer for very dry skin

    I have extremely dry skin and this has worked better than anything else I have used.
    De54e
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2026
    originally posted on Prequel
    Image

    Moisturizing Milk for Face, Body

    This moisturizer is wonderful! it is creamy and soothing, but also light, which is what I really like about it. I recommend it to anyone, in particular to older people who have dry skin. (like me)
    Ms. Watts
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 May, 2026
    originally posted on Prequel
    Image

    Helps with bump on the back of arms!

    I'm on my second bottle of this! It is an amazing moisturizing lotion and the best part is that it helps the bumps on the back of my arms flatten out. During winter I can get some dry patches of skin along my arms as well and with this lotion I dont have that issue at all! It also isn't a heavy lotion and it does get absorbed and dries down well leaving your skin feeling smooth.
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    26 May, 2026
    originally posted on Prequel
    Image

    Stole it from my husband and never looked back!

    I absolutely love this lotion. My skin is incredibly dry, and this works miracles year-round. I originally bought it for my husband to encourage him to moisturize his face with something proper (since he usually just uses body lotion). Instead, I stole it for myself! I now use it everywhere, including my face, and it provides the perfect amount of moisture. I’ve been using it for over two years now and it’s still my absolute favorite.
    Giselle
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 May, 2026Verified purchase

    Formula changed and smells

    I bought two bottles of this lotion used them both up and loved it. It did not have a fragrance, it was a thick consistency and everybody commented on how my skin looked great. The latest bottle I bought however smells really bad and the lotion is a lot more liquefied. I’m not sure what’s going on, but I will probably return it. I bought the same lotion in the tube and it was thicker like before and did not have the smell.
    Michele
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    21 May, 2026
    originally posted on Prequel
    Image

    Effective product

    This is a repeat purchase for me. It has really helped my bumpy skin on the back of my arms better than anything else ever has.
    Did you find this review helpful?
    4 out of 5 stars
    19 May, 2026
    originally posted on Prequel
    Image

    Pretty good - when used with Milk Acid Peel

    Spreads nice and light on the skin and absorbs easily (which is not always the case for urea creams!). I generally use a 20% urea formula or Amlactin, but this cream did a pretty good job when I combined it with the Milk Acid Peel. It seemed to take a couple weeks (and more than an few applications of BOTH Prequel products) to begin to feel results. I alternate between the two Prequel products and Amlactin for my body regimen. Good results so far. FYI - my skin might’ve needed more time because I have keratosis pilaris on my legs, hips, arms and buttocks.
    LuluD
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 May, 2026Verified purchase

    (no review title)

    Much better than other urea lotions. This one is much less sticky and more light weight. Leaves skin feeling super soft. Haven’t used on face yet, but plan to try it out soon!
    Wade
    2 guests found this review helpful. Did you?

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